Frank Kern launched his list building course entitled “List Control” on March 15th of 2010. It was about 2 years in the making and is already receiving rave reviews from customers. List building is quite possibly the biggest hurdle that internet marketers face and Frank is know to be one of the most respected email marketers alive. This launch is unquestionably going to be a large one as list building is at the core of building an online business. Before you shell out your hard earned cash for this course, let’s take a look at the different elements of list building.

First off, you must have something of value to your prospects that you can offer in exchange for them opting in to your list. This can be as simple as a couple of paragraphs of useful information or a short 1-2 minute video. Once you have something of value to give away, you need to setup your opt in or squeeze page.

Squeeze page setup is not as difficult as many believe. The key is practice in setting them up. Frank’s List Control course covers the setup process and even gives you templates to use. I personally use Aweber to handle my lists. They have some excellent tutorials on building an opt in page and setting up your autoresponder. If you’re just getting started with list building, I recommend checking them out on AWeber’s tutorial page.

Once your opt in page is setup, the next step is to have some pre-loaded autoresponder messages. You should have at least 1 message ready to go out once someone joins your list. There is an ongoing debate as to whether or not you should try to sell in your initial messages or simply give away content. It has been my personal experience over 6 years of marketing online, that you should begin selling immediately and not make “giving away free content” your primary objective. I will discuss followup in a bit.

The next element of list building is traffic. A major one. Frank Kern teaches that you can get traffic 2 different ways: buy it, or borrow it. I tend to agree with that statement. Let’s discuss both briefly:

1. Buying traffic – any traffic you pay for including PPC, banner ads, etc. The key here is to have an initial offer in place that allows you to at least break even on the purchase of your traffic. So if you are paying 35 cent per click for traffic from Google, then you at least want to have an offer that pays you $35 and converts at 1% or higher. If you can do this, you can essentially build a list for no cost. This is the goal and it takes good followup to make this a reality.

2. Borrowing traffic – this can be SEO traffic (as you would be borrowing traffic from a search engine), endorsed mailings, mail drops, etc. This traffic is sometimes thought of as free traffic but usually takes time to build up. You either have to invest time in search engine optimization and link building or in building a relationship with others who have lists so that they can mail your offer to their list.

The final element and perhaps the most important is follow up. This is where the true “List Control” happens. You must build a relationship with your list, build trust, and keep them entertained so that they will buy products from you or from others based on your recommendation. This will probably be the largest part of the List Control course as it is the part that I believe most people struggle with.

One tip on followup is to communicate with your list in a non formal way. Write to them like you were writing to a friend and write like you would talk. Make your follow up emails conversational in nature but also weave in stories whenever you can. People enjoy stories and have communicated this way for thousands of years. Just this alone will give you a competitive edge and give you greater control of your list.

Become a member of the List Control Elite. 30 lucky people will get my List Control Bonus which will include advanced list building techniques and personal one on one coaching. I will help you each step of the way as you build your list. Noone else is going to invest their time to make sure you succeed. Get the full details at http://www.listcontrol.org.

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You can ask any experienced online marketer, and they will tell you that the most important thing you can ever do when you are building an online business is to create e-mail mailing lists.

Is the beginning, every name on your list should be considered a prospect but once you know how to “work” that list properly, you will quickly begin turning some of those prospects into customers.

Building a large and solid list is important for at least three reasons;

- You can attract new visitors to your website
- You will get repeat visitors to your website
- Many of the repeat visitors on your list will be loyal and repeat customers.

You need to build a good strong targeted list with list members who trust you as a source for what they’re looking for. Once you have established yourself as a good source, your members will be back again and again, sometimes to browse and other times to make a purchase.

The first thing you will need is a product or service you wish to sell and a way for these potential customers to make a commitment to you. By commitment, I mean that they give you their contact information and permission to be contacted in the future.

You will need;

- A valuable product to give away
- A Squeeze Page page with your free offer
- A web server to host your Squeeze Page
- An opt in form on that Squeeze Page which asks for their contact information in return for your free offer
- An automated e-mail system that will help you build relationships and strengthen communications with your list.
- Targeted web traffic to your Squeeze Page

I’ll give you a basic description and some instructions on each and by the time I’m done, you’ll be on your way to building that list.

