Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

The Pros And Cons Of Forum Marketing

forum traffic secretsThere are several different ways that people use to make money online. One that a lot of people use successfully is forum marketing. Using this method gives you as an internet marketer a way to connect with the people who are likely to be the most interested in your offer. That’s the promise, anyway; however, just like any other online business method, there are some pros and cons that you should be aware of.

PRO: Discover the wants and needs of your market. Forums are places where people with the same interests meet to exchange ideas. This is done through posting in the forum. You can use this to your advantage. Why? Because you will see exactly what problems people are having…and then you can offer a viable solution. You will find out what has them excited right now, what they’re buzzing about…and you can make a product that feeds into that buzz. You need to pay attention, but if you do it right it can pay off in a big way.

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PRO: Interacting with your target market. Forum marketing isn’t simply posting your offer every chance you get. Instead, you need to interact with members of the forum and become a contributing member of the community. In fact, a lot of forums have strict rules about marketing, so you need to make sure you understand and follow them. Either way, the ability to interact directly with your market is a definite plus.

PRO: Achieving expert status. As you interact in the forum, people will start to develop opinions of you. Now, you shouldn’t go in trying please everybody because that’s not the point. However, if you are able to demonstrate your knowledge, and are an active member then you just may achieve expert status. You can’t over-estimate how important doing this can be; it can virtually guarantee sales every time you have something new to offer.

CON: It takes time. As you may have figured out, forum marketing isn’t the kind of thing you can do overnight. It will take an investment of time to do it right, but the good news is that the payoff for that investment can be huge. Don’t rush into it and pay attention to how people behave on the forum.

CON: Becoming accepted isn’t as easy as some people would like you to believe. The one variable that is always present on any forum is people. You can never be entirely sure how they will react to you, and they may test all newcomers to make sure they share the same interests. If you are there for the long haul, then stick it out and you will be the better for it.

Of course, those few cons are easy to get around with a bit of time and the right attitude. Don’t let them stop you from forum marketing because it not only works, but works really well. You can discover the wants and needs of your market, interact with them, and may even become a recognized expert in the process.

Offer Value To Improve Internet Marketing Strategy

Free ebook Make 5 Bucks a Day!Have you thought of a way to improve Internet marketing strategy in your business? Is your current method not getting you far enough? Do you struggle to reach the next level? If you value your customers, you will have found the best way to improve Internet marketing strategy.

Many marketers look at their customers as a “mark.” If they purchase snake oil from you and dislike it, there are plenty of other fish in the ocean. You need a different mindset if you wish to improve Internet marketing strategy. A good customer relationship is a very valuable commodity. However, there are two parts to this. It is more expensive to acquire new customers than it is to keep the happy ones. If you have sold a product or service previously and acquired a happy customer as a result they are much more likely to buy from you again. For this reason it is vital to develop and maintain a customer list. If you have provided value to your customer, you will be able to approach them with more product offers.

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A customer will buy from those that they trust. It does not matter whether you are selling your own products or affiliate products. If you sell affiliate products and your customers trust your recommendation they are apt to buy using your affiliate links. Some examples, are travel books or guides. Hotels strive for a “5 star” rating because they know with that rating business will increase. An affiliate program works in much the same way. When you recommend them to your customers, it will increase their business. This is just as true, if you are selling your own product.

When you sell an initial product to a customer and they like it,there is a greater chance that they will purchase similar products in the future from you. Bring potential customers into your product funnel. You should have a plan in place to present an upsell and down sell for each product that you will sell. You should look at methods to repackage products so that they will be value packed. As an example, you could produce an audio book from an ebook and sell it all over again. Or you could package several small reports into a larger package. You will improve Internet marketing strategy, if you provide value for your customers.

A famous quote from P.T. Barnum is “there is a fool born every minute.” However, there is no proof that he actually said it. When Joe Vitale wrote the biography of Barnum, he named it “There’s a Customer Born Every Minute.” This is the correct mindset to have if you wish to improve Internet marketing strategy. It will be easy to develop lasting relationships, if you view the people on your list and those that visit your website as customers.

