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Local Directory Six Figure Business in a Box with Local Directory Empire

November 13, 2012 by Leave a Comment

Local Directories for Offline Income Complete PackageSix Figure Business-In-A-Box!

Hi,

I wanted to share with you a fantastic way to build a residual and recurring income online.

In case you haven’t heard, local business directory sites are BIG Business.

Companies like the Yellow Pages selling directory listings for $70+ a month and selling hundreds of these every day, you can easily see how profitable a business it is for them.

What if you could build your own local business directory site that only had 20 businesses paying you $50 a month. That’s an easy $1,000 every month for no extra work.

If you had 10 of those sites, in various niches and cities, you could easily be making SIX FIGURES a Year!

Now, I’m sure that you’re thinking that it all sounds great, but you have no idea on how to even begin with such a business. I know, because I thought the same thing.

Well, we’re in luck as my friend Josh Precht just released a local directory business-in-a-box, that gives you everything you need to make a passive, recurring income every month from local directory sites.

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* How To Get Traffic To Your Directory Sites
* How To Properly Monetize Your Directory Sites
* How To Get Businesses To Advertise On Your Site
* How To Scale and Grow Your Local Directory Empire
– A Premium WordPrLocal Directory Six Figure Business in a Boxess Directory Theme
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Grab your copy now and start building your own Local Directory Empire
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To your success,

Scott

Filed Under: Internet Marketing, Offline Marketing Tagged With: , , , , ,

Website Design Business for Local Businesses

August 1, 2010 by Leave a Comment

Through the years I’ve always been fascinated by website design. When all the guru’s said don’t worry about how to build a website…just pay someone else. Well, I couldn’t take that advice I had to learn how to build a website. And, I’m really glad I did.

Learning website design has allowed me to do many different things and continue to learn various aspects of web design over the years. Perhaps one of the most appealing aspects of knowing web design is the freedom it gives you.

Getting started in the make money online niche is very difficult. You’ll read about all those who’ve succeeded but I bet you will struggle for a long time and maybe even quite before you reach your desired success. If you know web design, if you know how to build websites, if you know how to setup a blog then you can perform these services for others and it can become quite profitable.

These days you can find many local businesses that need websites. They might have websites but it doesn’t do anything for them. As a knowledged internet marketer and website designer you can help that poor business man turn his website into an integral money making component of his business. After you build the website, you’ll have to do some seo work, he’ll probably need an autoresponder and then he’ll need a hosting service. These are all things that will profit you on a monthly basis while working with offline marketing for local businesses.

Paul Barrs does a quick talk about how he started doing website design and gives some pointers. This little youtube clip is probably worth more than 90% of the “offline gold” ebooks and courses…..hope you enjoy!

Filed Under: Offline Marketing Tagged With: , , , , ,

Internet Marketing Can Save Your Offline Business

July 14, 2010 by Leave a Comment

advertising for local offline businessesIt is a tough time to be in the business of offline advertising. Internet marketing is pushing many offline advertising business out of the way.

Something today’s small business owner is very aware of is the cost of offline advertising. Such as radio and TV comercials, newspaper and magazines, direct mail, yellow page phone books and the list just goes on and on. Each one of these can cost from a few dollars to thousands of dollars, depending on the size of the ad or the length of the commercial. And in many cases these ads may be less than effective. Consequently, small business owners are looking for cheaper advertising and more bang for their advertising dollars. So they in turn have turned to online advertising.

Maybe you haven’t really noticed, but Google has become extremely important in the online world. As Google continues to grow, it has an estimated worth of over $200 billion dollars, they have become the leader of online advertising. One of the ways they do this is to offer the entire world a free place to find information and products. They are able to do this because, this is not where they make their money.

Google is heavily into the business of advertising and they do it in the Internet marketing style. They realized in their infancy there was a monstrous demand from people looking for any and everything. This may seem really obvious, however let me explain. In the past, a few big companies dominated the advertising scene and spent millions on advertising campaigns which were designed to reach a large audience of people. They were hoping that a percentage of that audience would buy their products.

Google really had no interest in that particular group of people. Google instead realized that there were an unlimited amount of small and large businesses and if they could offer those same businesses a way to reach potential customers for pennies on the dollar, then Google would stand to make a lot of money. We are talking about billions. Since they already knew that people were searching for a lot of things,they stood a very good chance of dominating the advertising business.

