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Pay Per Click Search Engine Submission

December 4, 2009 by 2 Comments

free traffic with traffic geyserMany people on the internet are searching for the term “pay per click search engine submission”. In reality, there is no such animal. . .but pay per click and search engine submission are two excellent means of getting traffic to whatever web content you you aim to promote.

The term pay per click (PPC) refers to a type of online advertising. Here’s how it works. First of all, you’ll need to understand the concept of keywords (or keyword phrases) and how important they are to the success of your PPC campaign. Keywords are the words that people are typing in to their search engines when they do a search for something. Everytime someone types in a keyword or keyword phrase into their search engine, it is recorded by the search engine. This allows your search engine to provide you with data on what keywords people are typing in and how often they are typing them in. In PPC, you will design your advertisements, promoting your website or other web content, to target these specific keywords. Then, you will bid on your keyword. When someone types in a search with the keyword you have targeted, your ad will come up on the right hand side of the page. How high up on the page it appears depends on how high your bid was. When someone clicks on your ad, you will pay your search engine the amount you bid for the keyword. This is an extremely effective way to advertise since you are only paying when you get concrete, measurable results.

Search engine submission refers to the process that you go through to submit your web site directly to a search engine, without waiting for the search engine to find your website first. once the search engine has recognized your site, you will come up in the search engine rankings when someone types in a keyword that is relevent to your business. Search engine submission to Google, Yahoo and MSN is really not necessary anymore since these engines are already able to discover new webpages on their own by crawling links from other sites.

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Every Successful Internet Marketing Campaign Depends on Traffic
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However, search engine submission to the lesser known search engines that are used around the world can be extremely beneficial. Another option is to purchase search engine submission software that handles this process for you.

Search engine submission services can save you tons of time and get your website out there. Depending on the services, your website will be submitted to hundreds or thousands of search engines, directories and links. Most services understand the various rules of each search engine and follow them accordingly. The majority of the big search engines prefer manual submissions but other search engines and directories will accept automatic entries. With search engine submission services, you don’t need to worry about all of that because the service takes care of it all.

Hopefully this article has cleared up some of the “pay per click search engine submission” confusion.

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Getting Clicks Per Action More Money For Affiliates

December 4, 2009 by 2 Comments

The Clicks Per Action (CPA) model of marketing resolves a common complaint from marketers about affiliate programs . . .many times they end up promoting whoever is selling the affiliate product without getting anything in return. This happens a lot when an affiliate marketer promotes a program and sends his/her audience to the vendor, but few of these visitors then actually buy anything.

A fair amount of online shoppers visit a site several times before deciding to make a purchase. This is a problem for affiliates because if the visitor bookmarks the vendors site and returns to that, while skipping over the affiliate site, the vendor ends up receiving traffic, brand promotion, and potentially revenue for free.

One of the best solutions to this problems is the recent trend in offering affiliates the opportunity to earn commissions without the visitors needing to make any type of purchase. This can be best described as a clicks per action model, in which affiliates earn commissions for referring potential customers to the vendor. Usually the commission is earned when the visitor requests a free trial or sample of the product. Others pay for visitors to complete an opinion survey or for referring email addresses for a free newsletter.

The main advantage of these types of programs is that visitors aren’t required to actually purchase anything so the conversion rates are much higher. It’s estimated that from 10 to 30% of click-throughs from an affiliate will result in a commission.. .because people are much more willing to request a free trial or sample on their first visit to a web site than to spend any money.

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Every Successful Internet Marketing Campaign Depends on Traffic
Create Hordes of Traffic with Traffic Geyser
Learn CPA and PPC from the Best….Perry Marshall
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Another advantage with using CPA offers is that you can easily add value to your web site by offering people free trials on related products. If you have an informative and solution-solving website, it only makes sense to offer free solution-solvers as well.

One aspect of the CPA model that you need to recognize is that the commissions are not as high as those using a pay per sale model. But this is easily offset by the fact that you will get many more click-throughs.

It’s important with CPA marketing that you look at the conversion rate, just like with everything else. You want to look at the click through rates of whatever marketing you are using (banner ads, text links, etc.) and which ones of those generate a commission for you.