One of the best ways  to learn how to become a more effective internet marketer is by learning from others who have achieved success. Earn1KaDay is a forum that offers newbies and the experienced marketer advice and guidance for developing a successful internet marketing business.

Treat them incorrectly and they will never buy from you again. When you treat people as if they were a “mark,” it spoils the online buying experience.It tends to drive people to larger chain stores instead of a smaller distributor who may be able to offer better value. Do not fall into the trap of being the “fool.” See your customers as valuable and treat them like gold-because they are in many ways. That is the best way to improve Internet marketing strategy.

Internet Marketing Secrets Revealed

With more and more people trying out their hand at internet marketing, and many of these people failing at it, the question of what’s the internet marketing secret comes up over and over again. Why is it that some people are successful and some people can go on for years and never make it work? Yes, many people fail at internet marketing. But the reality is that many more people are also succeeding in it. Here’s a great way to get started, read Make $5 a Day, its a free ebook and the plan is simple. If you set some goals for making a small amount each day, you can incrementally increase your efforts making more and more each day…..anyway, this FREE Internet Marketing ebook will start you off on the right track, click on the link and get your ebook today.

The people who do make it work then end up marketing their internet marketing secret. But will it work for you? Not necessarily, even if it’s guaranteed (as most marketers claim their products and services to be). There are many variables that go into how successful you will be in your internet marketing endeavor.

First of all, do you have the drive and belief in yourself? Many successful internet marketers declare that this is really all it takes. Tenacity, dedication, and belief in yourself. When you think about it, they could be right. If this guy is making millions of dollars, why shouldn’t you be able to do it too? It’s very likely that the only thing that got him to that point was to never give up.

What’s the Internet Marketing Secret?

Some will object to this and say that they probably had more money to invest in the first place. But this has been proven over and over again not to be the case. Often people get heavily into debt before they start making their first real progress. Or they start small with free methods and very gradually and slowly work their way into becoming more and more profitable. While using free methods can take longer, it does work. You just have to give it more time to start kicking in. If you’re consistent and persistent enough, you will benefit even from these free methods of online marketing.

Another “secret” is being able to leverage off of the experience and knowledge of those who are successful. What better way to break into internet marketing than to be under the tutelage of someone who is a proven success? There are several ways you can do this. You can sign up for some of the free material that they offer, such as videos, e-books, webinars, courses, etc. You can pay a little more for some of their “unpersonalized” methods. Or you can get one-on-one or close to it from these people themselves. This is a great way to see what is really working in today’s internet marketing world. It changes so quickly that if you are new, you could be doing things that worked years ago, but are now outdated.

Finally, do your best to avoid being overwhelmed. Any internet marketing secret will work for you if you stick with it long enough. Jumping around from one course, e-book, or program to the next will just leave you spinning your wheels in confusion. For instance, article marketing has been called many different things over the years…bum marketing is one term. The fact is, writing an article, submitting to an article directory like with a proper resource box directing your visitors to a good landing page will work today, tomorrow and forever. Knowing the proper mechanics of all the steps is a different story! Your goal should be to learn the process….that is learn the steps and then practice them. After you master one method then and only then move on the next method. Earn1KaDay is an Internet Marketing membership that, in a way, acts as a mentor for anyone to learn a variety of different internet marketing methods, you can ask newbie type questions and not get blasted or you can ask complex questions and get good answers. Dennis Becker, the forum owner, and a cast of successful internet marketers are there to help you get started or help you get unstuck!

Internet Marketing Tip

internet marketing crowdInternet marketing is attracting more people than ever before, there are literal crowds of people anxious to learn how to get started in internet marketing or what they think is simply making money online….but it is much more than that. Many people get into internet marketing thinking that there is one magical internet marketing tip that will make them a million dollars overnight. Yes, it is possible to make money on line, but it does not happen that quickly.

Making money online takes hard work. Just like in any other business, you must have a plan of action in order to be a successful internet marketer. There isn’t any one magical internet plan of action that you can follow. However, you might want to follow a few of the following suggestions to get you started on your quest of making money online.

Do Your Research

There are many ways to make money online. You can take surveys, write articles, sell affiliate products or sell on EBay. Find out what interests you and do it. During this time, test many options.