Internet Marketing was not born with Google, however it has grown with them. This method is actually revolutionary if you think about it. They have connected a group of hungry customers with businesses. Those little advertising boxes that are located on the top, bottom and either side of every Google search you do on the internet, or a prime example of reaching out to targeted potential clients.

What this means for Internet marketing is that you will not have to compete with the other advertisers and search through the people who are not interested in your product to begin with. The two sides of Internet marketing are building relationships and finding the hungry customer. The more obvious one is the hungry customer. If a person is looking for a way to stop the feline incontinence and you have a solution to stop the feline incontinence, then it should be obvious that you should be talking to the person that wants what you have.

The Internet will allow you to do this, and usually for a fairly small price. Though you may have seen it done, the other aspect is not as obvious. That would be the conversation side. If you have ever used Amazon, you have seen a master at work. Amazon makes a concentrated effort to get to know their customer, and offer things that they think their customer may like.

Targeted internet marketing is what Amazon uses to get to the top, they do not use an advertising business. You can do this, just as easily. And you should.

You need to corral your customers and not allow them to wander off and then make sure that you give them what they want. If you run an advertising business and wish to survive you need to be offering your advertising customers what they want. You need to offer new ways to clients that will allow them to find the hungry customer. Do you know, what is going to save your advertising business?

Internet marketing will.

Filed Under: Offline Marketing Tagged With: , ,

5 Tips for your Online Marketing Strategy

May 26, 2010 by 2 Comments

Traffic Geyser for Local BusinessesOnline marketing is an incredibly strong tool that nearly every company can benefit from. Online marketing will help you to reach consumers that you would be unable to reach through normal marketing means. It can help you to increase your image, increase the interest in your company, and increase the traffic to your company.

With that being said, online marketing is more than a web ad and an email to a database. Online marketing covers multiple venues and tactics, spanning across the web to provide you with a winning strategy. If you want to have successful online marketing you need to plan out this online marketing strategy.

These five tips will help you to plan out your own strategy. They will help to bring together a cohesive marketing strategy that will be as efficient and effective as possible.

Speak Clearly

You need to make sure that your online marketing tactics speak clearly and concisely. You need to effectively communicate your message to the masses; this means that they can easily understand the message that you are trying to get across. Think about what you are trying to say to your audience and say that in the clearest way possible.

Know your Target

You need to make sure that you understand everything that there is to know about your target market. You want to know how they operate to understand exactly how to market to them. If you do not know your target, you will not be able to effectively reach them with your marketing strategy.

Know your Options

Every good marketing strategy will completely exhaust available marketing options. You need to know your various options, and need to work to understand which of these various options will work for your company.

Work Cohesively

A marketing strategy needs to execute materials that are cohesive. Cohesive marketing tactics will help to create a campaign, making your Internet marketing as effective as possible. Keep the same tone in your writing style and the same design style to create a cohesive look.

Follow Up

In the end, you need to make sure that your online marketing efforts were successful. You need to follow up with your strategy, analyzing your tactics and methods after the marketing campaign is carried out. This will help you to understand whether or not you need to tweak, change, or completely end your online marketing campaign.

These tips make it easy for you to plan out all of the intricate details of your online marketing strategy. They will help you to understand how to speak to your audience, how to narrow in on your audience, and how to bring together an entire strategy.  This cohesive campaign and strategy will help to keep your business on track as it reaps the benefits of online marketing.

Filed Under: Offline Marketing Tagged With: , ,

5 Things to Think About for Any Online Marketing Campaign

May 26, 2010 by 1 Comment

online marketing to offline buisnessesAn online marketing campaign can be an important tool for your company. It can help to bring you more clients, more interest, and more traffic, driving your company to new heights.
It is important to make sure that you are going about online marketing correctly. You need to make sure that you are taking care of the details, and that you are approaching the tool with the right mindset. These five things to think about will help to guide you down the right path for your online marketing tactics.

What Are You Trying to Do?

You need to understand exactly what you are trying to accomplish with your Internet marketing before you decide on your online campaign. You need to think about your goals: are you trying to increase traffic to your website, increase sales, or simply increase awareness? Your answer to this question will directly influence the kinds of tactics that you use in your campaign.

What Are You Trying to Say?

You need to make sure that you understand exactly what you are trying to say to your possible consumers and clients through your marketing. Think about what you need people to know after reading your marketing tools. Should they know about the quality of your business, or the success that your business can bring? Can they save money with your company, or can you offer them something unique? Whatever your goal may be, your message should be clear and concise.

