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Suddenly Brick and Mortar Business Owners Wonder If They Need a Mobile Website

Suddenly Brick and Mortar
Business Owners Wonder If
They Need a Mobile Website

image of mobile website for mobile marketingTimes are tough and business owners are now wondering if they not only need a website but a mobile website also.

There are a few things to consider when contemplating whether they should deploy a mobile website.

What is your target market and do you understand what they need. Even businesses that serve the same market are different from each other and almost all businesses serve people in a wide age range, if you think that only the young people are using smartphones and connected to the web on a mobile platform, you are making a big mistake. Older generations not using cell phone technology just doesn’t apply anymore. Although some older business owners are in the stone age it is becoming increasingly difficult to ignore modern technology and dismiss the effectiveness of websites, both standard websites and mobile websites as they are finding out more and more of their customers find them and buy from them through a mobile website version of their website.

Mobile Websites Increase Pofits

If your work or business involves dealing with other business owners, then it is imperative that you invest in an effective mobile website. You and your business might deal more with consumers so you might dismiss a mobile website, don’t make that mistake because a mobile website can be used for directions, special offers, coupons, contact info or even something like item of the day. Today it isn’t unusual for people to purchase just about anything online and that mindset is carrying over to mobile devices as well, all you need is traffic to your site and you’ll see results. Amazon is a good example of this, they have a mobile version of their website which is simple, easy to navigate and purchasing is similar to their main website the only difference is the size of the space because of the mobile device, people buy from their mobile site.

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Mobile Web Pro Templates and Mobile Device Script
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Another thing to realize about Amazon is that they know which aspects of their main website are important and they’ve reduced and made those functions available on the mobile site, things like a recommendations list and the secure shopping cart. Amazon makes a ton of cash from the main website, people have gotten used to purchasing online and aren’t afraid to leave their personal information at the site, this degree of comfort needs to be carried over to the mobile version of the website to make it successful. One way that Amazon has conveyed a degree of comfort for their mobile website is by setting up a thorough FAQ section which answers questions or problems regarding the mobile version of the website.

Increase In Smartphones Means Mobile Websites

Hopefully this article answered some of your questions about mobile websites and given you the push needed to get one set up. You might think you’d obtain next to nothing from getting one, however, the fact that 71% of Mobile phone consumers will likely search for more information on their personal Smartphones when they look at a Television, press or an e-commerce advertising; it makes you wonder if you’re leaving money on the table by not including a smartphone website into your online marketing plan. Nonetheless, cell phone consumption is increasing and ninety percent of the world exists in a place from where they are able to receive wireless access.

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Mobile Web Pro Templates and Mobile Device Script
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You might not want to spend the cash for a mobile website today, but sooner or latter you will have a mobile website or your competition, the one with the mobile website will quickly overtake you. Why don’t you try to run a poll on your website to see what your customers think about mobile sites. Before you do your polling it would be wise to share some of the benefits a mobile website would bring to your customers since they may think you are just trying to get more money out of them, tell them of special discounts, easy buying, special offers and the fact that all their data will still be safe and protected.

There’s No Doubt That a Business Mobile Website Draws Clients and Customers, So Why Don’t You Have A Mobile Website

Even if your business is successful, business owners are wondering if they are losing money because they don’t have a mobile version of their website. Obviously you need to think it through when considering whether you would benefit from having a mobile version of your website. Some of the links in this article point to a special package that will allow you to build your own mobile websites, in fact, there are plenty of local businesses that need mobile websites and you can easily charge $500 a site. Consider some of the thoughts about mobile websites below, if you need someone to build a mobile website for you please leave a comment and I’ll get right back to you!

mobile websites

Who buys your goods or services and what would make that buying process easier for them. I’ve got some news for you, it doesn’t matter what you sell or service, everyone is connected to the web and everyone is on the move. Even my 82 year old mother uses a cell phone to find local business numbers….. do you think she can read a desktop version of your website……no, but a mobile version with a phone number or tap here to call …..that she will use. It’s not true that granny doesn’t use a smartphone for finding a store, restaurant or other needed business. Most owners of business use some sort of smartphone and keep in contact with their customers and their business by means of a web connected phone, it may be a difficult process to learn and start but once you get a handle on using a smartphone you’ll wonder how you got along without it…..so, naturally you need a mobile website version, something that loads quick and displays important information up front.

