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About Auto Responders

People ask me about auto-responders all of the time. My answer is always the same. To make serious money in the article marketing business, you absolutely need an auto-responder!

The top two in the industry are Aweber and GetResponse. I think you probably couldn’t go wrong by choosing either one of those for your auto-responder needs. Before choosing one, I did a fair amount of research. Ultimately, I decided to go with Getresponse and have been very happy with them. Aweber and GetResponse are actually quite similar as far as features offered. GetResponse is somewhat cheaper. You can start out with their free version and then transfer to a paid subscription.

With GetResponse, you have the ability to set up an unlimited number of campaigns. This is ideal if you have websites in a number of different niches. You can set up different auto-responders for different sites. I also like their spam check system. This feature allows you to design your emails so that spam filters will not think they are receiving spam and send my emails to a bulk file.

I also investigated the autoresponders that reside on your own computer. It is nice in that it gives you complete control over the entire process. These auto-responders were significantly cheaper (some of them were free). However, I decided against it after investigating the laws governing spam. There are some very strict laws in effect regarding spam that carry significant penalties. GetResponse’s procedures keep me out of trouble in that regard and that was very important to me.

GetResponse currently allows unlimited follow-up messages. As time goes on, you will come to realize that is a very important feature. It also provides 19 alternative domain names to receive messages.

It has a spam-check feature to avoid detection by other ISP’s spam filters, and provides a list builder service to help you build your opt-in list (at a cost).

The current price starts at $17.95 per month for a basic account, with a refund period of 30 days. You can get it even cheaper if you sign up for a longer period. Another great feature is the fact that they provide toll-free phone support. Phone support is very important in the event that your computer (or theirs) goes down.

If you are looking for an autoresponder, I can recommend GetResponse very highly.

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3 Most Used Techniques For Auto Responder Marketing

Auto responders have become a major tool in online marketing, and marketing in general. The Internet offers many means of affordable marketing with auto responders. Here are a three of the most used ways to utilize an auto responder.

DIRECTORY
Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory, or they invite articles to be submitted that include a resource box at the bottom of each with a link to the author’s website. This results in increased traffic as sites link up across the World Wide Web. Enter “link exchange software” or “article directory software” into a favorite search engine for help with each. When it comes to an auto responder, the marketer creates a series of emails describing the benefits of listing a link or article on their site. They usually provide other links related to the specific topic, but all of it is focused on acquiring links or articles for the site.

TEACH A COURSE
Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an auto responder as email messages, including short ads within each message to invite sales & website visits. Then they invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series.

INFORMATION REQUEST FOLLOW-UP
The third most used technique for auto responders is sales follow up. Ever wondered how a company followed up with you after a webinar so quick? They probably used an auto responder. Using this example, the company would then send you an email the next day to with more information you may want. The following week, they will send another email to “touch base” with you and follow up. This email usually invites you to visit the website or even contact the sales department. At this point, the company may continue to follow up or start sending emails about other products or webinars. Each company is unique, and their auto responder program will be unique as well.

These three methods of using auto responders are only a few of the ways you can use an auto responder. There are many other ways to use them, and the opportunity is endless. For an excellent auto responder service that is very affordable (as low as $19 a month) try aweber.com. Aweber has been very useful to me, and they offer a great deal of service and support.

Nate Stockard is the owner of Stockard & Associates, Inc, a marketing and design firm in Houston, TX specializing in small business solutions. He is also the author of The Market Seedling, an informative source of information, articles, tips, and advice for small business owners and marketers.
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Auto Responders: High Tech Solutions for the World of Online Business

Business moves at a faster rate than ever, and if you want to take full advantage of technology, then you need to be able to get the most out of your mailing list. These are the people who are willing to buy from you, so no matter what you’re selling or what services you’re offering, staying in touch with this list is critical, and a quality auto responder similar to aweber.com is a top notch way of doing this.

Why do you want to use an auto responder? For one, it sets up a template to customize e-mails. If you have a mailing list of any size whatsoever, or in the process of building one, the last thing you want to do is sit in front of a computer and type in 100 e-mail addresses. In addition, you don’t want to give away you subscriber list to anyone.

