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Adwords Program-Google Adwords Program Is The Answer

If you want a successful business you need to advertise that business. No matter if you have a product to sell to others or have a service you can perform for a fee. One of the best ways to do this is to advertise with a Google Adwords program.

If you have the budget, a Google Adwords program will help you get the quality traffic to your site to make the sales you need to grow your business.

Google Adwords Program
Is The Answer

How this all works is by CPC, or cost per click. This means you only pay when someone clicks on your ad to get to your site to see what you are selling. The ad you plce must be compelling enough to lure your customers to you.

If you are new to this type of advertising, you should begin by using the starter edition. It is easy to set up and get started. Go to Google and select “starter edition”. You will be prompted to target the type of customer you want by choosing the region you are in and the language spoken in that region.

Next, you will be prompted to create your ad. You should have already put some thought into this beforehand so you know what to write so you do not waste valuable time trying to come up with something on the fly.

Starting A Google Adwords Program

You will need to fill in the URL for your site so that you can link your new ad to it. How else are you going to get the customers, right?

Next, create a headline for your ad. If you have put thought into this you probably have a good one already. Make sure that it hits the high points of your business and your product or service.

Use relevant keywords. Prior to setting all of this up you should also have done some keyword research to find relevant keywords you can use to bring in the quality customers that will convert to sales.

Keyword research is time-consuming but if you find that special one or two that work well for you you are way ahead of the game and will have customers like you never thought possible. You can try out many different keywords at different times to see what works the best for your business.

Google Adwords Controls Advertising Costs

Next, you will need to set up your budget. Budgets can be set anywhere from $30 per month (which will not really get you any where fast), on up to tens of thousands of dollars per month. The higher you set your budget the more chances you have that someone will click your ad.

Now you will be able to set up your account by entering an email address and password. If you already have a gmail account then you can just go ahead and use that one to do all of this.

All that is left now is to activate your account. You may be sent a confirmation email to do this by clicking on a link in that email. Log in and submit your accurate billing information. You are now a proud owner of an Adwords program.

Adwords Professionals

 

Adwords Professional
by IvanWalsh.com under CC BY  with wpseopix.com
Become An Adwords Professional

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So, are you considering adding another income stream to your online business by becoming one of those highly paid adwords professionals?

Yes, it is possible for you to become an adwords professional, or you can use your new found knowledge to increase the effectiveness of your own campaigns. Either way, taking the time and effort to learn more about using Adwords can be a great investment of your time.

 

Adwords Professionals Advice
To Grow Your Online Business

And the really cool part is that it won’t cost you anything more than some of your time… it is free to sign up. Just go online to: www.google.com/adwords/professionals/. Here you can sign up for free, if you aren’t working for a company and are just going through the training as an individual.

Once there, you can find everything you need to learn more about adwords.

You can take as many or as few modules as you want, but if you want to achieve the certification you must pass the fundamentals part as well as one other module (this is what you have to do right now, check the site, things may have changed since this article was written).

Adwords Professionals Info Can
Be Applied to Other PPC Programs

You may not have realized it but there are other pay per click, PPC, programs available. Both Bing and Yahoo also have similar advertising programs, though they are called by different names, Google’s program is the one that is called Adwords.

The point is that much of what you learn from one program can also benefit you with the other programs. There will, of course, be differences but there will also be a little overlap for each one.

That means that much of what you learn during the Google Adwords certification program may also help you get more results from other PPC campaigns at other companies… and it is all free!

Get Certified As An Adwords Profressional

Once you get your certification you basically have two choices: you can use your knowledge for your own benefit and increase the effectiveness of your own campaigns or you can use your knowledge and make money by becoming a consultant and helping other people with their campaigns.

Actually, you have another choice, you can do both: improve your own campaigns and become a consultant and help others!

Adwords Professional Course Is FREE!

As you can see, there are a lot of advantages to taking the time to go through the Google certification program. Learning how to optimize a pay per click campaign will not only benefit your own campaigns, it may also help you make money by increasing the effectiveness of other peoples campaigns.

When you consider that the course won’t cost anything but some time and effort, that can be a huge return on your investment.

Again, some of this information may have changed since I wrote this article, so make sure you carefully look over the current certification information on the site I gave you above.