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Mobile Web Pro Templates and Mobile Device Script
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Are you in sales, then you are working with other business owners and I can almost guarantee that your sales will increase with the proper mobile website. Don’t think that a mobile website would not be important to you because you deal strictly with consumers, your mobile website can be configured with information that focuses on getting your customers excited and motivated to come into the store and pick up the mobile only deals! Assuming your website gets traffic, qualified traffic, that is people looking to buy something it really doesn’t make much of a difference if they are on a tablet, their desktop, laptop or a mobile device as long as the webpage is displayed in a way that encourages the visitor to make a sale. One of the best examples of a working, successful mobile website is Amazon.com, they have a mobile version of their website that is easy to navigate, easy to find what you’re looking for and easy to purchase a product.

Amazon.com is a great model to follow in a conceptual sense, they’ve taken the most popular aspects of the main website and put them into the mobile version of their website and you probably guessed it but the mobile version includes things like the recommendations list and the shopping cart! Today people are still hesitant to leave their information at a website especially, name, email and credit card, however, Amazon seems to have transferred this comfort from the main site to their mobile site. Often times it is just a matter of common sense when solving website problems and dealing with fear and the mobile version of a website is no different, Amazon.com solved their mobile website problems, questions and fear by setting up an FAQ section, you could do the same!

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Mobile Web Pro Templates and Mobile Device Script
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Since you’ve entertained the thought of a mobile website, I hope some of this information in this article has helped you to make up your mind about the importance of your business having a mobile site. It’s normal to think that a mobile website wouldn’t affect your business, however, considering the fact that over 70% of smartphone owners will do a quick search for more info when they see a TV ad, billboard or newspaper ad; you might start to contemplate whether or not a mobile website would be profitable for you and your business! In today’s economy you have to wonder if a mobile website is absolutely necessary and will it at least pay for itself, that’s only natural but you can’t ignore the fact that over 70% of smartphone users will pull out their device and do a smartphone search when they see a billboard, newspaper ad or see a TV ad and if you do any other advertising and these smartphone users can’t find you it’s just the fact that you’ve left cash on table! Ninety percent of the world has mobile access, if this is true, you don’t have to like it but you better decide to use it!

You might not want to spend the cash for a mobile website today, but sooner or latter you will have a mobile website or your competition, the one with the mobile website will quickly overtake you. You could run a poll or just ask your customers whether a mobile site might be useful to the, or even set up a simple 1 page mock up of a mobile version. If you decide to poll your customers make sure they have a full understanding of the benefits of a mobile website and make sure they understand that your mobile website is fully secure, you might want to set up a mock up of a mobile site so they could get the feel of it, throw in some coupons or special offers and I know you’ll get a response!

If you build websites or blogs for local businesses then you really need to check out this package. Kevin is releasing it dirt cheap and its one of the best I’ve run across. His support is superb and the product is constantly being revised and updated. I urge you to add these mobile website services to you list of services for offline marketing….. you owe it to your clients!

Truth About An Effective Search Engine Optimization Strategy

Since the advent of the dot com boom many people have dreamed of setting up a website that would cure all their financial woes.  “The Internet” was going to be the goose that laid the golden egg! These same folks also believe they can become successful without putting in hard work. Well, I hope you’re not one of those people because there really is no such thing as a get rich quick scheme on the internet. In fact, if you don’t already know it, there is a term for those who study marketing on the internet and it’s called “Internet Marketing” and in the beginning internet marketers were considered to be carpetbaggers and scalawags…..but now, internet marketing has come to be a legitimate discipline of marketing that involves selling products or services on the internet. And it just so happens that internet marketing can boost the sales of just about any brick and mortar business while at the same time many internet marketers have their entire business in the virtual world……that is, they consist of websites only. Regardless of which business model an internet marketer follows, they share a common asset. That common asset is that they do business through a website. One simple fact determines the success of any website based business ……that is, the website needs website traffic or visitors. In order to get that needed website traffic you must implement an effective search engine optimization strategy!

Truth About An Effective Search Engine Optimization Strategy

So, as more and more website owners study and learn the ways of internet marketing, they began to appreciate the results one can get from a search engine optimization technique. When website owners first start to investigate search engine optimization, they are easily convinced that a good search engine optimization technique applied to their website can quickly be the cureall for their financial woes along with being a quick way to instant riches. There is no substitute for work and getting your website properly optimized isn’t something that will happen overnight.   Successful websites are not always successful in the beginning and the process of starting an internet website can prove to very difficult and time consuming.

Google Search Engine Marketing:

click on image to learn more on SEO

click on image to learn more on SEO

Everyone with the exception of a rank newbie understands that Google is the top dog of all search engines. What most people don’t understand, is how important it is that Google recognize your website and actually evaluate it. So, it stands to reason that Google is a search engine your website must get listed or ranked with.  Most new internet marketers have a hard time understanding exactly how large the internet is and how many websites are actually on the word wide web. It’s hard to say exactly how many web pages Google keeps track of, but it’s someplace between 50 and 75 Billion webpages and increasing every hour!  The question of the day is, “Why should Google deliver your website to somebody searching for the keyword phrases on your web pages?   The answer, honestly, Google will not direct anyone to your website unless you have employed a well thought out, comprehensive and effective search engine optimization strategy.

