Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

Why an Email Autoresponder is a Big Key to Your Success Online

In order to make money online, you need to be constantly building a list of new prospects. Without a list you have no business. I’m sure you know this by now. Bar none, the easiest way to build a list is by using an email autoresponder. An autoresponder will take the pain out of email marketing by following up with your prospects for you. Successful internet marketers use as much leverage and automation as they can, and having an autoresponder is one of the keys. Remember, the goal in internet marketing is to achieve as much success as possible with the least amount of effort.

For my email autoresponder, I use AWeber. It’s a classic system that has worked wonders for my business. Although it’s not free, it’s very inexpensive and pays itself off in value in no time. I would not recommend using a free autoresponder, as they often incorporate a lot of distracting ads on the emails that you send out. If you are a serious internet marketer and want to profit online, an autoresponder like AWeber will serve you well.

In my opinion, the best feature of an autoresponder is that it works for you 24/7, 365 days a year. Even when you sleep, it will follow up with your prospects for you. If I write an email to my list, it may take me about 30 minutes. Once I’m done, I have it automatically sent out to my prospects. With an autoresponder, you never have to do things twice. Once and done. That’s it. My email campaign is set up and is ready to go on autopilot for me. I don’t have to do anything. When a new prospect signs up for my list, they are sent all of my emails at my predetermined intervals.

This is automation and leverage at its best. When I first started in internet marketing, I didn’t have an autoresponder and I wasted so much time. If you’re serious about succeeding online, you should profit from one as well.

Dan Snow is a leading internet marketer and online business owner.
For more information on how you can start profiting from your own AWeber autoresponder, check out: AWeber
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Web 2.0 Basics Page 8

A. This is another technology rapidly gaining popularity. RSS technology, or “Really Simple Syndication” is a tool anyone can use to tell the world at large about new blog entries or web entries. What you do is set up your site content using RSS tools or content aggregators. What happens is any time you post new information to your page, that information is fed to people that are linked to your feed.

Q. If Web 2.0 isn’t new, who cares?

A. Web 2.0 isn’t new, but people are finding new and innovative ways to use it. If strategic, you can use Web 2.0 to market your products and services and promote your business or site to millions of people around the world. You do have to do this in a politically correct and decent way. Many applications allow readers to interact with the Web pages they browse. These applications are all part of Web 2.0 technology, and include SOAP, XML, JAVASCRIPT and AJAX. These interesting technologies allow you to interact with a web page that is live in much the same way you would interact with a page from your own computer, a page you created.

Web 2.0 isn’t new, but people are now taking an active interest in becoming members of a global community. Thus, Web 2.0 is becoming a lot more popular than it has been in the past. Sites including Gmail, Flickr and Digg are all the rage among collaborative types interested in link and information sharing on the Web.

Conclusions

Web 2.0 is a popular term used to describe an old system but new way of thinking about and using the Internet. If you are an entrepreneur or business owner, you will find 2.0 is a great tool for promoting your business and establishing your credibility on the Web.

If you are someone interested in sharing information and forming collective communities on the Internet, you will also find 2.0 technology something new, exciting and innovative to explore.

No matter your intent or purpose, it’s worth a little time and effort. So take your time and explore 2.0 for all it is worth. Have fun, and share!

How To Utilize Social Network Marketing With Social Networking Websites

Many people often ask the question “How effective is social network marketing”.  I am here to inform you that social network marketing while utilizing social networking websites.

If you are a business owner with a business website online, you should be conducting an amount of social networking as a lead generation for your business.  There are numerous ways to conduct business as well as generate leads but conducting social network marketing is a major key player in increasing your sales with your business.

Lead generation should be the ultimate goal of your business.  When you network online, it can produce many positive results for your online business as well as your products and services, which your business offers.

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One of the great benefits which social network marketing offers are creating long-lasting relationships with your customers.  This can include professional friendships or personal friendships. Social network marketing can also provide more fast and convenient ways to connect with your target market as well as receiving referrals and gaining mentors.

You can establish yourself as an expert through social network marketing.  You can create blogs or publish articles, which answer questions or even give tips to your customers.  You can invite friends whether professional or personal to live events, which are commonly, titled webinars or teleclasses.

You can drive internet traffic to your business website while introducing special promotions as well as downloads while interacting with your customers or potential customers.

Social network websites provide storage of photo’s and video’s which will aid in gaining publicity and if you are on a budget, social networking websites is a cost-effective way in obtaining the publicity you are seeking for your products and services upon your business website.

It is very much worth the time and effort to join online forums within the social networking websites.  Within these online forums, you can answer and ask questions either directly or through forum blogging or articles.  You can post comments or events as well as tips.  Surveys and polls are also very popular in gaining the attention of not only your current customers but also potential customers.

