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SEO Helps Your Business Grow

SEO Helps Your Business Grow

If you really want to succeed in today’s competitive online marketing world, you need to make sure that your SEO helps your business grow so you stand out from the rest and stay ultra-competitive.

Sounds like a tall order, right? Well, it is but it is not a difficult thing to achieve.

First of all, you could take the time to learn what you need to learn to maximize your online presence or you could hire an SEO company to do it for you. Either way you need to make sure that your SEO helps your business grow and remains on the cutting edge of the strategies and technologies out there to get the traffic and customers you need to be a success.

Just having a website is not enough. You will not be successful if this is all you do have because the search engines will not even recognize you. You need so much more these days just to get noticed by the search engines.

As an entrepreneur, online or off, you need to make good use of all the tools available to you to stay as close to the top as you can.

You can do this by gaining some brand recognition. And you can gain brand recognition by doing a lot of back linking and social media marketing. With most everyone living their lives online these days, every business has to have a strong online presence.

wordpress seo blueprint picture

Search Engine Optimization is crucial for ensuring that potential customers can find your business. The best way to make this happen is to do everything you can to make the search engine like your site so they rank you higher in the results pages.

More and more those potential customers are using the search engines to locate the products or services they need to make their lives simpler. You, as the business owner need to be optimized to accommodate them.

So, how do you do this?

There are several methods you can use and they are:

1. Use effective keywords – Finding effective keywords is the beginning of your search engine optimization journey to the top of the results pages. When they do their searches, your potential customers will usually only look at the top 5 results on the results page. If you are there, great, if not, you will not make a sale.

2. Use social media – The search engines are looking more and more at how popular companies are on the social media sites. They like this and if you are popular you will also improve your rankings.

3. Use back linking – The more back links you have, the more visible you are and the more relevant you seem to the search engines. They like this also and will increase your rankings appropriately.

These three things drive the most traffic to your site and when you are getting more traffic to your site, naturally it is expected you make more sales. The more sales you make, the bigger your company gets and this means that SEO helps your business grow.

SEO For Small Business

SEO For Small Business-A Chance To Rank Higher With Big Business

SEO for Small Business
by Maria Reyes-McDavis under CC BY  with wpseopix.com
SEO is the great online equalizer….compete with the Big Boys!

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With SEO for small business you can play with the big boys… I mean your business can compete at a level of the major players. How would you like to compete directly with Amazon.com …..well, you can if you are using seo for small business!

The internet has changed the way people do business, and if you will pardon the cliche, it is a game changer. People not only go online for entertainment purposes, but they also go online for information and to buy things. SEO (short for search engine optimization) refers to a wide variety of methods that are used to help a site rank higher in the results when someone does a search. SEO for small business evens the playing field and gives the smallest business a chance to rank higher than a big business.

Step #1 – Research

Before you do anything else, you need to know who your market is, and what it is that they are using the search engines to look for. The more you know about your target market, the better. Having a detailed image of who they are and what problems they need solved will help you craft your marketing message and also help you when doing SEO. You also need to know what keywords they are entering into the search engines, and then use those keywords accordingly. There are several tools (free and paid) that can give you a good idea of how many searches a particular keyword is getting.

Step #2 – Implementation

Once you have done your research you can start doing your SEO. This is where the proverbial rubber meets the road. Entire books have been dedicated to effective SEO, but here are a few things you can do to improve your site’s position in the search engine results.

* Write keyword-rich content, but always write for people first and search engines second.

As webmasters and marketers it is easy to forget this fact and practice all the seo strategies we know in an effort to get our sites on top of the search engines….. but we need to remember a human, real live, oxygen breathing person is reading our content, so….. the content must be written to keep him/her engaged!

* Use both on-site and off-site linking. On-site linking refers to the links on your site that point to other parts of your site. Off-site linking covers any links back to your site that are placed on a different site, which may be owned by you or somebody else.
* Make use of SEO on every part of your site. For example, use alt tags on images, and fill in the meta tags when creating your site.

