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YouTube Alternatives For Video Marketing

October 31, 2011 by Leave a Comment

YouTube Alternatives
For Video Marketing

Youtube Alternatives for Video MarketingInternet marketing can take on many different forms, and video marketing is one of the most popular. After all, the internet allows for a multi-media experience, and people like watching videos. However, YouTube has recently started to remove marketing videos from its site, so there is a need for YouTube alternatives for marketing. Imagine spending a year or two making internet marketing related videos and posting them to YouTube. Your site now depends on this YouTube traffic but suddenly Youtube gets a hair up their butt and decides your videos aren’t appropriate. “Appropriate” is Google speak for anything they want, someone complains about your videos, G thinks they are strictly commercial, videos too long, videos too short, videos sell something, videos are contrary to the politically correct views of Google….. are you getting the idea. Google just removes your videos because they want to. This is why I have always preached…… when doing anything online, control what you can control….. just because everyone is using blogger blogs doesn’t mean you have to, just because everyone is using bit.ly for a url shortener doesn’t mean you have to. If you want your videos to last the test of time, host them yourself and play them in your own players…..period, them end.

Youtube Most Popular
For Video Marketing

There is no question that YouTube is the most popular video sharing site online, and will likely remain at the top for a long time to come. What this means is that you should still make use of YouTube if at all possible, but you need to make sure you go about it the right way. Always keep the thought in the back of your mind about how you should be using a YouTube Alternative. The key thought for keeping your vids on youtube  is to avoid any overt marketing in your videos. This includes the content of the video as well as the information you add when you upload your videos. If you do it right you will be able to keep your videos on YouTube, but it’s still smart to have a few alternatives ready to go if your account gets shut down.

If you have already started using Youtube for your video marketing in a big way it is absolutely imperative that you document and backup your videos. You might even want to use a redirect url for every mentioning of your youtube video. If  YT takes your videos down you can simply imput a new source in your redirect…. this could safely be considered a youtube alternative for video marketing! I’ll bet that more than 95% of those using youtube won’t do this though, so when youtube yanks your videos all your pages shoowing youtube videos will beshowing an empty yt frame…..you’ll look like a jerk instead of an expert!

Alternatives For Youtube
Video Marketing

Brightcove does things a little differently because it allows you to basically create your own online TV station. It’s easy to do and you can add your own videos as well as videos created by other people. The cool part is that it’s syndicated with other popular video sites on the internet. The ability to earn additional income through ad revenue or video sales is just the icing on the cake.

Dailymotion is one of the best known YouTube alternatives for marketing, and it has a lot to offer those who have an online business presence. You can easily upload videos, but there is more to it than that. There is also a B2B (business-to-business) feature called the Dailymotion Cloud that helps you to use video for your marketing purposes. The player can be customized for your users, and it allows your videos to be viewed on a variety of platforms.

Revver is another of the YouTube alternatives that gives you the chance to earn revenue from videos. Now, if you are simply uploading a video, then Revver will choose an ad to be attached to it, and you share the revenue that it generates. However, as a business owner, you can also pay to have your ad shown on videos which can bring in new business.

Save  Your Business By Learning
Youtube Alternatives for Video Marketing

If you are looking for YouTube alternatives for marketing you don’t have to rely on video-only websites. In fact, just about any site that supports videos can be used for marketing purposes, though you may have to use your own bandwidth to host your videos. Social networking sites are some of the best alternatives because people use them to share things with each other, and if they’re sharing your video, then that means your marketing message is spreading.

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Video Marketing Services Can Help You Now

October 30, 2010 by Leave a Comment

Video Marketing Services provide steady incomeUsing videos to market your product or service is a fairly new trend, and given it’s popularity it’s safe to say that it’s a trend that’s here to stay. If you don’t want to get left behind, you’ll want to embrace video marketing for yourself, the only issue is should you do it yourself or should you hire video marketing services to help you out?

Making a good quality video is fairly easy with the inexpensive equipment you can get. It won’t cost a lot and it can be done by pretty much anyone. It’s not like a t.v. commercial, it doesn’t have to have some great acting or effects, it just needs to be clear, easy to understand and offer something of value.

