Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

Designing Your Social Network Marketing Website

When building an online business website, you want a particular website that will work for you and your business.  You will want a website, which is attractive, as this will draw in internet visitors.  Your website must be easily navigated within as well as functional.

Create an idea for your website

You will need to come up with a great idea for the website design, which you want.  It would not hurt to brainstorm on this idea.  Keep in mind that first impressions are everything with marketing even more so within the online community.  You can play around with some sketches while arranging the designs as you want.  Keep in mind that you must focus on practicality and logical reasoning when you attempt to institute your design.

Consider hiring a web design company or an independent web designer

You will want to hire a website design company or an independent website designer to institute your plans for your website.  You will want a website designer who specializes in social networking websites.  You want a website designer who is experienced and not someone who lacks training for such venture.  You want to keep the communication open and you want your website designer to be accessible to you during this project.  I would recommend that you and your website designer speak over the telephone as compared to email or chat messaging this will ensure that you are on the same level and that you both understand of what is occurring referencing your website.

Project proposals

You should ask for a project proposal for approval from the website designer.  This is a great idea, which will produce what the website designer wants to perform with your social networking website.  The proposal will also create the timeframe which for the project to be completed.

Stay on top of the project

You will want to remain on top of the project for your website.  Do not be too pushy or demanding while ensuring that you communicate precisely what you want referencing your website design as well as generally.

Ensure that you can make additions and upgrades in the future on your website

The coding and software, which the website designer utilizes, should be the type, which can be extended or expanded upon, this, will ensure that later on down the road you can add improvements or upgrades and this will ensure the whole project of your website will not have to be redone.

When you are working with a web design company or an independent website designer, you will need to ensure that a non-disclosure agree will be signed by both parties involved to ensure the project as well as the concept of the project is protected.

Strategies For Social Marketing Through Traffic Geyser, Articles and Blog Success

When creating a social network marketing business on a serious budget the good news is that, the most effective strategies that you can utilize are free if you utilize social networking websites. As I mentioned before, Jack Humphrey and Howie Schwartz are some of the best teachers for social marketing, these guys were among the first to harness the power of social marketing.

A good place to start is with article marketing. Writing articles is a wonderful way to put your products and services out there for internet users within online communities. Proper use of keywords will bring the desired traffic to your site for increased sales or optins.You can utilize Google to find numerous articles directories, which you can submit to. Make sure you do not try to add identical articles to numerous directories. Don’t submit plr articles, please ensure that each articles you submit are copyscape free as well as unique material. Article Marketing Domination is one of the best courses on article marketing. You may think you simply need to write an article and submit it. In part, that’s true. However, you’ll make many mistakes without reading a book like Article Marketing Domination! Submitting your articles to social bookmarking sites will skyrocket your traffic….only if you know how!

ttm-dvdpluscase250Blogging is a wonderful way to inform internet users about your products and services. You can utilize blogging for your business marketing needs. Try creating different blogs that contain network marketing tips as well as one for your business website.
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One method involves creating your own network of blogs on different hosting companies….then use social marketing to draw some attention to these feeder blogs…just don’t over do it. If you’ve been reading my posts I’m going to repeat myself, Jack Humphrey is simply the best when it comes to teaching others how to blog and you want to check out his membership at BlogSuccess.

A personal blog is great to have as well. You can brand not only your products and services but also yourself. Be careful with branding though, if you’re interested in branding yourself the only way to do it is slowly and over a long period of time. Keep in mind that branding is rarely effective unless you’re a big company like McDonalds or Coke. Although you might want to sell yourself first before you begin to sell your products and services. It’s just a matter of people being comfortable with you in a world full of scammers, especially if you’re working in the internet marketing market. Finally, you’ll want your blog to contain interesting and helpful information since this will enable you to stand out from the crowd, don’t waste your time trying to brand a spam blog.

The goal is to utilize social networking websites for your network marketing demands. Twitter and MySpace are wonderful social networking websites, which offer many features and benefits for anyone who wants to market their products and services. There’s a number of different strategies that can be applied when using these sites, however, the most effective is to use your social marketing site to inform and corral any visitors you might have….that is give them something they need and point them to one of your optin pages.

Next you need to avoid one big mistake. Do not add numerous friends’ right too quickly for this could enable you to get your profile or account disabled or possibly even banned by the social networking website. Make sure you educate yourself on the rules and regulations upon the social networking websites. Spamming and bookmarking your own sites is the quickest way to get yourself kicked off any of these sites.

