If you have a website then you need to have visitors coming to that site.  After all, what is the point of having a website if nobody sees it and a website certainly won’t make any money if there are no visitors.  Getting traffic to your website however can be difficult.  One method for driving traffic to a site is to use the search engines to your advantage.  If your site ranks highly in the search engines then you can receive a lot of free traffic to your site.  Let’s take a look at how to create a website to gain free traffic.

Firstly you want to choose your topic wisely and you can get ideas from magazines, television, books, newsletters and even from your competitors.

Once you have decided on your topic you will then need to do some keyword research to find what keywords and phrases people are searching for in the search engines.  You don’t want to only target the main keyword for your niche, but find some long tail keyword phrases that people are searching for.

You can use a free tool like Google Keyword Tool to find out how many searches a particular keyword phrase will get per month and this tool will also give you other keyword suggestions. MicroNicheFinder is another great tool for finding long tail keyword phrases, comes with many tutorials and is always being upgraded….all upgrades are free.

When you have found some good keywords that have a lot of searches every month you then want to study the competition for those keyword phrases.  You can search the keyword phrase in Google and look at the top ten websites for that phrase.  Try to choose keyword phrases with websites in the top ten that you think you can outrank.  You can also look at the design of these websites and how they have created the sites and use that information as you decide how to set up your own site.  You don’t want to copy another website but you can get some ideas from other sites.

When you have chosen your keyword phrases (don’t forget to try Micro Niche Finder) you then need to start writing some articles and include your keyword phrases in the article.  You can write an article for each keyword phrase that you found.  If you like you can even add an affiliate link to promote a product relating to your niche.  When you promote products in your niche just be careful that your articles aren’t too promotional, you want to be subtle and include a subtle link to your site.

Next you will build your website and add your articles to the site.  Create a page for each keyword phrase that you are targeting. Remember when you create your site and your pages to try some techniques that your competitors are using.

Include your keywords within the title of your page and also include them in the ALT tags of the site.  You can also use images in your article as this makes the article more interesting for your readers.  An interesting website is one that will have return visitors.

For each keyword phrase that you researched you create a new page with a new article and you can then try to rank each page for its given keyword phrase.  Use the same layout and method as the first page on your other pages including the keyword in the title.

If you fill your website with good quality information then Google will index your site and rank it.  The more quality content you add to your site the more the search engines will favor it.

Once you have content on your site you will need to spend some time promoting your site and building some backlinks to it.  The search engines also favor websites that have good quality backlinks to it.  All this hard work will give you high rankings over time and when your site starts to rank highly you will begin to see a lot of free traffic.

It will take time for the search engines to rank your site highly and the more work that you put into that site the better the ranking will be.  When you put the effort into each page for those different keyword phrases then you can have a site that ranks highly for multiple keyword phrases which will increase the traffic quite a bit.