CPA offers outperform most other pay per sale programs simply because no sale is required. There is nothing secret or magical about getting commissions this way. You get paid when people request free samples, trials and club memberships. And this is much easier for most marketers than waiting to get paid until a sale is actually made.

It’s time for you too to start getting more clicks per action. . . and more money in your pocket.

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How Much Are My Competitors Spending On Ppc Advertising

December 2, 2009 by 1 Comment

Have you been asking yourself. . .”How much are my competitors spending on PPC advertising?” While it may be hard to get an exact answer about that unless you ask your competitor directly, there are some things you can find out about the strategies of your competitors.

It’s easy to get lost in all the technical aspects of running a ppc campaign. You spend your time surrounded by keywords, keywords and more keywords in addition to other data. As you are monitoring your bids, positions, budget, and ad copy, you can easily lose track of the bigger picture and changes that are going on within the industry or among the competition.

There are three steps that you can take to consistently keep an eye on your competitors and keep up with what’s going on in the industry.

Identify what the most important keywords are for all of your major competitors. Pay attention to the average position that your competitors rank for under these keywords, some common elements they have in their ad versions and what common elements they have on their landing pages.

Take note if huge corporations with who have lots more money to spend on PPC don’t appear on the top spot or even in the first page. There must be a reason for this.

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Perry Marshall’s Adword’s Course
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You can really get a lot of information by observing what goes on in the marketplace, but you do have to take the time to dig in and analyze it.  For instance,  if everyone in a particular sector is offering problem-solving e-books, free trials, and demos, you should probably have some sort of interactive media on your site because your target audience is probably more likely to convert to these types of actions.

Take regular screen shots of the top 10 or 20 ads for your major keywords.

The biggest reason for doing this is to identify the newer competitors that are moving in to the area. By doing this, you may see that a competitor has copied one of your ad versions very closely, causing your click-through ratio to go down the tubes. This way, you can also track when competitors are scheduling their ads and when they change ad position.

Use the Google free keyword based search tool on your competitors pages. Type in your competitor url and Google will automatically inform you of appropriate search phrases, content, and keywords.  You may get ideas for additional keywords, or see areas where your competitors have excellent content. This also keeps you familiar with competitor’s websites as they add or change content. Something you should keep up on if you want to advertise using PPC.

Certain tools or memberships sites like Spyfu.com allow you to do some detailed analysis when it comes to your competition. These solutions are not exactly the answer to your question of “How much are my competitors spending on PPC advertising?”. . .but they can help you beat out your competition.

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Top Rated PPC Programs

December 1, 2009 by 1 Comment

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Unbeknown to most, there are hundreds of search engines out there, and most of them offer opportunities for you to advertise your business website. Here are some of the top rated PPC programs.

Of course, the King of PPC is Google AdWords. Google makes it extremely easy to set up an account and have your ads up and running in just a few minutes. Google offers extremely thorough tutorials and and free tools to help newcomers to Google Adwords. There’s an initial fee of $5 to set up an account and bids start at $0.01.

Yahoo! Search Marketing preserves a highly professional, well maintained site. Yahoo! actually pioneered the pay-per-click search engine model in 1997, after seeing a need for a more focused search engine. The company first operated as GoTo and later changed to Overture. In 2005, it was rebranded as Yahoo! Search Marketing. Yahoo’s main product is Sponsored Search. This provides sponsored listings in search results on the Web’s top portals and search engines, reaching over 80% of internet users. At the time of this article, Yahoo! offers a $25 free credit when you sign up.

Microsoft adCenter (MSN and Bing) is the new player in the top rated PPC programs, but it’s already making an impact and spending more money on advertising than any of the other major search engines. You can sign up with just $5 and a few minutes of time. If you’re spending $30 a day in search advertising you can use one of the Microsoft Media Specialists help you plan, create, execute, and analyze your first adCenter campaign.

7Search focuses on serving website owners of “low profit margin” business categories that don’t want to (or can’t) pay over ten cents per visitor. 7Search currently provides advertiser results for over 1.5 billion searches a month.

ABCSearch has been in business since 2001 and claims to be the world’s largest privately held meta search engine. The company handles over 3 billion searches a month across its network of specialized engines and smaller search engines which offer lower budget online advertisers an affordable way to diversify their PPC traffic efforts.

