When marketing a brick and mortar business with the intent of taking it offline, you’ll find many of the same strategies and  procedures are applied, however, in a different way. If you’ve ever had a real word, old fashioned building where you sell something then you have probably stumbled across some of these ideas. As offline marketers and offline consultants we want to merge the two worlds for a positive result.

I guess I’m trying to say that as an offline consultant, we want to utilize the best of two worlds in an effort to get our customer more business and help him make more money!!! I tell you there is not a more gratifying feeling when helping your fellow buisness man/woman to increase their bottom line through the use of new offline-online strategies. I’m going to go through some of these ideas and see if we can add a flair of our own to the technique.

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#1. Take a small zip close baggie (snack sizes work well) and include the following in it:

Your Business Card, Business Oppty Mini Flyer, a Piece of Candy such as hard candy or a lollipop, mini flyer of current host specials, discount coupon (optional) etc.

Hand these out to the bank tellers, retail cashiers, at your kids sport events, every where you go!

Simplest thing is to make sure your url, that is www.mystore.com is on everything you put out. Include an email address along with the standard phone number. Try to use your hadouts to direct the client to your autoresonder for an automatic squence of emails and offers about your store, your products, and your promotions.

#2. When I stay at hotels & motels I leave a mini catalog, my business card & discount coupon and the mini coin canister for the maid! I put her tip inside the mini coin canister! I have gotten 3 orders by doing this!

Be creative when you leave tips for Hotel Maids, Waitresses, Waiters, Hair Dressers, etc. Don’t just hand them your business card, make it memorable!

You can also buy cute little beaded change purses at your local dollar discount store!

I like the change purse, leave a monetary tip, but also on the back of your business card tell them to go to your url www.mystore.com and tell them to add their name and email for an automatic free prize by email…could be anything that would be appropiate. What happens when you start working with other stores, you can use the products of store A to give to Store B……in this care maybe the bonus or prize for filling out their email and name would be a free sandwhich at Store A……am I making sense?

#3. Print out flyers with your contact info (not your personal address), your website address & email address along with any current specials you are offering.

Then contact local area mobile home park offices, apartment complex rental offices, housing developements etc and ask them if you can leave fliers in their office or hang on their tennants doors. Give the office employees a free gift or discount on their personal orders.

#4. Contact local area bridal supply stores, bridal gown stores, caterers, tux rental centers, wedding dj’s etc. Ask them if you can leave your business cards & fliers about the great (Company Name) Bridal Gift Registry for them to give to their customers.

Offer store owners a free gift or a personal discount for helping you spread the word about your business.

Good way to network with like stores…..but always focus on something that will create and develop a lasting relationship with the other business. That almost always requires getting their name and email into an autoresponder form.

#5. Daycare Centers! They are excellent to contact and leave business cards and/or fliers at!

I print out a flyer of just a few items from our Tupperware Childrens line and I attach my business card & a discount coupon. I get alot of orders by doing this!

So whatever company you represent, find some items that cater to children or to moms and make up a flier!

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#6. Alot of churches hold a Spring and Fall Fest! Contact them about getting a table or a booth. Alot of times this will cost you under $15.00 for a space!

Make sure you take products with you along with business oppty fliers, plenty of catalogs, business cards etc.

Churches present all types of opportunities. Try this one. Create a quick website…something like www.firstchurchfundraising.com and on that site make sure you show them what an autoresponder is and how it is used. Add a couple of pages for the site that reflect the main times of year fundraisers are in operation. Create a quick screen capture video of the site and explain how it works, the autoresponders, the paypal buttons (donations) and anything else that would be unique to that specific church. Now, you could operate the site or sell it to them and/or you could rent the site to them……you’d be surprised at their reactions. Most churches don’t have the budgets to hire a webmaster and most don’t have talented internet marketers in their congregation…..so, you’d be doing them a big favor. When charging churches be fair, however, you might want to treat them as a loss leader. If the church has a nice size congregation you could end up picking up a couple of good clients!

Do a contest drawing at these types of events. Make up entry blanks that gather the customers info so that you can initiate contact with them again!

#7. Join your local area chamber of commerce! They are always holding local business events that you can participate in.

Show them the Local Business Portal website you’ve developed and ask if they would like some free space.

#8. College Campuses! Dorms & Housing Students are always looking to spend money! Alot of college students are also looking for an extra income so target them with the Business Oppty too!

Drop off fliers and business cards to the College Student Center! They usually have bulletin boards, tables and other things where you can leave your information at for FREE!

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#9. Contact your local area Welcome Wagon or Welcome to the Neighborhood Group! Ask them about you leaving mini catalogs, fliers, business cards, discount coupons, freebie mini gifts, etc with them.

They are always looking for additional items to place in their Welcome Bags!

Always find a way to direct them  back to your website for a free gift so you can use your autoresponder to collect names and email addresses.

#10. Contact your local area hospitals and ask for Human Resources Dept. The Majority of hospitals hand out New Mommy Diaper Bags filled with products, samples and other stuff for New Moms who just had a baby!

It’s FREE for you to add in your information! I have gotten party hosts, new customers and new recruits by participating in these types of programs.

#11. Contact your local medical offices, particularly Gynecology and OB Offices and Pediatric Offices and inquire about you leaving information with them.

This is a way for you to target Parents of Children with both the home party oppty, the business oppty and new customer sales.

If you are representing a local baby or childrens shop, it would be easy to provide a free box of diapers for signing up to your marketing list via autoresoponder. Remember, once on your list you will have a customer for life, so the cost of a box of diapers is an act of good will on your part and the recipients will feel obligated to visit your store and or buy something from you. Of course, through the autoresponder, they will be visiting your shop weekly or monthly and they have no idea what happend. But you will end up with traffic through that store that will buy things until their kids grow up!

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