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The Ultimate Guide to Online Marketing Systems

I get many questions from solo business owners asking me which online marketing service should they use (or variations thereof):
“I use Constant Contact for my newsletter but want to start selling products via my website. Do I need 1ShoppingCart to do this?”
“Which is the best service to use for my newsletter – Constant Contact or Aweber?”
“I want to use an autoresponder service. Do I need 1ShoppingCart or Aweber?”
You get the idea!
This is something that many solopreneurs find a difficult decision to make; after all there are so many different choices and services available and the cost of each one varies a lot too!
So, which one to choose…
– Should you go with a service like Constant Contact that is purely for newsletter broadcasts and doesn’t have an autoresponder or shopping cart feature?
– What about a service like Aweber for your newsletter broadcasts and also comes with autoresponders, but no shopping cart feature?
– Or should you just go with a service like 1ShoppingCart that has all the features you need but with a hefty price tag?
I sound like an episode of House Hunters don’t I… (If you don’t watch this program you won’t know what I’m talking about!)
To help you decide the best service for you I have put together a list of the Pros and Cons of Constant Contact, Aweber, and 1ShoppingCart (although these are by no means the only services available!) I’m using these examples because they’re the ones I get asked the most about, and I also know each of these services very well having used them all over the past few years.
Whichever service you want to use, before you decide…
Ask yourself these two crucial questions:
1. Decide what the long-term goals are for your business? (For example do you plan on just sending out a newsletter or do you want to sell information products via your website and have the ability to follow up with your customers via autoresponders?)
2. Check to see which of these services will meet your long-term goals?
From my own experience I can tell you that going a cheaper router can be a false economy and can lead to its own headaches as your business grows, so carefully consider all of your goals, and the options each service provides, before making your decision. What I’m sharing with you here is a quick overview of each of the three services I mentioned above and the benefit of my experience of each of these systems. Keep in mind when reading through this list, that this is only a very broad overview of each service; you’ll need to refer to each one for specifics.
Constant Contact
Pros
* Has 100’s of HTML templates for you to choose from
* Will automatically convert your HTML email into plain text format
* Has the ability to create as many different interest categories as you need
* Can schedule broadcasts ahead of time and to go out at a set time of day
* Can create a custom sign-up web form for visitors to be automatically added to your database
* Has very detailed click through statistics
Cons
* Is an email marketing-only service, so you cannot create follow-up autoresponders
* Does not have any shopping cart functions
Aweber
Pros
* Has many HTML templates for you to choose form (although not as many as Constant Contact)
* Ability to create as many different lists as you need, i.e. one for your newsletter, another one for your teleclass sign-ups etc.
* Can schedule broadcasts ahead of time and to go out at a set time of day
* Can follow-up with your clients via unlimited autoresponders
* Can create a custom sign-up web form for visitors to be automatically added to your database
* Provides click through statistics
* Has a very high email deliverability rate
Cons
* Does not automatically convert your HTML newsletter into text – you have to copy and paste the information
* Does not have any shopping cart functions
1ShoppingCart
Pros
* You can manage your entire business through this one service – newsletters, autoresponders, shopping cart, affiliate program
* Offers different levels of service depending on your needs
* Can follow-up with your clients via unlimited autoresponders
* Can create a custom sign-up web form for visitors to be automatically added to your database
Cons
* No HTML templates so you will either need to get someone to prepare your broadcasts for you, or have your own HTML software and prepare your broadcasts in this program and upload to 1SC
* Doesn’t have the ability to create a text version of your HTML newsletter – you will need to do this yourself and upload to 1SC
* Has a technical interface, so if you’re not comfortable using technology you may find this service difficult to use
* Can schedule broadcasts to go out ahead of time, but can’t set a specific time of day
Conclusion: Carefully consider all of your options before deciding on a service and see if that service will meet your long-term goals. If you prefer to use a broadcast-only service initially, Constant Contact would be a good choice, and you can then find a shopping cart service later on as your business grows. Keep in mind though that if you do go this route you will be running and maintaining two separate databases – one for your newsletter broadcasts, and the other for your online product sales.Online Business Manager & Virtual Assistant, Tracey Lawton, teaches online service professionals how to operate an efficient, organized, and profitable business. Let Tracey teach you how to create an efficient and organized office in 7 EASY steps and receive free how-to articles at http://www.OfficeOrganizationSuccess.com
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How To Start Your Own Free Money Making Websites

So, you’re hunting for free money making websites. This article takes a look at the two aspects involved in this search: the free websites and the money making websites. . .and how to combine the two. Twitter is one example I can think of that is free and quick, Xsitepro on the other hand gives you the ability to create your own website and upload it to any hosting account, free or paid!

There are many options that you can choose from if you are looking for free website platforms. Webs.com, Weebly.com and Wix.com are three of the most popular choices for building your own website step by step. If you are just starting out, these could be good options to learn on with a free account. Obviously the free account will limit the features that are available to you but you can also upgrade at any time. These sites all have tutorials to help you get started if you’re brand new to building websites.

Another option is to create a free blog. Typically, blogs differ from websites because they offer opinions or suggestions and because they are more dynamic. Blogs should be updated frequently and consistently with your articles (posts). A website is more static. The information that you put on the pages of your website will not change too often or too much. Blogger.com, WordPress.com and Thoughts.com are some of the most common.