Step #3 – Maintenance

SEO for small business is not a one-time thing, you need to be constantly working on it. Every time you add something to your website, you should have SEO in mind. If you are using a backlink strategy, then you need to keep adding links on a regular basis. Search engines change their results algorithms frequently, so you need to pay attention to where your site is ranked, and change your overall SEO strategy if needed.

If you own a small business you can always do the SEO yourself. Following the advice in this article is a good start, but it only covers some of the basics. SEO for small business is an ongoing process that requires continuing education and regular maintenance. If you don’t have the time to do this, or would prefer to have someone do it that already understands SEO, then you can always hire a firm to do your SEO work for you. Either way, search engine optimization is necessary in today’s marketplace and seo for small business is here to stay!

Tips For SEO Success

Tips For SEO Success Get
The Most For Your Efforts

SEO Article Marketing TipsSEO (search engine optimization) is a term given to a variety of methods that are used to improve the placement of your website in the search engines. A large percentage of people find new websites through search engines, and they heavily favor the sites that appear at the top of the first page of results. The following tips for SEO success will help you get the most from your efforts.

1. Three words: Keywords! Keywords! Keywords are the biggest tips for seo success! People use keywords when using the search engines, and the keywords you choose will make or break your site in the search engine results. Invest time selecting the best keywords and optimizing your site around them. You need to look at how many searches each keyword gets and see what kind of competition each has as well. There is no magic number or how many searches a keyword should get, so there will always be an element of guesswork involved, which brings us to the next of the tips for SEO success

2. Test and track your SEO. The search engines use proprietary algorithms to determine where a site is positioned in the search engine results, and they protect these algorithms carefully. The best way to get around this is to test and track your SEO efforts to get an idea of what works and what doesn’t. It can take some time for changes to be reflected in the rankings, so be sure to give it some time before drawing conclusions. You also need to keep in mind that the results are dynamic because most of your competition will be doing SEO, too.

3. Linking the right way. There are a lot of myths about the best way to use links for SEO purposes. Massive link swaps are one example of a link building strategy that is no longer effective. However, you can get a boost by getting links from well-respected pages that are relevant to your website. If at all possible, be sure that the links to your site include the keywords you are trying to rank for. There is also on-site linking which covers all of the links on your site that link to other parts of your site. Generally speaking, you should have all of your pages interconnected and you should use keywords for those links.

4. Stagnation and SEO don’t mix. This is one of the most overlooked tips for SEO success. A lot of website owners think of SEO as something you do once when setting up your site, and then it somehow keeps working its magic. The reality is that you need to keep doing SEO on a regular basis for two reasons: one, the search engines are always changing their algorithms so you need to respond in kind; two, you have to assume that your competition will always be doing SEO and you don’t want to drop down in the results as they move up.

Probably the biggest tip for seo success is to keep studying and learning the basic concepts of seo and then get into some of the more advanced seo strategies. Don’t forget to invest in ebooks, software and other programs that will help you in your seo efforts. Above all the biggest tip for seo success is to never give up….. not everything works, some things will inevitably be wrong… some could even destroy your site,  but remember, seo is like the wild, wild west of the United States. Compile your own list of tips for seo success and sooner or latter you will become an seo guru :)

Common SEO Mistakes and How Not to Make SEO Mistakes

Common SEO Mistakes Tips To Help
You Not Make These SEO Mistakes

SEO (short for search engine optimization) is a collection of methods that are used to move a website higher in the results when someone uses a search engine. Unfortunately, there is a lot of misinformation floating around about what works and what doesn’t. Along with the popularity of SEO there has grown many so called seo experts, all I can say is buyer beware because chances are your seo expert is simply someone who has read a few articles on seo and thinks he has now become an SEO guru. Here are a few of the most common SEO mistakes and what you can do to avoid them.

