Before you can effectively raise your Google web ranking, you need to understand what factors figure in to the rank number. Google (or any search engine for that matter) uses many methods to determine which pages are displayed first in the results. There is an exact algorithm that determines placement but that is confidential. However, there are several well-known strategies that you can employ to improve where you come up in the search results.

First of all, do not waste your time or effort on submitting your website to hundreds of search engines. Not only will this not get you results, it could actually backfire and cause your ranking to go down. However, submitting your site to the right directories can help. Search for directories that are directly related to your business. Check what there page rank is (the higher, the better) and submit your website there.

Keyword optimization is important. If you aren’t familiar with this term, it basically means using the exact words that people are searching for on the Internet in the content of your website. It’s very easy to find what terms people are searching for and how often they are searching for them.

You can use any of the search engine’s free keyword tools to help you with this. Just in a general term that is related to your business and the tool will give you related terms that users are typing in, along with how many searches per month that term gets, how competitive the term is and other information. If you are just starting out, you will want to use the uncompetitive keywords (those that don’t get too many searches). As you start to build in ranking, you can use more competitive keywords.

How often do you use the keywords you have chosen to target? You should try to use them in main headings, titles or links within your website as well as within the content. However, the usage should not be forced. Your Google web ranking will actually go down if you try to “trick” the search engine by over-using keywords.

One of the biggest determiners of your rank is how many incoming links you have to your site. If Google sees that you have other sites linking to yours, it signifies to them that your content is valuable and must be worth sending visitors to. The more links, and the better the quality of the links, the better your ranking will be. If you have other high-ranked sites (that are relevant to your business) linking to you, you will get a boost in your ranking.

You can also submit your site to social networking sites. When people bookmark your site, Google sees that as a thumbs up and raises your ranking.

These are just a few things, along with maintaining valuable content and good design, that you can keep in mind to increase your Google web ranking.

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Have you been trying to break into the online world of business and need internet advertising help? You’re not alone. Although many small businesses realize the importance of the internet, they often do not take advantage of what Google, Yahoo, Bing and other search engines have to offer. And many people don’t even know what Google Maps is all about – but this is essential if you own a brick and mortar business. Similar services exist in Bing and Yahoo too.

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These are just some of the many internet advertising places. There are many other venues that you can use to promote your business, products and services:

1. Article Directories and Content Sites. Registering with Ezine Articles (and the hundreds of other article directories), Hub Pages and Squidoo is completely free. Your goal with these sites is to create informative articles about your products/services and publish them here. Doing this will earn you credibility, expert status and possibly higher ranking in the search engines once you start bringing in traffic to your site.

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Article Marketing
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2. Search Engine Pay Per Click Platforms: All of the major search engines and many other search engines offer the possibility for you to advertise on their sites and some of the most sophisticated internet advertising help. It works like this. . .you place an ad based on some keywords that are relevant to your business, products or services. All of the search engines give you free tools that you can use to find the keywords that you want to target. You will bid on each keyword that you advertise and the search engines will also help you to identify what your bid should be. Once you have placed your ad, whenever anyone types in the keyword that you targeted into that search engine, your ad will come up. Where it appears depends on how high you placed your bid and how relevant your ad is to the keywords that you specified.

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Pay Per Click Basics
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3. Ezine Advertising. Advertising in online magazines, called ezines, is another very effective way to get started with internet advertising. As with all of your advertising efforts, this requires some research on your part. Your goal is to find an ezine which fits your target market and advertising budget. Don’t discount ezines with small subscriber count. They may allow you to advertise for very little and often have very responsive lists.

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Directory of Ezines !!!!
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4. Banner advertising. Placing banner advertisement on high traffic sites within your industry is also an effective way to bring in traffic to your own site. If you “google” banner advertising you will find a ton on sites offering some type of banner advertising. Advertising with banners was very popular 10 years ago and has slipped away in popularity, however, we are beginning to see a resurgence of older internet advertising methods.

5. Online Classified Ads. Many online classified sites allow you to place free advertisements within restrictions. Upgrading to become a paid member usually allows you to place more sophisticated ads more frequently than if you are a paid member.

Each of these methods offers internet advertising help in the form of written instructions, tutorials and support communities within their sites.