You can try video marketing for promoting your products and services. YouTube receives millions of visitors daily. There are many other video sharing websites, which you can post your unique content. Proper use of video marketing can bring in a swarm of traffic. Here’s a secret, video marketing works great and it requires work…..that’s a 4 letter word for most, consequently most marketers will only put up a video or 2 and call it quits. Why don’t you try this. Create some videos, maybe 10…20 would be better. You can get a 30 day trial of Traffic Geyser for $1. Traffic Geyser auto submits your videos to 100’s of video submission sites, it cuts the audio out and submits them as podcasts….it also submits them to social bookmarking and marketing sites. You’ll get tremendous penetration and get ready for the hordes of traffic. Since you have Traffic Geyser for 30 days, create some more videos and keep submitting them. I promise if you do this for 30 days you’re life will never be the same.

One more tip on video marketing. An easy way to create videos is to grab a PLR article, read the article and record it. Use Camstasia to put together a video of images from a free image site like http://www.sxc.hu and your audio recording of the PLR article. You could easily do 2 a day for the 30 trial of both Camtasia and Traffic Geyser. Just make sure you send the traffic to a site that will allow you to monetize the traffic quickly and easily.

Numerous forums, which you can join, are network focused. Network marketing forums can provide you with communities, which are geared toward your particular niche. You can utilize your blog URL or the URL for your lead capture page with your signature line to direct people back to your business website.

Network marketing forums are very helpful to internet users and can teach you how to add effective content to your web page while allowing internet visitors to click on your business links.

You need to display your talents. Some people enjoy writing while other internet users enjoy talking. Video marketing might suit you more than writing articles. The most important factor is to select which strategies, which not only work for you but your business. The above examples are relatively free and will cost you nothing but your time. You can create wonderful results for your network marketing demands if you are persistent and focused on a regular basis.

Creating Strategies For Social Network Marketing

When creating a social network marketing business on a serious budget the good news is that, the most effective strategies, which you can utilize, are free when utilizing social networking websites.

You can first begin with article marketing.  Writing articles is a wonderful way to put your products and services out there for internet users within online communities.  Learn how to write articles and market with article marketing from Article Marketing Domination. You can utilize Google to find numerous articles directories, which you can submit to.  Make sure you do not try to add identical articles to numerous directories.  Ensure that each article you submit is copyscape free as well as unique material.  Magic Article Spinner is an advanced tool that can create 100’s of unique articles from one. There’s a skill to using this article spinner and if you take the time to set up the article correctly you can have unique content on every site that is very readable.

Blogging is a wonderful way to inform internet users about your products and services.  You can utilize blogging for your business marketing needs.  Try creating different blogs that contain network marketing tips as well as one for your business website.

A personal blog is great to have as well.  You can brand not only your products and services but also yourself.  You want to sell yourself first before you begin to sell your products and services.  You will want your blog to contain interesting information, as this will enable you to stand out from the crowd. Blog Success is the only blogging membership that is taught by one of the Internet’s blogging authority, Jack Humphrey, where you can learn the basics to most advanced blogging techniques.

ttm-dvdpluscase250Utilize social networking websites for your network marketing demands.  Twitter and MySpace are wonderful social networking websites, which offer many features and benefits for anyone who wants to market their products and services.  For the longest time twitter was considered just a fad, then various online marketers began to basically spam with twitter by tweeting with blatant ads, now…..there is an exciting new method of marketing with twitter called the Twitter Method that teaches techniques for the professional use of monetizing twitter……

Do not add numerous friends’ right too quickly for this could enable you to get your profile or account disabled or possibly even banned by the social networking website.  Make sure you educate yourself on the rules and regulations upon the social networking websites.

You can try video marketing for promoting your products and services.  YouTube receives millions of visitors daily.  There are many other video sharing websites, which you can post your unique content. Video marketing is a tried and true method of driving traffic to your website or blog. Creating videos is easier today than it ever was whether you do it yourself or outsource it. The hardest part, or I should say the most time consuming component of video marketing is submission to the various video sites. The more sites your video is hosted at, the more eyes back to your site. Traffic Geyser has automated the process of submitting videos and is the top service one the internet, it’s one way to level the playing field. There’s a free service that does only a small portion of what traffic geyser does and it’s called Tubemogul. You can grab a Free Camera Guide from Traffic Geyser, just one method for creating videos. I get so excited about video marketing because it brings instant results, if you don’t believe me, create a couple of videos, make sure you use your keywords and put your url in the description in the form of http://yoursite.com and try Traffic Geyser for $1 for 30 days. You could literally submit 1000’s of videos in 30 days, try it and let me know how it works :)

Numerous forums, which you can join, are network focused.  Network marketing forums can provide you with communities, which are geared toward your particular niche.  You can utilize your blog URL or the URL for your lead capture page with your signature line to direct people back to your business website.