Using the Wrong Keywords and
Meta Tags Ranks In the Top SEO Mistakes

1. Using the wrong keywords. This is such an easy seo mistake to make. One of the biggest problems is that people tend to go after the search terms that get the most searches, but that isn’t always the smartest way to go. The keywords that get the most searches almost always have the most competition and can put you at a disadvantage when starting out. It’s okay to use keywords with fewer searches if they fit in with your overall SEO plan.

2. Tag confusion. A few years ago you could get away with stuffing your meta tags, common seo mistake, with all of your keywords, and that would be enough to move you higher up in the search engines. Today, a lot of the bigger search engines virtually ignore your meta tags when determining where you will place in the results. However, that doesn’t mean that other tags don’t matter. You can still use meta tags, but you don’t have to stuff them with keywords, instead, use them to write a good description of your site and fill in other useful meta information.

Heading tags, alt tags and tags used for emphasis can give your keywords and images extra weight, so use them wisely to avoid seo mistakes.

3. Having a site that uses Flash only. Flash is a wonderful tool when used properly, but the spiders sent by the search engines can’t read it. Not everybody likes a Flash-only website, but if you have good reasons for using Flash, be sure to include an HTML version of your website so the search engines have something to rank your site with. In my opinion Flash bases sites are wrong for so many reasons and the only reason you see flash sites is because a flash developer is pushing his favorite type of site or your client likes the way a flash site looks. Simply put…. flash sites almost always capture the attention of the web visitor but for the wrong reason. The visitor is looking at the pretty animations, flashes, changing screens and all these become a distraction to the business at hand. You want your website visitor to either leave their name and email address or buy something….period the end, and flash takes away from that process… So if some guy tells you he can fix your SEO mistakes by changing your site to a new Flash based website……run fast :)

Flash and Javascript Will Destroy Your SEO Efforts and Is One SEO Mistake to Run From

4. Java Script. Similar to Flash, Java Script can’t be read by the search engines….this is so important to understand and will help you avoid one of the biggest seo mistakes a web developer could make. It’s easy to use various Java Script applications on your website, but be careful with where and how you use them. One of the more common SEO mistakes is to use Java for menus on a website. That’s one of the worst ways to use Java Script because you will lose all of the SEO benefits that come with internally linking your pages. In other words, if you must use Java Script, don’t use it for your menus. Simply put, you’ll lose all your internal linking!

5. Relying black hat SEO techniques. Yes, black hat SEO can and does work, but only for a while; eventually the big search engines figure out the black hat methods and then they change their algorithms to make those methods ineffective. When this happens, your page can move down in the results instantly. In the long run, black hat SEO takes more work, so do your best to play by the rules. White hat rules if you want to build an authority site and have something that will last your lifetime and quite possibly make you a lot of money. Black Hat is the process that tricks the law for as long as it can, the penalty for getting caught is having your site disappear into the ether, possibly never to be seen again.

Avoiding these common SEO mistakes will help you place higher in the search engine results.

SEO Friendly Website Increases Traffic on Your Website

SEO Friendly Website
Many Ways To Increase
Traffic On Your Website

Seo techniques for seo friendly websites

Getting website visitors to your website through the search engines requires that you have a seo friendly website. Simply put, you need to know the basics of search engine optimization and use them. Many books, many websites and many webinars have been produced to explain and teach proper seo techniques. Below are a couple of ideas you need to know when it comes to making your website an seo friendly website.

Search engine optimization, also known as SEO, is becoming increasingly important for website owners. People can come to your site in a number of ways, and using search engines is one of the most common. However, people rarely go past the first page or two of results. Having an SEO-friendly website is what will help move your site higher in the results, but only if you know what you’re doing.