Let’s assume that you already have a product or service to sell and you just need to come up with something of value to give away for free. I believe in making your own products because you keep 100% of the profits and if they are informational products, you can build credibility.

However, there is a lightning fast way to create a free product to give away as a bribe to potential list members so that they’ll join your list;

You’re going to create a unique market targeted e-book using other people’s work in a way that is legitimate and ethical.

Go to EzineArticles.com and find around 10- 20 articles that are relevant to your target audience. Copy the articles and paste each of them into a Word document.

Write an introduction for your e-book (remember to include your website details and contact info), and add it as the first page of the book.

Give the book a title; Something like; “20 Top 2nd Income Secrets Revealed”, and make sure that the formatting looks professional. Every article should start on a new page with the original author’s information still included and so on.

Finally, use a free PDF creation program like PDF995 to turn the whole thing into a secure, professional PDF document.

For less than an hour’s work, you’ll have a unique targeted e-book that your visitors can only obtain by signing up for your mailing list. This is another very effective tactic for building your mailing list very quickly.

Next, you will need to create a Squeeze Page in order to give potential customers access to your giveaway. A Squeeze Page is basically just a webpage containing your giveaway offer. Somewhere on this page, you need to have an opt in form for people to sign up to receive your freebie and to join your list.

Once you have all of the wording for your free offer, you simply need to create the page. To do this, just download a WYSIWYG, (What You See Is What You Get) editor and format your page as you would like. A good and free WYSIWYG editor is Kompozer.

Once your Squeeze Page is properly formatted, you’ll want to add your Opt-in Form. For about $19 per month, Aweber is the best service for an Op-in form. Aweber is also the service you will use to set up your automated e-mail campaigns.

In order to place your Opt-in form on your Squeeze Page, there are more detailed instructions but I will not cover that at this time. If you need instructions or details to that extent, please contact me personally via e-mail. My contact information is at the end of this lesson.

Your next step is to upload your finished Squeeze Page to a Web server so that people can find it on the Internet. I use NetworkSolutions.com but others recommend HostGator.com as a good inexpensive hosting service.

If you don’t know how, you can inquire to either service for directions on uploading your Squeeze Page.

You also need to purchase a domain name as a foundation for all of the webpages, Squeeze Pages, or Websites That You Intend to Create. I use CheapDomainName.com but there are many others and they are very affordable.

Okay, at this point, your Squeeze Page is now online with a ready-active Opt-in form. Now it’s time to build your list by driving targeted traffic to that page.

If you use a combination of the methods that I am about to share with you, then you will realistically be able to grow your list quickly over the course of about 30 days. Just remember to stay targeted in your approach. This just means to stay in your target market or niche.

5 Solid Free Methods;

- Regular Posts to Twitter.com
- Submitting Articles
- Joint Venture Partnerships
- A Regularly Updated Blog
- YouTube Video Sharing

Regular Posts to Twitter.com:
You have probably heard some of these techniques before but that’s only because they work. Posting regularly to Twitter.com is a tried and true method of driving traffic to your Squeeze Page.

A healthy and effective way to post to Twitter is to post your tweets in sets. By this, I mean to post between four and eight messages at a time. Of course, you want to post content that is relevant to your niche and follow people who are likely to be interested in what you’re offering.

I recommend posting 4-8 tweets at a time approximately 2 1/2 to 5 hours apart. This way, when your followers check their Twitter feed, they’re likely to see one of your posts. If you are going to post 4-8 messages at a time, make sure that 3/4 of your messages have to do with interesting content and that the last message in the tweet set has a link back to your squeeze page and special offer.

Submitting Articles:

It may take hours of writing but submitting articles to article directories is a powerful way of generating not only back links but a lot of traffic. You can write unique articles about subjects in your niche and submit them to EzineArticles.com and various other article directories including a link to your squeeze page in each submission. This is such a great method because your article can rank number one in Google literally in hours and will generate traffic to your squeeze page for months, even years after your submission. The more articles you write and submit, the more traffic you will get.