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Videos are a great addition to your social networking website.  Remember to keep the videos professional.  Send requests to people within the online community.  Search for related groups while interacting with the online users within that particular group.

If you want to see if social network marketing is working for you and your business, you can sign up for detailed tracking of communications as well as internet traffic.  The opportunities for expansion are abundant with social network marketing and social networking websites.  Your success will depend on the amount of time and effort, which you place forward with this venture.

Success For Your Business With An Effective Search Engine Optimization Plan

One source states that a billion web pages are added to the internet per day!  That makes the internet a very competitive place to conduct business.  How does one stand out from the billions of web pages. How can I, as a business owner, get my pages on page 1 of Google, in front of all those eyeballs! It sounds like an impossible task….that is unless you know a few seo secrets. Let’s start  by developing an effective search engine optimization plan for your business……this simple act will give you  a greater chance in finding your business website at the top of the search engines…..I’m talking about having your web pages on page one of Google. That means traffic my friend and traffic to a business site means money!

How important is An Effective Search Engine Optimization Plan?

To be effective, any website must be a work in progress….especially when it comes to Search Engine Optimization.  You will forever be testing and tweaking….adding pages or blog posts….always trying to find the right combination of keywords, content and other factors. However, this is true, “An Effective Search Engine Optimization Plan” will allow internet users to view your business website ahead of the obvious competition.  Understanding search engines and the basics of search engines is imperative because they are very much a part of making your business website successful. Although it isn’t necessary for you to understand the intricacies of how search engine marketing works, it is important that you

Click on Image to See SEO Book

Click on Image to See SEO Book

know that it really does work and you need to know what makes an an effective search engine optimization plan since most owners contract this service to a search engine optimization specialist. Trust me on this, knowing the basics will help you from getting ripped off by some internet marketing scammer claiming they are an offline local business expert! Some that go by “offline local business expert” are very good at what they do, however, some are very new and can’t possibly know what a seasoned search engine optimization specialist knows. So, as life generally goes…things become complicated and you are now put into a position to find out who can deliver the goods!!!

Understanding Google and It’s Effect on SEO

Today Google is the top search engine around and getting listed on Google WILL bring traffic!  Google has numerous factors which they consider to determine how websites are ranked.  Since Google is top dog of the search engines, every website owner looking to develop traffic  with an effective search engine optimization plan, must just face the facts and understand they need to deal with Google.  Google looks at a variety of conditions on your website, things that are on your website are know as onsite search engine optimization and factors that effect your ratings from Google that come from outside your website are known as Offline Ranking Factors. You need to be familiar with the factors, which Google utilizes in ranking your business website, if you cast this fact aside; you are going to have serious problems promoting your business upon the internet. However if you’re hiring a search engine optimization specialist, it is in your best interest to understand what these factors are so you can discuss your search engine optimization strategy in an educated way. This will help to keep you from getting ripped off and give you a better idea how and when you pages might get ranked in the search engines.

A few of these factors are the number of back links to your site from other sites. A strategy for developing these backlinks is included in any effective search engine optimization plan and if it’s not, you need to ask your seo specialist why? Understanding backlinks and how to get them is a strategy unto itself….but the fact is, you need them.  A backlink is simply a link from my website to your website, preferably using your actual keyword as the link….otherwise known as “anchor text”. You also will find that proper use of keywords will play a role in the ranking of your site. Proper optimization and number of pages on your site, are also a factor in determining your overall ranking within the search engines.

Will pictures or videos help with my website rankings?

Adding relevant pictures and images can help your site. Especially when they are tagged with the proper keywords. There’s a little controversy when it comes to whether or not you should add images to your website. I’m a graphics guy and think that images make a big positive difference. Your images should be high quality, relevant images. You can even make your images banners for some related affiliate product or service. The subject is too complicated to discuss here, however, think of a newspaper without images……would you like to read such a paper? Ask yourself this, do the images in a newspaper, magazine or book cause you to read on? …..I don’t know about you, but I like to see relevant illustrations or images in a book or newspaper….that being said, images in a webpage give an added advantage because anyone who has been online for more than a couple of months has learned to click on the images! ….. Make good use of that fact! Back to the facts, try and use your keywords for image names along with those keywords being used in the “alt” tag of the image. As far as videos go, the general consensus is that a good relevant video will help your site get ranked much higher in the search engines. Once again proper keyword tagging and a keyword title will be key to getting your site ranked. These are tips you should be using if you submit your video to a site like Youtube, there’s a description box that allows you to place a link back to your site along with properly using your keywords in the description…..and the tagging feature of Youtube lets you plug a handful of your keywords. This is where good SEO and search engine optimization technique comes into play.

