Writing comes really easy to some people. Some internet marketers cringe at the thought of writing a sales letter, article or blog post.

I think writing is one of those things that you really need to look forward to….next fight the fear and just do it. Think about the first time you asked someone on a date, you might have thought about it for days or weeks…some people weeks or months. Finally you awkwardly make that call or face to face stumble around for the words to ask your secret lover for a date.

For my purposes the answer doesn’t matter. It doesn’t really matter if the person you want to go out with says yes or no. The fact is you thought about then took action. The next time you want to ask someone out, we all know it becomes a little easier.

Writing is a little like that.

Lets talk about copywriting for salesletters.

You have your first project. You think about it, scribble some words, scribble some more until you finally give up. Well…at least you thought about it!

Next day comes along and you know you suck at writing articles, let alone copywriting. But you start the scribbling process again and finally you just decide to do it.

Write the stupid salesletter. If its your first salesletter, it will be your worse. The next salesletter you do will be your second worse. I’m sure you get the idea.

Before you get lost in my babbling. Try to understand and apply this one principle whe it comes to writing articles or becoming a copywriter for a salesletter. Think and Write…period.

Spend some time thinking about your salesletter, for me it helps to create the headline and then a series of subheadlines. Then I just fill in as I go.

I do the same thing with articles,…..only on a smaller scale. Let’s say you have a 4 paragraph article in mind. Think of a Title which covers the overall theme of the article and then decide on 4 or 5 main points which will be your 4 to 5 paragraphs.

Here’s an example. Let’s think coffee. Now I decide that the article will be How to Make a Good Cup of Coffee.

Paragraph 1……… Intro on Ingredients
Paragraph 2……… Water Quality
Paragraph 3……… Coffee Quality
Paragraph 4……… Coffee Maker Quality
Paragraph 5……… Conclusion

You can see how easy it will be to put the pieces together for this article now that I have 5 topics to write on. If you were preparing salescopy for a salesletter you would follow the same basic format…simply use the main points of your salesletter when copywriting.

I picked up a couple of products that really helped me to start writing better articles and salescopy. I’ll have to admit that writing was always pretty easy for me and I enjoyed it. But recent health events resulted in medication that has created a terrible brain fog for me….it’s been next to impossible to write.

Robert Plank came to the rescue with 2 outstanding copywriting courses. They aren’t big deep tomes filled with theory and constant detail. These are just 2 plain spoken ebooks and videos designed to help you develop a system of easy writing. Plank is a boy wonder, the guy cranks out stuff left and right…..and he keeps getting better as time goes by.

If you want to get a handle on writing and copywriting your own work or even work for others check out his 2 books:

Five Minute Copywriting
Fast Food Copywriting

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