To keep in touch with your list, which is very important, you want to keep consistent contact. Go longer than a month (and many businessmen swear you should send something every 2-3 weeks) without contacting anyone and you begin to lose that familiarity and trust that you spent so much time to build up.

If you’re going to send e-mail newsletters to your subscribers, an auto responder can make it much easier by sending your message to the entire e-mail list, while setting it up so every e-mail seems personalized. The recipient sees only their e-mail address, and the greeting starts with the name they gave you when signing up for your opt-in list. This definitely builds a foundation that not only makes them feel wanted, but which will be more profitable for your business than if you used a less personal more mass e-mailed method.

There are many different services that offer this type of auto responder service. One example that is popular among many top marketers is aweber.com. This service has over 50 html templates for your newsletter, giving you a wide variety of options to match the best looking template with your e-mails. In addition to this, their tracking information is among the best. They can track how many opened the e-mail, clicked through, signed up for something, etc.

This knowledge is pure gold to the online businessman. Even better is that you only have to produce the content. Everything else is taken care of by the aweber.com services. This even means you can set up the auto response to automatically send new offers every so often to new sign ups. Having an auto responder not only optimizes your chances for happy customers and top profits, but it also saves you your most precious commodity: your time.

Using an auto responder to handle the duties of mailing your e-mail newsletter not only makes sense, but it’s really good business. You save time, build better relationships with your clients, and maximize your potential by using an auto responder. This tool also makes your life calmer and reduces stress, which is always a good thing whether you’re talking about business or normal life.

So if you’re looking to maximize your business’s online potential, definitely look around to find the best deal on an auto responder like aweber.

Thomas Boston, principal of MarketFromYourOffice.com, is an entrepreneur and online marketing expert who specializes in helping small and start-up businesses with branding and website marketing creation.
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The Purpose Of Email AutoResponders

Aweber Email Autoresponders

When you’re just starting out in internet marketing, you don’t really think about having a system that will communicate with your leads automatically. You are thinking about how to get your leads and probably even focusing on some one-on-one attention with them all. But as you go on, your list builds and you realize that you can’t keep up with all of them, you then know that choosing one of the many email auto responders is a necessity. Autoresponders are also referred to as “email responder”, “mailbot”, or “autobot”. But they all do basically the same thing. They allow you to obtain and communicate with your potential customers and customers on a regular basis.

Email autoresponders allow you to send information to a large mass of recipients at the pre-scheduled intervals that you decide on. Their common key features allow you to:

1. Get automatic insertion of leads into your data base once the opt-in form has been filled out. The forms that you create can be customized according to the type of information you want from your customers. Keep in mind that the less information you ask from them, the more likely they are to fill out the form. The form graphics themselves can be customized on some autoresponders so you can change the color of the outline or even the text on the SUBMIT button. Once your form is created and placed on your web content, when someone fills it out, they will automatically be placed in the list that you have specified when creating your form. So, if this form is destined for your “business clients”, then, once someone fills out the form, he/she will be automatically be placed in that group of contacts.

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2. Automatically deliver information at the times you have programmed. Once you have obtained your lead, they will be connected to the email series that you have programed them to receive. As soon as this person has opted into your form, he/she will automatically receive a Welcome email from you which you have already created. In the case of double opt in email auto responders, you will first send the opt-in a “permission confirmation” email which asks them to verify that they are indeed asking you for information.

3. Record your exchange of communication. Each contact will have a record that indicates the emails that were sent to and from this person.

4. Have the ability to instantly create and send your “blast” messages to the recipients of choice. If something comes up that you feel is important to your subscibers and it is not in the programmed messages, you can still let them all know about it at the same time. This is called a blast email. You can write it once and “blast” it to your whole list.

4. Create many specific lists and organize leads. Autoresponders also can be extremely useful with the administrative functions as they are very organized. You can formulate multiple lists to maintain a record of leads and even organize data according to last message number, country, e-mail, status, and etc. just by clicking a button.

Email auto responders, such as Aweber autoresponders,  are the tools that you can’t afford to not have to succeed in internet marketing.