This is okay in the very beginning, but don’t get bogged down and try to analyze everything about internet marketing in the very beginning. This will only confuse you and you will never start making money online.

You’ll find some of the best places to learn about internet marketing are on the internet marketing forums. There are many around, the is a good place to start Earn1KaDay is a paid forum, you have to pay a small monthly fee but the teaching is excellent and on point, plus you’ll find many members anxious and able to answer your questions….the atmosphere is friendly and conducive to learning. You can grab a free book about internet marketing that might help you make some decisions…Start by learning how to make just 5 Bucks A Day! ….its FREE :)

Don’t Believe Everything You See

A lot of the so- called internet marketing gurus are full of fluff. An internet marketing tip from many of them is not worth much at all. Remember, most of the make money online websites are geared towards newbies who are unfamiliar with the internet and how it works. In addition, if some of these types of gurus were given a truth serum, you would find out that many of them aren’t making much money themselves.

Fortunately, there are many credible webmasters. It is your job to find the ones that are reliable. Carefully pick the gurus that you choose as role models. Not every internet marketing tip is a winner.

Don’t Become Overwhelmed

The internet has a lot of information for one person to digest. Web pages have links that can lead to other places of interest. Before you know it, you can drift off topic and land on web pages that are not related to your original searches for information. Don’t let all of this new information overwhelm you. Don’t get sidetracked. Learn how to focus.

Perfect It and Stick With It

Learn as much as you can on about internet marketing, but don’t try to do everything that you learn at one time. This is another internet marketing tip that you should take to heart. There are many different ways of doing things on the internet. Different gurus have different ways of doing many different things.

If you want to follow the system of one particular guru, then follow that system to the letter. Don’t practice those steps and then two weeks later jump to another guru’s system. Figure out how to make that particular system work for you before you go to another one.

Don’t Give Up

You are not going to find the perfect internet marketing tip. Don’t jump from one internet marketing system to another just because you did not make sales in a short period of time. You must be willing to put in the hard work that is required to make your internet marketing campaign successful. Persistent pays when it comes to internet marketing.

Internet marketing requires persistence, hard work and patience. You won’t become rich in the very beginning, but you have the potential to do so in the very near future. Finding an internet marketing tip or two can help you to find online success.

Are You Tired of Internet Marketing Guru’s?

Classroom 1.1Are you as tired of internet marketing guru’s as I am?

I’ve been getting so many promotions these days……I’ve literally stopped opening everything. I know….”you should unsubscribe”, good advice but I like to keep current with the latest trends in internet marketing and some of those so called guru’s will actually have something good to say every now and again. But lately, it’s just been “buy this” “click here” “limited” and on and on.

Maybe it’s related to today’s economic situation. People are hurting everywhere. Maybe the guru’s are hurting too. I just get so sick and tired of their childish subject lines:

-server went out…offer extended
-wrong link…here it is again
-paypal down…offer extended again
-you’re a dummy
-last chance before I close this
-limited copies available .(come on, their digital)
-price increases every sale
-I’m quitting
-this guy made 10 million

I could go on, but I’m sure you know what I mean.

These guys must be preying on the newbies. People on their last dollar….looking to turn things around, maybe trying to get involved in the great internet revolution and start making millions…..of course, I’m being facisious.

If you are a newbie, take heart.

First, you really don’t need all the crap everyone is trying to sell you. The little known real secret is that these guys are getting rich by selling common products and procedures to new folks like you. They don’t actually use the stuff, and they still claim they’re making millions online. Truth is, you are the ones making them rich.

Of course not every so called marketer is a crook….there are some real ones.

It will take you a while to figure out what is BS and what isn’t, there’s really no way around it other than actually getting started and getting involved with internet marketing. Sign up for different newsletters and read their stuff, but resist the urge to buy…’s pretty tough to resist because they use every copywriting pychological trick there is! But you can learn a lot from what and how they sell things. Read their emails and salespages.

I’d tell you to google “product reviews” but these are typicall nothing more than attempts to get you to purchase on product or the other and both are using affiliate links. Most times their reviews are dishonest at best and plain lies at worse, these reviewers typically never purchased the product but write as if they did….so be careful when checking out reviews.