Network marketing forums are very helpful to internet users and can teach you how to add effective content to your web page while allowing internet visitors to click on your business links. One of the biggest forums for internet marketing is the Warrior Forum while another, Earn1Kaday is another that is packed benefits for those interested in discovering the various business models one could use for generating an income online. Here’s a free report on how to make 5 bucks a day…..packed with information for anyone interested in making a steady income online.

You need to display your talents.  Some people enjoy writing while other internet users enjoy talking.  Video marketing might suit you more than writing articles.  The most important factor is to select which strategies, which not only work for you but your business.

While the above concepts are relatively free and will cost you nothing but your time, to effectively learn and use these techniques be prepared to invest in your education. There really is no alternative for using good tools, reading and studying good ebooks and reports and finally join a few memberships because this is where the real content is discussed and taught.  You can create wonderful results for your network marketing demands if you are persistent and focused on a regular basis.

Web 2.0 Online Marketing Ethics And Social Network Marketing

As a business website owner, you must contain integrity.  Many of the social networking websites are utilized for unethical behavior exhibited by business website owners and this seriously backfires when trying to market your products and services.  There are many ways, which you as a responsible website owner and web 2.0 online marketer, can control the behavior performed on your business website.

Respect online users privacy

You must keep in mind that while using social networking marketing as your marketing tool for your products and services that you are joining an actual community of internet users.  With any community, your business has its particular place in the scheme of things but this is not room for you to invade people’s privacy within the online community.  Do not spam market your friends on your friends list.

There are many social networking websites to choose from for your social networking strategies.

Many social network marketers utilize online websites such as MySpace and FaceBook with the hopes of driving internet traffic to their business websites.  This is very much ethical however; spamming internet users with images or links in order to lure them to your business website is unethical and will eventually get you dropped by Google or other search engines. Web 2.0 online marketing requires ethics, common sense and courtesy!

Do not spam people with marketing ads for your business website!

Social networking websites are currently more knowledgeable of spamming practices, which have proved unethical while eliminating people who habitually perform such tactics within their marketing strategies. Jack Humphrey is perhaps the king and one of the first pioneers of web 2.0 online marketing, he consistently encourages proper use of social marketing by developing relationships with members. Jack practices what he teaches and you can learn from the best regarding blogging and social marketing by checking out Blogging Success. You can also download his free ebook on social marketing and blogging called Authority Blackbook.

Be professional and honest with the online communities

To successfully utilize social networking websites as tools with integrity you need to honestly participate within the online communities as a member.  Becoming a member of the online community means you will have to register with that particular community.  Become involved within the online groups, which are related to your area of expertise or products and services, which your business offers.  You want to make friends within this online community while proving yourself an expert within the particular field, which you are offering products and services.

Publish quality content on the social networking website

You will need to publish quality content upon these particular social networking websites.  Avoid shoving your products and services down the throats of the online community.  Never mislead or give incorrect information referencing your products and services.  In fact, Jack Humphrey has a new educational product on web 2.0 online marketing for twitter called The Twitter Method, a very unique and proper way to use twitter to market your products and services.

Examples of unethical social networking practices

ttm-dvdpluscase250A great example of such unethical practices is leaving a blog or post within the online community while pretending to be a customer recommending your products and services.  You need to be honest with the online community, which you belong to explaining your products and services.  Leave the decision up to the online community to view your products and services as compared to spamming them with your company information.

Do not criticize your competitors.  Do not point out shortcomings of your competitors.  You can however, specify what makes your products and services different from the competition. Proper use of web 2.0 online marketing strategies will result in profits, using web 2.0 online marketing correctly can make those profits long term instead of short term!

There are no set guidelines on ethical practices with online social network marketing however; you will need to educate yourself with media law while knowing the potential dangers of defamation as well as invading people’s privacy.  Conduct yourself professionally as well as intellectually.  If you follow these guidelines of what not to perform, you should fare well in your goal of becoming a success.

How To Utilize Social Network Marketing With Social Networking Websites

Many people often ask the question “How effective is social network marketing”.  I am here to inform you that social network marketing while utilizing social networking websites.

If you are a business owner with a business website online, you should be conducting an amount of social networking as a lead generation for your business.  There are numerous ways to conduct business as well as generate leads but conducting social network marketing is a major key player in increasing your sales with your business.

Lead generation should be the ultimate goal of your business.  When you network online, it can produce many positive results for your online business as well as your products and services, which your business offers.

