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The Importance of Squeeze Page Templates

Squeeze Page Template

Setting up a good squeeze page is an important aspect of making your online business successful. So finding a proper squeeze page template for it is also important. However the template itself is not the important part, but what you are able to put on it is. One of the first things you learn when getting involved in trying to make money online is the fact that you need to build a list and to build a list you need some type of squeeze page template. That is you want your visitor to leave their name and email address and in turn you will send them something of value depending on the niche you’re working on. It could be something as simple as some recipes or you might give away some graphics, you might even give away an ebook teaching something about your niche.

If you do not know what a squeeze page is, it is simply a page of your website where it’s sole purpose is to drive people into joining your email list. That is it’s only function.

Keep Your Squeeze Page Simple

There should be nothing else to do on that page. No ads, no links, nothing. All they can do is either sign up to your email list, or leave. The only stuff your squeeze page should have is information on your product and the freebie offer they get if they sign up to your email list.

You may be a little afraid at hearing that, if your page has nothing on it but some information and the ability to sign up to your email list, then your visitors might leave. But the truth is, 98% of your visitors will leave and never come back anyways. So your goal is to provide as straight a path as possible for them to opt into your email list. Any unnecessary distractions may sway people who would normally have opted in. One of the toughest things for me to get my head around was the fact that most people will leave my website or webpage and not take any type of action. So the question becomes what do I need to do to increase my conversion (visitor taking action) by even a few percentage points.

You want to have repeated contact with your visitors to build up a trusting relationship. If they trust you they will be more likely to buy your product. This is what your email list provides. But here is something to consider when thinking about squeeze pages. Remember when banners were popular or popups? It didn’t take long for visitors to develop banner or popup blindness or even anger. They would leave your site as quick as the speed of light if they were baraged by banners and popups. This is something you need to keep in mind when thinking about squeeze pages because internet surfers are slowly getting to the point where they just don’t want to join any more lists on squeeze pages. Maybe they want what you have to offer, but they will quickly unsubscribe. Your assignment will be to figure out how to continue to provide value to your list so no one even thinks about unsubscribing!

The goal of your squeeze page template is to do just that. You want to provide them with the easiest route of signing up to your email list. Knowing how to actually do that is another question all together. There are some tips you can follow to get the most out of your template.

1. A place for a strong headline. Everything on your squeeze page should be for the sake of getting your visitors to join your email list. For that you need to have a compelling offer to entice them to join.

A typical offer is usually a sort of report about your product. Your title should make them want to get their hands on that information.

2. Bullet points. You want to give your visitors the information they want without unnecessary clutter. Keep the information short and concise. But also lay out what your free offer will entail to further make them want it. Do not give out too much information otherwise they will not need to opt in.

Video Squeeze Pages Work!

3. A place for a video. Having someplace on the template to put a video, should you choose to add one, is important as well. Videos are great methods for enticing people to join your list. It’s been tested by all the fat cat gurus and videos convert and get results….. so you should use them in your squeeze pages even if you don’t like them.

A Squeeze Page without An Optin is like Eggs without Bacon :)

4. An opt in form. You want to make sure your squeeze page template allows you to tie in an opt in form to your auto responder so that when your visitors do decide to join your email list, they can do so effortless and start receiving emails on your product.

Thoughts on Relationship Marketing Techniques

I received an email from John Melanson and much to my surprise he didn’t try to stuff something down my throat. You know what I mean…..you’re on a couple of email lists and every email is some big promotion….something you can’t live without and if you buy it you’ll be successful beyond your wildest dreams. […]

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