You can get some pretty good advice from the Warrior Forum or Earn1KaDay Forum, and lately I’ve been looking around a forum called and they deal with blackhat stuff….but you’ll find the most honest reviews on the net….worse case you can post a question about a product.

If you are newbie I would suggest these are some of the basic things you need to know:

-how to build a webpage
-understand search engine optimization
-understand keywords and keyword research
-find out how to locate a profitable niche

Your temptation will be to start selling “internet marketing stuff”….resist this because it will delay any chance of you earning money. There are so many people selling “how to get rich online” stuff that it is next to impossible to enter this market and start making money.

Here’s the key to success for making money online. Find a niche that buys and a consumes a product. Understand what the numbers have to be for this niche to be successful. Develop a product for that niche and focus your efforts on selling that product. Next….start all over again. That’s right, create your own personal collect of niche products and market and sell them.

One easy way to do this is to join a membership called Niche Profit Classroom. You’ll learn everything you need to start your own niche marketing business. You’ll also get a prepackaged niche product every month….in fact, you’ll get 2 niche packs. Nicheprofitclassroom is newbie friendly and also provides everything needed for the advanced marketer.

So…..resist buying everything that comes to your inbox. Invest in your training and start developing small niche incomes!

How To Make Money With An Online Business Ventures

The advent of today’s economy has caused many people to research the reality of making money at home.  And many of you are ending your search with online jobs that generally pay a relatively low wage or salary in exchange for the benefits you receive by working out of the comfort of your own home. When it comes to considering a better income with an actual home business, it should be a natural defense to be a little timid and cautious about the many opportunities available today.  Always ask yourself, “How much money do I need to invest?” How much technical and/or marketing knowledge do you need? How can you distinguish the scams from the legitimate methods to make money from online business opportunities?

It’s only natural to have these thoughts and reservations and you really need to get the answers.  But the freedom and financial rewards that you can have with an online business, as opposed to working an online job, definitely make it worth your while to at least consider these options.

1. The easiest way to start is by developing a business that features your passions and expertise.  Ask yourself some questions such as:

  • Are you a good writer or designer?
  • Do you have a flair for cooking?
  • Do you love gardening?
  • Do you know a lot about a specific subject?
  • Do your friends and family come to you for advice about certain things?
  • Could you turn your knowledge into a consulting business?

Do some deep thinking about what you are good at and passionate about. Once you’ve figured that out, do some research on who would want and need your product/service. You’ll then want to set up your own website or blog based on what you’re selling and target it towards who you’re selling it to. Don’t be intimidated by this step! Creating your own site is extremely easy these days and it doesn’t have to be expensive. The next step is to get traffic to your site. And this is a topic for a whole other article because there are so many ways to do this, and many of them are free.

2. If you don’t feel comfortable coming up with your own products or services to market, you can make money from online business products or services that belong to other people. One way to do this is through affiliate marketing.

There are many places you can start to look for things to market, but the most popular sites are ClickBank and Commission Junction. Anytime you make a sale on the products you promote, you are paid commissions. Network Marketing is another route to go if you don’t have your own merchandise.

There are hundreds of Network Marketing companies to choose from and they offer all kinds of products and services. With network marketing, you pay a relatively low fee (this varies from company to company) to get started and then you earn commissions on products/services that you sell as well as on the people you recruit into the company as part of your sales team. The right type of “coaching” mentality is required if you do want to get into network marketing since much of your success will depend on how well you can lead your team. One word of caution, beware of Network Marketing businesses… experience tells me most are scams, sure people make money but it’s only the people on the top. Study the company you’re interested in, call actual members to ask questions….be blunt, ask if they’re making any money, if they are, ask them how much! If they won’t answer, then move on to the next one.

There really and truly are ways to make money online. Most people working online businesses are good hard working people. As in any profession there are scammers….so follow your gut. If you’re not feeling  right about one method, simply move on to the next. Believe me, there are plenty of business models to follow and try out if you are really interested in makeing money online. Here are some resources that will help you, I use these and recommend them highly:

Earn1KaDay…..get exposed to many different business models for making money online. Teacher is top notch. Forum is one of the most friendly and helpful I’ve ever been part of.