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One of the great benefits which social network marketing offers are creating long-lasting relationships with your customers.  This can include professional friendships or personal friendships. Social network marketing can also provide more fast and convenient ways to connect with your target market as well as receiving referrals and gaining mentors.

You can establish yourself as an expert through social network marketing.  You can create blogs or publish articles, which answer questions or even give tips to your customers.  You can invite friends whether professional or personal to live events, which are commonly, titled webinars or teleclasses.

You can drive internet traffic to your business website while introducing special promotions as well as downloads while interacting with your customers or potential customers.

Social network websites provide storage of photo’s and video’s which will aid in gaining publicity and if you are on a budget, social networking websites is a cost-effective way in obtaining the publicity you are seeking for your products and services upon your business website.

It is very much worth the time and effort to join online forums within the social networking websites.  Within these online forums, you can answer and ask questions either directly or through forum blogging or articles.  You can post comments or events as well as tips.  Surveys and polls are also very popular in gaining the attention of not only your current customers but also potential customers.

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Videos are a great addition to your social networking website.  Remember to keep the videos professional.  Send requests to people within the online community.  Search for related groups while interacting with the online users within that particular group.

If you want to see if social network marketing is working for you and your business, you can sign up for detailed tracking of communications as well as internet traffic.  The opportunities for expansion are abundant with social network marketing and social networking websites.  Your success will depend on the amount of time and effort, which you place forward with this venture.

Successful Search Engine Marketing and Optimization For Online Promotion For Your Business Website

Search engine marketing and optimization defines the process of using the internet for the promotion and advertising of your website and web pages. When done properly search engine marketing will guide traffic from the search engines to your website.  Basically if you practice successful search engine marketing and optimization, you have tapped a source of free relevant website traffic, that is, you have tapped into the natural search engine results of the internet.

How is marketing defined?

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Marketing in and of itself is simple yet complex and is defined in Wikipedia as: Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.  In the early 1960’s out of the many factors that determine whether a person purchases a product called a “marketing mix” was reduced to the 4 P’s: Product, Price, Placement (distribution) and Promotion. Research into any market will always take these features into account.

Website Visitors Needed for a Successful Website

If you want to become successful in the field of Internet Marketing it is imperative that you learn how to get website visitors to your website. Many beautiful websites are built without giving any thought to developing successful search engine marketing and optimization strategies and when this happens the website traffic valve is left in the off position….result is no traffic equals no sales!

Can Search Engines Market Your Website?

Sooner or latter you will realize how important it is that your website is indexed by the search engines….which means something similar to the fact that your website is in the yellow pages, with some ads being more visible than others. One aspect of search engine marketing refers to the fact that your website becomes visible with paid per click search engine marketing. A variety of tactics are used when marketing your with PPC marketing but the ultimate purpose of any ppc campaign is to steer website visitors to your site and then convert those visitors into leads or buyers!

Defining SEO?

SEO is the process by which you create a website and the content which relates to a specific subject or content matter that can be found by the search engines.  When you perform search engine optimization on your web pages you will included certain keyword and or meta-tags with your keyword listings.  Although you can’t control what website surfers will search for, you can create pages and optimize you site for keywords and keyword phrases that have a history of being used on a monthly basis. Proper use of tracking software will allow you to began to understand what keywords are being using to find your website and specific website pages.

Hiring a SEO Expert!

Successful search engine marketing and optimization most often should be done by a qualified specialist, this can be a service that is employed to develop a SEO strategy for your blog or website.  A Search engine optimization specialist is a relatively new occupation and as with all occupations, you have to be careful who you hire since there are no exacting standards as of yet. Of times unscrupulous SEO consultants will fill your website content with spam, a blackhat method of seo and although you might find a sudden increase of page rank and find your site on page one of Google, this is only temporary and you will end up getting your business website penalized by the major search engines.  The only way to ensure hiring a qualified search engine marketing and optimization expert is by thoroughly interviewing the prospect and asking for referrals.

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Pay-per-click advertising

PPC is a subject all to it’s own. There are many facets to ppc and many ways to make money and just as many to lose your money. Pay-per-click advertising is when you receive advertising space upon a website. You only pay for your advertising when someone clicks on a particular link.  This brings traffic to your website and it’s important that the traffic goes to a page that requires a specific action by the website visitor, such as optin for a free offer….also you should make sure you investigate different manners of preventing click fraud so you don’t get ripped off.

Using PPC Adwords for Traffic Generation

“Google Adwords” is one of the easiest ways to just start traffic to your website, although, take caution because the clicks can cost anywhere from $.10 to $10 and more, so it’s advisable to invest in some training first….it will save you in the long run!   Google Adwords will give your website offer a broad audience with much control, people searching for items related to your website will often times see your Google adwords ad on the right side of the search results page….if your ad is enticing enough, they will click on it!