Adwords professionals can make a lot of money whether they are tweaking their own campaigns or helping others get more out of their campaigns. Either way, it may be a smart move for you to go through.

Quality Score Adwords-Factors For Your PPC Business

Quality Score Adwords-Factors
For Your PPC Business

Quality Score Adwords Factors
by Edgeworks Limited under CC BY  with wpseopix.com
Quality Score Adwords Factors

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Google seems to rely a lot on various quality scores, yet they are rather miserly in providing information about what factors go into determining the quality score adwords. So, how do you know what you need to work on?

 

The Google quality score adwords factors will be considered in your Pay Per Click, PPC, campaign and are one factor that will determine how much you can pay for each click.

While it can be confusing and overwhelming at first, taking the time to figure out what changes to make to increase your adwords quality score can help you get a much bigger bang for your advertising buck.

Basically, you can pay less for each click for the same keyword as your competitors if you have a higher quality score.

What that means is that you can invest the same amount of money in your advertising budget but actually get more clicks, if you have a higher adwords quality score.

You can also stomp all over your competition too… how much fun will that be?

Here are some things that you can do to increase your click through rate, and your quality score adwords:

Relative Keywords ….
Quality Score Adwords Factors

1. Find the most relevant keywords for your website and your niche.

You want targeted keywords, keywords that indicate that the person clicking on your ad are looking for your exact product or service.

This is no time to be vague, you must make sure your keywords are really focused.

Use Keywords Related To Site Topic

2. Make sure that your keywords, and your ad in general, are very closely related to the topic of your website.

The relevance of your ad in relation to the content on your website will be a very big consideration.

If someone clicks on your ad but then almost immediately leaves your site, Google will view that as a sign that your site did not deliver on the promise of information from your ad.

If your ad is talking about a certain type of golf clubs, for example, yet your site doesn’t even mention that same type of golf club, your site isn’t considered relevant and that can hurt you.

Use Multiple Ad Groups For High Quality Score Adwords-Factors

3. Create multiple ad groups for multiple landing pages on your site. These ad groups will be arranged around certain keywords.

So, to use the example above, if some of your keywords are about a certain brand of golf clubs you can set up one ad group around that brand of golf clubs.

Then you can set up another ad group around another brand of golf clubs and set up a landing page for just those sets of keywords.

So, it is well worth the time and effort you will have to invest in learning as much as you can about increasing your quality score.

Google isn’t well known for making things easy. As a matter of fact, they seem to enjoy making things as difficult as possible when it comes to trying to increase your quality score.

Take the time to increase your quality score adwords and you will get so much more from your advertising efforts. And who would not want that?

How To Improve Your Adsense Conversion Rates To Raise Profit

image of how to increase your google adsense conversion rates

Much has been written about Google Adsense and the importance of Adsense conversion rates because the more you understand these concepts the more money you will make.

Why do some web site owners find that they only get a 1 percent Adsense conversion rate while others report a 20 percent or better average? Adsense conversion depends on a number of factors and there are many things you can do on your web site to increase the number of click through’s.

What is Adsense

First of all, what is Adsense?

When people buy ads on Google, they have the option of also placing the ads on the content network. Actually, they default to placing the ads on the content network and have to remove that option if they want to only place the ads on Google’s search pages. These ads on Google are called Adwords.

Adsense, on the other hand is Google’s word for you, the website owner, who places their ads on your pages. You get a percentage of the amount of money that Google gets for each ad.

Of course, people have to actually click on the ad in order for you to get paid. So, your job as an Adsense merchant is to do two things. First, you have to get people to come to your site and then you have to get them to click on the ads on your page.

Get Visitors to Click Adsense Ads

Getting people to your site is beyond the scope of this article, but I am going to show you how to get people to click on your ads.

First of all, you want to have laser-focused content. A blog about your life where you talk about breaking up with your girlfriend one day and about memories about fishing with your grandpa the next is not going to make much money. If you want to slap Adsense on a blog to make a few pennies, that’s okay. But as a business model, it stinks.

Instead, create a website or blog around one highly focused, high earning concept. For instance, a site about car insurance or personal injury law is going to make more money than a site about hummingbird feeders. It’s a matter of supply and demand.