Joint Venture Partnerships:

You can partner with other marketers in your niche and agree with them to promote each other. You may find someone who has a list that is compatible to the size of your list and agree to promote each other’s offer to one another’s list. This way you are sharing your customers. This is another very powerful way to build your list if you stay consistent in finding several good partners. Don’t just stop at one, you can maximize this by partnering with several.

A Regularly Updated Blog:
You can create a blog and keep it constantly updated with new content in your niche. This is also a great way to establish yourself as a source of good and credible information. On your blog you can have an opt in form for your free offer as well. If you cannot add an opt in form on your blog, most likely you will still be able to add a link back to your squeeze page. Great-free blog sources are WordPress and Blogger.

YouTube Video Sharing:
You can record a series of videos with excellent information in your niche. This is very easy to do. If you write an in-depth article about an interesting topic that your niche would enjoy, you can use a service like Jing, Camtasia, or Cam Studio. All that is needed is a PowerPoint summary of your article and a USB microphone so that you can record your voice as you dictate your presentation.

Once the video is completed, simply submit it to YouTube.com. Don’t forget about the other video sharing websites as well. Simply do a Google search to find them.

These 5 solid and free methods really do work in gaining traffic back to your squeeze page. I have only touched on some basic methods and haven’t gone super deep but if you’d like to learn more as well as receive my Brand New Free Guide for Website Traffic Generation Success…

Just Download it FREE here: 20 Slick-Shot Traffic Tips

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In this article we will be looking at auto-responders – what they are, and what they do. Then we will look at the advantages and disadvantages of some popular auto-responders.

An auto-responder is a service which manages your email list for you. They look after the technical side of things when subscribers opt-in to your list. They also make it really easy for you to contact large numbers of prospects, customers, and affiliates effortlessly. Many auto-responders track stats such as sign up rates, click-thru-rates (CTR’s) and email open rates.

You can use an auto-responder to create email lists, manage member subscriptions, avoid spam complaints (with a double opt-in arrangement) and allow you to test and track email campaigns. One of the best ways to keep in touch with customers and prospects is with an auto-responder. If you are not collecting email addresses through an auto-responder email service, then you could be wasting money and making more work for yourself…. let your auto-responder do it, that’s what it’s for!

An auto-responder is the backbone of your email campaigns. With an auto-responder you can email just one person or use a list-mailer to contact a multitude of contacts – and you can’t do that from Yahoo or AOL. Once you get your auto-responder email steps set up, and the sending frequency and groups to receive the emails, it all happens pretty much automatically. It’s basically set-and-forget except for tweaking some things occasionally.

An auto-responder is one of the most important parts of your online business and you will need one sooner rather than later. It is possible to build and maintain a list without an auto-responder, it would however be a monumentally difficult task and bordering on impossible when your list reaches a large size.

What can you do with an auto-responder?

Send emails and replies,
List-mailing,
Sales letters,
Thank you notes,
Adding and moving prospects between different groups, plans and lists.

There are both free and paid auto-responders and email management applications available. I do not recommend free auto-responders however, the service provider may put a lot of ads on emails that you send out to your customers. This is the price you pay for a free service. If you must go for a free auto-responder, I suggest trying FreeAutobot. It allows unlimited follow-up emails, does not place advertising on your emails and is 100% free. In time you will want to go with a paid auto-responder service, just for the benefit of additional features.

Lets look at a few auto-responders and compare features:

The number one (according to market research) is Aweber. Awebers’ main rival is GetResponse. Oprius is another good auto-responder, however it doesn’t seem to have the same following as the previous two examples. Although Oprius doesn’t get the attention that other email management services do, it is a great service. It has many of the features found in Aweber and GetResponse, with a few others thrown in and is very intuitive and easy to use.