“How to” videos are very popular for that reason. People will view your video more often if you show them how to do something. If you’re in the dog training niche you could show them how to do something with their dog, if you’re in the internet marketing niche, you could show them how to do something online.

Again, it’s all about offering them some helpful information that will make it easier for them to do something for themselves. You don’t have to worry about a lot of flashy graphics and effects, just make sure you talk slowly, clearly and you provide good information with some visual aids.

Of course, if you hire a service they can take care of all that for you.

Once you’ve got your video made, you will need to distribute it all over the web. Of course, most will start with YouTube, which is a great place to start, but there are thousands of sites online that will allow you to upload your video, most of them are free, so it can take some time to find them all and submit your video.  I suggest you join a company called Traffic Geyser for learning how to submit videos automatically all across the net. They are composed of some of the best internet marketers and video marketing is their specialty.

Again, you can hire a service that will take the tedium out of the process for you and do all the work. If you are considering hiring a service you have to be very careful. Make sure that you get a signed agreement with them that not only spells out what they will do (create the video, how many sites will they distribute it to?) but also get references.

Look over their portfolio of work. Look a the quality of the videos. Do they guarantee in writing that you will get a certain number of visitors based on the videos? Since they are doing all the work, and targeting the sites to upload the videos to as well as doing the keyword research and creating the videos, they should be able to give you some sort of an idea.

Take a close look at their references and testimonials. Did they deliver on the promised traffic? And don’t forget to have the price for their services all spelled out so there are no surprises.

Using video marketing services can be a great way to jump start the traffic to your site, but it can be expensive. Look for deals in some of the internet marketing forums. Any reputable company that can really deliver can pretty much charge whatever they want. If you have deep enough pockets and do your due diligence so you know just what you’re going to get, I say go for it!

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How to Use Internet Marketing Video Tutorials

October 28, 2010 by Leave a Comment

As an internet marketer, there are a lot of things you can do with internet marketing video tutorials. You can use them to drive traffic to your website, you can use them to learn new skills and you can use them to provide your email list subscribers with some valuable information. Whether  you choose, one or all, of the above don’t ignore this powerful marketing tool.

In order to drive traffic to your site using videos all you have to do is make a good, short video that will have keywords in the title, description and tags of the videos. Once you’ve got the videos ready you can submit them to various online sites that will help you get some great quality traffic to your site.

Once at your site you can use another video to show people why they need to sign up for your email list.  Make sure you include bullet points as to what they’ll get when they sign up for your list.

List the benefits of what your email list will provide them with, what specific skills or tools will they have access to if they sign up?  Make sure that you make it really enticing so they are more likely to sign up.

There are also many great places you can go to learn new skills yourself. The internet is always changing so it’s important to keep up with all those changes. To do so, you can check out videos from others marketers.

When you start to make your video, there are a few things you need to keep in mind:

1. Keep your internet marketing video short. It’s important to keep them between 3 -5 minutes in length. Of course this rule is for the driving traffic and email opt in videos and not so much for the tutorials that you provide for your list. Even with those you don’t want them to be too long, but they can be longer than 5 minutes if needed.

If you have a lot of information to cover, you’d be better off just breaking your videos down into smaller segments. It’s just easier for your subscribers to watch that way, since they don’t have to take as much time and it’s easier for them go digest the information you’re presenting.

2. Don’t get carried away with graphics. If you have too much going on you’ll only distract the viewer from your message. Instead use the graphics to drive home your main message. Some simple screen shots or a power point presentation will be enough most of the time.

Make sure that the audio is clear and easy to understand. Don’t stammer and stutter. If you make a mistake go back and do it over again. If you’re having a hard time speaking, remember, Camtasia has powerful editing capabilities and you can edit out all the “ahs” and “ems”, you’ll be speaking better than Barack Obama with a teleprompter! It’s usually helpful to make an overview or script before you start so you can follow along and make sure that you cover all the important points.

