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3 Common PPC Marketing Mistakes

PPC, Pay per Click, marketing is one of the most powerful marketing tools that are available on the internet today.  But just like any other advertising campaign it needs to be done with careful planning and consideration in order to avoid certain pitfalls that may occur while you are creating your marketing campaign.  If you begin your PPC marketing plan without careful planning first you have set yourself up to lose thousands of dollars and tons of wasted hours.  There are books available that you can read that will help you put a great plan into place for your PPC Marketing plan.

Putting a successful PPC marketing plan is easy though without books if you avoid a few of the more common mistakes that most people make. Note though even if you have discovered that you have made one of the following errors that can be easily fixed quickly and get your campaign back on track.

3 Common PPC Marketing Mistakes

1.The most common mistake people find themselves doing in creating their PPC marketing plan is using their homepage as the landing strip.  While to most business owners it may seem logical to have your visitors brought to your homepage there are reasons why this should not be done.

People who will click on your advertisement are most generally looking for a specific item. Instead of bringing them to the home page, create a landing strip for your ad to bring them too.  This will allow you to bring your customers exactly the right spot that they are searching for. This will make them happy because you saved them time and as a result they are more than likely to visit again.  Each of your landing page should be keyword specific relating to your add. It should also not contain any other links or distractions.

2.If your landing page is confusing to your reader you will lose sales as a result.  If you create a PPC that is targeted to the visitors key word it will result in sales almost every time as long as it easy for them to read and understand.  Your landing page should also be part of the keyword that they are searching for.  Make sure that it easy for the reader to find. You should also have several different landing pages if you have several different keywords or topics.

3.Every search engine that is available on the internet today will use its own methods as to where to place your ad.  One of the biggest mistakes that people who are new to PPC marketing make is that they do not tightly target their keywords well enough to get considered for optimum placement on the search engines.  Over 85% of all search engine results are based on the top three ads.  If you are not able to focus your keywords well enough you will not make the top three and have the potential to lose a lot of money as a result.

As you can see the more common mistakes made by new users to the PPC Marketing world are fairly easy for anyone to make. Knowing how to fix them is the key to a great PPC marketing campaign.

Internet Marketing Success – How To Succeed By Copying The Best

There are a lot of ways to make money online from internet marketing and sometimes that’s what makes it so difficult for new online entrepreneurs to get started. In the beginning there is a lot to learn, particularly if you’re unfamiliar with the internet and while this is daunting in and of itself, it can be even more frustrating to know that a lot of decisions lie ahead. Are you going to become an affiliate marketer? an Adsense guru? or are you going to apply your online skills to working with offline businesses?

Knowing which way to go to try to make money online isn’t an exact science. In fact, you could succeed with any number of marketing methods. But how do you know which one is right for you? I recommend simply following someone who you admire and whose marketing business has already generated interest for you.

To start to copy a successful internet marketer it helps to have an insight into their business model and marketing methods. This knowledge can be gained in a number of ways. Most marketers have a blog that they use to communicate with their market and customers. This is an excellent free place to start. Otherwise you might join their newsletter or purchase their products.

Perhaps the ultimate way to really learn the ins and outs of an online entrepreneur’s business is to learn from them through a mentoring or coaching program. These programs are invaluable to new internet marketers in particular because they give you not only the opportunity to learn the ways, but to get the know the person behind the method as well. These programs aren’t cheap, but if you have the money and the incentive to get off on the best foot, then there is no substitute.

By sticking with one example and learning everything they do to succeed in their online business you are also helping yourself to drown out all of the other distractions and competing opportunities. I know from my own experience as a new affiliate marketing hopeful that I struggled with information overload and distraction to such an extent that I ended up spending thousands of dollars in less than a year and not making a dollar in profit. I thought I was investing wisely at the time, and I’ve since recovered my costs (thankfully) but it was only when I decided to focus that I began to make it.


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Internet marketing is a fiercely competitive industry and promises of fast riches and overnight success are merely marketing puffery. You have to learn to see past this and understand the business operations that are going on behind the scenes before you are going to be able to become confident that you can be a success. This is why getting to know a guru can be invaluable to you. You’ll quickly learn that these successful online entrepreneurs have solid systems in place that they work like engineers to make the money that they make.

There is no magic formula to success and making money online with an internet business, but in my opinion focussing on people and businesses that are already successful is the closest thing to a magic wand that you can get. If it worked for them then there’s a good chance that the same formula will work for you too.

James Spacey is a blogger and affiliate marketer from Australia. For more free quality information about how to make money online, internet marketing in general, or to read my Shoemoney review visit James at today.

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