A friend asked why his site was showing up on the first page of google when compared to the other pages. Nice problem to have……right?

Anyway, I tried to answer. First here is his question:

I have 2 questions to the following:

How can a page from a site i have with a Google page rank of 0 and Alexa of 952645 with a keyword “wood relief panel” and Results 1 – 10 of about 3,030,000 for wood relief panel.
appear on page 1 of the Google search .

Below are the screen shots and the relevant links :

Quote:

http://www.google.com/search?q=wood+relief+panel

Your site is ranked #8 in my SERP’s for the search results on “wood relief panel”

I checked the page rank of most of the pages on page one, none have any pagerank.

google internal pages indexed 1500
Yahoo…external links 455

seoquake shows:
external links 53
internal links 176

The site below is #7 and right above your listing.
the site:

https://shop.theanimalrescuesite.com/store/item.do?itemId=39282&siteId=310

is ranked #7

it doesn’t have any pages indexed by google
it doesn’t have any external links in yahoo
seoquake shows:
internal links 219
external links 16

This is result #3

Site: http://www.novica.com/itemdetail/index.cfm?pid=68582

Pages indexed by Google =0
External links…Google =0

yahoo external links =0

seoquake shows:
internal links = 43
external links = 66

Also your keyword density is 4.86 for “wood relief panel”…..higher than most of the other pages.

Almost always it your position depends on links. Of course there are other factors but if your linking pretty well explains why you are showing up on page 1

I bet if you were able to get some keyword anchor text for “wood relief panel” and included the keyword phrase as alt tags for some of your images on that page you’d find yourself even higher.

This is just a brief look at your page and the others. I’m sure someone else can do a more thorough job, but looks to me like you’re all without pagerank, not that it matters much, and most of the top pages have linking similar or less than yours. One thing in common is that a couple pages ranking higher than yours have “wood relief panel” in their alt tags of the images.

Hope that helps

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Your search engine ranking is the position of your website on any particular search engine (Google, Yahoo, MSN, etc). Because search engines favor the high-ranking sites, you need to check your search engine ranking continuously and find ways to improve your ranking. There are many free tools that can allow you to do this. Page ranks range from 1 to 10, with 10 being the highest (and virtually impossible to achieve). Even a rank of 1 on Google is considered high.

In order to obtain a high search engine rank, you need to employ SEO (search engine optimization) techniques. And this can take a significant amount of time and/or money depending on whether or not you do it yourself of hire someone else to do it. SEO software is also a viable option to consider.

If you’ve decided that you want to be the one to check your search engine ranking yourself, and to take care of the SEO for your website, you’ll need to make a daily habit of performing activities that build incoming links to your website and using the right keywords. Incoming links greatly influence your page ranking. If you can get a high-ranking site to link to your website, you will bypass a great deal of your competition.

However, obtaining these links can often take quite a bit of time and patience. There are several ways to go about this. You can write to other webmasters and ask them to link to you. You can submit your site to online directories. You can do article marketing. You can use a social bookmarking strategy. The list goes on and on. But the most important concept of all is that the information you offer on your site must be valuable. It is much easier to obtain links to your site when you are offering information that your visitors (or other webmasters) find valuable.

Keyword optimizing your site is also part of the SEO strategy, although less important than incoming links. The best ways to go about using the right keywords is to use the free keyword tools offered by all of the search engines. These free keyword tools tell you exactly what people are searching for on the internet.

Check out the words that pertain to the industry and use these words on your website. If you’re just starting out, go with very detailed keywords and not the general highly-searched and highly competitive ones. It’s estimated that about 60% of searches online consist of two to three keywords so try to stick with phrases that fit that. Make sure you use your keyword phrases in important places on your website like titles, headings, sub-headings, etc.

Whether you manage to optimize your website on your own, with the help of a consultant or agency, or with software programs to check search engine ranking, you will see that your position continues to climb and this will bring in more traffic to your website. Constant efforts in linking, keyword usage and seo will help get your site indexed quickly and positioned high in the SERP’s!

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If you are involved in internet marketing in any way, shape or form, you need to know Web SEO PPC and how they work together. SEO is the acronym for Search Engine Optimization which, in layman’s terms, means making sure that whatever it is you are advertising ranks high in the search engines (like google, yahoo and msn) so that potential customers can find your business. PPC is the acronym for Pay Per Click which is one form of advertising that you can do on the internet.