Who Are You Talking To?

You need to understand exactly who you are talking to before starting your campaign. Think about your target, their characteristics, and their personality. This will help you to tailor your message to their wants and needs.

What Mediums are Used by Your Target?

You need to understand the tools that your target responds to the most when putting together your campaign. Tactics that your target will not respond to will be a waste; you need to focus on the tactics that will effectively reach your target. While emails may be perfect for some target audiences, search engine optimization may be perfect for others.

What Is Your Budget?

In the end, you need to make sure that you keep your budget in mind. How much money do you have, and how much is the campaign going to cost? You may be able to add tactics to your campaign, or you may need to remove tactics from your campaign. Knowing your budget will help you to understand exactly how far your Internet marketing campaign can go.

You simply need to make sure that you can answer all of these questions. If you know what you are trying to do, you will be able to figure out what you are going to try to say. If you know what you are trying to say, you will know who you are talking to. From that point on, you can think about the online mediums that can be used, and the amount of money that you can use. All of these questions will help you to come up with a list of tactics for your online marketing campaign. They will help to guide you, and will help you to create the most complete and efficient campaign possible.

Filed Under: Offline Marketing

Main Street Marketing Machines Review

April 24, 2010 by 2 Comments

Offline Marketing Business with Main Street Marketing Machines

Main Street Marketing Machines Review

There is a new product by Mike Koenigs of Traffic Geyser called Main Street Marketing Machines. Essentially it shows people how to work with local businesses and help them gain exposure on the search engines and get paid in the process. One thing that all local business owners need is exposure, they need “local eyes” on their product or service to get the phone ringing and have people coming through the door. The problem is, most small business owners are too busy running their businesses and don’t have the time or the knowledge to promote their enterprise online.

Studies show that the internet is the now the #1 way customers search for a business or service online and that the yellow pages and other forms of media are becoming a thing of the past. What is even more interesting is that 46% of all searches done online for any given product or service, actually include a local reference. Main street marketing machines was born out of the sheer need to service this local “under-serviced” market while creating an industry for people to start their own businesses in the process.

What makes this product different from the rest is that “normal” search engine optimization is quite difficult and time consuming, however when working in local markets the competition is sparse. With some basic training anyone can go into their local marketplace and begin offering online marketing services to businesses. On top of the training you are provided with some key elements such as, what type of businesses you should target, what sector of businesses to avoid, how to approach them, marketing templates, brochures and business cards.

The nice part about doing online marketing for businesses is that generally they are quite receptive to what you are offering them. Business owners are aware, especially in times of a down economy, that they must put their advertising dollar where it is going to best the most effective. And all roads lead to the internet, so this match of supply and demand can be a win win for everyone.

Want to discover the power of main street marketing?

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By Paul Prissick

Filed Under: Offline Marketing

Could there be GOLD buried under Main Street in YOUR town?

April 18, 2010 by 2 Comments

Main Street Marketing MachineMining the riches of offline marketing has been attempted by more than a few, however, never has it been done with such a degree of excellence. Never has it been systematized like it is now. Offline gold sounds really hypey…..but the fact remains that these people need our help. As internet marketers we can provide a genuine life saving business service for local business people. You just need to educate yourself to the process of presentation…anyway, read the canned letter I’m suppose to send and click on a few links to figure out what this is all about……if I had one thing I could do, I would get involved with the Main Street Marketing Machine!

Before you read this, I have to warn you that it will make some sensitive people upset…
It’s no wonder, though. The news is blaring about the economy and how terrible things are for business. It’s got lots of entrepreneurs running scared.

And that’s not just for us internet marketers – it goes DOUBLE for Mom-and-Pop, Brick-and-Mortar stores like the ones in YOUR hometown.

What if I told you there’s a way you can take what you ALREADY KNOW about marketing online and TEAM UP with the BEST businesses in your area to make MORE money…

More money than EITHER of you could make alone…

And you actually do it by HELPING people, not SELLING them!

This is a fact! You need to watch this video!

Listen, you may have heard about similar “Offline” money-making schemes before, but this is drastically different.

No need to become an uber-expert guru to land clients…

No need to hire a designer – a programmer – a secretary – a sales staff… Because…
Well, look – you might not believe me unless you saw it yourself. I watched it twice just to make sure.

Just for those who would like success!

