What is the worst part of using PLR content as a marketing tool? I do not think I need to tell you, the REWRITE of course. It is the single most despised step to using private label rights content . Most people know it is faster than mustering up new, original content, but they wish there was an easier way. Unfortunately, there is no automated alternative that will really make the process any quicker AND generate acceptable quality.

Bottom line? If you want to use private label rights content as a way of improving your relationship with the search engines, you must edit it. The search engines,Google in particular, is not benevolent enough to reward marketers for learning how to copy and paste. If you want to get real benefit from your PLR materials, you will need to rewrite them, period.

It is possible to get your rewriting done more quickly than you might think, however. Lets take a moment to discuss the proper approach to rewriting and editing your PLR content.

First, start with quality PLR content. It is easier to ingest, understand and rewrite material that was well-written to begin with. Working with low-quality options is a chore. Working with the good stuff is a joy.

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Second, focus more on idea restatement and less about word substitution. Reaching for the thesaurus (real or online) when rewriting your material is certainly not efficient and it is not really necessary. If you come to grips with a concept and rewrite it in your own words, you will have a great chance of getting the job done more quickly AND with much better quality. Somehow, many people seem to think that the best way to alter the content of a PLR article is to pull out a well-worn copy of their thesaurus and start substituting words. If the source material says *tired* you can replace it with *sleepy*.

Frequent word substitution may occasionally pull the wool over Googles eyes, but it will not register very effectively with readers. Believe me? Look at this word-replacement based version of this paragraph.

Regular symbol training may sporadically yank the cashmere on top of Googles watchers, however it wont process very efficaciously with word loves. No faith? Admire this symbol trading-based variation of this sentence collection.

This is, of course, somewhat of an exaggeration, but, I have seen articles like that on some auto spun websites. This, naturally, is not the best way to rewrite. Alternatively, read the PLR content and absorb its messages and primary points. Use those as a jumping off place as you restate the key points of the material in your own words. This most often ends up being the fastest solution and it ultimately produces better results than overusing your thesaurus.

Third, do not strive for percentages. Different people will tell you different stories about the proper level of rewriting to perform if you want the content to appear unique to the search engines. All of them, however, will agree that completely original content is the best thing you can have. That means that you should do what it takes to make your edited versions of PLR materials the closest thing there is to absolute uniqueness. Dont just tweak them, rewrite them if you are going to use them as web content.

Last but not least, work with one idea at a time, not one sentence. Dont fall into the habit of trying to rewrite individual sentences. Instead, try to think in terms of paragraphs and concepts. This makes for more quicker rewrites that work better than line-by- line efforts.

If you are going to use PLR content, these are a few important rules to learn. If you can avoid word replacement thinking and replace it with a willingness to create something truly meaningful and valuable from private label rights content, you will be on the right track.

PLR is great because it can cut your workload. Unfortunately, the quest for more money and less work leads many people to make some rather significant mistakes. Rather than seeing PLR as a way to reduce the level of effort required to produce original content, they try the cheap trick of publishing the material as-is.

They rarely get a return visitors.

If you put these tips to use, you will begin to feel better about rewriting your private label rights content. It will be an easier job that you will be able to handle quicker and with much better quality.

Over the past 10 plus years, George has developed a series of sites: Solutions For…centered around the Internet Marketing Niche. Come visit any time: Solutions and please bring your comments and questions.

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