Pay per click is real money because it is offers an extremely important stream of traffic for just about every type of website out there. If you can get the right formula down for your business (the right combination of keywords, phrases, compelling text and the perfect bid (not too high and not too low), then you are sure to be profitable with PPC advertising.

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Keyword Research Tools I Use!
Micro Niche Finder
Keyword Research Pro
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The first step in pay per click is to do your keyword research. What this means is that you need to find the keywords that people are typing in when they are looking for the information that your business offers. So, if you own a jewelry business, the appropriate keywords may be diamond rings or gold earrings. Luckily, you don’t just need to guess what people are typing in. The search engines can tell you exactly what keywords your potential customers are typing in, and they do so for free. Your job is to make a list of these keywords and keyword phrases and use them in your advertisements.

Pay per click is real money when you understand what keywords you should be targeting. If you are just starting out, you should not be targeting the most competitive (expensive) keywords. This is a sure way to lose money right from the start. Again, your search engine tool will provide you with data about how competitive a keyword is. Choose the keywords that are relevant to your business that have a lower search volume. While it’s true that you won’t get as much traffic to your ad this way, you will also not be spending too much money on your advertisement. And you will start gaining some leads, customers and money. Once you have started to make a little profit, you can start re-investing your money into more competitive keywords.

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Keyword Research Tools I Use!
Micro Niche Finder
Keyword Research Pro
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Once you’ve picked some good uncompetitive keywords, it’s time to build your ads around them. This is where you can beat out the competition that is paying more for the same keyword that you are targeting. All you need to do is get into the “searcher’s” mind and figure out what you can say that would compel him/her to click on your ad versus someone elses. Good words to use are free, easy, quick, no-hassle, limited time offer. In this way, even if your ad is not appearing at the top of the page, it will catch the attention of the person who is searching for this information.

There is a lot of training on the internet which shows you how pay per click is real money. If you think it’s a waste of time, you need to think again. The search engines are here to stay so it’s time that you use them to your advantage by using the right keyword research tools and understanding keyword research. You can be sure that your competitors are doing just that!

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Many people are asking about which search engines offer affordable pay per click advertising. The truth of the matter is. . .it is not up to the search engine to make your advertising affordable. It is up to you to create your ads so that they don’t cost you an arm and a leg. Many newcomers fall into the trap of spending way too much money on their first Pay Per Click campaigns. . .and they could get the same results by spending much less.

So, how can you make sure you are using the methods to obtain effective and affordable pay per click advertising?

It all comes down to the research that you perform. The research will be centered on the keywords that you are going to use in your advertisements. Luckily, all of the search engines make it very easy to do this research. They offer you the free tools that you can use. All you need to do is put a little time and effort into it.

First, think of a general term to describe what your business offers. If you sell sports clothes, go into the free keyword research tool that your search engine offers and type in that term. The tool will then provide you with that and all other related terms that people are typing in each and every month within the search engine. Your first impulse may be to choose the words that are getting the most traffic. Ignore that impulse. That keyword will be too competitive (meaning, too many are already using it in their ads and the bid that you’ll need to appear on the first page will be too high). Instead, choose a keyword that is not getting as many searches per month. . .but also has much less competition. Some PPC trainers recommend choosing keywords that have fewer than a thousand searches per month. I actually recommend choosing those that have less than 300 (especially on google which is highly competitive).

Once you’ve chosen an uncompetitive keyword, make sure that you write an advertisement about this word that is compelling and offers what the “searcher” is looking for. So, if your keyword happens to be ski masks, don’t just write an informational ad, make it compelling enough so that whoever is searching for ski masks will notice your ad above all the others. This way, even if your bid is lower than other advertisers, and therefore your ad will appear further down on the page, it will get more clicks than the other less compelling advertisements.

pay per click video tutorial

Study the other advertisements that you see in your niche. Look at the ones that make you want to click and those that don’t interest you at all. Use these examples to write your ad.

Affordable pay per click advertising is no secret – with a little bit of patience and practice, you too can be spending less on PPC than you are earning from it! Don’t forget, Google Adwords isn’t the only game in town, try Yahoo Adwords

! Once you get the hang of it, you can start re-investing your profits into more competitive terms.

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I have a membership over at Niche Profit Classroom. They have an excellent program for developing various niche topics and monetizing these niches by either your own custom program or another way is through affiliate sales. Anyway, you can grab a membership for a couple of months and learn just about everything you need to learn about niche marketing…..some of the best teaching on niche marketing I’ve seen to date.

I was browsing through the NPC forum and noticed one of the members was wondering if they should list categories on their blog….anyway, I gave him my 2 cents

Duplicate content issues do come up when using categories or archives, however, there are pluins that can help eliminate the dup content issue.