Seriously. Go check it out,

Your Road to Success starts right here! Check out Main Street Marketing Machine

P.S. There are people who are “kinda ready to learn a little about making money with internet marketing”…

And then there’s “ready to MAKE SOME MONEY with internet marketing – HELP ME DO IT ALREADY!”…

Filed Under: Offline Marketing Tagged With: ,

McHenry Dentist Directory is Just Getting Started

April 15, 2010 by 1 Comment

Mchenry Dentist DirectoryI’ve been doing some offline marketing for a while now with a good degree of success.

I’ve been trying different platforms for offline directories along with different formats. I’ve found that simply static sites made with Dreamweaver work well, simple to set up and easy to maintain. I’ve found that Directory Type sites work better with Xsitepro for a variety of reasons that have to do with the way that Xsitepro produces webpages. WordPress sites work well and are quick to set up…..I really haven’t found a favorite.

Actually, I think I do prefer one method of setting up directory sites for small towns and local businesses. I use a combination of Xsitepro and WordPress. The Xsitepro pages make up the front portion of the site and the WordPress pages make up the backend…..these pages can be automated with fresh daily news from rss feeds.

Anyway, I’m just starting a new minor directory called Mchenry Dentist Directory and its part of the hub for my BestofMchenry.com website. This is a small town however it has around 30 dental offices. Not sure how I’ll set this up yet, I might try this one starting out with a wordpress site and migrate toward a StudioPress theme. The idea is to first get the site ranked for Mchenry Dentists, next I’ll do some feature pages for some of the dentists. I’ll introduce myself by revealing the free advertising they are getting……ask them about their site, show them where the directory ranks and then offer my services to 3 maybe 4 of the dentists in the area.

I’ll post as I progress with the site….. kind of a case study in offline marketing.

Filed Under: Mchenry Dentist Case Study, Offline Marketing Tagged With: , ,

Local Internet Marketing and Targeted Traffic

March 16, 2010 by 2 Comments

make money with offline marketingMost businesses have jumped on the train of internet marketing as they have discovered the value of cheap, targeted advertising compared to more traditional mediums. Not only that, but it offers many companies a much wider customer base than they could previously access.

Just think about it, as little as a decade ago if you wanted to sell something in another city or country you would have to open a point of sale locally, which was certainly not cheap. Most businesses couldn’t dream of expanding abroad due to costs, however the internet opened the doors to small businesses as well, allowing them to compete with the big fish.

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However, web wide advertising is not always suited to every type of business, especially some types of offline service providers. For example, a restaurant will never be able to service more than the local area and therefore it doesn’t make sense for its website to target the whole web. This is where local internet marketing comes in.

In this case, the SEO plan is designed to target only people interested in the local area. This can be done with the use of geographically targeted keywords, maps and many more.

The advantage of focusing on local internet marketing is that costs are usually much lower than if you were to target the general public. For example, “French restaurant Houston” will not cost as much per click as “French restaurant” and will only target people interested in a French restaurant which is in Houston. On the other hand, a search for “French restaurant” will bring up a very long list of French restaurants all over the world.

Local internet marketing is an excellent option for offline, small businesses that provide local services and their type of business does not allow them to expand globally. Plumbing, landscaping and even cleaning services are all such businesses. On the other hand, web development companies or ebook publishers do not have the same limitations and in their case they should focus on global internet marketing.

Offline Marketing Guide For Selling Online Services To Offline Businesses
A PLR product from the Rhodes Brothers

One extremely useful way to take advantage of local internet marketing is with maps. The large search engines offer a map service where companies can register their offline address. This has multiple advantages but the main one is that it establishes credibility because people can see the physical location of your business. This also has a positive impact on the ranking of your website but, unfortunately, it is a technique that is often overlooked.

Local internet marketing is an excellent way to reach extremely targeted customers for a much lower cost than if you were to market to the entire world wide web. However, you need to do a little more investigation regarding which keywords your PPC campaign should target and maybe even get some professional internet marketing consulting to show you how you can design and track your campaigns.

The beauty of internet marketing is that you can see virtually in real time how effective your campaigns are and tweak them accordingly. However, you do need some professional advice until you learn the ropes and can handle it yourself.

Filed Under: Offline Marketing Tagged With: , ,

Offline Marketing…. Not Always Easy!

