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Yes Pay Per Click Really Pays

November 26, 2009 by Leave a Comment

While some may consider pay per click advertising to be too difficult or intimidating to use, the advantages of PPC are numerous. Pay per click really pays by offering you the most state of the art way to attract potential customers to your business on a regular basis.

Pay Per Click programs allow you to build brand awareness and turn visitors into repeat buyers. And pay per click advertising is a great way to compliment your existing advertising campaigns, both online and offline.

Another extremely powerful feature of pay per click is that is allows you to target the right audience(s) for your business. If you own a local pizzeria, you can use PPC to target your metro area. If your products or services can be sold anywhere, you can expand your reach for potential customers to your state, multiple states, nationwide, or even worldwide.

Pay per click really pays by offering you the opportunity to connect with your customers online. If you can create a straight-forward, compelling ad that highlights your products/services, one pay per click purchase can get you into an entire network of online yellow pages and local business search sites. In this way, you gain immediate access to millions of potential customers.

When customers contact you from a pay per click ad, they will already know a lot about your business from your ad and website. By the time they actually make contact with you, they are already primed to buy from you.

And this is one of the biggest advantages of pay per click. With traditional offline advertising methods, you never really know if your ad is reaching the intended target audience and if it’s compelling them to take action. Pay per click changes all that be making your results measurable.

With PPC, you can get immediate feedback on who is responding to your ads and how many of those contacts are converting to sales. With monthly statistics, you can see who is clicking on your ad and can update your advertising strategy to maximize your results. You can test and tweak your creatives, your placement, your categories and even your web site and landing page to meet the needs of your customers more accurately.

Alsom pay per click guarantees you total cost control. You set exactly how much money you want to spend each day or month. And  you can change these settings at any time.

In conclusion, hopefully you can really see how pay per click really pays. It offers you the possibility to have more qualified leads, more contact with these leads, and even greater focus on local leads if that is what your business needs. Learning how to use pay per click effectively is something that you will want to incorporate in your personal business training. Or you can hire a pay per click expert to handle this for you!

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What Is PPC Marketing

August 12, 2009 by 2 Comments

Pay per click marketing is one of the most widely used forms of paying for advertising there is on the internet today.  The method of charging you, the advertiser, has been most generally credited to Bill Gross.  This method was first introduced into the internet world in 1998.  It is also one of the most popular on the internet today. It does have several drawbacks but also several advantages. Understanding PPC can help you avoid falling into the drawbacks of PPC advertising, a good idea to ask “What is PPC Marketing?”.

The main basic idea of PPC is that people like you purchase links on search engines or on sites that employ search engines ad, such as blogs for one example. You only pay for your ad when a visitor clicks on your link. The fees that you will pay for this type of marketing usually vary considerably.  When considering the cost the search engine terms that are used more frequently tend to cost more than the keywords that are less frequently used.

What Is PPC Marketing

You may be more familiar with the more common pay for click advertising that appears with Google.  What you are probably not aware of is that a lot of other search engines have a program similar to this for their commercial clients.  There are generally two different ways that you can have your advertising ad appear on the search engines.  The first one is known as the sponsored matched PPC advertising.  In this program ads appear in the organic search engine pages.  When a potential visitor searches for a certain keyword and your ad is related to that topic, then it most generally will pop up off to the side of the search engine, typically a designated advertising space.

The other form of PPC marketing is called content match.  When certain people create sites that contain private content they have the ability to choose to participate in programs that will allow them to run ads on their personal pages.  Most generally they are also reimbursed for advertising the pay per click site as well. This is most generally though just a small percentage of what the original advertising site owner makes. This profit can be anywhere from a few cents to a few dollars depending on the contract terms.  This is a great way for a private site owner to gain traffic to their site because visitors will most generally click on their link to check out the advertising.  Discovering what ppc marketing is can be an involved task for anyone just getting online, but stick with it because the subject of ppc will come up often!

If you have decided that PPC might work great for you will be able to find a variety of different companies on the search engines.  You must take considerable time to research which company will best suit your PPC marketing needs.

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PPC Marketing Rules

August 8, 2009 by 2 Comments

Pay for click marketing, or PPC for short, is one of the most popular marketing tools on the internet market today.  It is one of the best ways for you to stretch your marketing dollars a little further.  When you have pay for click advertising on your site you will only have to pay when someone clicks on your site as well as visits your site.

Besides stretching your marketing dollars PPC will also allow you to create a strong name for your site. If you are offering a professional service you need to be sure that you appear at the top of the search engine to gain the traffic. If your competitor is at the top of the search engine and you are not you are losing customers and profits to them. PPC will help you go above your competitor on the search engines and take their customers and profits instead.

When you begin your PPC campaign there is usually six rules that you should adhere to.

1. Research and competitor analysis
• Before you begin your PPC marketing campaign you will need to conduct a thorough research of the target market that you are looking to target.  It is of great importance that you research your consumers behavioral as well as consumption habits where your industry is concerned. You will also need to discover how well your competitor is performing on the search markets.  Do a search engine search on keywords that you plan on using on your site and find out who your competitors will be and where they stand on these search engines.

2. Campaign Objective
• You will now need to decide what your campaign objective will be.  Is your campaign a way of increasing traffic to your site? Do you want to drive up sales on your E-Commerce site?  All of these objectives and any others that your are considering need to be put into your campaign objective.  This is what will help you create compelling advertisements to the get the results that you are seeking with your PPC marketing campaign.

3. Keyword List
• You need to create a list of possible keywords that you can use on your site. You need to realize that not every keyword will be helpful on your site. You need to try to avoid any unusual words that are not normally used.  You will need to do a considerable amount of research on your keywords to find ones that directly relate to your site.

4. Tests
• Once you have your PPC marketing campaign up and running you will need to test out the performance of your advertising.  Your competitors will be constantly trying to outbid you in an effort to outrank you on the search engines.  Therefore you need to be sure to test your site often to be sure that you are still in the top ranges of the search engines.   You will also need to delete the advertisements that do not seem to be working and replace them with bigger and better advertisements.

5. Track Performance
• You will need to monitor your PPC marketing campaign very closely.  When you are using PPC advertising you constantly will have competitors outbidding you in order to outrank you on the search engines. Also you should find out what keywords are not working for your marketing campaign and replace them with better and more powerful keywords.  This will help you drive even more traffic to your site over time.

6. Review
•It is important that you always perform a review of the performance after a PPC campaign has ended.  This is how you will discover what you will need to work on in the next campaign as well as any mistakes that you may want to correct on the next go around.

When PPC is done correctly it can be a very powerful advertising marketing campaign.

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