Some Strengths of Aweber are:

* Full reporting suite for email campaigns and email delivery.
* Monthly fee is around $19.00). This is based on the number of subscribers that you have and increases
with subscriber numbers.
* Free customer service and free phone support.
* Unlimited free email campaigns and message length.
* Unlimited auto-responders and unlimited follow-up messages.
* Personalized emails. Save up to 25 fields of custom data with each lead.
* Automatic processing of subscribe and un-subscribe requests.
* Send messages automatically at specified date and time.
* Keep tracking features and advanced statistics.
* Send email attachments.
* Free training videos to access and use to set up your accounts.
* You can take the AWeber “test-drive” to see if it suits you.

GetResponse features are as follows:

* Closely resembling AWeber, but a little easier on the wallet (especially for large lists).
* GetResponse allows subscriptions through email, but blocks many co-registration services.
* You can create a custom thank you page when leads confirm opt-in.
* There are a dozen or so email templates for email bodies, ie, sales, newsletters, product support, etc.
* You can add your own logos to customise your pages.
* Unlimited follow-up emails automatically sent, based on your mailing schedule.
* Unlimited email message length.
* Unlimited broadcast emails to your list.
* Send newsletters to your subscribers.
* Customised remove or un-subscribe page.
* Redirect subscribers to a confirm page on your site.
* html message conversion to plain text for non-html email software.
* Import or export your mailing list database.

Oprius features are as follows:

* Competitive pricing – $15 per month fixed price (does not increase for large lists).
* No limit to the number of subscribers you can have, or emails you send.
* Try it free for 30 days.
* Create opt-in widgets to add to your site or blog.
* Calendar – add one off or recurring appointments and tasks for each day, week or month.
* Task organiser.
* Phone assistant.
* Contact list management.
* Relationship builder.
* Free training videos for each area.
* Free support.
* Create landing pages.
* Notepad feature – handy for jotting notes while calling contacts.
* Follow-up alerts.
* Create custom thank you pages.
* Unlimited number of auto-responder email steps.
* Ability to redirect subscribers to a particular web site or blog page (i.e. confirmation page).
* Edit emails in html or plain text.
* Import contact list from PC or Mac, some web sites, or excel/CSV file.
* Export contact list to an Oprius account, PC or Mac, or some web sites.
* Unlimited number of email campaigns.
* Save up to 16 fields of data for each lead.
* Automatic processing of subscribe/un-subscribe.
* Ability to send email attachments.

The above examples are all paid services, for a free service try FreeAutobot, as described earlier. Remember to add one new and extra thing each day (if possible) to your marketing to increase your list. If you do this, after the first month you should have around 30 different processes working for you.

Shane Lawrence is an Internet Network Marketer.

Shane created his Renegade Rescue web site and Renegade Rescue blog to guide network marketers in generating cash flow quickly while also building their contact list.

If you are a begining network marketer, or you are looking for ways to build a contact list, you can download the Instant Listbuilder E-book.

The Instant Listbuilder PDF describes how to generate 100+ leads daily for free

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There are a lot of people who think building a list isn’t worth the time or energy. Those same people are leaving massive amounts of money on the table every month and are never able to recover it. Remember, if you build a list, you build your business!

I agree there are many different ways to build your business. But if you want to have stability and be able to sell your product at a whim with just the push of a button, I highly suggest you build a targeted list of hungry, starving people who have a need or a problem you can solve.

It’s not rocket science. Why would you want to bypass being able to sell to the same customer over and over again? Instead of just selling a product one time to someone and never seeing them after that, wouldn’t you want to double or even triple your profits and have a relationship with your customers? This is how the gurus make a lot of their money.

List Building may take a little more work, but the rewards are very worth it! It doesn’t matter which business model you use. You could be promoting CPA products or creating your own e-book. You can even be an affiliate for Amazon. If you are in a market which has a need or want, you can build a highly responsive list that will pay you over and over again!

So what tools do you need to build that list? Below are the elements you need to have:

Squeeze page: This is also called a “landing page” or “splash page.” The only thing that will appear on this page will be a headline, some benefits of what you are offering, and a subscription form, along with your signature.

Thank You page: This is the page your new subscriber will be sent to after they opt-in to your list. On this page, you should place the link to the incentive offer. You should also thank your subscribers for opting-in and let them know you will be keeping in touch with them from time to time. Also let them know you have sent an email with the download link to the incentive offer. You can set that up on your autoresponder.