March 6, 2010 by Leave a Comment

bestofmchenry-600Some would tell you that selling your internet marketing services to local business owners is easy. The entire process, known within internet marketing circles as Offline Marketing is not always an easy method of making money online. I create offline directories so I’m always looking for people who need help or make comments about offline marketing. I ran across one such person in a forum the other day and this is what he had to say:

So first of all… I DID IT!
I opened up a company

The ‘working’ part of it is working
the making money part of it is not.

I need to find advertisers who want to promote on my site.
Today I messaged 30 local stores, none of them replied back.

Now I got phone calls + meeting them in person as my steps #2 and #3 since step #1 (email) didn’t work.

How effective is walking in there in person?
And do you think they’ll be down for a quick 10 minute meeting?

Its just … Ugh… I just want to make my first 5 stores, make some $$$ from there, and then I’ll know it’ll go a lot smoother

Well….I couldn’t help myself and was in a giving mood so I gave the guy some suggestions. It was late and I don’t know how coherent I was so you might have to read it a couple of times :) but my advice was sincere based on my experiences doing offline marketing….or working with local business people.

Here’s an easy way……. well one way to start getting customers…..this takes a little work, and you can do in conjunction with your existing marketing plan.

Focus on a city or town, pick out a specific market. Lets say Dentists.

Grab a domain for your city and specific market. Let’s say your in Madison and you’re gonna work with Dentists. Find a domain that would include MadisonDentists.com ……something like that.

Go to your Madison online yellow pages. Create a one page Madison Dentists Directory. Use your yellow page info to add 5, 10 or 20 dentists. Do some backlinking, bookmarking or whatever and get some traffic to your new site, try and get it on page 1 of google local.

Now there are several approaches you can take when calling or emailing Madison Dentists. (actually your approach can be anything as long as its unique) If you have your simple directory on page 1 of google I’m sure you can see how you might use this. You use it as an example of your expertise!

Option 1
You can sell them an inner page of your directory for a monthly fee or one time fee. Again, a foot in the door to sell a more complete website and services.

Option 2

If the dentist doesn’t have a website, sell him your full offline package.

Option 3

If he does have a website and its not on page one, tell him where he needs to be and offer your services.

Option 4

Lets say he’s on page one and has a hot looking site. From experience most sites are monuments to the doctors ego, they need to be reworked. Depending on your experience you could offer a consult…..leading into a monthly seo fee for you.

It almost never fails, none of these guys has an autoresponder and if they do, it isn’t on page one. Explain the benefits of an autoresponder….and sell sell sell!

I’ll give you one more use for the little directory you just built.

Sell it! Sell it to the top bidder!

If you were able to get your little directory on page 1, go down your lists of dentists, in this case, ask them if they would like to own the site. Give them the stats….ie, 500 visist a month etc. ……. I know one guy who does this and sells some of them for 1000’s and then charges the purchaser for any website changes or maintenance

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The key is to use the little one page directory as a foot in the door approach. More and more directories are coming online every day, the more unique you make yours the better for you. I’ve set up these directories with maybe 10 listings and then create maybe 2 inner pages for 2 dentists so I can use as an example. I’ll even add an autoresonder to the site and give something free if it applies to the particular market……that really helps to create interest.

For one town close to me I created a custom directory for the entire town. I grabbed about 10 local businesses and gave them a position on the first page and inner pages. Drove some traffic and these businesses were getting calls and leads….they loved it and made great references for me to work the rest of the town.

You really are limited to your imagination when working with local businesses.

Here’s the bottom line. You need to be confident in your ability to create an online presence for your offline customers the will result in them making money. Most of these folks are really hurting….on the verge of giving up and you just might have what they need to be successful.

There’s a saying that goes something like this: “Help enough other people get what they want and you”ll get everything your want and more!” I heard that from Zig Zigglar and if you truly make that your motto….sooner or latter things will start to go your way.

Don’t give up.

Remember we are in the toughest economy in our lifetime and probably our parents…..I’m 56.

Remember also, offline marketing is some sort of magic technique where people come running your way giving stacks of cash or as some say “offline gold”…..that’s pure crap, at least that’s been my experience.

My sons gets emails and phone calls almost on a daily basis with someone trying to show them how to do their website better, get them more business, rank for more terms…you name it.

That’s your competition.

The directory approach isn’t for everyone, however, you’ve already taken action. All this takes is 10 bucks and some hosting which you probably already have. Hope you give it a shot and let me know how it goes!

Hope I didn’t ramble too much….Good Luck

Filed Under: Offline Marketing Tagged With: , ,
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