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Link Building Basics

Why You Need To Know Link Building Basics

Internal Links

Internal Links

If you have any sort of business online, you need to understand link building basics. First of all, you must accept the fact that, yes, you are going to need to get incoming links to your web content (whether it’s a blog or website) in order for you to start getting pure web search traffic. Here are some ways to get links to your site.

Article submission is one very effective method. If you can create a quality article that’s approximately 500 words long and submit it to the many article directories, you will be getting lots of inbound links before long. The key word is “quality” – the better the article, the more valuable it is to your audience, the more this will work for you. Instead of sending the same article to 100’s of article directories use UAW to send a unique version to each article directory…..multiplies the effectiveness of article marketing by 1000 times or more!

Directory Submission is another one of the easier link building basics. There are more link directories online than you can possibly imagine. All you have to do is find the most popular ones and submit your site. Some are free and some will charge a fee. If you do pay a fee, make sure that the site has a high google ranking and gets a good deal of traffic.

Try social bookmarking. Using the social bookmarking sites StumbleUpon, Digg and Technorati (there are hundreds more to choose from) is a great way to get links to your site. Just register and submit your site or articles for people to bookmark. This gains you more popularity and more links. Smart use of social bookmarking will create some very nice and effective backlinks for your blog or website…..start now for immediate traffic.

Another method is to use offline advertising. With more and more people becoming “net saavy” and, more specifically, “net business saavy”, you can start to stand out by focusing on the world that’s offline. Go to conferences or conventions in your industry and hand out your business cards. Once you start building relationships with people in person, it’s much easier for you to get them to see what you’re up to on the Interntet. You can take this one step further and interview some people who are key in your industry. If you can manage to get a hold of someone who is an expert and who is not usually very public with his/her answers, you’ve hit the jackpot.

Giving away stuff is another way to get people to link to your site.  Hold a contest to get the interest of others or, even better, build an online tool collection of the sorts of instruments that people need. An example of this is a mortgage calculator. . .you get the idea. You can come up with your own ebook and offer it for free in exchange for feedback about your site. You can offer free samples of a product that you sell or promote. Again, there are lots of ways to shape this concept to fit your business and site.

Distribute Videos to video submission or video directory sites. There are many youtube type sites on the web, submitting your video along with an brief description ….including your website address can bring in a ton of unique traffic. Mention your website or blog in the video…in fact, offer a free ebook or piece of software in the actual video which forces the viewer to figure out how to get the book or software. Common sense prevails, the more valuable the book or software, the more desire and effort the video viewer will expend in an effort to get your freebie. You could locate some of the free video submission sites or you could use a service like Traffic Geyser for automatic submission of your video to 100’s of sites, along with audio and pdf submission…..WARNING…this tool is for serious internet marketers only! Here’s a little secret ……Google still gives extra weight to video’s so your backlinks will count more than a standard link!

Hopefully you’ll start to use some of these link building basics to gain more incoming links to your web content.

Using Digg and Social Marketing

Jack Humphrey is King of Web 2.0 and if you are a member of the Authority Site Center then you know it, but I like to look around and see what others are saying and how they understand some of the web 2.0 sites. I was using Video Utility Poster looking for something of interest and found the below video.

If you’re new to Digg this could be a good viewing for you. If you’re an old pro, I wonder what your thoughts are :)

Using Digg to Market Your Website

As more and more people embrace Web 2.0 technology to develop and market their products and services, Digg has emerged as a popular option for news and content distribution.

However, this method has already been embraced by a number of web marketers so more creativity is required to overcome spam objections. Nonetheless, if you can come up with good content that people like enough to ‘Digg’ you could find your story making the Digg homepage and bringing potentially thousands of visitors to your website.

While there are many tips and tricks that can be exercised for getting content on Digg, the most important, and obvious, point is to produce good, quality content. Articles that offer advice and how-to information have a better chance of getting voted on. But, this is where your creativity must shine. Most people are already familiar with marketers vying for attention. So, you have to be unique, making yourself distinctly “dissimilar”.

As with any content piece online, your headline is the most fundamental attention grabber you have to work with. Through testing, I’ve discovered that asking a question in your headline, if intriguing enough, can give you good exposure. The important factor to remember is that you have to deliver on your question. Readers assume that you will answer the question in your article and quick.

[tags]video utility poster, jack humphrey, authority site center, web 2.0, digg[/tags]