How Many Pages For Adsense Sites?

Next, you want to have a lot of pages of content. Articles over 500 words just perform better. People feel like they’ve gotten some “meat” from your site and don’t hit the back button as quickly. You should have at least 20 pages of content on each Adsense site and many have hundreds of pages. Not only does that give a visitor multiple places to enter, they can also navigate within your site to have a good experience. Then, when they click away, it will likely be through one of your Adsense links rather than through a back button.

Best Type and Style of Adsense Ad

The look of your site also matters. You don’t want the ads to just “blend in.” Make the links stand out so people will know to click them. Many studies have shown that the 250×250 leaderbox put flush left under the headline with the article wrapped around converts the best.

Of course, you should do your own testing on all of these features. Adsense is a moving target. The only way to stay on top of Adsense Conversion is to continually monitor your performance.

Using Pay Per Click Advertising For Your Business

Pay per click advertising is a very popular advertising method that many businesses use to build their business and increase their profits.  If you set up your pay per click advertisement carefully you can make significant profits from your online or offline business.

Pay per click or PPC advertising has been a very lucrative way for many people to generate traffic to their website and make money online.  Yahoo Search Marketing was the first PPC advertising to emerge and now others have joined the party.  PPC advertising makes it much easier for small businesses to compete with big businesses on a worldwide level.  However, many people have used pay per click advertising and lost a lot of money because they haven’t taken the time to create ads and monitor their performance.

Google Adwords is now the biggest pay per click advertising company but that doesn’t mean that you shouldn’t use the others.  Let’s take a look at the top three pay per click advertising companies.

1. Google Adwords is the biggest in the field and can have your ads up and running in minutes.  With Google Adwords you do not need to wait for days for your ad to be approved before it is shown, it is usually up and running as soon as you finish creating your ad.  Google will review your ad and if it doesn’t meet their standards it will then be removed.  Google has more functionality than the other search engines PPC ads and you can test your headlines, keywords and ads overall to see which ads convert the best.

2. Yahoo Search Marketing, although it was the first PPC advertising company, is not as big as Google Adwords.  It is still a very good option for advertising and your ads still receive a lot of traffic.  There is no reason why you need to choose just one search engine for your pay per click ads as the more you use the more traffic your ads will receive.  Yahoo search marketing gives great options and can be very successful for promoting your business.

3. Bing (previously MSN) is probably on equal par with Yahoo.  The Bing PPC advertising is very similar to Google Adwords but doesn’t quite offer as much functionality as Google.  Bing PPC is still very effective for business promotion and as a way to earn money online.

These three pay per click advertising companies draw more than 97% of search engine traffic and you can grab a piece of that traffic with pay per click ads for your business.  Only spend as much as you can afford and monitor your ads to see which ones are performing well.  Those ads that aren’t performing as well as you like should be tweaked until you start seeing the results you are after.  Pay per click advertising is a great business tool for any online business.

3 Ways You Can Generate Cash Using Google Adsense

make money with google adsneseIn many webmaster forums, you are likely to come across this question: “How can I make money with Google Adsense?” Google Adsense is arguably the most popular pay-per-click advertising program today. Many webmasters are earning considerable money by displaying Google Adsense on their sites.

Yes, it is very possible to make money with Google Adsense. There are several effective and proven ways you can do this. The best part is that they are not complicated ways; they are in fact very simple and easy to implement. Of course, exactly how much you make from Google Adsense largely depends on how much effort you put into your sites. Don’t fall into believing that you can make money from Google Adsense overnight. Like other types of work, you need to spend time as well as have the commitment and perseverance.

With all that said, you will learn three effective ways you can generate cash with Google Adsense — through niche sites, forums and blogs.

Niche Sites: Targeted Market Equals Targeted and Higher Adsense Clicks

The word “niche” is today’s buzz word. A niche is a specific market you want to focus on. If you are in the antique business, exactly what kind of antique do you deal with? Are you in the antique furniture business? antique dolls? antique cars? That’s your niche.

Niche websites are sites that are focused on very specific markets or audience. Instead of a broad category, you narrow down into a target market or audience. For instance, a guitar website can be further made specific and focus on Fender Stratocaster guitars. People who are into Fender Stratocaster guitars are your target audience. Google Adsense ads that appear on this particular niche website appeal to your target audience and visitors. By being specific, you can generate higher clicks to your Google Adsense, which translate to higher Google Adsense earnings.