There are several SEO techniques, and they can be broadly categorized into “white hat” and “black hat” methods. White hat methods are those that follow all of the rules of third-party services (websites, tools, resources), and are not intended to be deceptive. Black hat methods are those that bend the rules, or break them completely. People using black hat SEO tend to believe that the ends justify the means and they are often frowned upon by white hat SEO people that don’t completely understand black hat methods.

The upside of black hat SEO is that it can help you move higher in the search engine results. The downside is that the major search engines frown on black hat SEO and are constantly changing their algorithms to level the playing field. This continuing battle between the black hatters and the search engines is the best reason why you should focus on white hat techniques when building an SEO-friendly website.

Choosing the right keywords is the foundation of any good SEO plan. You need to do two things:

Your SEO Plan Should Reveal
What Are People Searching For?

1. Find out what terms people are searching for. What may surprise you is that you don’t have to go after the keywords that get the most searches; instead, you need to go after the keywords that will get you the best results for your efforts. This is the reason why “long tail” keywords are worth hunting for. These are keyword phrases that are several words long, but may not get as many searches. However, the advantages are that there is usually less competition for these terms, and the people who do search for them.

SEO Friendly Website Depends on
Discovering Proper Search ‘Terms

2. Find out what terms your competition is using. A good start is finding what keywords your competition is using and ranking with. There are several tools available that can help you to do this. Once you know what terms they are ranking for, you can get an idea of how you compare. However, you should also look for good keywords that they may not be using. If you can use some good keywords that nobody else is using, then that may be enough to give you an edge in the SEO game.

One author recommends the following for an seo friendly website:

Begin with the underlying SEO basics. The code of your site, such as the meta tags, title, and image tags are just as important as the visible body content. Perhaps of greater importance these days is the quality and similarity of content of the sites you can convince to link back to your site.

While some webmasters dismiss seo basics like meta tags, you should use them since they are like clothes fashions and while they might be out of fashion now…. sooner or latter their importance to an seo friendly website comes back in fashion at some point in time.

Another main concept for your SEO-friendly website is relevance. When people come to your site they have expectations, and the search engines will reward you for being relevant. While you are concerned about getting people to your website, the search engines are concerned with delivering search results that people are looking for; it is your level of relevance that plays the biggest factor in how high your SEO-friendly website ranks.

Four SEO Tricks

SEO – Four Tricks To Success
Its Not As Difficult As It Sounds

SEO link building strategies for website contentUtilizing successful SEO (short for search engine optimization) methods on a webpage is often more difficult than it sounds. To be honest, it’s usually quite frustrating. There are website owners that start doing SEO, only to find that it becomes an obsession for them. They try every SEO trick that they can think of, and spend more time doing it than they should. That’s not to say that SEO isn’t important, because it is, but there is also something to be said for doing it the smart way. Here are a few proven “tricks” you can use to improve the results of your SEO efforts.

People First….SEO Second

1. Make people your priority. Yes, you need to pay attention to SEO on your websites, but not at the expense of your visitors. To put it another way, your SEO should be unnoticed by a casual visitor, but well-received by search engine spiders. Go ahead and use good keywords, internal linking, anchor text, headings, and other SEO methods, but not to the point that it makes for a poor visitor experience. You are making your websites for people, so make them your top priority. If you build a site that only focuses on SEO, then it will seem unnatural to your human visitors and they will leave your site as quickly as they came.

Clean Up Sloppy Code Helps SEO

2. Get rid of sloppy code. It’s easy to focus on things like keywords and headings when doing SEO, but you also need to make sure your coding doesn’t get messed up. It may not be noticeable to a human viewer, but you don’t want to do anything that has the potential of confusing the search engine spiders when they crawl your site. The cleaner your code, the easier the spider’s job will be.

3. Keep things under control. Once you start seeing results from your SEO efforts, you may start getting obsessed with doing more…and more…and more. If you’re not careful you can spend more time doing SEO instead of doing other things involved with running your online business. There is no doubt that SEO is an important aspect of marketing, but there are other things that are also worthy of your time. Do SEO, but remember to keep it in balance with everything else.