Your website is completed now what?

The day has come, your website is finished and uploaded to the web! You can hardly contain yourself because now the sales are going to come pouring into account. Unfortunately that’s probably more wishful thinking than any kind of reality. More than likely when your website is completed, it will join a huge population of other websites that sit unnoticed to the rest of the world and basically just sit on your server like a dormant bear during the winter.  There are, of course, ways to list your business but a word of warning, this sometimes can prove complex and is very easy to make a mess of especially if you don’t know what you’re doing. There are also a handful of ways to get traffic to your web pages by investing your hard earned cash. In my opinion, paying for traffic might be an acceptable alternative in the very beginning, however, a long term strategy involving a search engine optimization technique will create web pages that will attract free traffic….. is the best and cheapest long term option.

Search Engine Optimization:

Developing an effective search engine optimization strategy is one of the best ways to get long term free website traffic delivered to your web pages. After getting your website up and running, you should explore a process known as SEO (Search Engine Optimization) and develop your own effective search engine optimization strategy for your site that will deliver relevant website traffic on a long term basis.   Remember though, SEO is not a single, one-step process.  SEO is something, which must be performed and maintained often in order to retain your search engine rankings.

Your goal should be to bring customers to your website:

I stated the obvious above, “you need web site traffic!” Any business has to be marketed, the saying, “Build it and they will come.” only applies to the movies and has no real world value when considering your internet business or any brick and mortar business. Marketing and Selling might be considered necessary evils by some, but if you don’t do something to attract customers to your business, products and/or services it stands to reason you’ll never sell a thing!  Millions upon millions of people search daily for products and services on the internet, as a website owner it should be a priority to do whatever it takes to get your website in the search results when your keywords are typed into the search engines. Consequently understanding keyword research is a primary component of any search engine optimization strategy.

Waiting and The Google Sandbox

Google sticks new websites into what is called “The Sandbox” for undisclosed periods of time. Most business website owners complain of this long waiting period while they wait to appear on the Google Search engine.  The truth is that more than likely you are going to wait quite a while before internet traffic will find your business within the Google Search engine.  Here’s a fact, if you hire a search engine optimization expert to optimize your website, you’ll find yourself in the search results much quicker than if you attempt to do it yourself. Although, of course, learning how to build effective search engine optimized web pages is not beyond the reach of anyone willing the put the effort in studying and purchasing some seo resources. I’m a big fan of natural search engine traffic but you should keep in mind that SEO is not the cure all for your marketing strategies and frankly, you would make a mistake if you solely depend on it for your marketing strategy.

Alternatives to Search Engine Marketing

Internet Marketing is as complex as the most intricate spider’s web. If you’re reading this and still think that internet marketing is some kind of scam or some temporary fad you really need to do some research on the current state of affairs for the marketing revenues from tv advertising, radio advertising, magazine advertising, yellow page advertising or any traditional method of marketing and promotion. The fact is, all these traditional mediums are dying on the vine! Most will admittedly blame the internet for their loss of revenues. The reason is because the internet is just so much more effective! A new generation of consumers search on the internet before purchasing just about anything. If they want a pizza in their town they might search for pizza deals. In fact if you pay attention to radio or television ads, you’ll almost always see a website address. Radio advertisers direct you to go to XYZ website and use the promo code XXX for a discount. This is simply an affiliate link or method of tracking advertising dollars. The way we market and sell is changing and if you recognize this and accept it, you can place yourself in a position to capitalize on this change.

We’re in a new age of selling and buying. Internet marketing is positioned to make the losers winners and the traditional winners losers. Here’s a few ideas that will compliment any search engine marketing, you should consider alternatives such as email marketing, article marketing, bloging, newletters and AdWords and others.  These are traditional methods within the internet advertising arena’s and are some of the basics for traffic generation because they are cost effective as well as efficient from a perspective of time.

If you can’t answer yes to this question, “Is search engine marketing truly crucial for your marketing needs?” then you really need to do more research and study on the subject of search engine marketing and get a firm understanding of what is involved in an effective search engine optimization plan for your website. There should be NO question in your mind and you would do well to begin implementing this strategy today!

Keep in mind naysayers abound, and some marketing experts will inform you that your business should not rely on Google or the other search engines for success. In part, they are correct because diversification in all aspects of business is a wise approach and as a businessman you shouldn’t depend entirely on any single search engine optimization technique, but search engines and proper SEO should definitely be a part of any well rounded marketing campaign for your website and your business!