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Search Engine Optimization Overview

September 5, 2011 by Leave a Comment

Different Sides of SEO

link building strategies for website content and search engine rankingLiterally, everyone who has been using the world wide web for an extensive time period has come upon the term search engine optimization is most commonly known as SEO. SEO is performed in order to have a website achieve a high page rank. This modern way of website promotion is done by doing different techniques like writing and submitting articles, blogging, social bookmarking, social networking and even more, in fact, new techniques are almost developed weekly to enhance SEO efforts and it takes a dedicated specialist to stay on top of all techniques. This list is just a  basic list of methods to have SEO performed for someone’s website.

SEO Business

SEO businesses that offer the best and quality SEO service are not easy to find and you have to exert some effort and patience to be able to land to the right one. It is always good to see good results right away when doing SEO and so lots of redundant activities will be performed daily including the SEO activities you’ll have your list of things to do. Other businesses would recommend keyword research first before SEO is done and some also just dive into linkbuilding using the keywords the client wants. This process will accelerate if the seo expert is using a good keyword research tool. In fact, if you are hiring someone to do seo work for you, you should at least learn about keywords and keyword phrases and purchase a good keyword research tool.

Keywords and SEO

Keywords as mentioned a while ago matters a lot because it’s the key to proper SEO and to effective SEO. The primary reason for this is because there is certainly only less competition when the keyword is searched by someone on google. Along with long tailed variants of keyword is the correct way of placing the keywords in an article post so that SEO become effective. The best locations of keywords are to be at the title, the main paragraph, the last paragraph and even included in the domain name.

SEO Strategies

All SEO strategies as said are similar but some companies treat them in some different ways. However, if only one the basic ingredients such as social bookmark creating, generating inbound links and so on, went missing or was actually left out, the chances of a successful SEO operation are slim to null. The company will have to actually work on performing each of these SEO tips so that you will have evidence of the ranking to move up. You can look at different SEO practices such as white hat or black hat method, and note that if you’re planning to consider white hat first, you need patience before ranking rises.

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Internet Marketing Search Engine Optimization

February 14, 2011 by Leave a Comment

search engine optimization servicesInternet marketing search engine optimization is likely something you’ve heard a lot about, whether you are an experienced internet marketer or a complete beginner.
Getting traffic is job one for all online businesses in order to be successful. Most internet marketers will utilize a variety of methods to drive a lot of highly qualified traffic to their sites. There are many effective ways to go about doing this, many of them are free. One of the best free methods is by using the search engines and getting your visitors for free. This is done by optimizing your website with the right keywords.

“The right keywords” are those that get a lot of monthly searches, have relatively little competition and are very relevant to the content of your website. Incorporating those keywords into your onsite seo efforts as well as offsite efforts (such as articles) can really grab the attention of the search engines.  There are many factors that search engines consider when determining the proper search returns. Since this complicated, and evolving, algorithm is top secret, many simply guess what the search engines are really looking for.

Since this traffic generation method can be very complicated and convoluted, many people just hire an seo company to take care of it for them.

This might be a good option for you too, if you have the money. There are a lot of companies out there that are fairly reasonably priced and geared more to small and mid sized businesses. You may just find that you can afford it. If you can’t afford it, you don’t have to miss out on this opportunity to benefit from seo for your website. Some simple things can really help you ramp up your traffic.

You can also benefit from using seo for off site promotion as well. Optimizing your articles with very targeted keywords that can help you drive traffic to your site is an extremely effective method, and you can do it all yourself if you need to.

As you’ve probably figured out by now, the crux of all of this is to have a detailed keyword list. You want to find as many good keywords as possible. Don’t think that this process has to be the arduous process it may seem, there are many software products that can help you build a very long and targeted keyword list with just a few clicks.

There is even a free keyword tool that Google provides that you can use. If you prefer, there are many great keyword tools online that you can purchase that will do more than help you formulate a list. They can let you know how likely anyone searching those keywords is to buy along with a lot of vital data.  Internet marketing search engine optimization can make it possible for you to drive consistent, and highly targeted, traffic to your website for free.  Of course,  you never get something for nothing so even though you don’t have to pay for this traffic, you do need to hire someone to do it for you or learn to do it yourself.  Think of it as sweat equity.

