Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

What Are The Top PPC Sites Today

When most people hear PPC, they think Google Adwords. And for good reason. . .In the US, Google leads the top PPC sites and now controls 74% of all searches in the US. Yahoo holds 11% of the market share and MSN 9% of the pie. The remaining 6% goes to all the other search engines combined. While Google is probably the best place to start with your PPC campaigns, there are reasons to consider some of the other search engines, if not now, then later on. Why start with google?

First of all, it’s extremely easy to get started with Google and the initial one-time fee is minimal. Another benefit of using google is that it’s very easy to track which keywords are converting and which ads are getting the best click-through rates. Also, the sheer amount of traffic you’ll get with google is the main reason you want to start there. If you can’t get the results you want with Google Adwords, you most likely won’t be able to do it with any of the other search engines either.

When should you consider other PPC Sites and which ones should you choose?

Once you make some money with Google AdWords, move your most profitable keywords and best ads over to the other PPC sites. MSN is definitely on the rise and currently matches or betters the search results that Google does today.

MSN is also spending about 20 times more than Google on advertising so it’s likely that it will win more market share from Google over the next year and continue to do so. As with Google Adwords, the initial start-up fee with MSN is minimal, making it easy to get started.

Yahoo! Search Marketing is generally considered to be a little more expensive but offers fantastic tutorials and support and provides detailed reporting tools to help you track your ads’ performances. If you want fast results and you’re willing to pay top dollar for a well-known site with a worldwide reputation, Yahoo! Search Marketing is the place to advertise.

7Search is another up and coming PPC Site with traffic reaching up to 1.5 billion searches a month. The company also claims better Return On Investment than either Google or Yahoo! because of their high quality traffic sources. The initial start-up fee is $25.00.

Why move to other top PPC sites?

=============================================
Perry Marshall is the Foremost Authority on PPC or Pay Per Click
and Google Adwords, Study His Google Adwords Techniques
=============================================

The advantages of using Google Adwords are clearly ease and popularity among information seekers all over the world. If you are new to PPC, you’ll definitely have to start advertising with the very low searched keywords on Google Adwords because the competition will be extremely high for those terms that most widely sought online. It’s getting harder and harder to make a low bid on Google Adwords and still come up in the top rankings. Google is also frowned upon often by its advertisers for its changing of rules without much (any) notice. This is what companies who own 75% of the market share have the luxury of doing.

These top PPC Sites should eventually all be included in your marketing plans for the most thorough coverage and results.

Web 2.0 Basics Page 7

A. Tagging is a way users can classify or organize and categorize data, and is common on many sites including social bookmarking sites and folksonomies. How it works is users attach tags to data items like web pages, their blog entries or even photographs they want classified and categorized. Tagging is not the same as the Semantic system, which allows users to categorize information using unique identifiers rather than common tags. Relationships in a Semantic environment are more specific than in a tagging environment. For example, when one tags a blog page, they may tag it with terms like, “internet marketing” or “summer picnic” whereas when one classifies information semantically, they will tag the information using a unique identifier. If someone classifies a web blog entry for example, they may identify it using the blog author’s name, the date of creation and the source of content used to create the blog entry.

Q. I still do not fully understand Web 2.0. Can you expand?

A. Web 2.0 is a client-sided application, meaning end-users, people sitting at their computer, can categorize, tag and store data on the Web and share it with others. For example, let’s say you bookmark 3 of your favorite sites. Usually, when you visit another computer, your bookmarks will not show up when you log in. When you use Web 2.0 technologies however, you bookmark your favorite sites to public forums, so you can access them from anywhere. At the same time, anyone else can access your favorites from any computer anywhere in the world. Some call this “intelligent” sharing of data. It is certainly a new way to classify and navigate information provided on the Web.

Q. How can I learn more about this exciting new technology?

A. The best way to learn more about Web 2.0 is to visit sites that use this technology. Keep in mind the technology itself isn’t “new” it has existed for some time. People are finding new and interesting ways however, to use this technology to their benefit. How can you take advantage of 2.0? Here are some places to check out:

* Squidoo.com* YouTube.com* MySpace.com* Del.icio.us* Technorati.com* Digg.com* Flickr.com* Blogger.com

You can also Google the term “Web 2.0″ and see what comes up to learn more and to access more sites using this technology.

Q. How do I use a weblog? Isn’t it dangerous?

A. To use a blog or web log, all you have to do is set up an account. Anyone can set up a blog these days. Most people uses blogs as online journals or commentaries. You can share photographs of family members; you can share personal insights about political subjects or subjects you feel passionate about. The danger comes when someone uses blogs in a slanderous or malicious way. You should note that their may be some repercussions to posting your opinions on the Web. In some countries, people have been arrested for information they placed on a private blog. You should also know that when you post information to the Web, you are placing your personal information for the entire world to see. So if you do not want something public, do not post it on a blog, or keep your blog private.