If you want to maximize your Google Adsense earnings, put up several niche websites instead of one website devoted to a broad category or topic. Instead of putting up a website about cars, put up several small websites focused on car repairs, care restoration, antique cars and such. By narrowing down your website’s focus, you can attract targeted visitors who are likely to click on your Google Adsense ads.

Forums: Placing Google Adsense Ads that Stand Out

Do you run a highly active forum or online discussion board? If your forum receives a lot of traffic and has many members who regularly participate in online discussions, you can monetize your forum pages by inserting Google Adsense in them. While forum users are known to be “ad blind”, you can insert Google Adsense codes smartly.

For instance, you can make your Google Adsense ads stand out by using very bright colors. On niche sites, it is recommended that your Google Adsense ads blend in with the site. In online forums, however, you can make money with Google Adsense by making the ads stand out. You can also make Google Adsense appear after a certain number of posts. Many forum owners have discovered that Google Adsense ads placed at the bottom of the last post on every page generates a lot of clicks.

Blogs: Easy to Monetize with Google Adsense

Today, many are able to establish an online presence and have their voices heard. They do this by creating and maintaining their own blogs. In the last two years alone, literally hundreds of thousands of blogs have cropped up. Blog software like WordPress and blog networks like Blogger make it easy for anyone, even the least techie, to set up his or her own blog and make money from it. There are bloggers who are reportedly making four-, five- and six-figure yearly income just by placing Google Adsense on their blogs.

Since Blogger is owned by Google, people with blogs on Blogger can easily integrate Google Adsense into their account. Even if you don’t have an account with Blogger, you can still make money displaying Google Adsense ads on WordPress-powered blogs hosted on your server or third-party host. Blog software like WordPress have Google Adsense plugins. This means you can easily insert Google Adsense ad codes in your blog posts with just a click of a button.

To make the most out of your Google Adsense ads, it is recommended that you place a Google Adsense unit after each of your blog posts. If you are posting a long article, consider placing a Google Adsense unite in the middle of the article. And if you technically inclined (or you aren’t afraid of a challenge), you can insert Google Adsense codes into your blog template. Do it this way and your Google Adsense ads will display on all your blog pages.

There you have it — three ways you can generate cash from Google Adsense. Niche sites, forums and blogs are only three of the many ways you can make money from Google Adsense. If you are new online, start with a blog. Create an account on Blogger.com and test out the waters. As you become comfortable and acquire more technical skills, you can advance to creating niche sites and starting your own online forums and monetizing with Google Adsense.

Google Images Traffic and Niche Profit Classroom

I’ve been doing some research on Google Images Traffic and have found that there are some generalities about google images traffic which are known but there seems to be a lot missing. Maybe I’ll get enough information about traffic from google images and it will be important enough to put together a small report or video series.

The one thing I know about getting traffic from Google Images is that it works! It’s different from the standard organic search, but nonetheless it gets eyeballs on your websites and blogs. So it makes sense to understand how we might be able to optimize our images the best way possible and then how we can use that information to gently guide google and bing to our blog and website images…… and thus our webpages where they hopefully will take action by either opting in or purchasing our goods and services.

I read quite a few small reports and blog posts on Google Images Traffic, each one had a tidbit or two which would increase your chances for raising your images up in the serps. Since most people aren’t specifically focusing on google images as a source of traffic the information regarding its effectiveness and exactly what to do is a little spread out. This book, Google Images Traffic gives you the basics and is a good read…..I would start with it.

I’ve got a big surprise for you. I ran into the mother-lode of information about Google Images Traffic. Adam Short from Niche Profit Classroom cranked out a video on how much traffic he’s been able to get from google images. He discusses images and how to get original images for your site. He talks about naming the images along with the various tags and labels that can be read by the search engine spiders. I think the video is about 20 minutes, I was going to shrink it down to 10 minutes but I would have had to edit out a bunch of great material! He even goes through his Google Analytics showing what percentage of images are searched for……very good for future planning of your site and shows areas that it would pay for you to invest a little more work……just a small part of the teaching at Niche Profit Classroom 3.0!

