What is Bum Marketing

Bum marketing — when I first came across the term, I admit I was a little taken aback by it. My investigation into the term Bum Marketing revealed that it was just a type of article marketing, really it was article marketing. Why is it called “bum marketing”? I believe the terminology is used because this kind of article marketing requires very little effort and still has the potential to earn a lot of money over a long period of time.

The way it works starts with picking a keyword that doesn’t have a lot of competition…then you create an article using this keyword…sometimes you place an affiliate link in the body or it goes in the signature file and finally submit it to the various article directories, then watch the traffic roll in.. If your article leads to sales for your affiliate link, you could get a decent commission for it. The great thing is that each time there is a sale, you would be earning something. The best part is you don’t have to be the son of Einstein to do this, anyone can and anyone can make money with this method. Even a bum can make a killing here. I am sure you now understand why the term “bum marketing” is used.

I found a tool called Micro Niche Finder perfect for digging up these keywords!

It does get a little trickier, you will need to figure out what you’re going to sell, and which keywords will bring in the traffic…so, the bum needs a little education. The subject, in this case, will have to be a keyword or keyphrase that does not enjoy too much competitiona. You can find this by running a search for a given keyword and looking at the number of results and ads that are thrown up. The fewer the results and the greater the ads, the more potential your keyword will have. You could use a program like Google Adwords to find the ideal subject for your article.

Although you could create a mediocre article, imagine what will happen if you took the time to create an article that was one of authority and really solved a problem….that means traffic, and the more traffic…the more clicks. Content is the key, that means, say something when you write the article…just don’t babble nonsense. If the reader is impressed by what you say, you will get more clicks. Offer tips, tricks, and insights to the reader. In time you are bound to find a formula that works for you and which will bring heavy traffic to your site. Remember, heavy traffic generally means a rise in sales.

Times have changed, not too long ago you had to manually submit your articles to article directories, now it can be done automatically using different scripts, software and services. Ezinearticles.com is one of the most popular, however, they are king of the hill and spammers are always trying to fool them, I tell you, spammers are going to ruin the world…these guys are the real bums of the world…just looking to make a quick buck….but I digress. Do a google search for article directories and you’ll find a ton, you can even get niche specific. If you’re a little new at this, you might not know that a site called Squidoo can be of big benefit for getting your links clicked because you can post your own articles, not only that but you can create a network of blogs with a platform called wordpress.com.

Once your article has been posted, you will have to wait for the sales to be made. It might happen that other sites syndicate your article (this will happen if your article is of very high quality), and then you will suddenly be seeing an unprecedented rise in the number of sales. Your money-earning potential will rise considerably.

If you are smart in your choice of keyword, and in your choice of words, you could end up making a lot of money. Most importantly is to give Bum Marketing a try, and more important than that….is don’t quit!.

One of the best ways to learn about internet marketing is to follow somebody who is successful at it. Dennis Becker has a Membership called 1KaDay that is probably one of the best memberships teaching other marketers how to be successful in internet marketing. First I advise you study his book on how to begin earning a consistant 5 bucks a day, Its called 5 Bucks a Day I strongly advocate both…even if you’ve been online for a while or you are just starting out. Don’t waste the most precious asset you have….your time!
[tags]bum marketing, article marketing, internet marketing, affiliate marketing[/tags]