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Search Engine Optimisation Is Easier Than You Think

February 10, 2011 by Leave a Comment

search engine optimisationSome people think that in order to benefit from search engine optimisation that they need to go to drastic lengths and take a lot of time to learn how to do it. But, the reality is that you can benefit from just a few simple tips and you can use these tips for your articles as well as your blog posts.

The best way to go is to start by building a big keyword list of words and phrases that are closely related to your niche. Ideally, you will want to find keywords that get at least 1,500 searches a month and no more than 20,000 competitors. Once you have your keyword list built all you need to do is to pick one keyword per article and / or blog post and write a well written article around that keyword.  You should then include the keyword in the title of your article or blog post.

Please do not make the mistake of thinking that the more keywords you include the better. That is called keyword stuffing and it will do far more harm than good. The search engines have remarkably sophisticated algorithms that can pick up on this and your article will be penalized if you try.  Instead use the keyword once in your article or blog post title, once in the first paragraph, once in the last paragraph and once or twice throughout the rest of your article. You want the article to read naturally.

Remember, you aren’t just trying to attract the search engines, you want to make sure your article makes sense for human readers too, actually this should be your main focus. You don’t have to short change your readers just to keep the search engines happy, you can do both.  You want to strive for a keyword density of no more than 3%. Obviously the longer the article the more keywords you can include and still make that 3% goal.  I recommend you keep your article and blog posts at about 350 to 500 words in length.

That is the optimum length because it is long enough to allow you to include some useful information without being so long that it turns off any potential readers. If your article is too short it just looks like it is all for the purpose of keyword stuffing and many search engines and article directories don’t appreciate that. On the other hand, internet surfers are notoriously short on attention span, so to get the most out of your articles you can also include bullet points and keep your paragraphs short and to the point. Also, don’t make your articles too long, over 500 words, or too short, less than 350 words.

There is a lot more you can do with search engine optimization if you want to invest the time and effort. But, for most people just a little knowledge and keyword placement in your articles or blog posts can really help you get more traffic to your website.

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Keyword Search Engine Ranking Will Propel Your Site To The Top

February 9, 2011 by Leave a Comment

keyword search engine ranking gets you to top of googleUsing keyword search engine ranking to help propel your website to the top of the search engine rankings is one very effective way to drive more traffic to your website all for free.  Besides the free traffic another wonderful benefit of this type of traffic is that it meets yet another criteria for quality website traffic:  all the traffic that comes to your website via this technique will be very qualified and targeted.

You may be wondering how I can know that, simple, since the people who visit your site are doing a search for a keyword phrase you are targeting you know that they have a big interest in your product or service, they are very targeted.  Don’t worry, I know this can sound complicated… and it can be complicated, but in it’s simplest form it looks a little like this:

Let’s say you are selling a book about improving your golf swing. The whole focus of your website is to help golfers improve their game by improving their swing. You’ve isolated a list of keywords that are very focused on golf swings. These keywords get decent monthly traffic and relatively low competition.

For this example, let’s say you are targeting the keyword phrase “improve your golf swing”. Using this phrase in your website optimization plan will help the search engines find your site. They will be able to identify that you site is about improving golf swings. If they believe your website can offer valuable information on improving golf swings to anyone who visits it, they will rank your site very high. Ideally you want your site to be ranked within the first page of results.

So, if someone goes to their web browser and types in the phrase “improve golf swing” and your site is one of the first ones that show up, they will very likely click on the link and be taken to your website. Since they were actively searching for the term “improve golf swing” you know that they have a high level of interest in improving their golf swing which makes them a good potential customer of yours.

This technique works well for not only your website but you can also use it for distributing articles for article marketing as well as for all your blog posts.

Just use your keywords as the basis for your posts and articles. If you choose the right keywords and submit them to good article directories, your articles or blog can show up in the top ten for that particular keyword phrase… again, good free traffic.

There are a few things to keep in mind:  for one thing, the algorithms that the search engines use to determine how relevant any particular site changes frequently.

To be really competitive, especially in a competitive market, you need to stay on top of your optimization efforts (or hire someone to do it for you), but you can still benefit from this method even with just a few simple tweaks to your website.

As a business owner you understand the importance of getting every advantage you can and using
keyword search engine ranking techniques is one of those advantages.

