Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

Thoughts on Relationship Marketing Techniques

Symmetrical Composition #22I received an email from John Melanson and much to my surprise he didn’t try to stuff something down my throat. You know what I mean…..you’re on a couple of email lists and every email is some big promotion….something you can’t live without and if you buy it you’ll be successful beyond your wildest dreams. ………….I get so tired of that stuff.

Well…John is about to become a guest blogger and he doesn’t even know it :) I thought I’d paste his email here for you to read. I thought there were some great thoughts and if you simply apply them in your business…..I’m sure you’ll get more subscribers, more affiliate sales and….well, just more business.

Hi Scott,

Every day many of us sit down to our computers and we’re
bombarded with advertisements and sales pitches. The same
thing happens when we sit down to watch television in the
evening with our family. Just about everywhere we go we are
being sold to or pitched in some way. This tends to make us
what some refer to as “ad blind”, we just don’t hear the
pitch, we ignore it and move on.

The good news is that doesn’t apply when you’re using
relationship marketing techniques. We don’t want to hard sell.
Think about how you’d like to be sold to and use that
information in your marketing. Don’t do a hard sell. The
hard sell almost never works; and it just makes you look
obnoxious, too.

If your product is good, it will sell itself with a little
help from you. Simply tell the customer the benefits of your
service and why you’re better than a competitor, if possible,
and that should be all you need to do — again, if the price
is right, too.

Is your price high enough to establish its value, but low
enough to be reasonable? Sometimes, you’re not going to get
a sale no matter what you do if the price is too high for
what the product or service actually offers. That probably
makes sense, right? Conversely, though, you may also not get
a sale if the price is too low.

There’s something called “perceived market value” that clients
look for when they’re buying a product or service. And if the
price is too low, the client or customer isn’t going to think
the product or service is valuable enough to buy. So set your
price is right based upon the CLIENT’S point of view, too,
not just yours.

To Your Success,

John Melanson

You might find more info on relationship marketing at John’s site.

Pay Per Click Search Engine Submission

free traffic with traffic geyserMany people on the internet are searching for the term “pay per click search engine submission”. In reality, there is no such animal. . .but pay per click and search engine submission are two excellent means of getting traffic to whatever web content you you aim to promote.

The term pay per click (PPC) refers to a type of online advertising. Here’s how it works. First of all, you’ll need to understand the concept of keywords (or keyword phrases) and how important they are to the success of your PPC campaign. Keywords are the words that people are typing in to their search engines when they do a search for something. Everytime someone types in a keyword or keyword phrase into their search engine, it is recorded by the search engine. This allows your search engine to provide you with data on what keywords people are typing in and how often they are typing them in. In PPC, you will design your advertisements, promoting your website or other web content, to target these specific keywords. Then, you will bid on your keyword. When someone types in a search with the keyword you have targeted, your ad will come up on the right hand side of the page. How high up on the page it appears depends on how high your bid was. When someone clicks on your ad, you will pay your search engine the amount you bid for the keyword. This is an extremely effective way to advertise since you are only paying when you get concrete, measurable results.

Search engine submission refers to the process that you go through to submit your web site directly to a search engine, without waiting for the search engine to find your website first. once the search engine has recognized your site, you will come up in the search engine rankings when someone types in a keyword that is relevent to your business. Search engine submission to Google, Yahoo and MSN is really not necessary anymore since these engines are already able to discover new webpages on their own by crawling links from other sites.

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However, search engine submission to the lesser known search engines that are used around the world can be extremely beneficial. Another option is to purchase search engine submission software that handles this process for you.

Search engine submission services can save you tons of time and get your website out there. Depending on the services, your website will be submitted to hundreds or thousands of search engines, directories and links. Most services understand the various rules of each search engine and follow them accordingly. The majority of the big search engines prefer manual submissions but other search engines and directories will accept automatic entries. With search engine submission services, you don’t need to worry about all of that because the service takes care of it all.

Hopefully this article has cleared up some of the “pay per click search engine submission” confusion.

Pay Per Click and Keyword Research

Pay per click is real money because it is offers an extremely important stream of traffic for just about every type of website out there. If you can get the right formula down for your business (the right combination of keywords, phrases, compelling text and the perfect bid (not too high and not too low), then you are sure to be profitable with PPC advertising.