It’s cheap to use internet marketing video tutorials to help gain more knowledge, share some knowledge with others or just help drive some traffic to your site, so why not take advantage of it?  Take the time to implement these techniques for yourself.

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Email Video Marketing

October 28, 2010 by Leave a Comment

Email Video Marketing Makes More Money at HomeThere are many ways you can use email video marketing to enhance your business. By building an email list  you can build rapport with the people on your list by teaching them some skill that will help them. Once you do that, you can make the occasional recommendation for a product or service that will benefit them and they will be likely to buy.

Using video is an easy way to increase your response rate. People online are rather short of time and attention span.  A good video will help grab their attention and hold on to it. If you make a series of good quality, short (3 -5 minutes) videos that will help them with some problem or issue that they have, you can gain their trust and respect and they will stay on your list for a lot longer and even buy things from you on occasion.

Make sure that your videos are easy to understand. Don’t use a lot of jargon or big words, that isn’t the way to establish yourself as an expert, it will most likely just annoy people and they will stop watching.

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Traffic Geyser is the King of Email Video Marketing
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Instead make sure that if you do use jargon, you explain what it means.  Use these videos to educate people and not just as one long sales pitch. Use emotion to create a sense of urgency so they will buy from you.

Take this example, if you are selling a diet aid you can make a short video that explains why your diet aid is better than the others. Instead of making it boring and filled with a lot of technical drug names explain that your diet aid will help them look great at the beach this summer. Or that your diet aid will allow them to get the tight hot, abs they’ve always wanted.

Use emotional words that conjure up a positive mental picture. It’s ok to mention the facts but don’t get too caught up in the technical side of things. Always include plenty of ‘emotion’ words. Emotion is what makes people actually make the purchase, logic will give them a reason to justify it.

When you’re making your video, don’t worry about making it perfect or think you have to have a flashy presentation. The less you have going on the better. The video portion should only compliment the audio. Keep it simple. You want people to focus on your message and not just some flashy graphics.

Do make sure that you speak slowly and clearly when you record your audio. If it helps, make a script to follow so you won’t forget to cover any of the important points. Don’t try to sound overly professional, just be yourself. Of course, that doesn’t mean you should be stammering or stuttering but you can just act as though you’re talking to your friends. Keep it casual and easy.

Use email video marketing to provide all the people on your email list with so much valuable and helpful information that they’d never consider hitting the ‘unsubscribe’ button. Give to them what they need and they’ll return the favor by buying the products you recommend. Using video just makes the process better.

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Marketing Your Video–Keep it Short!

September 19, 2010 by Leave a Comment

When it comes to that all important website traffic, it’s important to use whatever tools you can online, and it gets easier all the time. With more and more tools available, and some of the older tools simply aren’t working as well, you can get more qualified traffic for less money. Using videos to drive traffic is definitely a growing trend, but to get the most out of the process you may need help marketing your video.

Of course, pretty much everyone has heard of YouTube and this is a great place to start. You can even get your own YouTube channel and have others follow you. This is a great way to establish yourself as a leader and someone that other’s would benefit from following.

Of course YouTube isn’t the only show in town, there are hundreds of online video directories where you can upload your videos. To make sure that your videos will actually accomplish for you what you want them to, make sure you take the time to make a quality video. Don’t try and throw something together in a few minutes.

A quality video doesn’t have to be professionally done. As a matter of fact a more personal approach usually works best. Having said that though, there are some things your video must have.

For one thing, it has to have decent video. If people can’t see what you’re doing or the video keeps breaking up, they’ll stop watching and any advantage you may have had will be gone.

Secondly, the audio must be clear. Again, if the viewer can’t hear or understand what is being said they will just click away. It’s not just about the quality of the microphone either, it’s also about what you’re saying and how you’re saying it. Are you stuttering and stammering throughout the whole video?

If so that’s a real turnoff. It’s much better to redo sections of the video instead of sounding nervous or like you don’t know what you’re talking about. After all, the whole point here is to personalize the experience for the viewer and let them get to know you, if they don’t like you it’s not going to do much good, is it?