Many people, including media moguls now use blogs to deliver news information on the Web in a consistent and timely fashion. As more and more people turn to the Web for information and advice, it makes sense to put information on the Web for others to access. People can comment on your Blog entries if you set up your blog in a way that allows them to do so, but this isn’t always a necessity. Some people prefer others do not comment on their blog, because this may result in spamming.

Q. What is RSS?

Review of Slick Autoposter and Article Stalker

Thought I’d take a second and let you guys know how Slick Autoposter and Article Stalker is working. The thought of autoposting or autoblogging can seem daunting to many, but in reality all you need is a few good wordpress plugins and you’ll quickly see some results.

First, Slick Autoposter is is a wordpress plugin that will autopost to your wordpress blog a variety of different ways. The reasons people use autoblogging are legion, yet the purist will call it evil while in truth it will save anyone’s butt that has more than one wordpress blog. One of the biggest problems for the blog owner is keeping up with your blog posts. You really need to post at least once a day, otherwise Google will think your blog is irrelevant. When looking at autoposters you want to make sure you can randomize the posting, there are some autoposters that will post plr articles, some do datafeeds, some post rss feeds and some will post entire books. Slickautoposter does this and a whole lot more, I’d like to see you buy it for your own benefit, so go over to the salespage and take a look at all the fuctions. I can see an argument getting started here, sure, if you click on one of my affiliate links then I’ll make a few bucks and that’s a good thing. But, that’s not why I do this, I like to help people who are looking for direction or stumbling along and one way I can do that is to expose them to what works for me and my friends. Whether you do anything with it is totally up to you. I you buy it and need help, send me an email. Contact me through this blog, I’d be glad to help!

articlestalkermanIn the graph below you can see how Slick Autoposter and Article Stalker doubled my traffic in a few short weeks. The best thing is, once I set up a autopost, I’m done and can get to work on something else. The big benefit of Article Stalker is that AS pulls articles with full text of the article and then posts the entire article. Almost all autoposters will only post a portion of the article, which becomes irritating to the reader of the blog post. I was shocked to see how Slick Autoposter using articles from Article Stalker more than doubled the traffic to my blog.

To be fair I must mention that I am also using a wordpress plugin called Auto Social Poster which I have to contribute much of the success to. I’ve been using Auto Social Poster for almost 2 years and although skeptical at first, I’ve been surprised by it’s effectiveness. Often times the guru’s will tell you to buy this and do that while showing you the great results they get. When truthfully, they leave out some of the details. Auto Social Poster is a powerful plugin because it will randomly submit a social bookmark to a social networking site on each post. If I go through the trouble of looking for the proper long tail keywords for a blog post, write the post and then submit it……I’ll find my post on somewhere between page 1 to 5 of Google within an hour. Now if you combine the work of Auto Social Poster with Slick Autoposter and Article Stalker you’ll find the results stunning. You’ll pay anywhere from $300 to $400 dollars for the two plugins and one script, but you can use them on unlimited domains. These are powerful tools and I guarantee they will get you results if you use them properly. In fact, I had to pay for a seminar to find out the Auto Social Poster (ASP) was one guru’s secret weapon.

The reason (ASP) is fairly secret is that people just don’t want to pay for their tools and think they can get results with free tools. You can do a lot with free tools, but real money producing internet marketing tools will get you there before you get frustrated and quit. Let me give you an example. As a carpenter I can build a house with a box of nails, a hammer and hand saw…..it will take a long time! If you give me an air nailer, electric saw that same house can be framed in a couple of weeks. The same goes for making money online. Invest in some real tools and see if you don’t get some real results!

My Traffic Doubled By Using Slick Autoposter and Article Stalker

slick-autoposter

As with any tool, don’t abuse these tools or you’ll risk getting your blog delisted. I can’t say that for sure, but only assume. In other words, you wouldn’t want to set Slick to start posting 5 articles a day, every day for the next 6 months. That would surely get Google alarmed. I always experiment with anything that is automated to see how its going to work and then  I install the scipt or plugin on my primary blogs.

Here’s a Testimonial I posted for Slick Autoposter!

I thought I’d stop by and hype you up a little :)

I wanted to give you a quick review of Slick Autoposter and Auto Stalker for the benefit of your customers.

Seriously, Ed’s products are always top notch worth the investment. Slick Autoposter is one of my favorite tools. I have some health problems which interrupt my posting schedule on my blogs, Slick has saved my butt so many times I can’t remember!

Just recently I started using another one of Ed’s products, Article Stalker, and when Article Stalker is combined with Slick Autoposter you have a pretty powerful weapon. At first I wasn’t sure about the articles that Article Stalker pulled and I was a little skeptical I’d get any traffic from the articles. Quite frankly, I thought that Slick would be posting articles from Article Stalker and that would keep Google happy.

Much to my surprise, I started getting daily traffic from the articles posted by Slick Autoposter. The quality of the articles is excellent and I even get people commenting on them.

Anyway, Slick is a potent weapon. Combine it with Article Stalker and you go nuclear!