Benefits Of A Search Engine Optimization Specialists for Your Local Business Website

Gauging the success of any local business website is simple…is it making money? However, there are 2 simple ways that will give you an idea of how successful any local business website might be. You can check the page ranking within the internet search engines as well as the search engine result page.  If you are a business website owner, you should consider using a search engine optimization specialist to get your website ranked and listed with the search engines…primarily with Google.

The primary concern of any business website owner is that you have to make sure that people searching on the internet for your type of business will find your local business website instead of your competition! The inexperienced website owner often overlooks this simple question, “How will internet users know your website even exist if they can’t find it?” Finding a search engine optimization specialist has become a necessity these days because, if you don’t take the necessary steps to ensure your business website is ranked accordingly within the major search engines; how can your customers find you?

Do You Really Need A Search Engine Optimization Specialists for Your Local Business Website?

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Search engine optimization is kind of like yellow page advertising. If you want people to call you from the yellow pages you have to purchase a big ad, add color if you can, make the type bold and make sure your ad sticks out like a sore thumb! A search engine optimization specialist will make your website stick out like a sore thumb for anyone interested in your local business.

Search engine optimization definitely can bring you more targeted business.  Sometimes to understand things better I try to put myself in my customers shoes…you know, look at things from their prospective. What happens when you search for something on Google? Don’t you look click on the first couple of ads that are on page 1 of Google? Well, that’s where your site needs to be…right on page one of Google and proper SEO can place your business website within the top ten results on the search results page.  An internet marketing search engine optimization specialist will perform the necessary changes on and off your web pages that will result in more quality traffic and website visitors that will ultimately end up in more sales of leads for your local business operation. SEO can also aid with your visibility while improving your overall perception amongst the community and increase your business relations with your current customers.

As a local business owner the first mistake you could make is to disregard how important the internet search engines can be to your business website.  There is a paradigm shift occurring in the marketing and advertising world regarding the different methods of getting business and more and more local business operations are beginning to understand how the internet search engines drive the majority of internet traffic to websites which ultimately results in sales.  Internet users click on links found within the search engine result pages after a quick review of the relevant listings.  So, if you can get a decent ranking with your local small business site within the major search engines, you will stand a great chance for successfully bringing many qualified buyers to your website and then to your local business. One of the responsibilities of a search engine optimization specialist is to find keyword phrases that will used in the copy of your website and also used in articles to be submitted to other websites and directories. These keywords are specific for your business and your location, over time they will bring a steady flow of business to your web pages!

You must ensure that your business website is appealing to internet visitors.  There is no need to draw any visitors into your business website, if you do not have relevant content or a website which internet users find appealing.  This fact may surprise you, but your website only has about 3 seconds to make a positive impression on any website visitors, if they can’t find the information they need or if the site doesn’t look appealing, they’ll be gone in less than 3 seconds! All your energy and focus must be to grab their attention when they stumble upon or find your business website through the search engine.

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Most business owners are not SEO experts and chances are that you are not an SEO expert either, so you might want to consider hiring one.  Search Engine Optimization Specialists can improve the traffic to your commercial website, while aiding your business to be competitive with other online businesses.  SEO specialists offer many services which your business could greatly benefit from.  Website reporting, search engine submissions, link popularity building, as well as monthly maintenance are a few of the things, which SEO’s can offer your business website.

The power of search engines allows companies no matter the size to advertise their products and services through the search engines and with the power of the internet.  If you are uncomfortable, hiring an individual SEO specialist, then a large search engine optimization company might be right up your alley, however be aware, a good seo expert is worth his weight in gold!

SEO companies or individual SEO experts will be of great help maintaining a proper seo condition of your website, as well as your page rankings. Choosing the right company and implementing the right search engine optimization strategy for your local business site will eventually see a steady increase internet traffic and visitors to your website which will result in an increase of sales and hopefully profits.

Importance Of Finding An Internet Marketing Search Engine Specialist

Many people ask what an internet marketing search engine specialist is and how can one affect their business?  Search engine marketing is the promotion of your website through search engines which results in obtaining more web traffic to your website.  The obvious result is that this in turn generates more leads for potential sales within your business.  Search engine optimization done by an internet marketing search engine specialist will result in website traffic from the organic search engines….this is free traffic and is often the long term traffic strategy for business websites. However, a very important part of any search engine marketing campaign can be pay per click advertising.