Don’t make your video too long. Most online videos should be only an introduction and that means just a few minutes long. Usually around 5 minutes maximum is good. This isn’t the place to teach them all your knowledge, in most cases they’ll have to pay for that. This is the place you want to prove to them that you can help them. How? Simple, help them. Give them a short solution to some problem they are facing.

OK, so the video is decent quality: the audio, video and narration are clear, easy to follow and on target. Now what?

Well, now you need to use keywords to optimize your search engine rankings for your video. When you submit your video to video directories you will need to fill out a short from. That form will consist of title, description and tags. This is where you’ll put the keywords that you’ve gathered for this niche. That way your video will get a top ranking for one or more of those keywords which means people will be able to find it when they do a search which is what marketing your video is all about.

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7 Tips On Niche Marketing Video

September 19, 2010 by Leave a Comment

If you want to explode the traffic you get to your niche marketing website by using a niche marketing video, you’ll have the best results if you follow a few simple steps. Failing to do so can result in a lot more work, time and a lot less revenue.

1.  Take some time in the brainstorming stage to figure out just want you want to make a video about. Ideally it will be about some problem that a lot of people in your niche need help with. Once you’ve got the idea figured out, narrow down a list of highly targeted, highly searched keywords relevant to that topic.

2. Next you’ll want to come up with a script or outline of the exact points you’re going to cover in your video. By having an outline it can make your thoughts, and words, run smoother which will make a more enjoyable experience for your viewers.

3. Keep the video short and to the point. Don’t let your thoughts meander. Stay on topic. Also, don’t give out too much information, leave something for them to want to visit your website or buy your product.

4. Make sure your visitors can see and hear the video, it won’t do you any good if the audio, video or voice over is hard to see, hear or understand.

5. When uploading your video  to YouTube or other video directories, take time to write up a compelling description. Make sure the title of your video has one keyword in it, at least. Also include keywords in your description and tags. These things may not be read by your viewers but the search engines will read them and use them to determine where your video belongs.

Make sure that your description is interesting.  Don’t make it the boring “this video is about… blah blah blah”. Intrigue your viewers, keep them interested and guessing. Make it something that they will remember.

6. Get more results from less work, submit your video to more than one video directory, or better yet, submit it to a service that will syndicate it all over the web for you, all on autopilot.

7. Make sure that your video clearly provides the answer to some burning question or concern that the people in your niche might have. Make it something that is common, something that a lot of people struggle with. Giving someone an answer to their problem will go such a long way in establishing your credibility with your viewers who will come to look at you as an expert.

Making a niche marketing video is actually a lot easier than you may have thought but the benefits can pay of in a huge way. All you need to do is get some simple tools, invest some time and effort and you can get a lot of free, and very targeted, visitors to your website.  There is a lot of hype online but when it comes to using videos to market your business, it really can be the wave of the future… take a ride!

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Video Marketing Concepts

September 17, 2010 by 1 Comment

When it comes to using the power of videos to drive your online sales funnel, there really aren’t that many video marketing concepts you’ll need to learn. For the most part the adage keep it simple is the best one to follow. Videos will work extremely well in driving customers to your website and converting more visitors into paying customers, but just like anything if you don’t do it right it won’t do anything for you at all.

You don’t need a ton of pricey equipment either. Depending on the type of video you want to create, an actual movie shot with a video camera or a screen capture presentation with narration, the software and tools you need to make them is readily and cheaply available. You shouldn’t have to invest more than a few hundred dollars for the software, camera, tripod and microphone.

Please don’t get too caught up in the idea of making a video, many people can get very intimidated by this process, but you really don’t need to.  You don’t have to actually be on the video if you don’t want to. If you are making a screen capture type of video you won’t be on it at all, and even if you’re making a demonstration video you either don’t have to show yourself on camera or you can have someone else on camera. The point is that don’t let foolish fears keep you from using this extremely powerful tool .

