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Archive for March, 2009

I really love magazine and newspaper style wordpress  themes and today I want to give you a quick look at one of the best Newspaper Style Themes that I’ve run across, it’s by Gabfire and is called Wp Advanced Newspaper Theme.

Gabfire Premium Themes has produced another outstanding custom wordpress theme!

It seems magazine style themes have been the rage over the last year and now Mehmet Ozekinci has created a Newspaper Style Theme that is a work of art. This theme is called “Wp Advanced Newspaper Theme”

Wordpress Newspaper Theme Wp Advanced Newspaper ThemeIt is now extremely easy to start an e-newspaper site even for a startup user of WordPress with Wp Advanced Newspaper theme. The new template contains a lot of new features, including, but not limited to, eye-catching featured entries, and a unique newspaper layout that is easy to navigate and powerful.

This is the first wordpress theme that I’ve seen which actually looks like a newspaper. The key is in the formatting…..color, text, columns and fonts. Here’s a list of the theme’s features:

Translation template which makes it possible to translate into any language easily.

Automatic image resizer, which is used to dynamically resize photos for main page thumbnailing.

Integrated theme settings page to tweak the layout through WordPress admin dashboard.

Unique newspaper layout

2 different available header layout

A nice ajax support for featured entries

Built in Banner Management

Built in Photo Gallery

Built in Video Gallery

Archives Tab

Ajax tabs

Search engine optimized

Fully widgetized mainpage, sidebar and footer

(29 widgetized sections)

Ad Optimized

With all the free themes you might wonder why you would want to purchase a theme. The simple answer is one word….SUPPORT! If you don’t know what you’re doing with these complicated themes you really need to be able to contact someone for help. Mehmet is the genius creator of this theme and is always available and more than eager to help you with your projects….he is a genuinely cool guy.

The obvious answer to “Why would you want to buy a custom theme?” is the fact that this theme, “Wp Advanced Newspaper Theme” is unlike any you’ve ever laid eyes on.

There are 3 Licenses to choose from:

  • Single Site License
  • Multi-Site License
  • Developers License

You can go to the Gabfire Themes Website to check out the license terms of WP Advanced Newspaper Theme.

Another great use for this theme is when you use it as a portal site. Offline Marketing is the rage these days, one of the ways to get your offline business running is by setting up a Portal Directory Website for your city or town. Offer a free listing or free introductory blog post to get them interested in your Webdesign services and/or Portal Website.

Offline Marketing is really exciting and all Mehmet’s wordpress theme designs are better than anything I’ve come across for developing a Portal Directory Website.

gabfire300x250All of Gabfire themes are custom newspaper and magazine themes which can be edited by those new to wordpress with a little study. I’ve used some magazine style themes that required massive amounts of code editing….you won’t find this with the WP Advanced Newspaper Theme. Keep in mind, if you do get stuck, their support is just excellent.

I highly recommend you give WP Advanced Newspaper Theme a try!

Let me know what you think.

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Local Listings Question

I have a question about local listings.

I’m asking this from the standpoint of having offline clients and getting them listed in various local listings…like google or other directories.

I found a site with a bunch of local listings, http://www.meetup.com/seo-austin/messages/boards/thread/5003632?thread=5003632 , I have a couple of clients I want to get listed in these local listings. Using Goolges Local listings as an example, should I register the businesses under my account or do I list the client using their own google account?

If its assumed I would use the clients account, does that mean I would have to register the client under his own account for each of these local listings:
http://www.meetup.com/seo-austin/messages/boards/thread/5003632?thread=5003632

Thanks

Scott

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One method of designing and developing a website is by creating an image of the desired website and then using a program like photoshop to “slice” the image into sections which are then used to build your actual website.

The same concept holds true to Xsitepro. Anyone with a knowledge of photoshop and understanding of how to slice images for importation into Xsitepro can create a website which is unique and looks exactly the way they want it to.

Bascially, you can use just about any template as an Xsitepro website template if you know how to create the template. Xsitepro comes with many standard templates, and I must say the templates that come with Version 2 look a whole lot better than those that came with Version 1.

Here’s a template I designed from scratch.

Free Dog Xsitepro Template

As you can see, the webpage or template has rounded corners….8 rounded corners to be exact :)

The site was put together entirely with Xsitepro Version 2

The template was custom created by me :)

So…your statement above about Xsitepro not using their own program is probably false, they just used a custom template to build their website.

Using the standard provided templates are great for adsense sites. Quick product sites and even doing a quick site for an offline client.

In my opinion you’d want to use a custom template to brand yourself and create your own look, if the website is your business or some sort of authority site you plan on spending a lot of time on.

Hope that helps!

Scott

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Did you ever want to add an optin form to your squidoo lense?

I know at one point in time Squidoo allowed you to paste your optin code into a lense. Then they allowed you to put your optin code into a squidoo lense using iframes. They stopped allowing both of those methods. Finally the only way to put an optin code was by creating an image of the optin box and putting that image into your squidoo lense and then linking to an off site landing page with the real optin code. Not very good for list building!