Finding An Internet Marketing Search Engine Specialist

Pay per click advertising, such as Google Adwords, brings in internet traffic to your website once your pay per click campaign is active. The big benefit for any ppc campaign is that you can immediately test website copy, offers or any aspect of the website because you can actually start receiving targeted visitors to your site within minutes, provided of course you have set up your PPC campaign correctly.  SEO on the other hand is more of a process and could possibly take take hours to see results but more than likely, days or weeks and in some case three to six months before you will see results. Put remember these results are often long lasting and the traffic is free….that’s why an internet marketing search engine specialist is worth their weight in gold if they are proficient at their job.

Make sure your business website is registered with the major search engines!

Sometimes business owners develop their company website with their ego in mind. By that I mean they might pay 1000’s of dollars to a website developer to create a website with flash and fancy graphics….the site might be beautiful and is an edifice to the business or business ower. He can call his friends and clients to show them his beautiful website. Here’s the problem…..it isn’t functional. The fancy site doesn’t convert visitors. Website visitors don’t by or take the desired action because the website was built with form in mind and not function. A good internet marketing search engine specialist will help you with the development of the website from an internet marketing standpoint as well as develop a proper search engine optimization strategy. Remember, within today’s world, unbelievably more people spend more time on the internet as compared to those who do not use the internet. The younger generation (ages 18 to 35) spends more time upon the internet as compared to other market groups…and they buy stuff.  No matter the market group, which you are targeting, you must ensure your business website can be found within the major search engines upon the internet.  Internet surfers utilize the search engines in searching for products, services and information.  If you do not have your business listed within the major search engines, you will be losing business or even worse go out of business.

OK…What can effective search engine optimization do for my business website?

The most effective method of search engine marketing is by the employment of proper search engine optimization technique.  A search engine optimization specialist will develop a plan for increasing the SEO of your website and various web pages and this will improve the quality as well as increasing the quantity of traffic to your business website through the major search engines.  Think of it this way… Someone sits at home and types in your keywords in the Google Search Bar….your site better show up on the first page of google otherwise you will not get any traffic from Google…the same applies to any of the other internet search engines. The more often your business shows up within the major search engines, the more visitors you will receive to your internet business site, which will in return generate more leads as well as sales for your business. A simple concept for anyone famililar with internet marketing such as an internet marketing search engine specialist, but often times very foreign to the local business owner who is too busy running his business to pay attention to the workings of search engine optimization. In fact just the word, search engine optimization probably scares the pants off the local business owner!

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I’ve got my local business website up and running…why do I have to worry about rankings, seo and search engines?

My son has a tree trimming business he runs while in college that makes some nice extra cash. If he tried to rank for the keyword “tree service” or “tree removal” it would be next to impossible because the keyword is so general and on so many websites. But, if he tried to rank for the keyword “tree service in Mchenry” he could get on page one of Google and as a result he could pick up a few small jobs. The same concept applies for your small local business. You want your local business to rank well within the search engine rankings.  Use a good keyword tool such as Keyword Research Pro to dig up keywords with search counts of under a 1000 a month and under a 1000 webpages…..these are easy to rank for and will bring instant traffic if done right! Upon achieving good rankings, you will find that your business website will bring people in who are looking for particular services or products.  This is all part of the seo process and it involves picking out the proper keywords for your local business and the products or service you provide. Developing a proper keyword list is literally the key to your success with seo, however, once you have the proper keywords you need the knowledge to know what to do with them…this is where an internet marketing search engine specialist comes in!

Make SEO part of your long term marketing campaign!

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Successful search engine marketing and optimization requires a lot of time and effort if you are going to see results. The entire process of search engine optimization is a process rather than a one time effort.  SEO in order to be effective must be updated continually; as well as often.  If you are not confident with your own SEO skills, I would recommend you hire a professional SEO to aid you with your SEO needs.  This will allow you to focus on other matters pertaining to your business.

Is search engine marketing worth the expense and effort?

Successful search engine marketing and optimization is very important for your business and with the current paradigm shift of buying habits in our culture seo should be a permanently instituted part of your marketing plan for your local business.  If you utilize effective search engine marketing, you will discover that your local business will experience the success you have worked so hard to achieve and it’s pretty awesome to ask you customer “Where do you hear of us?”…they answer….I did a Google Search!

Success For Your Business With An Effective Search Engine Optimization Plan

One source states that a billion web pages are added to the internet per day!  That makes the internet a very competitive place to conduct business.  How does one stand out from the billions of web pages. How can I, as a business owner, get my pages on page 1 of Google, in front of all those eyeballs! It sounds like an impossible task….that is unless you know a few seo secrets. Let’s start  by developing an effective search engine optimization plan for your business……this simple act will give you  a greater chance in finding your business website at the top of the search engines…..I’m talking about having your web pages on page one of Google. That means traffic my friend and traffic to a business site means money!