I was surprised when I checked out some stats, but it looks like Slick & Article Stalker doubled my traffic….Thanks Ed :)

You’ll see a small downturn in traffic…..that was my fault because I had the blog offline for a period of time. Otherwise as you can see, Google started sending me traffic after autoposting for a couple of weeks.

slick-autoposter

If you’re interested autoblogging or autoposting watch this
video and see eactly how easy Slick Autoposter is to use!

Web 2.0 Basics Page 2

Consider for example, Wikipedia.org. This is an ideal example of how the Web is transforming. This modern-day encyclopedia of information is a collection of insights and information gathered from people across the world. There is no one “editor” or author, rather people share and collaborate to create a resource that includes insights from all walks of life. The technology supporting this site allows users to collaborate and edit information using some formal and informal guidelines. The community works to approve or disprove new information, but overall, just about anyone can place information on the site.

To understand Web 2.0, it will help to explore some of the common sites and terms used in conjunction with this new web platform. In the next section, we will spend some time exploring the different sites that make up Web 2.0, and how you can use them to your benefit.

Web 2.0 Websites

Web 2.0 websites are not built using the traditional computer “platform” even though many people refer to the technology supporting Web 2.0 as a platform in its own right. Web 2.0 sites are noted by their ability to enhance and promote open communication among users. They operate in a much-decentralized manner than traditional sites do.

To get a better idea of how Web 2.0 works, let’s use the analogy of a corporation. Typically, in a traditional hierarchical corporation, information is passed from the top down. You have the CEO of the company, who may pass information to the controller, who may pass information to accounting managers, who may pass information to line workers. If the company were operating like Web 2.0, everyone would disseminate information horizontally, through shared systems. Meaning, the person on the bottom of the chain of command would have instant access to the same information the person at the top of the organization might.

One marked difference distinguishing Web 2.0 from the web of old is the philosophy that supports it. Web 2.0 encourages freedom of use, and sharing among all users. It supports the disintegration of hierarchical models of use, and instead promotes a horizontal or collaborative approach to knowledge sharing. Knowledge sharing is after all, a collective effort that includes the information and expertise of multiple members within an organization, community or other forum.

Web 2.0 Key Features

Most sites, regardless of their platform, share key features if they are 2.0 sites. Here are some of the key features and benefits associated with this new wave in technology.

1. Web 2.0 encourages greater collaboration among webmasters and visitors, so that interactive communities are created on the Web.

2. Web 2.0 approaches the Web as a platform for building conversation and communities.

3. The “new” Web focuses more on social networking and sharing, through various means including through blogs, wikis and more.

4. The philosophy behind Web 2.0 is one that promotes an “architecture of participation” where all visitors and users have the opportunity to contribute to a site’s development and progress.

5. The Web no longer serves as an entity in itself, but rather as a platform individuals can use to connect with others.

Whether sharing photographs, personal journals or data, Web 2.0 allows users to create communities from scratch, using many promising new technologies. Some examples of Web 2.0 sites include: Craiglist, Skype, del.icio.us. Technorati, Squidoo, Flickr and more. We will talk more about some of these sites later.

Benefits Of PPC Marketing

PPC is one of the most valuable marketing tools available today for web business owners. It is a great way for them to generate traffic and sales quickly to their site. It has proven to be very beneficial to all web business owners no matter what the size of their business is. There are also other great benefits to running a PPC marketing campaign.

Benefits Of PPC Marketing

• First of all there is the benefit of financial planning. With PPC marketing you have the ability to set up a daily budget for the amount of money you would like to spend on advertising in any given day. If your marketing campaign seems to be making you huge revenue then you can increase it any time you feel you are ready. There is no set limit on the amount that you are able to spend
• PPC marketing is a well planned targeted campaign that you create. You will have the choice of what keywords you would like to use on your site. These keywords will also ensure you to get specific traffic to your site based on your product. There needs to be careful planning in this stage of the game though to ensure that it takes off successfully.
PPC Marketing also has campaign flexibility. PPC will help you accent your products brand name as well as its quality. At any time you can add or remove keywords to your ad campaign to drive even more traffic and sales to your site.  You also will have the ability to introduce any new components to your advertising campaign at any time. This will help you increase your ranks on the search engines.
• Another benefit of PPC marketing is that you pay for what you get. Remember with PPC marketing you only pay for the number of clicks that you receive on your site. Unlike some of the other marketing tools that are available on the internet today you will pay for only genuine people that visit your site. These people are actually looking for your product which is why they clicked on your advertisements. These genuine people are usually the ones that are generating your revenue for you.
• There is also testing potential that is available with your PPC marketing campaign.  If you have launched a new product and would like to know how it will do with the general product you have the ability to do a test run.  The number of clicks that you receive on the product will help you know if the product will generate revenue for you or not.
• A final benefit of PPC marketing is that you are able to see instant results.  A very well planned and researched PPC campaign can show you instant results.

As you can see there are a lot of different benefits as to why you should choose PPC marketing for your advertising needs.