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SEO Pricing Can Fit Your Budget

February 8, 2011 by Leave a Comment

affordable seo pricing

Most people understand that their primary role as an online entrepreneur is to drive as much quality traffic to their website as they can get.  There are many ways to do that and most people will use several methods to get the best result. Search engine optimization (SEO) is one of those methods. Before you dive in and hire a company to do your SEO for you, you will want to check out seo pricing.

There are companies online that specialize in doing all the seo your website needs. The prices for such services will vary depending on several variables. For one thing, the number of keywords you will be targeting in your seo campaign. The more keywords you want to target, the higher the cost will be.

The more competitive the keywords you use, the higher the cost will be too. SEO isn’t a “set it and forget it” method. It will take ongoing attention. That’s why the more competitive keywords will cost more, they will take more time and attention.

Most SEO companies will sell their services in packages. Usually they will be divided up something like: 1 – 10 keywords, or 11 – 50 keywords,etc. The package you will choose and therefore final seo pricing is something that will be based mostly on your budget.

Another important element to website SEO is back links. Many times companies will set their search engine optimization pricing structure on the number of back links they are creating. Back links will gain more importance, and cost more, if the link comes from a highly ranked site. A back link from  a website that has a PR4 rank will be priced differently than a PR8 website.

The truth is for most new, and smaller internet marketers, seo campaigns are out of bounds from a financial point of view. But that doesn’t have to mean that you can’t still benefit from seo optimization. There are many places online where you can learn to do simple seo techniques that will allow you to benefit from optimization techniques. You can use these methods for your website, your blog posts and your articles.

If you do decide that you have enough of a budget to hire a company to do SEO for you than you need to carefully check them out. Find out what they will offer, how much it will cost and how much time and attention you can expect to get from them. It’s also a good idea to find out what other people have to say about the company and their services. This can be a fairly big investment and you want to make sure that you hire a company that knows what they are doing, and can really help you get the results you want.

You also want to make sure that there are no surprises, that you know exactly what you will get and how much it will cost. Having a written contract in place is very important too. That way there can be no misunderstanding; both parties know what is expected of each other and how much it will cost.

When it comes to seo pricing remember that cost is only half the issue. You want to make sure that you get the service and results that you are really looking for.

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SEO Article Marketing Tips

February 7, 2011 by Leave a Comment

SEO Article Marketing TipsUsing seo article marketing methods can do a lot to drive very targeted traffic to your website all for free. If you know how to do it right, you can really get a lot of benefit out of all the articles you write. Many people seem to think that you can either write for humans or you can write for the search engines. They don’t seem to understand that you can actually do it both ways with one article.

To get the most out of all your seo article marketing efforts the first thing you have to do is find a good list of quality keywords associated with your niche website (fairly high searches with little competition).  Once you have your keyword list all you have to do is write quality articles around that keyword. As long as the articles you write are quality and provide good information that’s going to be half the battle.

Do not get stuck in the idea that you have to include your keyword in every sentence of your article. That is considered keyword stuffing and won’t do you any good. Strive for no more than 3% keyword density. Put the keyword in your title, the first and last paragraph and a few other times throughout your article. That’s all you need.

The simplicity, yet effectiveness, of this methods is why it is so popular. By writing articles you will set yourself up as an expert in your niche. you can use your articles to provide a lot of helpful information to all you readers. Online, it’s always best to give something of value before you expect to get anything. By giving your readers some good and helpful information and advice, you are building trust with them.

The other huge benefit of doing this, with the proper keywords, is that the search engines will reward you for your content with a high search engine ranking. This will give you a lot of organic traffic. For example, if your niche is bird houses all you need to do is write some keyword optimized articles around the keyword “bird houses”. Then when someone does a search and types in the phrase “bird houses” your article may well be one of the first that shows up on the page! How is that for free traffic!

The same basic principle holds true for making blog posts. When you are adding content to your blog you simply follow these same basic steps. That way when someone does a search for your keywords they will see your blog post and subsequently land on your blog. This provides you with a great opportunity to add an autoresponder to your blog and capture the visitors email address so you can contact them again.