When should I begin thinking about an effective search engine optimization plan?

If you want your website to be an effective sales machine for your business, search engine optimization should be in your thoughts before you do one thing with your business site. You should begin thinking about SEO before and during your website being developed. Developing search engine optimization strategies can certainly be done after the site is up and launched, however, it’s to the website owner’s benefit to plan the seo strategies from the start and of course additional and updated SEO optimization can be done after your site is fully developed and launched.  Your website developer should be able to speak to you about good SEO strategies, if your website developer can’t or will not discuss this with you; you need to find one that will. Often times website designers are clueless when it comes to understanding search engine optimization, in fact, it’s very rare to find a designer that knows SEO. Be very wary of the website designer that says he understands SEO or says he’s an SEO expert…..make them prove that point and talk to his references to find out if the website’s they’ve done are on page 1 of Google…..this is a tough field, relatively new and very important to the success of your website….so, do you due diligence. That’s why it’s really important for you, the website owner, to learn a little about an effective search engine optimization plan. Because you will probably find yourself in the position of having a website designer you want to hire, but they really can’t do any seo work. That’s OK! You can still use your designer, but it’s imperative to find a search engine optimization specialist that will work with both you and the website designer. Just always remember this…

“Without proper SEO to your site you will have a major problem getting ranked within the search engines. That means you won’t be on the first page of Google. And finally, not being on page 1 of Google means you’ll be left starving for website traffic!”

Keywords and your website

Understanding the proper use of keywords and finding them can take a lifetime of learning….why, because the rules change. Keywords are important because they will determine what kind of traffic will come to your website.  Keywords also must be picked based on what will be possible to get your website ranked for. In other words, keywords can be very general and very specific. Consider “oak floors” or “oak floors Mchenry”. The first keyword is very general and will get results from around the world, but the second keyword is for oak floors in Mchenry, which is a town in Illinois. It’s easy to get on the first page of google for  “oak floors Mchenry” and very difficult to get on page one of google for “oak floors”! I hope that’s clear because it applies to every business owner with a website….try targeting local markets first! Ok….You need to use keywords that will get your page ranked and bring you traffic and that most often refers to keywords known as longtail keywords. The best way to find these special keywords is with a tool for doing keyword research such as Keyword Research Pro. There’s not enough time or space to explain this further, but Keyword Research Pro is one of the easiest, simplest and best keyword tools I’ve come across and it comes with a full set of keyword research video tutorials by Fabian Lim, renowned search engine optimization specialist. Once again, trust me on this, if you want to learn about keyword research, you can get the basics of it by getting this keyword research tool and probably start developing your own effective search engine optimization plan. At the very least you’ll be able to keep your search engine optimization specialist honest by researching the keywords he suggests using. So, to reiterate, the next thing, which you must do in utilizing search engine marketing, is to find keywords, which will be suitable to place within the text content of your website, which you are promoting.  Whatever you decide to do, understand that you must not merely flood your website content with keywords, Google along with many search engines frown upon this and nobody will ever find your website.  Developing the written content for your new website is critical and your keywords must be delicately and properly interwoven into your pages, then and only they will you find yourself with really great and relevant web content.

What if I am not confident with performing SEO?

As I mentioned, search engine optimization can be learned but as you begin your efforts at building websites it would be a good idea to hire a search engine optimization specialist. A good SEO consultant can aid you in utilizing particular formula’s, which govern how many keywords should be placed in your website content.  SEO consultants can also aid you with understanding the rules and regulations involved in developing and forming an effective search engine optimization plan.


What’s My Next Step If I Want a Properly SEO’d Page

Click Image to See Book

Click on Image to See SEO Book

I’ve been speaking mainly to business owners and business websites, but the rules involved in putting together an effective search engine optimization plan show no distinction between a business website and a website for your local city. Certain keywords and seo strategies will work better for a local business and some work better for a worldwide business. I hope by now you’ve come to understand how important it is to hire someone with good seo experience, a professional search engine optimization specialist.  I’ve owned many businesses in my life and found out early that it pays to delegate the responsibilities to people inside and outside of your organization. Most business owners simply do not have the time to learn how to be a search engine optimization specialist, nor have they the desire. It’s not impossible to learn seo, just time consuming. I can promise you one thing and that is if you find the right seo group and develop an effective SEO plan, your website will bring the desired effect, whether that be leads or sales. I’ve worked with more companies that have reduced or eliminated all advertising costs except for the continued development of their business website.  Try and make this idea stick…..”You will need to give your business website an edge within the major search engines.”  And please avoid making the mistake that so many website owners make……Some website owners make the huge mistake of constructing very extravagant and very expensive websites, with all the little trinkets, only to find that their website performs badly within the major search engines.  They wanted a pretty, flashy website with gizmos…..these owners built an edifice to themselves, however, their mistake is that there is no seo….and no seo means no traffic….no traffic means no sales!