I have a membership at Niche Profit Classroom and would highly recommend it. Surprisingly the membership accommodates both newbies and those marketers who have some knowledge and understanding under the belt. I’ve joined many PLR memberships and Niche Profit Classroom is so much more than just a PLR membership. Let me put it this way. If you can’t use the PLR materials along with the training to start making money online then you need to quit. There is so much available in terms of training. You get videos, webinars, audios, tools, monthly packs, an active support forum…… not to mention 2 full complete PLR packages already researched for profitability. I truly believe that Niche Profit Classroom gives you the best chance at success online. ……….Once you achieve success here you can move on to other projects and your journey with internet marketing will be profitable and exciting.

Click Here to check out Niche Profit Classroom

Get More Traffic by Using Google Images

How to Create Google Images Sitemap and
Receive More Traffic to Your Website

Once you’ve created a website you should think of driving traffic to it. You can come up with anything to attract people to your website. You begin to dig the internet, read “drive traffic” articles, try them, invent and try new methods, some of them work, some don’t, again come up with new ideas and so on. And naturally the number of visitors to your site is always low. One of such known techniques is creation of XML sitemap and its submission to Google. With help of this Google indexes the webpage faster, consequently keeping more pages from your site in its cache, ready to present those to your potential visitors at any second. The importance of XML sitemap is long ago tested and proven, though there were some opinions of skeptics, according to which, its vice-a-versa and XML harms the website. However, all those opinions finally and once for all were proven wrong.

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Check out Google Images Traffic for more image info!
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It was not by accident that I spoke about the usability of XML Sitemap, thus now I am going to talk about its one type-Image Sitemap’s efficacy.

You have probably noticed that the traffic to your site was brought not only by the Google’s search results, but from Google Image’s search results as well. People attempting to find one picture, found it in your website. So, have you ever considered that you could bring more traffic to your website with the help of images? That is, to somehow help Google index more pictures from your website, so that in the future more people find pictures on there and become visitors. There hasn’t been such opportunity until now; it was only left to hope that Google would index the images. But now, Google declared that it is possible to add images to your existing sitemap. Earlier, when there was an image URL in your sitemap, Google was bragging about it in webmastertools, instead, now even encourages it. Consequently, question arises-how to add an image in your already created sitemap. Of course, you may open a Sitemap file and manually add that information, using text editor and learning XML language. But what if there are more than 1000 URLs? In this case of course this process needs to be automated.

Google Images TrafficLooking for appropriate tools and trying to find programs that create nearly 5 or more types of sitemaps I stopped on Sitemap Writer Pro program. There I found a very useful tool, which lets you to add images to primarily created Sitemap.

The usage is quite simple. Downloading the program from this location: http://www.sitemapwriter.com/downloads/SitemapWriterPro_5.1.1_Setup.exe, installing and set to work. Click on Open button and select our sitemap file. In the opened Sitemap Type menu we pick Google Images and straight to OK. We see our URL list and empty information- Quantity, Image location URL, Caption, etc in front of it. This all concerns the image information.

And now, the most magical moment. By clicking Ctr+A, we select all the page of the sitemap and click on add Image button. The program automatically starts adding all the pictures of each page to a Sitemap file. Here, we’ll see that the program is adding design elements also, which are quite unnecessary for us. For that, there are few parameters offered, with help of which you may add only images that are indeed are necessary.

About the Author
By: larozhfuko

Google Images Traffic Exposed

Google Images Traffic

Google Images Traffic Exposed

Do you want tons of FREE high quality traffic?

I am sure, you do!

I just found out about this method which uses ordinary pictures to drive traffic to your website(s)

– NO special images required. – NO special photoshop skills required. – NO need to take your own images.

Just be able…. to follow simple instructions!

You can get started, right now…

http://www.desktop-wealth.com/aa/googleimages/

Telling you anything more about it would spoil the surprise. But I can say this…

This isn’t your ordinary traffic method that you have heard about a million times
before.

It’s all laid out for you here, step by step… Google Images Traffic

The best part is, it won’t even cost you more than the price of a Big Mac meal, to
get this one of a kind images traffic system.