Niche Profit Classroom ……you are supplied with 2 niche products a month. You’re given most of the materials along with a schedule of what to do next each month. You’ll learn niche marketing in Earn1KaDay as a business model, but with NicheProfitClassroom you’ll dive deeply in depth into one type of online niche marketing. The guys on products from Niche Profit Classroom are top notch and I would highly recommend either of these two memberships if you want to start making money online.

Affiliate Marketing ……learn the basics of affiliate marketing and then learn the advanced techniques. One of the most powerful and easiest methods to start making money online. Affiliorama is a top notch membership with good strong teaching.

Internet Marketing Trends – Will Make You Or Break You

If you are reading this, then you’re just one of the many people looking to make some extra money online in today’s tough economy. I can tell you from experience that you are extremely lucky because of the many tools available and so many sources of internet marketing training, some free and some you must pay for. As more and more people are getting tuned into the idea of making money online, internet marketing trends are constantly and quickly evolving. Being able to identify the trends and tap into them with an up-to-date marketing plan can really set you ahead in your business.

Here are just a few of the current hot trends:

The Economy

Today’s rough economy is the subject of many business conversations. This goes for internet marketing as well. We will continue to see recession-proof internet businesses being marketed as well as various money-saving plans, tools, clubs and forums. If you aren’t already bringing up the state of the economy in your marketing, it’s time to start.

Less Hype Marketing

For a while, one of the biggest Internet marketing trends included lots of hype. So the web was made up of one big glaringly flashy advertisement after another, each competing for your attention. It finally seems to be hitting home that flash and hype is not the way to go. While it might initially capture some interest from your target audience, you’ll need to support it with great high-value content to keep them interested. Your customers are looking for solutions to their problems – make sure that you offer these in your marketing message.

Consider looking at an online membership designed to teach you the basic concepts of internet marketing. Earn1Kaday is one such membership and they basically teach the principles of several online business models and have a very active forum of experienced members. The content at Earn1KaDay is well worth the price, however, the help offered by the established members is priceless. As the name suggests, the purpose of the membership is to help you achieve a daily goal of making “X” amount of dollars a day! Many have accomplished $1000 a day, and some make much more.

The money is NOT in the list (exactly)

Most of you have heard the saying. . .”the money is in the list” or the leads that you can generate from your marketing. This is not exactly true. Building up a huge list really won’t do you much good unless you actually interact with the people on the list. The money is in the relationships that you develop with the people on your list. Learn how to develop relationships with people by using auto-responders, participating in forums, Facebook and Twitter, etc.

If you are new to Internet Marketing then you might not be familiar with the term “building a list”, however, it’s one of the first concepts you should become familiar with because it’s one of the most important processes in internet marketing. Building a list is usually accomplished by giving something away, an ebook or software, in exchange for their email address and name. Using a service like Aweber for building a list is one of the smartest first moves any internet marketer can make. Avoid cheap solutions or self hosted autoresponders because you’ll almost never get the type of email delivery that a professional autoresponder service like Aweber will give you.

Niche Marketing

Along With the economic downturn, businesses are focusing on more and more narrow niches. This is counter-intuitive but smaller, more targeted niches will bring you more traffic than large broad ones. See Niche Profit Classroom for 2 monthly niche products along with the necessary marketing packages….without sounding hypey, NPC has been one of the most impressive online memberships I’ve found in 8 years of learning about internet marketing.

Social marketing continues to dominate

And more and more businesses are tapping into this trend. It’s been proven that adding videos to your marketing mix increases traffic to your site as well as the amount of time a person spends on your page. Along with all of the other social media tools, the use of video is increasing dramatically. Some people are intimidated by the idea of doing videos. The important thing to remember is that your potential customers want to see other real people, not some sort of corporate actor, so just be yourself and you will draw more people to you and your business.