Let’s define Search Engine Optimization more clearly. When anyone does a search for information on the internet, they type in words to their preferred search engine like Google, Yahoo or Msn. The words that people are typing in are called keywords or keyword phrases. All of these keywords are tracked, so the search engines know how many times a keyword or keyword phrase is typed each month. And the search engines provide these numbers for you for free (or you can buy many keyword tools that offer more detailed and organized information). when you are doing your advertising on the internet, you’ll need to know what keywords people are typing in so that you can include them in your ads.

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If you are advertising by writing articles about your business, the keywords must be placed in specific locations and quantities in your article. If you want your website to come up in the search engines, you also must make sure that you are using these keywords correctly. The proper use of keywords is one part of excellent SEO. The other main part is having links to your site or articles. If you have another high-traffic, high-quality site that links to your site, then your ranking goes up in the search engines. If you are using your keywords correctly and obtaining enough quality links to your site, when someone does a search on the internet for something related to your business, you will be more likely to come up somewhere on the first page of results. This guarantees you more traffic for your business.

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The next vital component in Web SEO PPC is the PPC (Pay Per Click). Pay Per Click is a form of web advertising. With this form of promotion, you write a small advertisement that targets one or several specific keywords that are related to your business. You will make a bid on whatever keyword(s) you choose. When someone does a search for that keyword, your ad will come up on the right-hand side of the screen. Where your ad is positioned depends on how much you have bid for the keyword. If someone clicks on your ad, you will pay the amount that you bid. This is an extremely effective way of advertising because you only pay when you get results.

Understanding Web SEO PPC is a must if you plot to market your business online.

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Search engine marketing and optimization defines the process of using the internet for the promotion and advertising of your website and web pages. When done properly search engine marketing will guide traffic from the search engines to your website.  Basically if you practice successful search engine marketing and optimization, you have tapped a source of free relevant website traffic, that is, you have tapped into the natural search engine results of the internet.

How is marketing defined?

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Marketing in and of itself is simple yet complex and is defined in Wikipedia as: Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.  In the early 1960’s out of the many factors that determine whether a person purchases a product called a “marketing mix” was reduced to the 4 P’s: Product, Price, Placement (distribution) and Promotion. Research into any market will always take these features into account.

Website Visitors Needed for a Successful Website

If you want to become successful in the field of Internet Marketing it is imperative that you learn how to get website visitors to your website. Many beautiful websites are built without giving any thought to developing successful search engine marketing and optimization strategies and when this happens the website traffic valve is left in the off position….result is no traffic equals no sales!

Can Search Engines Market Your Website?

Sooner or latter you will realize how important it is that your website is indexed by the search engines….which means something similar to the fact that your website is in the yellow pages, with some ads being more visible than others. One aspect of search engine marketing refers to the fact that your website becomes visible with paid per click search engine marketing. A variety of tactics are used when marketing your with PPC marketing but the ultimate purpose of any ppc campaign is to steer website visitors to your site and then convert those visitors into leads or buyers!

Defining SEO?

SEO is the process by which you create a website and the content which relates to a specific subject or content matter that can be found by the search engines.  When you perform search engine optimization on your web pages you will included certain keyword and or meta-tags with your keyword listings.  Although you can’t control what website surfers will search for, you can create pages and optimize you site for keywords and keyword phrases that have a history of being used on a monthly basis. Proper use of tracking software will allow you to began to understand what keywords are being using to find your website and specific website pages.

Hiring a SEO Expert!

Successful search engine marketing and optimization most often should be done by a qualified specialist, this can be a service that is employed to develop a SEO strategy for your blog or website.  A Search engine optimization specialist is a relatively new occupation and as with all occupations, you have to be careful who you hire since there are no exacting standards as of yet. Of times unscrupulous SEO consultants will fill your website content with spam, a blackhat method of seo and although you might find a sudden increase of page rank and find your site on page one of Google, this is only temporary and you will end up getting your business website penalized by the major search engines.  The only way to ensure hiring a qualified search engine marketing and optimization expert is by thoroughly interviewing the prospect and asking for referrals.

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Pay-per-click advertising

PPC is a subject all to it’s own. There are many facets to ppc and many ways to make money and just as many to lose your money. Pay-per-click advertising is when you receive advertising space upon a website. You only pay for your advertising when someone clicks on a particular link.  This brings traffic to your website and it’s important that the traffic goes to a page that requires a specific action by the website visitor, such as optin for a free offer….also you should make sure you investigate different manners of preventing click fraud so you don’t get ripped off.