Finally, by now I hope you agree that you need to find a good SEO consultant that can aid you in developing an effective search engine optimization plan, while helping you with learning effective SEO techniques.  I would recommend hiring a search engine optimization specialist who specializes in SEO consulting which of course will require payment for their services. Just remember, the wisdom, expertise, and knowledge brought into play by these professionals will not only save you, but make you money, in the long term. Consider the developement of an effective search engine optimization plan and investment in the future, because once your site is properly seo optimized you will bear the fruits of those efforts for years to come!

Internet Marketing Now Top Marketing Choice

The marketing field has now opened up to include Internet marketing. Internet marketing is similar to marketing for other products or services. For those who are new to the Internet marketing field there are some simple ideas to help make it easier for you. We will explore those ideas in this article.

If you already have a business up and running and are looking for ways to increase business, it is not always best to add more products or services to your business. Maybe you need to change your marketing ideas and procedures that adding new products or services. A change to your marketing ideas can be easier on your budget than increasing products or services. It is much quicker to change marketing plans.

Always remember that customers can also be prospective customers. A smart business owner needs to stay in contact with former clients. By adding additional products or services you can have an opening to add these for former customers. It also easier to make sales to those with whom you have worked before.

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When planning your marketing pitches make sure you do not use exaggerated claims. People have a tendency to shy away from advertisements that make bold claims. When this happens sales do not happen. It is better to bring your claims down to believable levels. In the same line of thinking, numerical claims are best expressed with odd numbers that have decimals or fractions.

A really good idea when developing marketing claims, come up with several at the same time. This series of marketing ideas should have different expiration dates. This allows you to run them one after another, giving you a new offer on a timeline. You can also keep customers coming back to see what new offer you are have. You can keep recycling them with out having to come up with new marketing ideas every month or so. If one of the offers doesn’t have the desired outcome you can always pull it and put up a new offer. This style of marketing gives you the freedom to offer discounts and bonuses at the same time.

If you find you are not attracting the type of clients that you want to attract, you might need to change your marketing style. It is important to attract clients that will benefit from your product or service. You also need to attract clients that can afford your product. It may take several tries before you find the exact marketing idea that works for your company.

An offer with an exclusive benefit to your customers will help your sales. This benefit should be something that your competition can’t or won’t offer them. A good example of this could be your e-mail address or cell phone number. A number of business owners do not want to be that accessible to their customers.

The majority of first contacts do not result in a sale. Your marketing plan should include a way to capture prospective clients’ names and contact information. This allows you to be able to contact them at a future date. These contacts are sure to let you make sales at some point. Different marketing ideas are available so you don’t have to stick with one or change them as needed.

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Article Source: ArticleSpan

Generating Leads With PPC Marketing

Every small web business owner knows that the key to a successful marketing campaign is leads.  Without leads your marketing campaign will fail and you stand to lose thousands of dollars in marketing dollars as a result. There is no need to worry since there are ways to get free leads for your small business.

One great way for you to gain leads to for your small business is to submit articles to some of the many article sites that are available on the internet today.  Write on topics that you both know and understand. Make your content appear that you are a professional on the topic. Make your article both short and easy to understand. Also be sure to place your PPC link on the bottom of your article. This is one of the most popular ways that small business web owners are using to create free leads for their PPC marketing campaign.  Submitting articles is not hard work but it will take some time to do careful research on the topic that you are writing on.  You do not want to put false information into your article.

Another excellent way for you to gain free leads for your PPC campaign is to create a blog.  A blog is almost a live journal that everyone in the internet world can come and read. Here you are able to write on a topic that you have expertise in.  It is best to write your articles based on a certain group of people that you are looking at gearing your marketing campaign towards.  An important thing to remember though when you are creating your blog is that there are no errors before you post. Errors will turn your readers away and think less of you as an expert on the subject. Also a good practice is to put your PPC advertising link in your signature line of your blog.

You can also create free leads by using viral marketing. Viral marketing is very simple to use. All you have to do is create a signature line that contains your PPC marketing advertising link in every email that you send.  This is really great if you are sending out a bulk mailer. If your reader finds the information interesting they will probably send it along to their friends and family with your signature line included. If you really stop and think about it you have the potential of receiving thousands of free leads with just one simple signature line.

There are several other ways that you can generate free leads with your PPC marketing campaign.  The best way to help your business grow is learn where to generate free leads and how you can use your PPC marketing when generating these leads.

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