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Keyword Research Tools I Use!
Micro Niche Finder
Keyword Research Pro
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The first step in pay per click is to do your keyword research. What this means is that you need to find the keywords that people are typing in when they are looking for the information that your business offers. So, if you own a jewelry business, the appropriate keywords may be diamond rings or gold earrings. Luckily, you don’t just need to guess what people are typing in. The search engines can tell you exactly what keywords your potential customers are typing in, and they do so for free. Your job is to make a list of these keywords and keyword phrases and use them in your advertisements.

Pay per click is real money when you understand what keywords you should be targeting. If you are just starting out, you should not be targeting the most competitive (expensive) keywords. This is a sure way to lose money right from the start. Again, your search engine tool will provide you with data about how competitive a keyword is. Choose the keywords that are relevant to your business that have a lower search volume. While it’s true that you won’t get as much traffic to your ad this way, you will also not be spending too much money on your advertisement. And you will start gaining some leads, customers and money. Once you have started to make a little profit, you can start re-investing your money into more competitive keywords.

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Keyword Research Tools I Use!
Micro Niche Finder
Keyword Research Pro
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Once you’ve picked some good uncompetitive keywords, it’s time to build your ads around them. This is where you can beat out the competition that is paying more for the same keyword that you are targeting. All you need to do is get into the “searcher’s” mind and figure out what you can say that would compel him/her to click on your ad versus someone elses. Good words to use are free, easy, quick, no-hassle, limited time offer. In this way, even if your ad is not appearing at the top of the page, it will catch the attention of the person who is searching for this information.

There is a lot of training on the internet which shows you how pay per click is real money. If you think it’s a waste of time, you need to think again. The search engines are here to stay so it’s time that you use them to your advantage by using the right keyword research tools and understanding keyword research. You can be sure that your competitors are doing just that!

Affordable Pay Per Click Advertising

Click on Image to Watch Videos

Many people are asking about which search engines offer affordable pay per click advertising. The truth of the matter is. . .it is not up to the search engine to make your advertising affordable. It is up to you to create your ads so that they don’t cost you an arm and a leg. Many newcomers fall into the trap of spending way too much money on their first Pay Per Click campaigns. . .and they could get the same results by spending much less.

So, how can you make sure you are using the methods to obtain effective and affordable pay per click advertising?

It all comes down to the research that you perform. The research will be centered on the keywords that you are going to use in your advertisements. Luckily, all of the search engines make it very easy to do this research. They offer you the free tools that you can use. All you need to do is put a little time and effort into it.

First, think of a general term to describe what your business offers. If you sell sports clothes, go into the free keyword research tool that your search engine offers and type in that term. The tool will then provide you with that and all other related terms that people are typing in each and every month within the search engine. Your first impulse may be to choose the words that are getting the most traffic. Ignore that impulse. That keyword will be too competitive (meaning, too many are already using it in their ads and the bid that you’ll need to appear on the first page will be too high). Instead, choose a keyword that is not getting as many searches per month. . .but also has much less competition. Some PPC trainers recommend choosing keywords that have fewer than a thousand searches per month. I actually recommend choosing those that have less than 300 (especially on google which is highly competitive).

Once you’ve chosen an uncompetitive keyword, make sure that you write an advertisement about this word that is compelling and offers what the “searcher” is looking for. So, if your keyword happens to be ski masks, don’t just write an informational ad, make it compelling enough so that whoever is searching for ski masks will notice your ad above all the others. This way, even if your bid is lower than other advertisers, and therefore your ad will appear further down on the page, it will get more clicks than the other less compelling advertisements.

pay per click video instruction

pay per click video tutorial

Study the other advertisements that you see in your niche. Look at the ones that make you want to click and those that don’t interest you at all. Use these examples to write your ad.

Affordable pay per click advertising is no secret – with a little bit of patience and practice, you too can be spending less on PPC than you are earning from it! Don’t forget, Google Adwords isn’t the only game in town, try Yahoo Adwords

! Once you get the hang of it, you can start re-investing your profits into more competitive terms.

Effective Internet Marketing Through Ezine Advertising

Many people have heard about or utilized E zines at some point in their lives. They know that these are electronic newsletters that are published on the internet or delivered to subscriber’s inboxes.