Using PPC Adwords for Traffic Generation

“Google Adwords” is one of the easiest ways to just start traffic to your website, although, take caution because the clicks can cost anywhere from $.10 to $10 and more, so it’s advisable to invest in some training first….it will save you in the long run!   Google Adwords will give your website offer a broad audience with much control, people searching for items related to your website will often times see your Google adwords ad on the right side of the search results page….if your ad is enticing enough, they will click on it!

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Gauging the success of any local business website is simple…is it making money? However, there are 2 simple ways that will give you an idea of how successful any local business website might be. You can check the page ranking within the internet search engines as well as the search engine result page.  If you are a business website owner, you should consider using a search engine optimization specialist to get your website ranked and listed with the search engines…primarily with Google.

The primary concern of any business website owner is that you have to make sure that people searching on the internet for your type of business will find your local business website instead of your competition! The inexperienced website owner often overlooks this simple question, “How will internet users know your website even exist if they can’t find it?” Finding a search engine optimization specialist has become a necessity these days because, if you don’t take the necessary steps to ensure your business website is ranked accordingly within the major search engines; how can your customers find you?

Do You Really Need A Search Engine Optimization Specialists for Your Local Business Website?

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Search engine optimization is kind of like yellow page advertising. If you want people to call you from the yellow pages you have to purchase a big ad, add color if you can, make the type bold and make sure your ad sticks out like a sore thumb! A search engine optimization specialist will make your website stick out like a sore thumb for anyone interested in your local business.

Search engine optimization definitely can bring you more targeted business.  Sometimes to understand things better I try to put myself in my customers shoes…you know, look at things from their prospective. What happens when you search for something on Google? Don’t you look click on the first couple of ads that are on page 1 of Google? Well, that’s where your site needs to be…right on page one of Google and proper SEO can place your business website within the top ten results on the search results page.  An internet marketing search engine optimization specialist will perform the necessary changes on and off your web pages that will result in more quality traffic and website visitors that will ultimately end up in more sales of leads for your local business operation. SEO can also aid with your visibility while improving your overall perception amongst the community and increase your business relations with your current customers.

As a local business owner the first mistake you could make is to disregard how important the internet search engines can be to your business website.  There is a paradigm shift occurring in the marketing and advertising world regarding the different methods of getting business and more and more local business operations are beginning to understand how the internet search engines drive the majority of internet traffic to websites which ultimately results in sales.  Internet users click on links found within the search engine result pages after a quick review of the relevant listings.  So, if you can get a decent ranking with your local small business site within the major search engines, you will stand a great chance for successfully bringing many qualified buyers to your website and then to your local business. One of the responsibilities of a search engine optimization specialist is to find keyword phrases that will used in the copy of your website and also used in articles to be submitted to other websites and directories. These keywords are specific for your business and your location, over time they will bring a steady flow of business to your web pages!

You must ensure that your business website is appealing to internet visitors.  There is no need to draw any visitors into your business website, if you do not have relevant content or a website which internet users find appealing.  This fact may surprise you, but your website only has about 3 seconds to make a positive impression on any website visitors, if they can’t find the information they need or if the site doesn’t look appealing, they’ll be gone in less than 3 seconds! All your energy and focus must be to grab their attention when they stumble upon or find your business website through the search engine.

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Most business owners are not SEO experts and chances are that you are not an SEO expert either, so you might want to consider hiring one.  Search Engine Optimization Specialists can improve the traffic to your commercial website, while aiding your business to be competitive with other online businesses.  SEO specialists offer many services which your business could greatly benefit from.  Website reporting, search engine submissions, link popularity building, as well as monthly maintenance are a few of the things, which SEO’s can offer your business website.

The power of search engines allows companies no matter the size to advertise their products and services through the search engines and with the power of the internet.  If you are uncomfortable, hiring an individual SEO specialist, then a large search engine optimization company might be right up your alley, however be aware, a good seo expert is worth his weight in gold!

SEO companies or individual SEO experts will be of great help maintaining a proper seo condition of your website, as well as your page rankings. Choosing the right company and implementing the right search engine optimization strategy for your local business site will eventually see a steady increase internet traffic and visitors to your website which will result in an increase of sales and hopefully profits.

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Many people ask what an internet marketing search engine specialist is and how can one affect their business?  Search engine marketing is the promotion of your website through search engines which results in obtaining more web traffic to your website.  The obvious result is that this in turn generates more leads for potential sales within your business.  Search engine optimization done by an internet marketing search engine specialist will result in website traffic from the organic search engines….this is free traffic and is often the long term traffic strategy for business websites. However, a very important part of any search engine marketing campaign can be pay per click advertising.

