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Reasons for Rewriting Your PLR Articles

Let’s say that you have purchased some PLR content. You should be asking yourself, how do I use PLR to best advantage while avoiding roadblocks? Search engines identify content and are trying to feed surfers relevant results. To do that, along with other things, they have to scan the on-page content. If you think that having the same content on two different sites gives you two chances to be ranked high in the results, think again. It won’t happen. The search engines became wise to that trick a long time ago.

Search engines are known to have very complicated algorithms that can be difficult to reverse engineer. But one thing is certain: if the exact same content is used across multiple websites, you can suffer a duplicate content penalty. Rewriting PLR content is the best way to deal with that problem. Sure….it will take some work on your part, but the benefits get stacked on your side.

There’s a constant debate over how much of the PLR content should be changed, but even changing only 10% of the content can quickly give the advantage to you. Out of a 500 word article, that’s only 50 words – in most castes, that’s less than one paragraph’s worth over all. That should be easy for you considering the advantages.

Developing the content in your unique style has another advantage. You can give your site a definite ‘characterization’ by modifying the PLR article to something that sounds more like how you talk and write.

When you do that with a number of articles, you are guaranteed to differentiate your site from your competitor. That keeps visitors and customers loyal, because then you are the only one in the world with exactly that content. After all, there are lots of actors in the world, but there’s only one Harrison Ford. As the internet grows, becoming unique will cause you to stand out which will attract more visitors in the long run.

You could avoid the duplicate content issue entirely by writing every article from scratch. But, you’re purchasing PLR articles and writing your own is time consuming and not everyone has the interest or ability. Running a successful site or group of sites will keep you really busy. When you spend your time writing, you’re not doing those other things….the things that make you money.

Starting from a blank page is much tougher. It’s a lot easier to re-write something than to write from just a topic idea. Changing a phrase here or an example there is easy and the writing that’s already on the page stimulates you to think of alternatives.

Quality counts, too. You may not have the ability or interest to write great content, content that attracts visitors and backlinks. Even if you can, it takes time to do well. If you don’t take the time, you’ll end up with content that isn’t polished. That turns people off. Not a good business strategy.

It’s much quicker and easier to modify good quality content to avoid a duplicate content penalty and make it your own than it is to fix up junk. You can polish good chrome to a shine in a few minutes. If it’s rusty, you’ll spend all day!

Trust me on this, PLR content vendors vary a lot…..especially since so many have jumped on the bandwagon trying to make quick cash. Niche Content Packages, one of the best quality PLR sites and online since 2005, hires the best professional writers to give you the best content. The PLR articles offered here will give you a great starting point, save yourself some time and start polishing some good chrome :).

Niche Content Packages

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