As internet marketers I think we can get too tied up with the issues of duplicate content and we have to first ask ourselves who our customers or visitors are.

Chances are, the people who visit your website have no idea what internet marketing is or what duplicate content is…..they just want a solution to their problem.

They landed on your site.

They are looking for answers.

If you have a site with muliple categories, in my opinion, you really should list them. Have you ever landed on a wordpress blog and had no idea how to get to the next article or find out what else is on the blog?

Having categores listed tends to keep visitors on your site for a longer period of time.

Imagine you had a site on tomatoes, with 4 categories.

-how to grow early producing tomatoes
-starting your plants early
-the best cherry tomatoes
-identifying and killing pests

If the visitor search for “early producing tomatoes” and landed on one of your articles, he would be finished if he didn’t know what was on your site.

However, if you had the categories listed in the sidebar, you have 3 other tomatoe problems he could be interested in. In other words, “Categories” is an additional method of navigation, since most web surfers don’t know the difference, or care whether a site is static or a blog….they just want answers to their questions and categories or bread crumbs is an excellent way to give that visitor an idea of what is one your site.

If you only have 5 or 10 articles, all dealing with the same subject….then it wouldn’t be necessary to include categories.

I’m not sure if they promoted multiple categories with the NPC model, however, adding more content to your site attracts traffic and I would at least try it out on one of your sites.

If you do categories with the NPC theme, somehow it limits the category to pull up 5 articles. It would be nice to know how to remedy this.

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Quite a few people are searching for the term “yahoo adwords” online. But don’t be disappointed when you don’t find it. Although Yahoo doesn’t actually have a program by this name (like Google Adwords). . .Yahoo does offer you the chance to use PPC or pay per click ads. In fact, it’s called Yahoo Search.

Yahoo PPC works under the same principles of any pay per click on any search engine. You do some keyword research. You create some ads to target that those keywords and you advertise your business.

Here are some great reasons to use the Yahoo Search Pay Per Click Program.

- It offers you a great free keyword research tool. Do not start advertising unless you make full use of this.
- It offers you a free conversion tracker to see how your traffic converts into sales
- It offer you extensive reporting tools
- You can make sure to never pay more than the daily budget you allot.
- You only pay when your ad gets clicked on
- You can get very targeted traffic if you pick your keywords correctly

Here are some reasons that “Yahoo adwords” might work better for you than Google adwords. First of all, while it is true that Google gets the most traffic compared to Yahoo, MSN or many of the other search engines, it is more difficult for beginners to take advantage of that traffic because they can’t afford to compete with the higher bidders. Some keywords can even cost $10.00 or more per click just to get you somewhere on the first page.

Where a keyword on google may cost you $1.50 per click, that same keyword on Yahoo, can cost only about 30 cents per click. Will you be getting as much traffic to your ad on Yahoo? No. But you will be able to afford the traffic you are getting and, once you start profiting from that traffic, you can invest some of your profits into more Yahoo PPC or move some of it over to Google.

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Remember the key to being successful with any PPC campaign, whether it be on Google, Yahoo, MSN or any of the other hundreds of search engines, is to start out targeting non-competitive keywords. Yahoo offers you all the tools to be able to see what keywords people are typing in that are relevant to your business and to evaluate which ones are too competitive and which ones aren’t. Although you will get very few clicks in the beginning, once you start adding more and more advertisements, the clicks will all start to add up as well.

So, although you will never be able to find Yahoo Adwords in any search you do online, the basics of pay per click still remain and the Yahoo Search Pay Per Click program offers an excellent platform with informative tutorials and training on using their tools and system.

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I responded to a forum post and mentioned using the RSS feed from your blog for driving traffic to your blog. I was talking about taking your feed and submitting it to the various rss aggregators and directories for backlinks. You can easily do this by hand or you can use software to submit your feed automatically to just about every rss directory on the net.

Here’s a few directories:

http://www.feedcat.net/

http://feedshark.brainbliss.com/

http://chordata.info

http://www.jordomedia.com/

I use an automatic submission service or software that is a membership. Some people would rather purchase the software than pay a monthly fee. However, when submitting to sites that change, sometimes, on a weekly basis it’s best to use a reliable monthly fee submission service. The thought being that they will keep their list of directories updated as much as possible. Sometimes you can buy the submission software thinking that you are getting a deal, but the truth is, the software may work for a couple of months, but as time goes on it becomes less and less effective.

Anyway….

The person from the forum wanted to know how to get more traffic to their blog.

I mentioned a very simple way by using the rss feed of the blog.

