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Do You have a Mobile Website Then This Information You Should Always Include In Your Mobile Website

The 3 Pieces Of Information
You Should Include On
Your Mobile Website

mobile website optimization and developmentBecause the smartphone and tablet markets are growing so quickly, it’s more important than ever to have a mobile website and to have a mobile marketing strategy for your business. If you don’t have a mobile-optimized version of your website, you’re probably losing business to your competitors who do. Technology changes quickly, almost too quick… if you blink you’ll miss the next greatest gadget or application. But….that’s just the way it is and He or She who stays on top of the fast changing mobile website development will have cutting edge mobile marketing strategies that will open up new markets and increased profits.

Mobile Websites Are Designed for A Specific Purpose

Mobile Websites designed and developed for mobile devices make it easier to engage your customers in real world business. With mobile-specific features that include click-to-call and mapping features, your mobile website will make it easier for customers to contact you.

If someone looks you up on the internet via their iPhone, for instance, it’s going to be hard to read and navigate your site if it’s designed for full-size browsers. Many people who land on your site will simply click away and find an alternative, which is usually going to be one of your competitors. Tough luck for you because that could have been your million dollar client! …..or maybe he just wanted a couple of pizzas.

The Mobile Website Layout

The mobile-optimized website layout isn’t all you need though. You also need to ensure that you’re providing your visitors with the information they want.

People using mobile devices tend to be looking for different information.

They’re generally looking for one of a few specific things:

– Your company’s phone number
– Your business address
– Hours of operation
– etc.

They’re often going to look this information up when they need to get in touch with you or even when they’re on their way to your place of business. Those customers are highly qualified, since they’re actively seeking you out to provide them with a solution to their problem. If they can’t find what they need on your site, they’ll usually move on to another one.

While having a mobile-optimized layout is important, you also need to be sure your mobile site makes it easy to find this type of information.

Make it Easy for Your Mobile Website Visitor
To Find the Info They Are Looking For

Think of it this way – your site visitor should be able to load the site and find the information they want with one hand, sitting at a stoplight. If your site passes that test, it’s going to work well for mobile access.

There’s rarely any need to provide information such as product specifications, company history and other such things on a mobile site. People looking for that kind of information are usually doing so from a full-size computer.

A developer must also gain a clear understanding on the profile of the target audience, what would be their possible requirements be from the website or the application that you are designing and how relevant in your content to the audience that you intend to communicate with. Your mobile website design must use appropriate tools that help you deliver an easy to navigate and content-rich browsing experience.

Using An Experienced Mobile Website
Developer Will Yield Big Results

If you really want to provide mobile users with this kind of information you can simply add a link to your mobile page that takes people back to the full-size layout. Most mobile devices are able to display the standard layouts, it just makes it a lot harder to navigate.

Remember the old adage, KISS….. keep it simple stupid! Provide the very basics for your mobile visitors and if needed you can include a link to your main site, but we’ve found that the simpler the better while people are using their smartphones.

mobile marketing, mobile websites, building mobile sites