Tools for doing Videos
Kodak Zi8 Pocket Video Camera (Black)

Kodak zi8 Video Gear

Another concept to keep in mind is that while you don’t need to have a professional grade video you do need to make it appealing to your viewers, if you don’t they won’t be viewers. For one thing, make sure that the quality of the audio and video is good. Make sure that they can hear and understand what you are saying.

Do not, I repeat, do not stammer, stutter and fill your videos with a lot of ‘um’ all the way through. If you make a mistake while you are narrating, start again.  No one wants to listen to someone who can’t seem to string more than one sentence together at a time, it’s painful.

If you absolutely don’t think you can do it, get someone to do it for you.  Another thing that can help is to have an outline of the points you want to cover in the order you want to cover them. This can help keep you on target when you’re narrating.

Keep your video short, usually around 3 to 5 , minutes long. This isn’t a video course, it’s just a snippet to get them interested in learning more and getting them to go to your website, short and sweet is best.

Make sure you include the URL of your website in the video as well as in the description you supply when you submit your video to a video directory. Use keywords for the title, tags and description of your video to get as much traffic as possible. Using these
video marketing concepts will help you get the biggest bang out of your online video buck.

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Video Marketing For Newbies

September 15, 2010 by Leave a Comment

With  the continuing decline in the attention span of most of the people online, it’s only inevitable that more advertisers would turn to video as a way to get their message out. If you’re new to online marketing, or a ‘newbie’ than you’ll want to learn as much as possible about video marketing for newbies. It’s not tough, and all indications are that it’s the wave of the future.

You can use videos on your website or blog to capture the attention of your reader far more quickly and effectively (if it’s done right) than you could with just the printed word. You can also use videos to drive traffic to your website or blog. The search engines love fresh content and that includes new videos.

The basic steps to the process are pretty much the same as with article marketing, except of course, you are creating a video.  There are many low cost, or even free video software products that will make it possible for you to do a full presentation and teach your visitors an important skill. That will keep them coming back for more, if you give them something of value before you ask them for the sale.

First you will need to determine what the topic of your video will be. Find some issue or problem that faces a lot of people in your niche market. Then create a video that will provide an answer or solution to that problem.  Don’t worry about getting too fancy. Just make sure the video and audio are clear and that you don’t talk too fast or stutter and stumble over your words.

It’s really annoying to have to try and sit through some tutorial where every other word is ‘ah’. Rehearse and practice before you start recording. If you are demonstrating something in real time, pause the recording while you are waiting for the website to load or during any other time when things are moving slowly. Don’t expect your viewer to have to sit through a 45 minute video when the information can be demonstrated in just 10 minutes.

Once you’ve decided on the topic of your video and you’ve got a rough ‘script’ written, it’s time to incorporate some carefully chosen keywords. This will make it possible for your video to get a top ranking on the search engines.  When you write the title, description or tags for your website you will use these keywords. If you’ve chosen good keywords (3-5 word keyword phrases that get high monthly searches with relatively low competition) than your video will rank well, if it ranks well you will get  a ton of very qualified traffic to your website… for free!

Now you’ve got your video recorded, your title tags and description keywords optimized (with the URL of your website front and center), next step is to submit your video to video directories. I’m sure most of you have heard of YouTube, which is a great place to start.  You can also do a search and find other online video directories where you can submit your video to.

That’s pretty much it in a nutshell. You can record a Power Point Presentation where you illustrate how to do something or you can do a screen capture style video where people are looking over you shoulder while you do something, either way you’ll have great success with video marketing for newbies if you follow these tips.

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Video Email Marketing

September 14, 2010 by 1 Comment

As with all forms of advertising, they evolve and change. What was once very effective and popular just doesn’t seem to work as well as new and more effective methods come along. With the world of the internet this happens at a very quick pace. It’s not at all uncommon for ‘the king of the hill’ to be outdated and ineffective in just a few short years. Video email marketing is just beginning to really take off right now. It’s on a huge upswing and gaining in popularity all the time.