MIVA is a network of partner sites accounting for over 2 billion queries per month. When you open an account with this company, your ad can appear across the MIVA network, including sites like CNet.com, InfoSpace and WorldNews.
At the time of this article, you get $25 in your account when you sign up with Miva.

Searchfeed.com provides online advertisers with a cost-effective, easily tracked method of generating sales leads.
Searchfeed offers unique campaigns for advertisers of all types and sizes and can support advertiser listings for various world markets.

Marchex AdHere aims to provide consumers with the most comprehensive and compelling local services on the Internet, offering its advertisers national presence as well as local impact.

Hopefully you will try some of the above top rated PPC programs useful in your online marketing campaigns. I should also mention that all these programs will be a waste of your money unless you understand keyword research and keywords!

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Affordable Pay Per Click Advertising

November 29, 2009 by 2 Comments

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Many people are asking about which search engines offer affordable pay per click advertising. The truth of the matter is. . .it is not up to the search engine to make your advertising affordable. It is up to you to create your ads so that they don’t cost you an arm and a leg. Many newcomers fall into the trap of spending way too much money on their first Pay Per Click campaigns. . .and they could get the same results by spending much less.

So, how can you make sure you are using the methods to obtain effective and affordable pay per click advertising?

It all comes down to the research that you perform. The research will be centered on the keywords that you are going to use in your advertisements. Luckily, all of the search engines make it very easy to do this research. They offer you the free tools that you can use. All you need to do is put a little time and effort into it.

First, think of a general term to describe what your business offers. If you sell sports clothes, go into the free keyword research tool that your search engine offers and type in that term. The tool will then provide you with that and all other related terms that people are typing in each and every month within the search engine. Your first impulse may be to choose the words that are getting the most traffic. Ignore that impulse. That keyword will be too competitive (meaning, too many are already using it in their ads and the bid that you’ll need to appear on the first page will be too high). Instead, choose a keyword that is not getting as many searches per month. . .but also has much less competition. Some PPC trainers recommend choosing keywords that have fewer than a thousand searches per month. I actually recommend choosing those that have less than 300 (especially on google which is highly competitive).

Once you’ve chosen an uncompetitive keyword, make sure that you write an advertisement about this word that is compelling and offers what the “searcher” is looking for. So, if your keyword happens to be ski masks, don’t just write an informational ad, make it compelling enough so that whoever is searching for ski masks will notice your ad above all the others. This way, even if your bid is lower than other advertisers, and therefore your ad will appear further down on the page, it will get more clicks than the other less compelling advertisements.

pay per click video instruction

pay per click video tutorial

Study the other advertisements that you see in your niche. Look at the ones that make you want to click and those that don’t interest you at all. Use these examples to write your ad.

Affordable pay per click advertising is no secret – with a little bit of patience and practice, you too can be spending less on PPC than you are earning from it! Don’t forget, Google Adwords isn’t the only game in town, try Yahoo Adwords

! Once you get the hang of it, you can start re-investing your profits into more competitive terms.

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Yahoo Adwords

November 28, 2009 by 2 Comments

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Quite a few people are searching for the term “yahoo adwords” online. But don’t be disappointed when you don’t find it. Although Yahoo doesn’t actually have a program by this name (like Google Adwords). . .Yahoo does offer you the chance to use PPC or pay per click ads. In fact, it’s called Yahoo Search.

Yahoo PPC works under the same principles of any pay per click on any search engine. You do some keyword research. You create some ads to target that those keywords and you advertise your business.

Here are some great reasons to use the Yahoo Search Pay Per Click Program.

- It offers you a great free keyword research tool. Do not start advertising unless you make full use of this.
– It offers you a free conversion tracker to see how your traffic converts into sales
– It offer you extensive reporting tools
– You can make sure to never pay more than the daily budget you allot.
– You only pay when your ad gets clicked on
– You can get very targeted traffic if you pick your keywords correctly

Here are some reasons that “Yahoo adwords” might work better for you than Google adwords. First of all, while it is true that Google gets the most traffic compared to Yahoo, MSN or many of the other search engines, it is more difficult for beginners to take advantage of that traffic because they can’t afford to compete with the higher bidders. Some keywords can even cost $10.00 or more per click just to get you somewhere on the first page.