However, most people do not know that publishers of these e zines have massive mailing lists. Some of these have thirty thousand plus subscribers. If your site is listed within these e zines you will often have an immense surge in your traffic and in customers that visit your website and make purchases.

The question that most people have is how they go about getting there site listed within the most popular newsletters. The first option is to place your ad in an ezine for a price. There are wide variations in prices and availability. Some publishers also offer solo mailings or solo ads to their subscribers and fellow advertisers. These offers allow you to pay the ezine publishers to send your email advertisement to their entire list of subscribers. This is often much more expensive than putting your ad in their regular ezines.

As with any internet marketing campaign, you always want to track your ezine results. This will let you know whether the money that you are spending is giving you effective results or not. Some ezines have mailing lists that work very well, while others are very ineffective. The specific wording of your advertisement can have a huge impact on your results. You want to word your advertisements as effectively as you possibly can so that you can maximize your results.

If you utilize ezine advertising in your campaigns, you should be tracking your results. There are some services that you can subscribe to that will track your ads for you. The money that you will save with these services will be just as much, if not more, than what you will spend if you are wasting money on ads that are not effective and of no use to you.

Another way to effectively utilize ezine ads for your internet marketing is by submitting articles to the ezines and ezine directories that are found all over the internet. Most editors and publishers of ezines want quality content and often do not have any new, effective ideas themselves. If you are a good writer and have interesting topics that attract readers of newsletters, then you should definitely start submitting your articles for possible submission to the ezines.

Having your website get recognition in newsletters for free is a definite way to boost your traffic. However, there is another benefit that is much more important. Every article that you submit to an ezine or post an article announcement site, you have the opportunity to include your URL in the response box at the bottom of the article. This gives you consistent links to your website and gains exposure to your products and services.

Whichever way you decide to go, if you submit articles or pay for ezine exposure, you are guaranteed results if you are doing things properly. It pays to take time to research your options and the available routes before you make a decision. This can save you time and money in the long run.

Benefits Of PPC Marketing

PPC is one of the most valuable marketing tools available today for web business owners. It is a great way for them to generate traffic and sales quickly to their site. It has proven to be very beneficial to all web business owners no matter what the size of their business is. There are also other great benefits to running a PPC marketing campaign.

Benefits Of PPC Marketing

• First of all there is the benefit of financial planning. With PPC marketing you have the ability to set up a daily budget for the amount of money you would like to spend on advertising in any given day. If your marketing campaign seems to be making you huge revenue then you can increase it any time you feel you are ready. There is no set limit on the amount that you are able to spend
• PPC marketing is a well planned targeted campaign that you create. You will have the choice of what keywords you would like to use on your site. These keywords will also ensure you to get specific traffic to your site based on your product. There needs to be careful planning in this stage of the game though to ensure that it takes off successfully.
PPC Marketing also has campaign flexibility. PPC will help you accent your products brand name as well as its quality. At any time you can add or remove keywords to your ad campaign to drive even more traffic and sales to your site.  You also will have the ability to introduce any new components to your advertising campaign at any time. This will help you increase your ranks on the search engines.
• Another benefit of PPC marketing is that you pay for what you get. Remember with PPC marketing you only pay for the number of clicks that you receive on your site. Unlike some of the other marketing tools that are available on the internet today you will pay for only genuine people that visit your site. These people are actually looking for your product which is why they clicked on your advertisements. These genuine people are usually the ones that are generating your revenue for you.
• There is also testing potential that is available with your PPC marketing campaign.  If you have launched a new product and would like to know how it will do with the general product you have the ability to do a test run.  The number of clicks that you receive on the product will help you know if the product will generate revenue for you or not.
• A final benefit of PPC marketing is that you are able to see instant results.  A very well planned and researched PPC campaign can show you instant results.

As you can see there are a lot of different benefits as to why you should choose PPC marketing for your advertising needs.

Internet Marketing Now Top Marketing Choice

The marketing field has now opened up to include Internet marketing. Internet marketing is similar to marketing for other products or services. For those who are new to the Internet marketing field there are some simple ideas to help make it easier for you. We will explore those ideas in this article.

If you already have a business up and running and are looking for ways to increase business, it is not always best to add more products or services to your business. Maybe you need to change your marketing ideas and procedures that adding new products or services. A change to your marketing ideas can be easier on your budget than increasing products or services. It is much quicker to change marketing plans.

