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Mobile vs Classic Online Marketing

Mobile vs Traditional Online Marketing

image of mobile marketing changesWeb marketing is evolving, just like everything else in connection with cyberspace as well as technology. Businesses are moving to mobile internet based usage faster than ever before, and your web marketing strategy really should evolve along with it. Today, we’re going to look at some of the essential difficulties with regard to mobile advertising and mobile marketing.

The biggest change is in how people use your company website. Devices like the iPhone and iPad are being used more and more to surf the web, and this creates some new issues for you as a marketer.

You Need a Mobile Version of Your Website

The latest mobile devices are more than capable of displaying a standard web page, but being able to display it doesn’t mean it’s actually readable or usable. The small screens on these devices make it hard to read and even harder to click on links.

It will be both easier to read and easier to navigate when you offer your visitors a version of your website that’s been optimized for mobile devices. You don’t need to create a separate website, however – the computer running your website can identify the type of device and send out the correct version of the site automatically.

Mobile Marketing Provides Essential Info Quickly

Your mobile version should focus on different information than the standard site. People browsing on mobile devices are generally looking for information like your phone number, address and hours of operation. It’s important to make sure this information is found easily on your home page, or within one click from it.

Mobile Marketing Opens Up SMS Marketing

Another change that mobile marketing brings is how you contact your customers. While they’re probably still reading their email on these devices, it can much more effective to use SMS (text message) marketing instead. Not only do you still get access to your customers, they also tend to read text messages faster and more consistently.

Even social media sites like Twitter and Facebook are widely used on mobile devices, so you should have a business presence on those sites. This will give your customers yet another outlet where they can interact with you. The more alternatives you give them, the better, since not everybody wants to use the same method of communication.

Mobile marketing is happening so fast that it’s almost impossible to keep up with the changes, yet….he that keeps up and stays on top of technology based marketing efforts is going to get the lions share of customers/clients using these devices!

This big change to mobile marketing presents an opportunity to the internet marketer, the marketer who has stayed on top of mobile marketing, to provide your services to offline businesses to whom this is just all too complicated. And to those offline businesses all you need to do is check out some of the work of anyone promising to build you mobile website and you will be in good shape…..better to get a referral!

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