Where a keyword on google may cost you $1.50 per click, that same keyword on Yahoo, can cost only about 30 cents per click. Will you be getting as much traffic to your ad on Yahoo? No. But you will be able to afford the traffic you are getting and, once you start profiting from that traffic, you can invest some of your profits into more Yahoo PPC or move some of it over to Google.

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Remember the key to being successful with any PPC campaign, whether it be on Google, Yahoo, MSN or any of the other hundreds of search engines, is to start out targeting non-competitive keywords. Yahoo offers you all the tools to be able to see what keywords people are typing in that are relevant to your business and to evaluate which ones are too competitive and which ones aren’t. Although you will get very few clicks in the beginning, once you start adding more and more advertisements, the clicks will all start to add up as well.

So, although you will never be able to find Yahoo Adwords in any search you do online, the basics of pay per click still remain and the Yahoo Search Pay Per Click program offers an excellent platform with informative tutorials and training on using their tools and system.

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Yes Pay Per Click Really Pays

November 26, 2009 by Leave a Comment

While some may consider pay per click advertising to be too difficult or intimidating to use, the advantages of PPC are numerous. Pay per click really pays by offering you the most state of the art way to attract potential customers to your business on a regular basis.

Pay Per Click programs allow you to build brand awareness and turn visitors into repeat buyers. And pay per click advertising is a great way to compliment your existing advertising campaigns, both online and offline.

Another extremely powerful feature of pay per click is that is allows you to target the right audience(s) for your business. If you own a local pizzeria, you can use PPC to target your metro area. If your products or services can be sold anywhere, you can expand your reach for potential customers to your state, multiple states, nationwide, or even worldwide.

Pay per click really pays by offering you the opportunity to connect with your customers online. If you can create a straight-forward, compelling ad that highlights your products/services, one pay per click purchase can get you into an entire network of online yellow pages and local business search sites. In this way, you gain immediate access to millions of potential customers.

When customers contact you from a pay per click ad, they will already know a lot about your business from your ad and website. By the time they actually make contact with you, they are already primed to buy from you.

And this is one of the biggest advantages of pay per click. With traditional offline advertising methods, you never really know if your ad is reaching the intended target audience and if it’s compelling them to take action. Pay per click changes all that be making your results measurable.

With PPC, you can get immediate feedback on who is responding to your ads and how many of those contacts are converting to sales. With monthly statistics, you can see who is clicking on your ad and can update your advertising strategy to maximize your results. You can test and tweak your creatives, your placement, your categories and even your web site and landing page to meet the needs of your customers more accurately.

Alsom pay per click guarantees you total cost control. You set exactly how much money you want to spend each day or month. And  you can change these settings at any time.

In conclusion, hopefully you can really see how pay per click really pays. It offers you the possibility to have more qualified leads, more contact with these leads, and even greater focus on local leads if that is what your business needs. Learning how to use pay per click effectively is something that you will want to incorporate in your personal business training. Or you can hire a pay per click expert to handle this for you!

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What Are The Top PPC Sites Today

November 11, 2009 by 1 Comment

When most people hear PPC, they think Google Adwords. And for good reason. . .In the US, Google leads the top PPC sites and now controls 74% of all searches in the US. Yahoo holds 11% of the market share and MSN 9% of the pie. The remaining 6% goes to all the other search engines combined. While Google is probably the best place to start with your PPC campaigns, there are reasons to consider some of the other search engines, if not now, then later on. Why start with google?

First of all, it’s extremely easy to get started with Google and the initial one-time fee is minimal. Another benefit of using google is that it’s very easy to track which keywords are converting and which ads are getting the best click-through rates. Also, the sheer amount of traffic you’ll get with google is the main reason you want to start there. If you can’t get the results you want with Google Adwords, you most likely won’t be able to do it with any of the other search engines either.

When should you consider other PPC Sites and which ones should you choose?

Once you make some money with Google AdWords, move your most profitable keywords and best ads over to the other PPC sites. MSN is definitely on the rise and currently matches or betters the search results that Google does today.

MSN is also spending about 20 times more than Google on advertising so it’s likely that it will win more market share from Google over the next year and continue to do so. As with Google Adwords, the initial start-up fee with MSN is minimal, making it easy to get started.