Finally there is a way to easily add your optin code to a squidoo lense using widgets. In fact, you can create a widget for just about any snippet of code including things like Amazon, Ebay and other affiliate program.

Well…I stumbled on a squidoo lense that actually tells you how to create a widget for just about any chunk of html coding….including your optin form code.

Stop over at Clearspring Tutorial and you’ll discover some tricks you can use to get a variety of html coding in your squidoo lense’s that was previously banned and from what I read, it is totally legal to use widgets for creating html or javascript optin code in your squidoo lenses.

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Why Local SEO?

If you’re interested in working with brick and mortar businesses then it will be essential to understand how Local SEO works. Local SEO can best be described as optimizing or listing your clients business so that it shows up when someone is search for something like Chiropractor in Miami.

Although local seo has been around for a couple of years, Google especially has focused their efforts on how to use this method of search effectively. After all, Googles focus is on the person doing the searching….they want to satisfy the searcher. What better way to satisfy someone searching for Chiropractor in Miami than to have a map, and other local results show up specifying Chiropractors in Mchenry.

Offline Cash Formula

Now, if you are the business owner, you want to totally own Google’s Local Search for your specific keywords.

A local search consists of the ’search term’ plus a ‘geo modifier’, as in Mchenry Oak Flooring Contractor.

Local SEO is on-site and off-site optimization, which ultimately makes your website most relevant to local search queries

OK…you might be asking yourself, Why should I be so concerned about local search and local search seo?

Consider this fact taken from eMarketer, 2008….Online search influenced $471 billion worth of offline sales last year versus only $136 billion in e-commerce sales. I wonder exactly how many businesses are losing sales and income due to the fact that they can’t be found online….or worse, their competitors are listed in a place like Google Maps and not them.

Using your skills as an internet marketer can put you in a position to help those with offline or brick and mortar businesses. Prove your worth to them and you could be in for a small fortune. Just make sure you do it right. Do some research and get a handle on offline possibilities.

Offline Marketing Secrets

Take a look at this excellent presentation put together by Laura Alters on Local SEO.

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Reasons for Rewriting Your PLR Articles

Let’s say that you have purchased some PLR content. You should be asking yourself, how do I use PLR to best advantage while avoiding roadblocks? Search engines identify content and are trying to feed surfers relevant results. To do that, along with other things, they have to scan the on-page content. If you think that having the same content on two different sites gives you two chances to be ranked high in the results, think again. It won’t happen. The search engines became wise to that trick a long time ago.

Search engines are known to have very complicated algorithms that can be difficult to reverse engineer. But one thing is certain: if the exact same content is used across multiple websites, you can suffer a duplicate content penalty. Rewriting PLR content is the best way to deal with that problem. Sure….it will take some work on your part, but the benefits get stacked on your side.

There’s a constant debate over how much of the PLR content should be changed, but even changing only 10% of the content can quickly give the advantage to you. Out of a 500 word article, that’s only 50 words – in most castes, that’s less than one paragraph’s worth over all. That should be easy for you considering the advantages.

Developing the content in your unique style has another advantage. You can give your site a definite ‘characterization’ by modifying the PLR article to something that sounds more like how you talk and write.

When you do that with a number of articles, you are guaranteed to differentiate your site from your competitor. That keeps visitors and customers loyal, because then you are the only one in the world with exactly that content. After all, there are lots of actors in the world, but there’s only one Harrison Ford. As the internet grows, becoming unique will cause you to stand out which will attract more visitors in the long run.

You could avoid the duplicate content issue entirely by writing every article from scratch. But, you’re purchasing PLR articles and writing your own is time consuming and not everyone has the interest or ability. Running a successful site or group of sites will keep you really busy. When you spend your time writing, you’re not doing those other things….the things that make you money.

Starting from a blank page is much tougher. It’s a lot easier to re-write something than to write from just a topic idea. Changing a phrase here or an example there is easy and the writing that’s already on the page stimulates you to think of alternatives.

Quality counts, too. You may not have the ability or interest to write great content, content that attracts visitors and backlinks. Even if you can, it takes time to do well. If you don’t take the time, you’ll end up with content that isn’t polished. That turns people off. Not a good business strategy.

It’s much quicker and easier to modify good quality content to avoid a duplicate content penalty and make it your own than it is to fix up junk. You can polish good chrome to a shine in a few minutes. If it’s rusty, you’ll spend all day!

Trust me on this, PLR content vendors vary a lot…..especially since so many have jumped on the bandwagon trying to make quick cash. Niche Content Packages, one of the best quality PLR sites and online since 2005, hires the best professional writers to give you the best content. The PLR articles offered here will give you a great starting point, save yourself some time and start polishing some good chrome :) .

Niche Content Packages

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