How important is An Effective Search Engine Optimization Plan?

To be effective, any website must be a work in progress….especially when it comes to Search Engine Optimization.  You will forever be testing and tweaking….adding pages or blog posts….always trying to find the right combination of keywords, content and other factors. However, this is true, “An Effective Search Engine Optimization Plan” will allow internet users to view your business website ahead of the obvious competition.  Understanding search engines and the basics of search engines is imperative because they are very much a part of making your business website successful. Although it isn’t necessary for you to understand the intricacies of how search engine marketing works, it is important that you

Click on Image to See SEO Book

Click on Image to See SEO Book

know that it really does work and you need to know what makes an an effective search engine optimization plan since most owners contract this service to a search engine optimization specialist. Trust me on this, knowing the basics will help you from getting ripped off by some internet marketing scammer claiming they are an offline local business expert! Some that go by “offline local business expert” are very good at what they do, however, some are very new and can’t possibly know what a seasoned search engine optimization specialist knows. So, as life generally goes…things become complicated and you are now put into a position to find out who can deliver the goods!!!

Understanding Google and It’s Effect on SEO

Today Google is the top search engine around and getting listed on Google WILL bring traffic!  Google has numerous factors which they consider to determine how websites are ranked.  Since Google is top dog of the search engines, every website owner looking to develop traffic  with an effective search engine optimization plan, must just face the facts and understand they need to deal with Google.  Google looks at a variety of conditions on your website, things that are on your website are know as onsite search engine optimization and factors that effect your ratings from Google that come from outside your website are known as Offline Ranking Factors. You need to be familiar with the factors, which Google utilizes in ranking your business website, if you cast this fact aside; you are going to have serious problems promoting your business upon the internet. However if you’re hiring a search engine optimization specialist, it is in your best interest to understand what these factors are so you can discuss your search engine optimization strategy in an educated way. This will help to keep you from getting ripped off and give you a better idea how and when you pages might get ranked in the search engines.

A few of these factors are the number of back links to your site from other sites. A strategy for developing these backlinks is included in any effective search engine optimization plan and if it’s not, you need to ask your seo specialist why? Understanding backlinks and how to get them is a strategy unto itself….but the fact is, you need them.  A backlink is simply a link from my website to your website, preferably using your actual keyword as the link….otherwise known as “anchor text”. You also will find that proper use of keywords will play a role in the ranking of your site. Proper optimization and number of pages on your site, are also a factor in determining your overall ranking within the search engines.

Will pictures or videos help with my website rankings?

Adding relevant pictures and images can help your site. Especially when they are tagged with the proper keywords. There’s a little controversy when it comes to whether or not you should add images to your website. I’m a graphics guy and think that images make a big positive difference. Your images should be high quality, relevant images. You can even make your images banners for some related affiliate product or service. The subject is too complicated to discuss here, however, think of a newspaper without images……would you like to read such a paper? Ask yourself this, do the images in a newspaper, magazine or book cause you to read on? …..I don’t know about you, but I like to see relevant illustrations or images in a book or newspaper….that being said, images in a webpage give an added advantage because anyone who has been online for more than a couple of months has learned to click on the images! ….. Make good use of that fact! Back to the facts, try and use your keywords for image names along with those keywords being used in the “alt” tag of the image. As far as videos go, the general consensus is that a good relevant video will help your site get ranked much higher in the search engines. Once again proper keyword tagging and a keyword title will be key to getting your site ranked. These are tips you should be using if you submit your video to a site like Youtube, there’s a description box that allows you to place a link back to your site along with properly using your keywords in the description…..and the tagging feature of Youtube lets you plug a handful of your keywords. This is where good SEO and search engine optimization technique comes into play.

When should I begin thinking about an effective search engine optimization plan?

If you want your website to be an effective sales machine for your business, search engine optimization should be in your thoughts before you do one thing with your business site. You should begin thinking about SEO before and during your website being developed. Developing search engine optimization strategies can certainly be done after the site is up and launched, however, it’s to the website owner’s benefit to plan the seo strategies from the start and of course additional and updated SEO optimization can be done after your site is fully developed and launched.  Your website developer should be able to speak to you about good SEO strategies, if your website developer can’t or will not discuss this with you; you need to find one that will. Often times website designers are clueless when it comes to understanding search engine optimization, in fact, it’s very rare to find a designer that knows SEO. Be very wary of the website designer that says he understands SEO or says he’s an SEO expert…..make them prove that point and talk to his references to find out if the website’s they’ve done are on page 1 of Google…..this is a tough field, relatively new and very important to the success of your website….so, do you due diligence. That’s why it’s really important for you, the website owner, to learn a little about an effective search engine optimization plan. Because you will probably find yourself in the position of having a website designer you want to hire, but they really can’t do any seo work. That’s OK! You can still use your designer, but it’s imperative to find a search engine optimization specialist that will work with both you and the website designer. Just always remember this…

“Without proper SEO to your site you will have a major problem getting ranked within the search engines. That means you won’t be on the first page of Google. And finally, not being on page 1 of Google means you’ll be left starving for website traffic!”