No Tricks ….SEO Whitehat Only

4. Wear a white hat. When it comes to SEO there are two main ways of doing things: black hat and white hat. Black hat SEO uses any techniques possible and will break terms of service or uses other questionable means to get a site ranked higher. Those who use black hat techniques will often have justifications for doing so, and it is somewhat misunderstood; however, search engines frown on these practices and make frequent changes to their ranking formula to make current black hat techniques useless. White hat SEO relies on proven principles that continue to work, and doesn’t rely on the cheap and temporary gimmicks so often used in black hat SEO. To put it simply, white hat SEO is the way to go.

Four Basic Tips For SEO Success

search engine optimizationSearch engine optimization, SEO for short, is a broad term given to any of the various techniques used by websites to increase their ranking within the search engines. There is no one way of doing it, but it is still used as a general term. The reason SEO is important is that it will help people find your site when they are using search engines to find information, which is relatively often.

The search engines use automated software to “crawl” the web in search of new or updated pages. Once these crawlers get to a site they check for different things. SEO is about making your website attractive to the search engines. Here are a few things you can do to help your site rank higher.

1. Short and long. Keywords come in two varieties: short and long tail. Short keywords are anywhere from one to three words long, while long tail keywords are four or more words long (for the most part). Short keywords are usually harder to rank for because they are the ones people think of first, and therefore generate more search volume. Long tails may not get as many searches, but they also tend to be very specific and have less competition. Using a combination of the two makes the most sense.

2. Think “keyword rich”. You need the crawlers to have a good idea of what keywords you are trying to rank for, so you need to use them liberally. There can be a fine line here, but the goal is to use your keywords as much as you can without the search engines thinking you’re trying to use them too much. You also don’t want to overdo it to the point of confusing your visitors.

3. Content counts. While keywords are of the utmost importance, your content also has to be relevant. Granted, the search engines don’t always get the relevance part of the equation right, but they are getting better at it all the time. If you think about it, the best search engines are the best because they deliver relevant results to their users. Therefore, they are quick to reward those sites they think are the most relevant. Your content needs to be relevant to the keywords you are targeting. This is true in regards to both crawlers and your human visitors.

4. No tricks. The world of SEO is often divided into white hat and black hat. Those who practice black hat SEO techniques try to get around the rules and do things to artificially manipulate their rankings. White hat SEO is playing within the rules. At first glance, it may seem that black hat SEO has the advantage. And the truth is black hatters can rank higher than their white hat counterparts, however, it doesn’t always last. The search engines will remove the black hat sites when they catch them, so it simply isn’t worth the risk.

Free Pdf for The Benefits of Content Syndication with WP Syndicator

Free Pdf for The Benefits of Content Syndication with WP Syndicator

5. WordPress SEO. Search Engine Optimization in wordpress is often times innate…that is built into the themes. There’s always room for improvement and each month more and more new worpdress plugins are being developed that help with search engine optimization. SEOPressor is one such plugin you might want to check out, its new and in development…..I’ve heard good things about this plugin and will be purchasing it myself. Another WP Plugin is called WP Syndicator and its not so much a seo plugin as a syndication plugin, however it does syndicate your content and creates deep links to your site in anchor text you determine….another seo strategy…..I’m getting good results with this plugin and recommend you give it a try.

All in all, search engine optimization is one important part of website development. Building a website that isn’t properly optimized simply won’t bring any traffic. The earlier days of website development proved  to be simple and just by building a website you could by accident create something that would cause visitors to come to your site. Not so today! Learn about SEO or pay someone well versed in search engine optimization when developing your website and you’ll be successful in generating website traffic.

One more tip. Search Engine Optimization applies to images, content, captions, titles, and even your domain name. When purchasing your next domain name try putting your main keyword in the domain name ….. it adds to your overal SEO!

SEOPressor Review

SEOPressor—What’s New about This WordPress SEO Product?