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Why You Need To Know Link Building Basics

Internal Links

If you have any sort of business online, you need to understand link building basics. First of all, you must accept the fact that, yes, you are going to need to get incoming links to your web content (whether it’s a blog or website) in order for you to start getting pure web search traffic. Here are some ways to get links to your site.

Article submission is one very effective method. If you can create a quality article that’s approximately 500 words long and submit it to the many article directories, you will be getting lots of inbound links before long. The key word is “quality” – the better the article, the more valuable it is to your audience, the more this will work for you. Instead of sending the same article to 100’s of article directories use UAW to send a unique version to each article directory…..multiplies the effectiveness of article marketing by 1000 times or more!

Directory Submission is another one of the easier link building basics. There are more link directories online than you can possibly imagine. All you have to do is find the most popular ones and submit your site. Some are free and some will charge a fee. If you do pay a fee, make sure that the site has a high google ranking and gets a good deal of traffic.

Try social bookmarking. Using the social bookmarking sites StumbleUpon, Digg and Technorati (there are hundreds more to choose from) is a great way to get links to your site. Just register and submit your site or articles for people to bookmark. This gains you more popularity and more links. Smart use of social bookmarking will create some very nice and effective backlinks for your blog or website…..start now for immediate traffic.

Another method is to use offline advertising. With more and more people becoming “net saavy” and, more specifically, “net business saavy”, you can start to stand out by focusing on the world that’s offline. Go to conferences or conventions in your industry and hand out your business cards. Once you start building relationships with people in person, it’s much easier for you to get them to see what you’re up to on the Interntet. You can take this one step further and interview some people who are key in your industry. If you can manage to get a hold of someone who is an expert and who is not usually very public with his/her answers, you’ve hit the jackpot.

Giving away stuff is another way to get people to link to your site.  Hold a contest to get the interest of others or, even better, build an online tool collection of the sorts of instruments that people need. An example of this is a mortgage calculator. . .you get the idea. You can come up with your own ebook and offer it for free in exchange for feedback about your site. You can offer free samples of a product that you sell or promote. Again, there are lots of ways to shape this concept to fit your business and site.

Distribute Videos to video submission or video directory sites. There are many youtube type sites on the web, submitting your video along with an brief description ….including your website address can bring in a ton of unique traffic. Mention your website or blog in the video…in fact, offer a free ebook or piece of software in the actual video which forces the viewer to figure out how to get the book or software. Common sense prevails, the more valuable the book or software, the more desire and effort the video viewer will expend in an effort to get your freebie. You could locate some of the free video submission sites or you could use a service like Traffic Geyser for automatic submission of your video to 100’s of sites, along with audio and pdf submission…..WARNING…this tool is for serious internet marketers only! Here’s a little secret ……Google still gives extra weight to video’s so your backlinks will count more than a standard link!

Hopefully you’ll start to use some of these link building basics to gain more incoming links to your web content.

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One of the easiest ways to gain status, leads, credibility and trust from your customers is to write your own ebook.

Many people are intimidated by the thought of creating their own ebooks but the truth is, the process is very straight-forward and it can be enormously profitable. If you are already involved in activities such as blogging, article marketing and creating relationships with newsletters, an ebook is just one step beyond in the whole process but can really give your credibility rating an extra boost.

Here are three steps in how to write your own e-book.

1. Choose a topic for your target audience. Don’t make this into a huge product. Pick something relatively narrow within a major topic. So, for example, if the main topic is “internet marketing”, choose something that fits within that category like “article marketing”, or you could go even further and narrow it down to “keyword research for article marketing”.

Keep in mind that for an ebook to work the way you want it to, it must truly address the problems, concerns, or desires of your target market. The content must be top-of-the-line.

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Detailed Instructions on How To Write Your Own Ebook
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2. Brainstorm. Write down every idea you have, walk away and come back and write more. Put down anything and everything for now.

3. Organize your ideas into an outline. Divide your ideas into headers, subheaders, chapters and write descriptions of each point you include. Make sure to keep track of your references and write those down too.

4. Research. Hopefully you’ve picked a topic that you are familiar with already but whether you have or haven’t you’ll need to do research to make your content as valuable as possible. Take notes, mark references and use quotes as you write your own ebook.