Keywords and your website

Understanding the proper use of keywords and finding them can take a lifetime of learning….why, because the rules change. Keywords are important because they will determine what kind of traffic will come to your website.  Keywords also must be picked based on what will be possible to get your website ranked for. In other words, keywords can be very general and very specific. Consider “oak floors” or “oak floors Mchenry”. The first keyword is very general and will get results from around the world, but the second keyword is for oak floors in Mchenry, which is a town in Illinois. It’s easy to get on the first page of google for  “oak floors Mchenry” and very difficult to get on page one of google for “oak floors”! I hope that’s clear because it applies to every business owner with a website….try targeting local markets first! Ok….You need to use keywords that will get your page ranked and bring you traffic and that most often refers to keywords known as longtail keywords. The best way to find these special keywords is with a tool for doing keyword research such as Keyword Research Pro. There’s not enough time or space to explain this further, but Keyword Research Pro is one of the easiest, simplest and best keyword tools I’ve come across and it comes with a full set of keyword research video tutorials by Fabian Lim, renowned search engine optimization specialist. Once again, trust me on this, if you want to learn about keyword research, you can get the basics of it by getting this keyword research tool and probably start developing your own effective search engine optimization plan. At the very least you’ll be able to keep your search engine optimization specialist honest by researching the keywords he suggests using. So, to reiterate, the next thing, which you must do in utilizing search engine marketing, is to find keywords, which will be suitable to place within the text content of your website, which you are promoting.  Whatever you decide to do, understand that you must not merely flood your website content with keywords, Google along with many search engines frown upon this and nobody will ever find your website.  Developing the written content for your new website is critical and your keywords must be delicately and properly interwoven into your pages, then and only they will you find yourself with really great and relevant web content.

What if I am not confident with performing SEO?

As I mentioned, search engine optimization can be learned but as you begin your efforts at building websites it would be a good idea to hire a search engine optimization specialist. A good SEO consultant can aid you in utilizing particular formula’s, which govern how many keywords should be placed in your website content.  SEO consultants can also aid you with understanding the rules and regulations involved in developing and forming an effective search engine optimization plan.


What’s My Next Step If I Want a Properly SEO’d Page

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Click on Image to See SEO Book

I’ve been speaking mainly to business owners and business websites, but the rules involved in putting together an effective search engine optimization plan show no distinction between a business website and a website for your local city. Certain keywords and seo strategies will work better for a local business and some work better for a worldwide business. I hope by now you’ve come to understand how important it is to hire someone with good seo experience, a professional search engine optimization specialist.  I’ve owned many businesses in my life and found out early that it pays to delegate the responsibilities to people inside and outside of your organization. Most business owners simply do not have the time to learn how to be a search engine optimization specialist, nor have they the desire. It’s not impossible to learn seo, just time consuming. I can promise you one thing and that is if you find the right seo group and develop an effective SEO plan, your website will bring the desired effect, whether that be leads or sales. I’ve worked with more companies that have reduced or eliminated all advertising costs except for the continued development of their business website.  Try and make this idea stick…..”You will need to give your business website an edge within the major search engines.”  And please avoid making the mistake that so many website owners make……Some website owners make the huge mistake of constructing very extravagant and very expensive websites, with all the little trinkets, only to find that their website performs badly within the major search engines.  They wanted a pretty, flashy website with gizmos…..these owners built an edifice to themselves, however, their mistake is that there is no seo….and no seo means no traffic….no traffic means no sales!

Finally, by now I hope you agree that you need to find a good SEO consultant that can aid you in developing an effective search engine optimization plan, while helping you with learning effective SEO techniques.  I would recommend hiring a search engine optimization specialist who specializes in SEO consulting which of course will require payment for their services. Just remember, the wisdom, expertise, and knowledge brought into play by these professionals will not only save you, but make you money, in the long term. Consider the developement of an effective search engine optimization plan and investment in the future, because once your site is properly seo optimized you will bear the fruits of those efforts for years to come!