Yahoo! Search Marketing is generally considered to be a little more expensive but offers fantastic tutorials and support and provides detailed reporting tools to help you track your ads’ performances. If you want fast results and you’re willing to pay top dollar for a well-known site with a worldwide reputation, Yahoo! Search Marketing is the place to advertise.

7Search is another up and coming PPC Site with traffic reaching up to 1.5 billion searches a month. The company also claims better Return On Investment than either Google or Yahoo! because of their high quality traffic sources. The initial start-up fee is $25.00.

Why move to other top PPC sites?

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Perry Marshall is the Foremost Authority on PPC or Pay Per Click
and Google Adwords, Study His Google Adwords Techniques
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The advantages of using Google Adwords are clearly ease and popularity among information seekers all over the world. If you are new to PPC, you’ll definitely have to start advertising with the very low searched keywords on Google Adwords because the competition will be extremely high for those terms that most widely sought online. It’s getting harder and harder to make a low bid on Google Adwords and still come up in the top rankings. Google is also frowned upon often by its advertisers for its changing of rules without much (any) notice. This is what companies who own 75% of the market share have the luxury of doing.

These top PPC Sites should eventually all be included in your marketing plans for the most thorough coverage and results.

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The Basics of Pay Per Click

November 6, 2009 by 1 Comment

Pay Per Click Advertising or PPC might be foreign terms and concepts to you if you are just getting started with internet marketing.  But this type of advertising is one of the most powerful and effective ways to promote your products, build your lead list and make sales. In this article you will began to learn some of the basics involved in developing and using a pay per click advertising campaign.

Exactly What is Pay Per Click?

Pay Per Click ads (commonly referred to as PPC ads) are text ads that you place on a search engine like Google, Yahoo or MSN. You construct the ad according to the criteria and guidelines of whatever search engine you are using and you bid the amount you are willing to pay each time a person clicks on your ad. The more you bid, the higher your ad will appear in the search engine results.

What’s the best way to create a pay per click ad?

Although they are similar, each search engine has its own platform and set of instructions to help you develop your ads. But one thing that is common and crucial to your understanding of Pay Per Click information is the concept of keywords. You want to base your ad on what people are actually typing in when they do a search on the internet. How do you know what they are typing in? The search engine will be able to offer this information to you when you create your ad. So, if you want to advertise coffee mugs for example, you will be able to type these words into your PPC keyword tool and see what related words people are actually searching for and how often they are searching for them. You will use these words in your advertisement.

Keywords and understanding what types of keywords you should be looking for and why is one component of the foundation for any internet business and particularly true for pay per click marketing. Keyword Research Pro is a keyword research tool that allows you to harvest and analyze keywords….better yet is the teaching that comes along with this keyword research tool, Fabian Lim reveals the basics of keyword research and shouldn’t be missed. Get this down right and marketing anything online will began to make sense and increase you possibility of success.

The goal in PPC is to get your ad at the top of the page, understanding the keyword dynamics will help you get there. Once your ad is finished, anytime someone types in the words “coffee mugs” or whatever related terms you have specified in your ads, your advertisement will appear on the search engine page. Where it appears depends on how much you have bid for the keyword in comparison with how much your competitors have bid. Google Adwords, Yahoo Adwords and MSN Adwords all offer you the chance to see where your ad will be placed depending on the bid you make. Remember that you can alter your bid in order to position your ranking up or down.

When just starting out, it’s a good idea to focus on low-search volume keywords so that you won’t have too much competition and your bids can still be low to get your ad ranked relatively high on the page. It will take you longer to get some traffic to whatever it is that you are promoting but you will need to go this route until you start making enough money to be able to compete with the higher-search volume keywords. One of the biggest mistakes people make when starting with PPC is to go with the most frequently searched and most competitive keywords. This is a surefire way to spend a lot of money and quite possibly not get the results that you are aiming for. Try doing it this way and I can almost guarantee you will give up on ppc marketing and internet marketing all together…..but get ppc right and it can be like some opened the bank vault!

Hopefully this pay per click information has been helpful – PPC is an extremely effective form of advertising if you know how to do it the right way. Keep reading and keep studing since PPC has advanced to a good degree you have much to learn if you want to be successful with it. Always invest in your tools, read books, join memberships and find yourself a mentor…..this will same you money in the long run.

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