Finding An Internet Marketing Search Engine Specialist

Pay per click advertising, such as Google Adwords, brings in internet traffic to your website once your pay per click campaign is active. The big benefit for any ppc campaign is that you can immediately test website copy, offers or any aspect of the website because you can actually start receiving targeted visitors to your site within minutes, provided of course you have set up your PPC campaign correctly.  SEO on the other hand is more of a process and could possibly take take hours to see results but more than likely, days or weeks and in some case three to six months before you will see results. Put remember these results are often long lasting and the traffic is free….that’s why an internet marketing search engine specialist is worth their weight in gold if they are proficient at their job.

Make sure your business website is registered with the major search engines!

Sometimes business owners develop their company website with their ego in mind. By that I mean they might pay 1000’s of dollars to a website developer to create a website with flash and fancy graphics….the site might be beautiful and is an edifice to the business or business ower. He can call his friends and clients to show them his beautiful website. Here’s the problem…..it isn’t functional. The fancy site doesn’t convert visitors. Website visitors don’t by or take the desired action because the website was built with form in mind and not function. A good internet marketing search engine specialist will help you with the development of the website from an internet marketing standpoint as well as develop a proper search engine optimization strategy. Remember, within today’s world, unbelievably more people spend more time on the internet as compared to those who do not use the internet. The younger generation (ages 18 to 35) spends more time upon the internet as compared to other market groups…and they buy stuff.  No matter the market group, which you are targeting, you must ensure your business website can be found within the major search engines upon the internet.  Internet surfers utilize the search engines in searching for products, services and information.  If you do not have your business listed within the major search engines, you will be losing business or even worse go out of business.

OK…What can effective search engine optimization do for my business website?

The most effective method of search engine marketing is by the employment of proper search engine optimization technique.  A search engine optimization specialist will develop a plan for increasing the SEO of your website and various web pages and this will improve the quality as well as increasing the quantity of traffic to your business website through the major search engines.  Think of it this way… Someone sits at home and types in your keywords in the Google Search Bar….your site better show up on the first page of google otherwise you will not get any traffic from Google…the same applies to any of the other internet search engines. The more often your business shows up within the major search engines, the more visitors you will receive to your internet business site, which will in return generate more leads as well as sales for your business. A simple concept for anyone famililar with internet marketing such as an internet marketing search engine specialist, but often times very foreign to the local business owner who is too busy running his business to pay attention to the workings of search engine optimization. In fact just the word, search engine optimization probably scares the pants off the local business owner!

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Any ppc search engine internet marketing campaign depends on
finding proper keywords. Fabian Lim and Keyword Research Pro
will teach you how to dig up money keywords for your PPC Campaigns!

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I’ve got my local business website up and running…why do I have to worry about rankings, seo and search engines?

My son has a tree trimming business he runs while in college that makes some nice extra cash. If he tried to rank for the keyword “tree service” or “tree removal” it would be next to impossible because the keyword is so general and on so many websites. But, if he tried to rank for the keyword “tree service in Mchenry” he could get on page one of Google and as a result he could pick up a few small jobs. The same concept applies for your small local business. You want your local business to rank well within the search engine rankings.  Use a good keyword tool such as Keyword Research Pro to dig up keywords with search counts of under a 1000 a month and under a 1000 webpages…..these are easy to rank for and will bring instant traffic if done right! Upon achieving good rankings, you will find that your business website will bring people in who are looking for particular services or products.  This is all part of the seo process and it involves picking out the proper keywords for your local business and the products or service you provide. Developing a proper keyword list is literally the key to your success with seo, however, once you have the proper keywords you need the knowledge to know what to do with them…this is where an internet marketing search engine specialist comes in!

Make SEO part of your long term marketing campaign!

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Successful search engine marketing and optimization requires a lot of time and effort if you are going to see results. The entire process of search engine optimization is a process rather than a one time effort.  SEO in order to be effective must be updated continually; as well as often.  If you are not confident with your own SEO skills, I would recommend you hire a professional SEO to aid you with your SEO needs.  This will allow you to focus on other matters pertaining to your business.

Is search engine marketing worth the expense and effort?

Successful search engine marketing and optimization is very important for your business and with the current paradigm shift of buying habits in our culture seo should be a permanently instituted part of your marketing plan for your local business.  If you utilize effective search engine marketing, you will discover that your local business will experience the success you have worked so hard to achieve and it’s pretty awesome to ask you customer “Where do you hear of us?”…they answer….I did a Google Search!

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