WordPress is decidedly one of the biggest blogging platforms in the world today. Even though it is a free platform, the professional manner of this platform is what makes it more popular. And that is the reason why a lot of online business entrepreneurs are using WordPress. As a consequence of that, several tools have been released in the market today by which people can enhance the prospects of their WordPress blogs, and SEOPressor is one such tool. Being a new entrant into this genre, we felt it necessary to do a SEOPressor Review and find out if it is really worth all the talk that is going on about it.

seopressor reviewWhat we found out, after testing the product for both performance and efficiency, is that this is a product that’s well worth all the investment made in it. In any case, people are always looking out for the best possible search engine optimization for their business website, and the fact of the matter is that WordPress SEO cannot get any better than what SEOPressor can provide. If used correctly, SEOPressor won’t just bring a WordPress website to the top page of search engines but it will also bring it to the top of the top page. Results can be expected to figure within the top 3 on the first page.

Here we shall take a look at why SEOPressor can achieve that. It’s a fact that this is one SEO tool that works in a very different way from other similar products. Let us tackle these differences one after the other.

The Analysis

SEOPressor depends on a factor known as the SEO Score for calculating the worthiness of a particular website. What it will do is it will take some parameters into account and decide whether a particular website will rank well on search engines or not. This score is a very unique aspect of SEOPressor and the best thing about it is that its results correspond exactly with what a superlative tool such as Google Analytics will show you.

The Suggestions

SEOPressor almost dissects your WordPress website and tells you things about it—innermost details that if you pay attention to could improve the prospects of your website to an amazing degree. It will tell you, for instance, if your keyword is placed in the right position or not, and what a better position would be. It will tell you about what kind of format you need to use for your titles—H1, H2 or H3—and it will tell you how the graphics on your website are influencing the prospects of your website. SEOPressor doesn’t just tell you about your mistakes, but it will also tell you the solutions and will offer to do them for you as well. This is one software application that allows you to sit back and relax as it continuously keeps monitoring your website and tells you exactly what you need to do in order to bring up the ranking of your website.

The Newness Factor

This is one thing to consider. The product is quite new, and even WordPress is continuously changing, which makes it definitely a good thing to be new. For instance, SEOPressor is already compatible with the new WordPress 3.0, something that most other WordPress search engine optimization tools on the Internet are still trying to come to grips with.

The Convenience

This is what made this tool a big hit in its initial days. Even now, after several modifications, the plug-in remains just as easy as it was earlier. There’s nothing you need to install; it is just a simple download that you have to do. Despite the program itself being very complex, you don’t need to be a technical whiz to figure it out. The developers have tried to keep their program as much self-driving as possible.

The Secret Algorithm

Since its release, people have wondered about how the results of SEOPressor can match so perfectly with the results of Google Analytics. Only recently was it announced that SEOPressor uses a secret algorithm that works in the very manner that the Google search engine works to rank its websites. Using this particular algorithm, it is almost a no-brainer for SEOPressor to understand what it actually takes for a website to shoot right up the rung on the Google search pile. This is the one thing that has made SEOPressor so famous.

The Developer’s Reputation

This short SEOpressor review really just touches on the power of this plugin. SEOPressor has been designed and developed by Daniel Tan, who is one of the greatest search engine optimization gurus in the world today. He has developed successful programs in the past such as the Backlinks Syndication System, the Rank Mover, the Ultimate RSS Joiner and the Press Release Cash Cow. All of these have been quite commended in the online world, which is the same thing that is happening with SEOPressor currently.

Click Here to get a copy of SEOpressor!

Surprise…..why am I on page 1?

A friend asked why his site was showing up on the first page of google when compared to the other pages. Nice problem to have……right? :)

Anyway, I tried to answer. First here is his question:

I have 2 questions to the following:

How can a page from a site i have with a Google page rank of 0 and Alexa of 952645 with a keyword “wood relief panel” and Results 1 – 10 of about 3,030,000 for wood relief panel.
appear on page 1 of the Google search .

