Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

About Auto Responders

People ask me about auto-responders all of the time. My answer is always the same. To make serious money in the article marketing business, you absolutely need an auto-responder!

The top two in the industry are Aweber and GetResponse. I think you probably couldn’t go wrong by choosing either one of those for your auto-responder needs. Before choosing one, I did a fair amount of research. Ultimately, I decided to go with Getresponse and have been very happy with them. Aweber and GetResponse are actually quite similar as far as features offered. GetResponse is somewhat cheaper. You can start out with their free version and then transfer to a paid subscription.

With GetResponse, you have the ability to set up an unlimited number of campaigns. This is ideal if you have websites in a number of different niches. You can set up different auto-responders for different sites. I also like their spam check system. This feature allows you to design your emails so that spam filters will not think they are receiving spam and send my emails to a bulk file.

I also investigated the autoresponders that reside on your own computer. It is nice in that it gives you complete control over the entire process. These auto-responders were significantly cheaper (some of them were free). However, I decided against it after investigating the laws governing spam. There are some very strict laws in effect regarding spam that carry significant penalties. GetResponse’s procedures keep me out of trouble in that regard and that was very important to me.

GetResponse currently allows unlimited follow-up messages. As time goes on, you will come to realize that is a very important feature. It also provides 19 alternative domain names to receive messages.

It has a spam-check feature to avoid detection by other ISP’s spam filters, and provides a list builder service to help you build your opt-in list (at a cost).

The current price starts at $17.95 per month for a basic account, with a refund period of 30 days. You can get it even cheaper if you sign up for a longer period. Another great feature is the fact that they provide toll-free phone support. Phone support is very important in the event that your computer (or theirs) goes down.

If you are looking for an autoresponder, I can recommend GetResponse very highly.

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Affordable Pay Per Click Advertising

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Many people are asking about which search engines offer affordable pay per click advertising. The truth of the matter is. . .it is not up to the search engine to make your advertising affordable. It is up to you to create your ads so that they don’t cost you an arm and a leg. Many newcomers fall into the trap of spending way too much money on their first Pay Per Click campaigns. . .and they could get the same results by spending much less.

So, how can you make sure you are using the methods to obtain effective and affordable pay per click advertising?

It all comes down to the research that you perform. The research will be centered on the keywords that you are going to use in your advertisements. Luckily, all of the search engines make it very easy to do this research. They offer you the free tools that you can use. All you need to do is put a little time and effort into it.

First, think of a general term to describe what your business offers. If you sell sports clothes, go into the free keyword research tool that your search engine offers and type in that term. The tool will then provide you with that and all other related terms that people are typing in each and every month within the search engine. Your first impulse may be to choose the words that are getting the most traffic. Ignore that impulse. That keyword will be too competitive (meaning, too many are already using it in their ads and the bid that you’ll need to appear on the first page will be too high). Instead, choose a keyword that is not getting as many searches per month. . .but also has much less competition. Some PPC trainers recommend choosing keywords that have fewer than a thousand searches per month. I actually recommend choosing those that have less than 300 (especially on google which is highly competitive).

Once you’ve chosen an uncompetitive keyword, make sure that you write an advertisement about this word that is compelling and offers what the “searcher” is looking for. So, if your keyword happens to be ski masks, don’t just write an informational ad, make it compelling enough so that whoever is searching for ski masks will notice your ad above all the others. This way, even if your bid is lower than other advertisers, and therefore your ad will appear further down on the page, it will get more clicks than the other less compelling advertisements.

pay per click video instruction

pay per click video tutorial

Study the other advertisements that you see in your niche. Look at the ones that make you want to click and those that don’t interest you at all. Use these examples to write your ad.

Affordable pay per click advertising is no secret – with a little bit of patience and practice, you too can be spending less on PPC than you are earning from it! Don’t forget, Google Adwords isn’t the only game in town, try Yahoo Adwords

! Once you get the hang of it, you can start re-investing your profits into more competitive terms.

What Are The Top PPC Sites Today

When most people hear PPC, they think Google Adwords. And for good reason. . .In the US, Google leads the top PPC sites and now controls 74% of all searches in the US. Yahoo holds 11% of the market share and MSN 9% of the pie. The remaining 6% goes to all the other search engines combined. While Google is probably the best place to start with your PPC campaigns, there are reasons to consider some of the other search engines, if not now, then later on. Why start with google?

First of all, it’s extremely easy to get started with Google and the initial one-time fee is minimal. Another benefit of using google is that it’s very easy to track which keywords are converting and which ads are getting the best click-through rates. Also, the sheer amount of traffic you’ll get with google is the main reason you want to start there. If you can’t get the results you want with Google Adwords, you most likely won’t be able to do it with any of the other search engines either.

