Today offline marketing has an entirely new meaning to the internet marketer, however, the end result is always the same…that is to sell more and make more!

I ran across a list of 100 ideas to promote a local offline brick and mortar business. Almost all the ideas can be effective and certainly all could be tried. I’ve used some of these ideas when I had a large offline business before the age of the internet (boy that sounds like a long time ago!).

As I looked over these ideas again I began to get excited because I realized they could become extremely effective for the offline consultant or offline marketer to help promote just about any type of business. So I’ve been taking about 10 ideas per post and added my comments. These comments are meant to help anyone effectively utilize these ideas in offline marketing, that is promoting a business by means of the internet and all the tools available to the internet marketer.

#12. Donate a Product to your local area Radio Station, they have numerous contests and they are always looking for sponsors!

Your donation can be written off as a tax deduction plus you will get FREE Advertising & Business Exposure for your donation!

For instance if you were promoting a handyman business you could offer one gutter cleaning, you could go as far as to specify 1 story building only and even limit the footage to 200 feet of gutter. Whatever you are promoting it is important to put limits on the product or service. Maybe you’re promoting a wine store, of course you could offer a free bottle of wine or even a free case  of wine to anyone who fills out an entry form at your website….which of course is your aweber autoresponder. Negotiate with the radio station for as much time as possible…..heck, go for a month’s worth of promotion with your big ticket items.

#13. Donate a Product to your local area Bingo Halls! They are always looking for sponsors of their Bingo Prizes! Bingo is BIG in alot of areas!

You could use a smaller product or service for this. Don’t waste a lot of time with this method, but always try to get them to register at your website…..Remember…Build that list!

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#14. Call your Chamber of Commerce and find out about Local Area Job Fairs. Get a booth and set up info about the fabulous business opportunity!

Job fairs can bring in big numbers! The perfect scenario would be to have your laptop open to your website and let anyone who’s interested in winning the prize fill in their name and email address in your optin form.

#15. Call your Local Area Colleges and find out when their next job/employment fair is. Alot of times you can get a booth or table for less than $35 and you will get alot of GREAT new recruit leads by participating in events like these.

In today’s economic climate this could bring in some decent results. Once again, promote your free product or service.

#16. Contact local area car dealerships. I have 2 in my local area that hand out a small packet that I made up for FREE to their customers who come in to take a free test drive!

One of the most profitable methods of promoting your service or products is to work with the other merchants in town. In this case, if you still have an auto dealer left in your town, you know they are hurting for business and would be open to any professional offer you made. Of course a win-win situation is even better. If you promised to drop off their business card on each lead you visited, that give them even more incentive.

#17. Target your local area gyms! You can get a table space for $20 or less in most cases! Make sure you have 3-5 products on display, plenty of catalogs, business cards and fliers.

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#18. Network with others in your community who are in home business. Find out what events and activities that they participate in. They are usually “in the know” and can help you get started in networking in your community.

Like minds always attract each other. You’d be surprised at the results you can get by networking with other businesses in your area. Done correctly this alone could bring you more business than you can handle.

#19. Contact Companies in your area to see if you can come in and set up a table in the employee lounge or cafeteria for a employee shopping break! These days alot of companies will allow you to do this if you ask them!

You’d obviously would want to visit businesses of decent size….otherwise I’m afraid this would be a waste of time. However, it depends on your business. If you are promoting a remodeling company and get 1 lead for a $150,000 room addition, then, it would be worth your time to either pay someone to sit there all week or do it yourself!

#20. Does your local area tv cable company have a local information channel? Inquire about advertising! These ads will reach thousands of potential buyers for you! I recommend you only use your website address for these types of advertising and not your personal at home address.

In highly populated areas this will result in a lot of eyes on your promotion.

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#21. Contact local small companies and shops to see if you can offer an exclusive discounts or freebie gift to their employees. Companies are always looking for a way to “treat” their employees to specials from the local surrounding community.

This one is a no brainer. Let’s assume as an offline consultant you’re promoting a Chiropractor. You could offer something in addition to your normal free examination. Perhaps a free muscle stim session….or a free or discounted massage. Use your imagination on this one and look for situations where you have or develop a repeat customer.

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