If you have a website or blog you already know that images increase traffic and keep people on your site or blog. Everyday people use Google Images to find and search for interesting images.

This simple book teaches you how to take advantage of google images to deliver untapped traffic to your blog. It’s not a big book….but this report is packed with “to the point” methods and tricks to get your images optimized so they show on top of the search engines.

Use this book and the Google Images traffic to get more traffic to your website or blog or use it if you do work for clients. Google Images is a hidden goldmine of traffic and if you can get a few images in ranked, you can just direct the traffic!

Why does this work so good? Here’s the key….not everyone has images on their sites. Furthermore, have no knowledge of image optimization and therefore their images simply aren’t optimized.

There’s nothing tough or complex about getting traffic with your images, however, you must know what Google and Google Images is looking for.

Google Images Traffic gives you the code you need to optimize your images and tells you exactly how to use it. It may seem a little strange at first, but you’ll catch on fast and it will be rewarding to see your images turn up in the google search for your keywords and keyword phrases.

Maybe you don’t know what you would do with the extra traffic. Well, Google Images Traffic will even give you some hints on how to monetize you new traffic.

You might even be a newbie or have been lurking around forums trying to figure this internet marketing stuff out. You’ll find some quick tutorials on how to properly research and buy a domain, set up a wordpress blog, use Google Trends to pick a subject that is guaranteed to give you traffic and how to use that information to post your first blog with your first images. It really doesn’t get much easier. Actually, I skipped some details. You’ll get a link to a awesome looking free newspaper type template and 3 essential (free) seo plugins together they exponentially get your images indexed and ranked on top of the search engines.

There’s only ONE catch!

The author says the offer is open to the first 250 people only, so you need to hurry, before it’s late.

Honestly…..I have no idea how long he plans on keeping the price so low…but if you hurry you can pick it up for peanuts.

Get Google Images Traffic today! Click Here

Google Adwords Campaign Management


If you don’t know what you’re doing when it comes to running a Pay Per Click (PPC) campaign, it will cost you… a lot.  It’s so very important that you learn how  works. There are a lot of variables that come into play when you set up an Adwords campaign, it is not a couple clicks and watch the traffic flow, far from it. You need to take some time, do some testing and repeat until you’ve got your campaigns dialed in.

Of course, if you have the  budget, you can hire a firm to manage your campaigns for you. There are many places that will do this full time for you. They can set up all your campaigns, write the ads, adjust your daily budget, find the keywords, etc. It’s not cheap but if you have more money than time it may be a good option for you.

The most important element of any Adwords campaign is picking the right keywords. If you’ve used PPC even a little bit you no doubt realize that some keywords will cost you a lot more per click than others.  In order to save yourself a lot of money, but still get solid click through rates (CTR’s) you will need to find those keywords that ‘fly under the radar’.  They will still get a decent amount of searches but they aren’t as competitive.

These ‘long tailed keywords’ are actually keyword phrases. The one or two word keywords are almost always way to competitive for the average small internet marketer. Most smaller online marketers simply don’t have the budget to be able to compete on these keywords.

Another thing you will need to keep in mind is that all the major search engines, Google in particular, love to change things up. They really aren’t that concerned with the smaller online advertisers or the affiliate marketers. They are catering more to the people who actually do the searching as well as the big boys, the advertisers who spend millions a year. For that reason it’s tough for the little guy to keep up with the constantly changing rules which can make managing any Adwords campaign a real challenge.

If you want to lower your pay per click cost on a certain keyword, provide a quality ad. One of the ways Google decides how much everyone will spend on a certain keyword is by their quality score. Now, who in the heck knows exactly how they figure that but one component is your click through rate. The more people who actually click on your ad, the better your score will be and the lower your bid price will be.

The way Google looks at it is that if a lot of people are clicking on your ad it must be very relevant to the keyword you have targeted. That’s what they want so their searchers are kept happy. If you provide that relevance they will reward you by giving you a better quality score which can translate directly into lower bid prices for that keyword.

Google can be a little like the land of OZ, strange and mysterious and you never know what’s waiting around the next corner. To make your life easier try to find a professional to help you with your Google Adwords campaign management. If you can’t do that than at least keep these tips in mind when you set up your next campaign.