Incentive offer: You need to offer some kind of free product in return for your prospects name and email address. This could be a free report or e-book. You could offer free software. You just need to make sure the incentive is valuable. Don’t offer junk or fluff. If you do, people will opt-out as quickly as they opt-in to your list.

Autoresponder: You need to have a way of sending automated emails and offers to your list. The two most popular autoresponders are Aweber(Aweber.com) and Getresponse(Getresponse.com). Prices are affordable, and they both offer tutorial videos to help get you started.

Good Content: Your emails have to be full of good content. Don’t just send product offers all of the time. The key is to build a relationship with your list so they trust you and want to buy what you offer. In fact, I tend to send valuable content more than product offers. It’s up to you how often you send an offer, but just remember that people appreciate good valuable content over being sold to. You will keep a subscriber longer by continuously sending good content. These are the basics of what you need to build your list. It may take some time depending on what traffic methods you use, but it is well worth the time and effort.

Are you tired of struggling to build a viable business? Who Else Wants To Know About The Killer Strategy You Can Use To Help Increase Your Internet Marketing Sales By 30% Or More? Go to http://greatsecretexposed.com
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All effective on the web marketers have 1 point in common; they all have an email record. The bigger the listing, the a lot more funds you are able to make. Makes sense but sounds a little simplified doesn’t it?

Following all, you need to acquire people onto your checklist inside the very first location AND you will need to retain them there AND make sure that they click on the links you would like them to press.

So how do you achieve all of this?

Getting People On your Record

In purchase to acquire persons to sign up for ones record you have to present them some thing of value. This “value” can be some thing free of charge just like a cost-free report, a cost-free e-book, a free of charge trial edition of some computer software..<br>.what ever the case is, you have to offer you them a thing.

After all, no one particular indications as much as an electronic mail list with no knowing what advantage it is always to them.

Subsequent, use a pop-over type to get them to subscribe to your list. There are numerous ways you’ll be able to include your opt-in type to your page; either inside the sidebar of the internet site or embedded within just one world-wide-web web site. Even so, according to a test performed by MarketingSherpa.com, they were capable to increase their subscriber rate by 1,000% simply by utilizing a pop-over opt-in form.

Use social proof. Aweber, a well-known auto-responder company noted that utilizing social evidence; that is, showing potential new subscribers how numerous folks were already subscribed towards the newsletter, boosted a landing page’s conversion rate by 32.4%. This really is accomplished by showing a “subscriber count chicklet” provided by Aweber.

Receiving People to Open Your E mail

People are bombarded with email messages all day long so you have to make yours stand out in the crowd.

Primary, inside the “from” line of your respective e mail, include in some unique characters all-around your name. For instance, in case you send your info from “How to Tie Your Shoes”, use dashes, dots or spaces in front of and behind that name. For instance; “– Tips on how to Tie Your Shoes –”, or “…Tips on how to Tie Your Shoes..<br>.” or even “___How to Tie Your Shoes___”. This will differentiate your email through the dozens of others that people acquire.

Subsequent, make the headline compelling. As an alternative to just sending out promotional email messages like everybody else, set a twist on the topic. One particular method to do this would be to suggest how they may use the product you are marketing.

Keep it brief and use “power words”. They are words just like “Surprising, Unexpected, Ultimate, and Crazy.”

Receiving Individuals to Carry out an Action

As an alternative to producing men and women examine all the way in which down your page to acquire to some link, make it simple for them by placing this link in the direction of the top from the mail. Furthermore, use alternatives to plain links; these could be things for instance buttons that they could just click on and even a click-able graphic.

Don’t forget too that you’ll be able to also incorporate a video clip website link into your email messages. It is possible to do this by choosing the video you want to advertise, taking a screenshot of that video clip and adding that being an picture to your e-mail after which creating it a link that goes directly for the movie.

Whatever you do, don’t overlook to analyze, test, check. Each person’s e mail listing is distinct and you also never know how nicely your list will respond to some diverse version of one’s e-mail; without testing you may be missing out over a double-digit boost in subscriber rates.

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