Always remember that customers can also be prospective customers. A smart business owner needs to stay in contact with former clients. By adding additional products or services you can have an opening to add these for former customers. It also easier to make sales to those with whom you have worked before.

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When planning your marketing pitches make sure you do not use exaggerated claims. People have a tendency to shy away from advertisements that make bold claims. When this happens sales do not happen. It is better to bring your claims down to believable levels. In the same line of thinking, numerical claims are best expressed with odd numbers that have decimals or fractions.

A really good idea when developing marketing claims, come up with several at the same time. This series of marketing ideas should have different expiration dates. This allows you to run them one after another, giving you a new offer on a timeline. You can also keep customers coming back to see what new offer you are have. You can keep recycling them with out having to come up with new marketing ideas every month or so. If one of the offers doesn’t have the desired outcome you can always pull it and put up a new offer. This style of marketing gives you the freedom to offer discounts and bonuses at the same time.

If you find you are not attracting the type of clients that you want to attract, you might need to change your marketing style. It is important to attract clients that will benefit from your product or service. You also need to attract clients that can afford your product. It may take several tries before you find the exact marketing idea that works for your company.

An offer with an exclusive benefit to your customers will help your sales. This benefit should be something that your competition can’t or won’t offer them. A good example of this could be your e-mail address or cell phone number. A number of business owners do not want to be that accessible to their customers.

The majority of first contacts do not result in a sale. Your marketing plan should include a way to capture prospective clients’ names and contact information. This allows you to be able to contact them at a future date. These contacts are sure to let you make sales at some point. Different marketing ideas are available so you don’t have to stick with one or change them as needed.

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Article Source: ArticleSpan

PPC Marketing Rules

Pay for click marketing, or PPC for short, is one of the most popular marketing tools on the internet market today.  It is one of the best ways for you to stretch your marketing dollars a little further.  When you have pay for click advertising on your site you will only have to pay when someone clicks on your site as well as visits your site.

Besides stretching your marketing dollars PPC will also allow you to create a strong name for your site. If you are offering a professional service you need to be sure that you appear at the top of the search engine to gain the traffic. If your competitor is at the top of the search engine and you are not you are losing customers and profits to them. PPC will help you go above your competitor on the search engines and take their customers and profits instead.

When you begin your PPC campaign there is usually six rules that you should adhere to.

1. Research and competitor analysis
• Before you begin your PPC marketing campaign you will need to conduct a thorough research of the target market that you are looking to target.  It is of great importance that you research your consumers behavioral as well as consumption habits where your industry is concerned. You will also need to discover how well your competitor is performing on the search markets.  Do a search engine search on keywords that you plan on using on your site and find out who your competitors will be and where they stand on these search engines.

2. Campaign Objective
• You will now need to decide what your campaign objective will be.  Is your campaign a way of increasing traffic to your site? Do you want to drive up sales on your E-Commerce site?  All of these objectives and any others that your are considering need to be put into your campaign objective.  This is what will help you create compelling advertisements to the get the results that you are seeking with your PPC marketing campaign.

3. Keyword List
• You need to create a list of possible keywords that you can use on your site. You need to realize that not every keyword will be helpful on your site. You need to try to avoid any unusual words that are not normally used.  You will need to do a considerable amount of research on your keywords to find ones that directly relate to your site.

4. Tests
• Once you have your PPC marketing campaign up and running you will need to test out the performance of your advertising.  Your competitors will be constantly trying to outbid you in an effort to outrank you on the search engines.  Therefore you need to be sure to test your site often to be sure that you are still in the top ranges of the search engines.   You will also need to delete the advertisements that do not seem to be working and replace them with bigger and better advertisements.

5. Track Performance
• You will need to monitor your PPC marketing campaign very closely.  When you are using PPC advertising you constantly will have competitors outbidding you in order to outrank you on the search engines. Also you should find out what keywords are not working for your marketing campaign and replace them with better and more powerful keywords.  This will help you drive even more traffic to your site over time.

6. Review
•It is important that you always perform a review of the performance after a PPC campaign has ended.  This is how you will discover what you will need to work on in the next campaign as well as any mistakes that you may want to correct on the next go around.

When PPC is done correctly it can be a very powerful advertising marketing campaign.