5. Put all of your organized ideas and research into a very long article of at least 30 pages – this is your ebook!

6. Get a second opinion. Chances are you’ll spend quite a bit of time on this endeavor. Make sure that you step back every once in a while to give yourself a break. And when you’re near the end, ask someone else to read it for a more objective opinion. Whether it’s your friend, spouse or a fellow marketer, make sure you get a good, honest critique and, if possible, edit of your work.

Once you’re finished, you can either sell your ebook from your blog or website or you can offer it free of charge for people who sign up – the goal of this is to build your list.

If you decide on the first option, you’ll have to set up a shopping cart system. You don’t have to charge a lot for your ebook to make money and because it doesn’t cost you anything to create the book (if you don’t count the time you spend on it) so anything you sell will be a profit.

Learn to use the internet in a smart way and know that you can make money online through study and effort. So now are you ready to write your own ebook?

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One way to start making some money online is by writing articles. Writing is easy if you understand some of the basics of writing. I’m not going to talk about all the steps involved in writing an article….you can search the web and find many books on how to write and market your articles. Heck, you might just want your articles for yourself and that’s really simple to do!

First you’re going to need some research. You’ll have to choose a subject and then ask some questions about the subject or topic. You’ll need to do some google searches for your ideas and locate some content that will talk about your specific issues.

The easiest way to find material for your articles is by asking questions. You know the type of questions…typically who, what, why, where, when and see what type of information comes up. These questions will yield unique content that will help you to create and write unique articles. What if I told you there was an automated way to ask and gather the answers to questions you have about your topic?

I can save you a lot of trouble when doing your research. Jon Leger, a software application inventor and creator, has come up with a very useful application called…The Answer Analyst. Check out the site, you’ll find a video that talks about how easy it is to use and shows you how to dig up the content you need to crank out articles. It doesn’t matter if you do 1 article a week, 1 article a day or 1 article every hour…..this application will help you quickly do the research and give you the answers you need to start cranking out an endless suppply of good quality articles….

Let’s face it, you really need unique content to build your blogs with….AnswerAnalyst can help!

Check out Answer Analyst Today!

Check out these Testiomials from Jon’s Site about Answer Analyst

It makes my article research so much easier …

2009-10-13

*****

Answer analyst has cut down my time researching information for writing articles and make the task so much easier. I am not a great writer, it does not come easy, but with this tool it makes it very quick to find the questions you need to ask and the answer to those questions! Mark S sellcollegebooks.org

Answer Analyst For Copywriters …

2009-07-16

Answer Analyst is a fantastic tool for copywriters, saving a great deal of time in research. It is particularly helpful for identifying hot topics and questions for article submissions, sales pages,ebooks etc. I congratulate Jon for producing such an excellent piece of software. Clearly a lot of thought and careful research has gone into its design. Jack Manners-Spencer www.thecopywriter.org

*****

Quick & Easy Research for Blogging! …

2009-06-04

Great tool for any fellow bloggers. Blog topics come into my mind on a regular basis, but I used to always get bogged down on doing research. Now, with Answers Analyst I can do some quick research and then write original blog content quickly and easily. Great program! Jonathan Milligan www.CPACareerCoach.com

*****

“Answer Analyst” – A homerun without a doubt! …

2009-04-15

As a previous customer of Jon’s (I have purchased “Instant Article Wizard”, Instant Article Pro”, two awesome pieces of software for finding great article content, but “Answer Analyst” has blown it to humongous proportions for finding what you need to keep your blogs or websites fresh with content. I have a lot of niche sites and “Answer Analyst” has cut my research time by more than half. Finding information even in the most obscure subject matter is just a few clicks away. This software is amazing to say the least! I highly recommend “Answer Analyst for anyone trying to use their time wisely. Thank you Jon for another great product and looking forward to see what you have up your sleeve in the future. John Foley www.jjbargaindeals.com

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When creating a social network marketing business on a serious budget the good news is that, the most effective strategies that you can utilize are free if you utilize social networking websites. As I mentioned before, Jack Humphrey and Howie Schwartz are some of the best teachers for social marketing, these guys were among the first to harness the power of social marketing.