As internet marketers we do all these things in an effort to get website traffic. Without traffic to your website all your efforts will be in vain. You won’t sell your products or build your list….it doesn’t matter how pretty your website is or how good your offer is. One of the most effective methods of getting traffic to your website is with videos, otherwise known as video marketing. One of the most effective methods of creating a rush of traffic using videos is to use the tools at Traffic Geyser, in fact if you click on that link you can try it out for $1 for 30 days. This is a service that sends your videos to 100’s of video sites, turns your video to podcasts and a other services that you’re just gonna have to check out :)

Quick customer service

If you want to maintain relationships with your customers, you must respond to their needs immediately. If you can’t, they will turn to your competitor who can.

Knowing and understanding these general Internet marketing trends and then adapting your business to keep up with them can really put you at an advantage.

Niche Marketing Tips for Successful Internet Marketing

Would you believe that it is easy to find a niche that can bring internet marketing success if you know where to look?  There is competition everywhere and if you are not doing things the proper way you will find yourself out in the cold and not able to benefit from the power of the internet marketing world. No matter how difficult it may seem, if you can follow some simple guidelines, you will find the competitive edge that is required for success. Here’s your first niche marketing tip, learn from others! Be careful though, so many marketers today have just jumped online and will parrot anything and everything they hear. These jokers have no personal experience you they want you to join their marketing lists so they can ttm-dvdpluscase250blast you day after day with one promotion after another! Before you trust someone, do a Google search on their name to see how long they’ve been around. Ask around different internet marketing forums like the Warrior Forum or Earn1Kaday to see if anyone has heard of this person. Stick with names like Jack Humphrey, Howie Schwartz or Jimmy D Brown, these guys are the superstars of Internet Marketing. That doesn’t mean you shouldn’t listen to someone who isn’t highly visible….a good example would be a guy like Ed Chiasson, he can exploit a niche like no other and his tools are second to none! His program, Article Stalker, provides keyword rich content that is absolutely free and this content is needed  to keep visitors coming to your blogs and sites. However,  I highly recommend the Earn1Kaday membership/forum…. a good place to start off,  where you can learn many different business models and niches for  making money online.

The first thing that you need to do in order to be successful is to do a thorough search for a niche. There are many ways of finding a profitable niche, Niche Profit Classroom uses in a very effective way to determine the viability of a new niche. In fact the NPC method is so unique and but simple that you’ll wonder why you never thought of it! If I could give one niche marketing tip, I’d say, to pay attention to the numbers….numbers do not lie! Anyway, researching a particular idea can be accomplished through a variety of sources. There are books with wonderful ideas, past experience to guide you, and brainstorming some ideas and thoughts. These are just a few of the many different methods. One of the best sources however, is the internet itself and knowing how to use the information Google makes available.

Another Niche Marketing Tip involves the availability of search engines, article directories, and forums because you can maximize your results in the shortest amount of time possible. These tools can make the research process easy and efficient for you. You need to have at least some idea of what you are looking for and utilizing these tools can be invaluable to broadening your horizons and ideas.

Once you have done your research and screened the available niches, you need to pick the one that is most suitable for you. When you are choosing your niche, find one that you are passionate about, something that has meaning to you. This is an extremely important part of the decision. Passion is what makes you work on your project for hours and hours and always leaves you wanting more from it. Being passionate about your work gives you the ability to understand the whole market.

Passion is perhaps the greatest niche marketing tip because it puts you on a constant quest for every piece of knowledge that is available in your chosen field. The knowledge that you gain gives you a powerful edge over the competition. Your passion will also give your niche a personal touch. Every single person is passionate about different things. There are things that will work for some business people and not others. There should be a strong bond between you and your niche that cannot be destroyed by anyone or anything.

Another thing to keep in mind is that no one should ever try to reinvent things that are already perfected and working. There are a lot of people that try this and fail. They are able to find a niche that has great success and then they try to follow the exact steps with the false sense that this will lead them to financial freedom. It is nearly impossible to copy a niche that has had success in the past. Not having the ability to copy a niche is not saying that people cannot benefit from the success of these niches.

The ultimate niche marketing tip is the advice and encouragement for continual investment in your education….things change quick on the internet and you need to purchase and invest in your continual education. Follow those who are successful. A program like Niche Profit Classroom gives you all the tools needed define and discover a profitable niche. Earn1Kaday has a whole section of their forum dedicated to creating mini money sites which target specific profitable niche markets. In fact, