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3 Most Used Techniques For Auto Responder Marketing

Auto responders have become a major tool in online marketing, and marketing in general. The Internet offers many means of affordable marketing with auto responders. Here are a three of the most used ways to utilize an auto responder.

DIRECTORY
Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory, or they invite articles to be submitted that include a resource box at the bottom of each with a link to the author’s website. This results in increased traffic as sites link up across the World Wide Web. Enter “link exchange software” or “article directory software” into a favorite search engine for help with each. When it comes to an auto responder, the marketer creates a series of emails describing the benefits of listing a link or article on their site. They usually provide other links related to the specific topic, but all of it is focused on acquiring links or articles for the site.

TEACH A COURSE
Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an auto responder as email messages, including short ads within each message to invite sales & website visits. Then they invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series.

INFORMATION REQUEST FOLLOW-UP
The third most used technique for auto responders is sales follow up. Ever wondered how a company followed up with you after a webinar so quick? They probably used an auto responder. Using this example, the company would then send you an email the next day to with more information you may want. The following week, they will send another email to “touch base” with you and follow up. This email usually invites you to visit the website or even contact the sales department. At this point, the company may continue to follow up or start sending emails about other products or webinars. Each company is unique, and their auto responder program will be unique as well.

These three methods of using auto responders are only a few of the ways you can use an auto responder. There are many other ways to use them, and the opportunity is endless. For an excellent auto responder service that is very affordable (as low as $19 a month) try aweber.com. Aweber has been very useful to me, and they offer a great deal of service and support.

Nate Stockard is the owner of Stockard & Associates, Inc, a marketing and design firm in Houston, TX specializing in small business solutions. He is also the author of The Market Seedling, an informative source of information, articles, tips, and advice for small business owners and marketers.
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How To Select The Right Autoresponder

Choosing the right auto responder is very important because you can produce some very good results with minimal effort just from subscribing to this one service.

Why Is This Important?

It is the primary machine of your business or it is the engine that keeps your business running. Without an auto responder, there is no way for you to be in touch with your subscribers, your prospects and your customers.You always need to stay in contact with your prospects and customers.

Subscribers sometimes become really annoyed if they do not receive their emails because of poor delivery. I also know some that would jump for joy! Some auto responders have poor delivery. With these poorer auto responders, the mail you send out can get caught by anti spam filters, probably blacklisted or their ip addresses have been blacklisted by the spam cops. You want an auto responder that has a good relationship with all the ip providers and can actually deliver your email to the in-box of your subscribers.

You need to be able to access your database of subscribers in order to be safe with a backup copy. You never know when or if a company suddenly goes bankrupt or the company server actually malfunctions and loses all of the data. You want to make sure that you have an auto responder service where you can actually download or upload your data to your computer. What are the important features you are searching for when you are looking to choose an auto responder?

You are looking for affordability. You need something that is within your budget. You do not want to overspend. Next thing you require is an auto responder company with tracking capability. You want to be able to find out the open rates or how often your email subscribers open their emails and you want to be able to measure the click-thru rate. Click-thru rate is how many subscribers click on the link in the email and visit the recommended site. You really need to be able to track these rates.

You also want scalability. As your list grows, is your auto responder capable of handling the extreme growth in the list if it should ensue. This is something that you really should know before choosing an auto responder. Another feature you must ensure is available is exporting because you never know what is going to happen to the server you are with. The service can go down. The server can malfunction. What ever the reason you must make sure that you are capable of exporting the database of subscribers.

My main choice is Aweber. It is known for the best email delivery. On its website it states that it can deliver 95%+ of its emails. The WWW knows that aweber provides the best response. My other choice is GoldbarOne which is an all in one business or marketing solution. It is not really an auto responder. It has the capability to increase your list size by 20 to 50 times. This is due to all the viral tools and the resources the GoldbarOne servers contain. If you can afford both of them then subscribe to both. If you cannot afford both of them then stick with Aweber.

Stephen has been writing articles for nearly 3 years. Come visit his latest website over at Hybrid Cars. People will also find valuable information on Commercial Buildings For Sale. Investment in commercial buildings for sale ensures continuous cash flow for many years for the investor.
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Auto Responders: High Tech Solutions for the World of Online Business

Business moves at a faster rate than ever, and if you want to take full advantage of technology, then you need to be able to get the most out of your mailing list. These are the people who are willing to buy from you, so no matter what you’re selling or what services you’re offering, staying in touch with this list is critical, and a quality auto responder similar to aweber.com is a top notch way of doing this.

Why do you want to use an auto responder? For one, it sets up a template to customize e-mails. If you have a mailing list of any size whatsoever, or in the process of building one, the last thing you want to do is sit in front of a computer and type in 100 e-mail addresses. In addition, you don’t want to give away you subscriber list to anyone.

To keep in touch with your list, which is very important, you want to keep consistent contact. Go longer than a month (and many businessmen swear you should send something every 2-3 weeks) without contacting anyone and you begin to lose that familiarity and trust that you spent so much time to build up.

If you’re going to send e-mail newsletters to your subscribers, an auto responder can make it much easier by sending your message to the entire e-mail list, while setting it up so every e-mail seems personalized. The recipient sees only their e-mail address, and the greeting starts with the name they gave you when signing up for your opt-in list. This definitely builds a foundation that not only makes them feel wanted, but which will be more profitable for your business than if you used a less personal more mass e-mailed method.

There are many different services that offer this type of auto responder service. One example that is popular among many top marketers is aweber.com. This service has over 50 html templates for your newsletter, giving you a wide variety of options to match the best looking template with your e-mails. In addition to this, their tracking information is among the best. They can track how many opened the e-mail, clicked through, signed up for something, etc.

This knowledge is pure gold to the online businessman. Even better is that you only have to produce the content. Everything else is taken care of by the aweber.com services. This even means you can set up the auto response to automatically send new offers every so often to new sign ups. Having an auto responder not only optimizes your chances for happy customers and top profits, but it also saves you your most precious commodity: your time.

Using an auto responder to handle the duties of mailing your e-mail newsletter not only makes sense, but it’s really good business. You save time, build better relationships with your clients, and maximize your potential by using an auto responder. This tool also makes your life calmer and reduces stress, which is always a good thing whether you’re talking about business or normal life.

So if you’re looking to maximize your business’s online potential, definitely look around to find the best deal on an auto responder like aweber.

Thomas Boston, principal of MarketFromYourOffice.com, is an entrepreneur and online marketing expert who specializes in helping small and start-up businesses with branding and website marketing creation.
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