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Autoresponder & Landing Page

The very first steps of any online marketer’s/businesses careers should be to get an AUTORESPONDER service and a LANDING page. We’ll cover the two subjects in more details below.

AUTORESPONDER

What?
An Autoresponder is an automatic mail machine, i.e. it sends out predefined mails, in the intervals you define, to a set of recipients.

Example: You have a mailing list of 100 recipients. You have 20 written mails you like to send your recipients, starting with mail 1 now, mail 2 in 2 days, mail 3 in 10 days, mail 4 in 11 days etc etc..

Why?
The reasons for having an autoresponder service are many, but we just list the most important ones;

- You build your OWN list of leads. Many programs have autoressponders built in them, but if they close or for any reason vanish, ALL your leads will vanish as well. You have probably heard the phrase “The money is in your list”, and that is absolutely true. Just imagine to build a list of many thousands leads/buyers, just to lose them because a company shut down. Don’t let that happen, set up your autoresponder service and protect your “gold”.

- You save a lot of time. This is AUTOMATIC and as soon a lead/person subscribe to your list, the predefined mails are being sent out in the frequency you have defined. Works like a clock.

- You can send new mails to your list whenever you want. There are no restrictions and if you have valuable information to give your list, just write the mail and send it.


How much does it cost?

Well, there are different services out there, but we recommend Aweber. The is by far the most reputable service out there, and it’s used by thousands of online marketers and businesses. The cost is $19.00 a month (you can also subscribe to a more advanced service at Aweber, but this is more than good enough), and it’s worth every penny. Include that in your cost budget.

This a a fantastic tool and a MUST have for any networker, internet marketer, and online business.


LANDING PAGE

What?
Simply put, this is just a form on a website where a person leaves his/her contact details, i.e. name, email address and maybe telephone number.

Why?
All online businesses should have a place where people can leave their contact information in order to receive more information. This is the easiest way to get people to ask for more information, and the percentage doing this instead of writing an email is MUCH higher. The higher percentage you get, the more leads you get and finally the more sales you get.

How much does it cost?
This is free as you just have a form on your webpage, but if you find it difficult you can use some tools or websitebuilders that take you through this step by step.


CONNECT THE LANDING PAGE WITH THE AUTORESPONDER

This is done very easily, and by adding a code to your or your company’s webpage the connection is made. The subject is thoroughly described at Aweber. By connecting the two, the contact information a person leaves on your landing page is automatically added to your autoresponder mailing list.

To your online success
Tom Hammerborg
Get your free e-book “how to set up your blog” here: http://qualityNetworkers.com

Tom Hammerborg is a passionate Internet marketer and specializes in affiliate marketing, health and personal development. He is also the founder of QualityNetworkers.com
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Auto Responders: High Tech Solutions for the World of Online Business

Business moves at a faster rate than ever, and if you want to take full advantage of technology, then you need to be able to get the most out of your mailing list. These are the people who are willing to buy from you, so no matter what you’re selling or what services you’re offering, staying in touch with this list is critical, and a quality auto responder similar to aweber.com is a top notch way of doing this.

Why do you want to use an auto responder? For one, it sets up a template to customize e-mails. If you have a mailing list of any size whatsoever, or in the process of building one, the last thing you want to do is sit in front of a computer and type in 100 e-mail addresses. In addition, you don’t want to give away you subscriber list to anyone.

To keep in touch with your list, which is very important, you want to keep consistent contact. Go longer than a month (and many businessmen swear you should send something every 2-3 weeks) without contacting anyone and you begin to lose that familiarity and trust that you spent so much time to build up.

If you’re going to send e-mail newsletters to your subscribers, an auto responder can make it much easier by sending your message to the entire e-mail list, while setting it up so every e-mail seems personalized. The recipient sees only their e-mail address, and the greeting starts with the name they gave you when signing up for your opt-in list. This definitely builds a foundation that not only makes them feel wanted, but which will be more profitable for your business than if you used a less personal more mass e-mailed method.

There are many different services that offer this type of auto responder service. One example that is popular among many top marketers is aweber.com. This service has over 50 html templates for your newsletter, giving you a wide variety of options to match the best looking template with your e-mails. In addition to this, their tracking information is among the best. They can track how many opened the e-mail, clicked through, signed up for something, etc.

This knowledge is pure gold to the online businessman. Even better is that you only have to produce the content. Everything else is taken care of by the aweber.com services. This even means you can set up the auto response to automatically send new offers every so often to new sign ups. Having an auto responder not only optimizes your chances for happy customers and top profits, but it also saves you your most precious commodity: your time.

Using an auto responder to handle the duties of mailing your e-mail newsletter not only makes sense, but it’s really good business. You save time, build better relationships with your clients, and maximize your potential by using an auto responder. This tool also makes your life calmer and reduces stress, which is always a good thing whether you’re talking about business or normal life.

So if you’re looking to maximize your business’s online potential, definitely look around to find the best deal on an auto responder like aweber.

Thomas Boston, principal of MarketFromYourOffice.com, is an entrepreneur and online marketing expert who specializes in helping small and start-up businesses with branding and website marketing creation.
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