The concept is simple, instead of sending text based messages to the subscribers on your email list, you will record a short video presentation that will offer them helpful tips on something in your niche market. When your subscriber opens the email they can click on a link and watch the video. Many people learn better when they can see a certain task actually being performed, rather than just reading about it, which explains the growing popularity of this form of advertising.

Today when so many people get a ton of advertising emails it can be really refreshing to receive something that they can just sit back and watch, something that doesn’t seem like such a chore to have to get through. And if your video will show them something that will make their life easier, the effect is even more astonishing.

So, let’s say you’re promoting dog training supplies. You could make up a series of short videos showing specific techniques for training a dog. Give your viewers only basic information (your objective is to get them to buy your product so you don’t want to give too much away, just enough to be helpful and to get them curious and interested in learning more). Then send the video emails out to your list.

There are several ways you can do a video. You can just do a screen capture video where they can see what you are doing on your computer screen. It’s like they are standing right beside you watching what you are doing. You can also get a video camera and record yourself performing the task you are explaining (obviously this method will work better with our dog training example above).

To increase the effectiveness of video marketing, you can also submit videos to video directories. If you do, make sure that you use keywords in your video title, description and tags. That will help drive additional traffic to your website. Also, don’t send the exact same videos to the directories as you are sending to your list. If you do and someone sees your online video, opts in to your list and just gets the same videos over again, they’re going to be disappointed and possibly even mad.

Video email marketing is becoming more and more commonplace. That’s happening because it’s very effective and easy to do. With all the advances in technologies and all the inexpensive or free video recording software and tools, anyone can quickly and easily come up with content rich videos for their subscribers. Give them something of value and they’ll like you, trust you, and buy from you.

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Network Marketing Video

September 12, 2010 by Leave a Comment

I spent a good number of years working in network marketing and this was pre-internet time. I also worked a few network marketing programs early in the internet days. At that time, it was difficult to stream videos, no as it is now, so using video to build your network marketing business was impractical to say the least. Network Marketing Video is the key to any success that a network marketer will achieve. If you don’t do network marketing video, you’re not going to be with the big dogs.

More and more savvy network marketers are turning to the internet to find qualified prospects to join their businesses.  And with the advent of places like YouTube you can really leverage the power of using a network marketing video to not only recruit new members to your team but for training purposes as well.

One of the biggest reasons ( and no, it’s not really money)  that people hesitate to join your opportunity is that they are afraid that they won’t be able to do it. They are afraid that they will  fail. What better way to show them that they can do it too, that it’s really not that hard and that the days of hosting meetings in motels to get new members are over, than to show them how to do it with a video presentation?

Using the videos to not only recruit but to train can keep your attrition numbers low.  Just think how much more positive of an outlook your team will have if their leader has taken them by the hand and provided them with a comprehensive tutorial explaining just how they too can make money with their network marketing business. It allows all of you to bond in a way that was previously mostly impossible.

To really capture this advantage you need to give your prospects, and your team, what they really want. An answer. That’s all the opportunity seekers are really seeking, they just want something that will actually work. The vast majority of them have probably already tried several things before they even get to you and your video so they’re pretty skeptical. What would happen if you could illustrate something about your company, your offer, or your marketing plan in real time, with them ‘looking over your shoulder’?

My guess would be that that one tactic could greatly increase not only your sign ups but also the overall success of your whole team.  The one biggest thing that has been lacking from network marketing opportunities for a long time is the training. Too much emphasis has been placed on the ‘warm market’ and not enough in the online world, use your videos to overcome that obstacle.

Make sure that when you record your videos you keep them fairly short, to the point and easy to understand. Don’t mumble or talk too fast. Don’t get too close to the microphone and don’t cough or stumble over your words. I know that these things sound like a no brainer but I’ve been online for a long time and you’d be amazed at how many videos I’ve seen where the speaker did one or all of those things! I usually just gave up and stopped watching, which is exactly what you don’t want to happen.

When it comes to building your network marketing business never overlook any possible tool or advantage. Using the internet, and more specifically a
network marketing video can really help you get, and keep, more people in your downline and that’s good for everyone involved.

Filed Under: Video Marketing Tagged With: ,
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