When should you consider other PPC Sites and which ones should you choose?

Once you make some money with Google AdWords, move your most profitable keywords and best ads over to the other PPC sites. MSN is definitely on the rise and currently matches or betters the search results that Google does today.

MSN is also spending about 20 times more than Google on advertising so it’s likely that it will win more market share from Google over the next year and continue to do so. As with Google Adwords, the initial start-up fee with MSN is minimal, making it easy to get started.

Yahoo! Search Marketing is generally considered to be a little more expensive but offers fantastic tutorials and support and provides detailed reporting tools to help you track your ads’ performances. If you want fast results and you’re willing to pay top dollar for a well-known site with a worldwide reputation, Yahoo! Search Marketing is the place to advertise.

7Search is another up and coming PPC Site with traffic reaching up to 1.5 billion searches a month. The company also claims better Return On Investment than either Google or Yahoo! because of their high quality traffic sources. The initial start-up fee is $25.00.

Why move to other top PPC sites?

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Perry Marshall is the Foremost Authority on PPC or Pay Per Click
and Google Adwords, Study His Google Adwords Techniques
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The advantages of using Google Adwords are clearly ease and popularity among information seekers all over the world. If you are new to PPC, you’ll definitely have to start advertising with the very low searched keywords on Google Adwords because the competition will be extremely high for those terms that most widely sought online. It’s getting harder and harder to make a low bid on Google Adwords and still come up in the top rankings. Google is also frowned upon often by its advertisers for its changing of rules without much (any) notice. This is what companies who own 75% of the market share have the luxury of doing.

These top PPC Sites should eventually all be included in your marketing plans for the most thorough coverage and results.

Web 2.0 Basics Page 5

One of the reasons web logs are popular for marketing is they allow users to provide content that is updated frequently. You can post daily, weekly or monthly. The more frequently you post information to blogs, the more likely you are to maintain your page ranking.

Like social bookmarking sites, blogs are not anything new, but are now gaining more attention and popularity among individuals, communities and online entrepreneurs and marketers. People are using them in many ways, even politically, to announce their passions, beliefs, purpose or to pitch their products and services while providing visitors with valuable content and information.

Like social networking sites, blogs are targets for spammers, who frequently post spam and links to junk sites in the comments section of blogs, so most webmasters will have to monitor this to avoid clogging their blog with unnecessary spam.

Everyone these days, from celebrities again to political commentators use blogs to deliver information and news to people throughout the globe. There are private and public blogs, blogs focusing on entertainment, those focusing on politics, the media and people. Even corporations are starting their own blog campaigns to encourage people to investigate their company.

Of course, as with anything there are problems with blogs and potential concerns. For example, many people do not realize the consequences of posting potentially negative or defamatory information on their blogs. Yes, free speech is important. But bloggers beware, there are many instances where bloggers have been cited for liability or defamation. Make sure if you communicate you do so wisely and with good intent.

Folksonomies

An interesting name for an interesting concept. These are sites that allow users to categorize and classify information on the Web, including websites or pages, photographs and other information like links. Users can classify information using tags, or special labels containing brief information about each categorized piece of information.

An example of a popular “foksonomy” site is Flickr, where users can classify and organize and share photographs. Yet another is del.icio.us that allows users to tag and classify information ranging from web pages to links to blogs and more. As with anything, once information is tagged and categorized, it becomes more easily and readily available to the public. Think of tagging as a unique way of creating navigation bars, bars that reside throughout the Web or that are easily accessed through multiple portals on the Web, rather than through a single web page.

Tagged sites are more likely to be picked up by search engines, though some people will refer to popular folksonomy sites to find information they are looking for rather than rely on popular search engines including Google.

There are some disadvantages of using categorical sites as these. For one, the tagging “system” isn’t really well defined. Because there are no exact rules or regulations defining how tags should be implemented or inserted, many are inserted inconsistently. This can make navigating these sites a bit tricky.

However, if used wisely, folksonomy sites and tagged pages are an excellent way to provide information to the public in an easily navigable format. As with anything, entrepreneurs and other small business owners can use these sites to help promote their products, services or link to their web pages or affiliate marketing sites on the Web.

Wikis

Another example of Web 2.0 in full force is the wiki. These are websites that allow individuals to add, edit and even remove content. Many act like an encyclopedia, like Wikipedia.org, where users can add content creating a global online dictionary or encyclopedia of sorts.

The problem with such sites is the information provided in the sites may not always be accurate. Remember, anyone can log into the site and edit, remove or add information, so most “wikis” need some form of monitoring.

This usually comes in the form of community collaboration, where a group or wiki community work together to make sure any and all users are engaging in reasonable and acceptable practices when adding information.