What is the purpose of Article Marketing?

If you have a website then your primary goal is to drive traffic to the site….correct?

Article marketing is just one of many ways to drive traffic to your website and it does work. Often times, one article can get picked up and used by many webmasters or simply viewed many times. An effective resource box at the end of the article will get you many clicks.

Brighter minds than mine have argued the reality of duplicate content and it’s supposed effects on either article submission or your website. However, if you have the original article on your website I would edit the following before submitting to any aritcle directory.

-Title
-First sentence of each paragraph
-Last sentence of each paragraph
-resource box if its on your original aritcle, always needed with article marketing

These are really easy edits and will only benefit you if you submit the article to a directory or many directories.

It’s true that submitting one article to ezinearticles.com will or can get you on page one, but typically, it won’t last very long.

If you combine article marketing with social marketing…that is submit your site to some of the social bookmarking sites. Your desired goal of staying on page one will be more likely to be realized.

Jack Humphrey runs a site call Authority Site Center and has put out a FREE book called “The Authority Black Book”….you can download the book if you visit my blog post and go to the bottom of the post and visit the link:

The Authority Black Book
Also it was a common practice with article marketers to mass submit articles to article directories and once again….there is argument amongst the guru’s as to the effectiveness of such techniques. I’m not sure those guys would really tell you what works, but I tried and am using a service called Unique Article Wizard which submits unique versions of your article to over 1000 directories and will submit on a time released schedule if desired.

Anyway, I’ve been getting excellent results with article marketing when combining Unique Article Wizard and Social Bookmarking. In fact I just did a campaign for 4 keyword phrases and have the first 2 pages of google for each phrase. I know I’ll make that claim and most of the readers of this post will be hesitant to believe it….I won’t divulge the keywords, only to tell you that the strategy works and I’ve gotten results quicker than ever when article marketing.

Even if you submit your article to only one directory….that’s better than nothing. You can try ezinearticles.com….if it’s your first article it could take about a week for it to show up if its approved. Also try goarticles.com and articledashboard.com….be sure to try some social bookmarking with your article marketing, you will be amazed!

Go to www.socialmarker.com for more info on a site that will allow you to submit to more than 1 bookmarking site.

Combining article marketing and social bookmarking creates a powerful punch, but be careful about submitting your own sites. If you get carried away, you’ll be banned and lose all your bookmarks.

Good luck,

Scott

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