You can find your rss feed by clicking on that little orange button or if you have a wordpress blog you can take your url and add “feed” to the end and you should have your rss feed. For instance, my blog is located at www.Desktop-Wealth.com/blog and if I were to add “/feed” I would have my rss feed and it would look like www.Desktop-Wealth.com/blog/feed to confirm you have your rss feed, click on the link….go ahead and click on www.Desktop-Wealth.com/blog/feed after clicking on the link you should see the rss feed of my blog parsed out….that is you will see the latest 10 or 15 blog posts with snippets, if you click on any of the titles you will go to the actual post! If you want to see how to feed is coded, you’ll notice it uses very different tags than the standard html tags, depending on your internet browser, click on “View Source” and you’ll get an idea how rss feeds are coded.

Now, if I submit that rss feed to the rss directories and rss aggregators it will be available for anyone to use, the search engine spiders will go to each location of my rss feed and include it in the search engines for my specific keywords and articles. The result is more traffic! Others might use my feed in a news directory of some sort so my rss feed becomes content for their blog and in turn I get relevant backlinks.

You will want to submit your rss feed to these directories. Typically you will have to go to each of the rss directories and register before submitting your rss feed. The automated scripts and software will sometimes have you register for only a small number of rss directories and then submit to the rest automatically. Trust me this is a very powerful way to get a consistent surge of traffic to your website. I use a service with a funky name…..BadAssRss, go ahead and click on the link and give it a try.

There is so much you can do with RSS it would take a 600 page book to explain all that rss can do. One thing you might want to do is take several of your sites, let’s say you make a blogger.com and wordpress.com blog….each of those will have an rss feed. Take those 2 feeds and your original feed and merge them into one, you can find a site to do this easy enough, in fact, http://feedmingle.com/ is one such location online that you can merge your rss feeds. Now that you have a new rss feed, submit it to the directories. If you’re using a service like BadAssRss you can do it in a couple of minutes.

If you’re developing a niche market you will want to set up sites on all the free feeder sites such as:

• blogger
• wordpress
• hubpages
• youtube
• start another blog
• forums
• web 2.0 properties
• Twitter
• facebook
• tumblr
• friendfeed

Each of these sites have rss feeds and you can combine and use them for traffic to your blog. You can use all these to get links back to your site, and you can do various combinations of their rss feeds and submit each one separately.

I shouldn’t confuse you if you are an rss newbie, but there is another way to use rss feeds. There is a script called Slick Autoposter ….this is a script that can use rss feeds to create posts on your blog, it’s a way of automating your blog posts. There is another script called Article Stalker, this script builds a depository of reprint right articles which allows you to search for articles by keyword. For instance I could search for “RSS” and it would bring up all the reprint right articles containing RSS in the title and automatically create a “rss feed” out of those articles. Instead of just being snippets of articles these are entire articles and you can use Slick Autoposter to automatically drip the articles into your blog for your readers and the search engines.

There are so many ways to use rss feeds, I really suggest you spend a little time each week getting to understand rss feeds and what you can do with them!

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While some may consider pay per click advertising to be too hard or intimidating to use, the advantages of PPC are numerous. Pay per click really pays by offering you the most state of the art way to attract potential customers to your business on a regular basis.

Pay Per Click programs allow you to build brand awareness and turn visitors into repeat buyers. And pay per click advertising is a fantastic way to compliment your existing advertising campaigns, both online and offline.

Another extremely powerful feature of pay per click is that is allows you to target the right audience(s) for your business. If you own a local pizzeria, you can use PPC to target your metro area. If your products or services can be sold anywhere, you can expand your reach for potential customers to your state, multiple states, nationwide, or even worldwide.

Pay per click really pays by offering you the opportunity to connect with your customers online. If you can make a straight-forward, compelling ad that highlights your products/services, one pay per click buy can get you into an entire network of online yellow pages and local business search sites. In this way, you gain immediate access to millions of potential customers.

When customers contact you from a pay per click ad, they will already know a lot about your business from your ad and website. By the time they really make contact with you, they are already primed to buy from you.

And this is one of the largest advantages of pay per click. With traditional offline advertising methods, you never really know if your ad is reaching the intended target audience and if it’s compelling them to take action. Pay per click changes all that be making your results measurable.

With PPC, you can get immediate feedback on who is responding to your ads and how many of those contacts are converting to sales. With monthly statistics, you can see who is clicking on your ad and can update your advertising strategy to maximize your results. You can test and tweak your creatives, your placement, your categories and even your web site and landing page to meet the needs of your customers more accurately.

Alsom pay per click guarantees you total cost control. You set exactly how much money you want to spend each day or month. And  you can change these settings at any time.

In conclusion, hopefully you can really see how pay per click really pays. It offers you the possibility to have more qualified leads, more contact with these leads, and even greater focus on local leads if that is what your business needs. Learning how to use pay per click effectively is something that you will want to incorporate in your personal business training. Or you can hire a pay per click expert to handle this for you!

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