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Xsitepro Version 2.0 For Easy Website Creation!
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It really makes no difference whether you choose actual websites or blogs to be your free money making websites. Either way, the money-making aspect to apply will be the same. Here is how to monitize your site.

ttm-banner300x250.gifRegardless of whether or not you have your own product or service to sell, you can make money from your website/blog by adding Google AdSense ads. Most website and blog platforms offer this service automatically so all you have to do is sign up – it’s completely free. Once you’re approved, ads that are relevant to the content of your site will appear and when your visitors click on these ads, you will make money. It doesn’t get any easier than that!

Another way to monitize your site, even if you have nothing of your own to sell, is to offer affiliate products to your visitors. Sign up for an affiliate account with any of the affiliate programs (ClickBank and Commission Junction are the most popular) and choose the products that you want to promote. Obviously, these items need to jive with the theme of your website or blog. Put some information about this product in your website or blog along with your affiliate link and whenever someone ends up buying the product, you get a commission on that sale. Affiliate programs typically offer somewhere between 50 – 75 percent commission so you can do really well with this depending on how much traffic you get to your site and how relevant the products are to your theme.

As you learn more about earning money with blogs and websites, you can also start thinking of developing your own product(s) and service(s) that would serve your audience.

There aren’t too many ways that you can earn money without spending any. . .but free money making websites defy the norm!

Save Money With Web Hosting Specials

If you are building a new website and have started looking for a hosting provider for your website, you may be a bit overwhelmed at all of the choices.  There are dozens–if not hundreds–of web hosts available.  Some are free; others are quite costly.  The rest fall in-between.  After spending a good deal of money on your website design and inventory, you may be tempted to select one of the free or very cheap web hosts.  This isn’t usually a good idea.  Instead, try saving money with web hosting specials.

One of the best ways to find specials on hosting is to visit web hosting directories or forums.  Do an internet search for ‘web hosting forum’ or ‘web hosting directory’ to find these types of websites.  These sites often have the latest deals that are being offered by the larger web hosting providers.  A typical deal may offer free or reduced-cost hosting for three months when you sign up for a twelve-month package.  Or, you may see a deal that offers several extra bonuses if you sign up for a regularly-priced package.

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Suggested Webhosts with Cpanel

Ultimate Marketing Center
Site5 Hosting

HostGator

Micfo Hosting
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You can also find specials by visiting the websites of specific web hosting providers.  This works best for the largest and most well-known web hosts, as they are more likely to offer specials.  Web hosts often offer long-term discounts.  These can be for as much as 10% or 20% off of the regular price when you pre-pay for one or two years of hosting.  This type of offer isn’t risky as long as you choose a well-known host; with lesser-known hosts, this type of offer may not be a good idea.  When signing up for this type of offer, be sure to ask if the company will add in any free extras–if you pre-pay for service, they may add more IP addresses or extra RAM as a bonus.

Try negotiating for your own type of web hosting specials with any company you like.  If you find a reliable, trustworthy web host provider that has garnered good reviews from customers, chances are you might want to get hosting from that provider.  But if the packages offered by that host are not to your liking, why not negotiate your own package deal?  Many companies are actually open to this; after all, it gains them a happy customer.

To negotiate your own deal, start with the most attractive package deal that is already offered.  From there, add and features that you want–perhaps you need more RAM or CPU power–and subtract the features that you will not use–such as extra bandwidth or unlimited emails.  You may be able to save money by working out your own package deal–or, at the very least, you will only be paying for the exact features that you want.

Web specials can help you to save money on hosting; it is definitely worth your time to look for (or negotiate for) a special hosting package.

WordPress Marketing Explained

WordPress Marketing Explained

WordPress Marketing software is one of the powerful tools for web business owners today. It is considered an open-source tool. It began in 2003 and since then has become one of the most commonly used software in the blogging and internet world today.

Today WordPress marketing software has the ability to handle any content management for just about any site and has the ability to create anything from just a blog to a fully fledged website. The choices with WordPress Marketing software are endless.

There are skins and themes available or you can create your own customized pieces and add them in.  Due to the fact that WordPress is open end software there are literally millions of people that are creating their own themes and skins for use on their websites or blogs. There are also several thousands of coders that create ad-ons and plugins for the WordPress Marketing software that will allow it to create just about any type of web page that you can think of.

To get started you are going to need to find a web hosting company that is able to run PHP software that is version 4.3 or better. You can also use MYSQL 4.0 or higher. WordPress also recommends that the server that you choose also runs on Apache or Lightspeed servers hosting software.

If you use WordPress only as a blogging tool you have the ability of publishing your work to your website quickly. If you choose to alter the standard Permalinks structure,  you are able to configure these to give you permanent links which is based on your blog post title. This will allow you to link back easily to other entries as well as helping you if you are attempting to improve your search engine rankings.

Also with WordPress while you are blogging you can add tags which will allow the users easily search through your posts for certain topics, as well as feeding the search engines with this information.  You are able to configure WordPress to update your social networking site each and every time you happen to post a new blog.

When someone visits your WordPress blog they have the ability to subscribe to it through a variety of different services.  You have the ability to choose which services you want your visitors to subscribe to.  There are hundreds of these services to choose from.  When you have access to this much flexibility you are able to focus on who can subscribe based on the type of blogging you are creating.

WordPress Marketing software is fairly easy software to understand with a variety of different options available. Many internet marketers are now suggesting to use wordpress for every site you create, such as, landing pages, capture pages, 1 page sites, static pages, product delivery pages and any other page you can think of. You should try WordPress Marketing for your next site.