Using this seo article marketing method can really help you ramp up your website traffic and the best part? It’s all for free! Just be careful to not fall into the mind set that if one keyword in an article is good, ten must be better. Don’t try to stuff your article with keywords, a few well placed keywords is all you need.

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Search Engine Placement Marketing – Ticket To Success

February 6, 2011 by Leave a Comment

With billions of websites on the internet, and that number being added to daily, anyone who uses their website to make money recognizes the importance of getting their website to stand out and get visitors. That is where search engine placement marketing comes into play.

If your website is only a way to show vacation pictures to friends and family than getting a lot of traffic won’t be a concern of yours, but for everyone else this is a crucial issue. It can be the difference between success and failure.

This type of marketing revolves around the concept of doing anything possible so that the website ranks high in all the search engines: Bing, Yahoo and Google. When someone does a search using a certain word or phrase the search engine will bring up a list of returns. These returns are referred to as Search Engine Results Page, or SERPS, for short.

The higher on the list your site is ranked, the more free traffic you will get. People will usually click on the first 5 or so listings on the first page of results. When they do they will be taken to that website. If that is your website you have a lot of traffic coming to your site for free.

Another benefit is that you know that the visitors to your website are very targeted, they are interested in your product or service or they wouldn’t have done a search using that term.

To decide which of the billions of websites for a certain search term rate the highest, the search engines utilize a sophisticated algorithm to help it determine which sites are the most relevant to the search term. So if your site is about golf balls, the sites that are the most relevant to that term will be rated the highest and receive that coveted first page listing.

There are various tactics that a webmaster can use to ensure that the search engines recognize their website as being very relevant to certain search terms. So, to use the above example, if you are selling golf balls you would optimize your site for the term golf balls (along with other terms related to golf balls).

This may all sound complicated, and it can be, but some simple tweaks to your webpage might be all it takes. To a large degree how much time and effort you will have to put in  will be in relation to how competitive your niche is.

No one really knows what the algorithms look for, it is a closely guarded secret, and they are changed and perfected all the time. For this reason, you should either incorporate some simple techniques or enlist the aid of a professional to follow all the changes and optimize your site as soon as possible after the criteria has been changed.

Search engine placement marketing is one of the best ways to ensure that your site gets a steady stream of highly qualified visitors.

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Seo Article Writing Tips

February 6, 2011 by Leave a Comment

Many online marketers really miss out on a great opportunity, they don’t know how to write a good seo article or blog post. They spend a lot of time churning out great articles but don’t get as much from them as they could.

There is a lot of debate about what is better: writing for the search engines (making your articles search engine optimized) or for humans. I say, why not do both?

You can use your articles to not only inform your readership and provide them with valuable information, you can also get the added benefit of using your articles to drive free search engine traffic. increase the amount of free organic traffic you drive to your website.

Of course you need to make sure that you don’t skew too far into the seo realm so that your articles are stuffed with keywords and are virtually unreadable for your readers.

In order to get the best of both worlds your first step will be to identify those keywords that drive a lot of visitors and don’t have exceptionally high competition.

Make sure you consider keywords that are related to your niche but may not be the most popular searched for keyword. Try to get creative and don’t hesitate to use the free keyword tools online to expand your list even further.

Now that you’ve got your keyword list, it’s time to start writing your seo article. You don’t have to stuff the article with keywords to get a great benefit. As a matter of fact, if you put in too many keywords it can actually hurt you. Your article must read naturally.

The first place to put your keyword is in the title of your article. That is the first thing the search engines will see.

After the title you will want to include your keywords a few times in the article body. How many times is enough? Well that depends on the length of your article but a good rule of thumb is to include it in the first paragraph, the last paragraph and once or twice more. Try to strive for a keyword density of no more than 3%.

While there is some debate on the best article length, you must have at least 250 words. I personally wouldn’t go much higher than 500. That is a good range because it provides a lot of information without becoming too long and  boring to read.

If you are writing articles to drive traffic to your website as well as provide your readers with good information, than remember it is a numbers game. The more quality, keyword focused articles you get in circulation the more traffic you will get.

Many of these keyword optimized articles can continue to drive traffic for months or even years to come. That’s a big bang for your time and well worth it.

You don’t have to choose between writing an article for your readers and writing for the search engines, you can do both with one article. Use your keywords properly and you can get both benefits from just one seo article.

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