A good place to start is with article marketing. Writing articles is a wonderful way to put your products and services out there for internet users within online communities. Proper use of keywords will bring the desired traffic to your site for increased sales or optins.You can utilize Google to find numerous articles directories, which you can submit to. Make sure you do not try to add identical articles to numerous directories. Don’t submit plr articles, please ensure that each articles you submit are copyscape free as well as unique material. Article Marketing Domination is one of the best courses on article marketing. You may think you simply need to write an article and submit it. In part, that’s true. However, you’ll make many mistakes without reading a book like Article Marketing Domination! Submitting your articles to social bookmarking sites will skyrocket your traffic….only if you know how!

Blogging is a wonderful way to inform internet users about your products and services. You can utilize blogging for your business marketing needs. Try creating different blogs that contain network marketing tips as well as one for your business website.
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One method involves creating your own network of blogs on different hosting companies….then use social marketing to draw some attention to these feeder blogs…just don’t over do it. If you’ve been reading my posts I’m going to repeat myself, Jack Humphrey is simply the best when it comes to teaching others how to blog and you want to check out his membership at BlogSuccess.

A personal blog is great to have as well. You can brand not only your products and services but also yourself. Be careful with branding though, if you’re interested in branding yourself the only way to do it is slowly and over a long period of time. Keep in mind that branding is rarely effective unless you’re a big company like McDonalds or Coke. Although you might want to sell yourself first before you begin to sell your products and services. It’s just a matter of people being comfortable with you in a world full of scammers, especially if you’re working in the internet marketing market. Finally, you’ll want your blog to contain interesting and helpful information since this will enable you to stand out from the crowd, don’t waste your time trying to brand a spam blog.

The goal is to utilize social networking websites for your network marketing demands. Twitter and MySpace are wonderful social networking websites, which offer many features and benefits for anyone who wants to market their products and services. There’s a number of different strategies that can be applied when using these sites, however, the most effective is to use your social marketing site to inform and corral any visitors you might have….that is give them something they need and point them to one of your optin pages.

Next you need to avoid one big mistake. Do not add numerous friends’ right too quickly for this could enable you to get your profile or account disabled or possibly even banned by the social networking website. Make sure you educate yourself on the rules and regulations upon the social networking websites. Spamming and bookmarking your own sites is the quickest way to get yourself kicked off any of these sites.

You can try video marketing for promoting your products and services. YouTube receives millions of visitors daily. There are many other video sharing websites, which you can post your unique content. Proper use of video marketing can bring in a swarm of traffic. Here’s a secret, video marketing works great and it requires work…..that’s a 4 letter word for most, consequently most marketers will only put up a video or 2 and call it quits. Why don’t you try this. Create some videos, maybe 10…20 would be better. You can get a 30 day trial of Traffic Geyser for $1. Traffic Geyser auto submits your videos to 100’s of video submission sites, it cuts the audio out and submits them as podcasts….it also submits them to social bookmarking and marketing sites. You’ll get tremendous penetration and get ready for the hordes of traffic. Since you have Traffic Geyser for 30 days, create some more videos and keep submitting them. I promise if you do this for 30 days you’re life will never be the same.

One more tip on video marketing. An easy way to create videos is to grab a PLR article, read the article and record it. Use Camstasia to put together a video of images from a free image site like http://www.sxc.hu and your audio recording of the PLR article. You could easily do 2 a day for the 30 trial of both Camtasia and Traffic Geyser. Just make sure you send the traffic to a site that will allow you to monetize the traffic quickly and easily.

Numerous forums, which you can join, are network focused. Network marketing forums can provide you with communities, which are geared toward your particular niche. You can utilize your blog URL or the URL for your lead capture page with your signature line to direct people back to your business website.

Network marketing forums are very helpful to internet users and can teach you how to add effective content to your web page while allowing internet visitors to click on your business links.

You need to display your talents. Some people enjoy writing while other internet users enjoy talking. Video marketing might suit you more than writing articles. The most important factor is to select which strategies, which not only work for you but your business. The above examples are relatively free and will cost you nothing but your time. You can create wonderful results for your network marketing demands if you are persistent and focused on a regular basis.

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