Below are the screen shots and the relevant links :

Quote:

http://www.google.com/search?q=wood+relief+panel

Your site is ranked #8 in my SERP’s for the search results on “wood relief panel”

I checked the page rank of most of the pages on page one, none have any pagerank.

google internal pages indexed 1500
Yahoo…external links 455

seoquake shows:
external links 53
internal links 176

The site below is #7 and right above your listing.
the site:

https://shop.theanimalrescuesite.com/store/item.do?itemId=39282&siteId=310

is ranked #7

it doesn’t have any pages indexed by google
it doesn’t have any external links in yahoo
seoquake shows:
internal links 219
external links 16

This is result #3

Site: http://www.novica.com/itemdetail/index.cfm?pid=68582

Pages indexed by Google =0
External links…Google =0

yahoo external links =0

seoquake shows:
internal links = 43
external links = 66

Also your keyword density is 4.86 for “wood relief panel”…..higher than most of the other pages.

Almost always it your position depends on links. Of course there are other factors but if your linking pretty well explains why you are showing up on page 1

I bet if you were able to get some keyword anchor text for “wood relief panel” and included the keyword phrase as alt tags for some of your images on that page you’d find yourself even higher.

This is just a brief look at your page and the others. I’m sure someone else can do a more thorough job, but looks to me like you’re all without pagerank, not that it matters much, and most of the top pages have linking similar or less than yours. One thing in common is that a couple pages ranking higher than yours have “wood relief panel” in their alt tags of the images.

Hope that helps :)

How to Check Search Engine Ranking Strategies

A chain with an oustanding golden link - rendered in 3dYour search engine ranking is the position of your website on any particular search engine (Google, Yahoo, MSN, etc). Because search engines favor the high-ranking sites, you need to check your search engine ranking continuously and find ways to improve your ranking. There are many free tools that can allow you to do this. Page ranks range from 1 to 10, with 10 being the highest (and virtually impossible to achieve). Even a rank of 1 on Google is considered high.

In order to obtain a high search engine rank, you need to employ SEO (search engine optimization) techniques. And this can take a significant amount of time and/or money depending on whether or not you do it yourself of hire someone else to do it. SEO software is also a viable option to consider.

If you’ve decided that you want to be the one to check your search engine ranking yourself, and to take care of the SEO for your website, you’ll need to make a daily habit of performing activities that build incoming links to your website and using the right keywords. Incoming links greatly influence your page ranking. If you can get a high-ranking site to link to your website, you will bypass a great deal of your competition.

However, obtaining these links can often take quite a bit of time and patience. There are several ways to go about this. You can write to other webmasters and ask them to link to you. You can submit your site to online directories. You can do article marketing. You can use a social bookmarking strategy. The list goes on and on. But the most important concept of all is that the information you offer on your site must be valuable. It is much easier to obtain links to your site when you are offering information that your visitors (or other webmasters) find valuable.

Keyword optimizing your site is also part of the SEO strategy, although less important than incoming links. The best ways to go about using the right keywords is to use the free keyword tools offered by all of the search engines. These free keyword tools tell you exactly what people are searching for on the internet.

warcraft-clickbank2Check out the words that pertain to the industry and use these words on your website. If you’re just starting out, go with very detailed keywords and not the general highly-searched and highly competitive ones. It’s estimated that about 60% of searches online consist of two to three keywords so try to stick with phrases that fit that. Make sure you use your keyword phrases in important places on your website like titles, headings, sub-headings, etc.

Whether you manage to optimize your website on your own, with the help of a consultant or agency, or with software programs to check search engine ranking, you will see that your position continues to climb and this will bring in more traffic to your website. Constant efforts in linking, keyword usage and seo will help get your site indexed quickly and positioned high in the SERP’s!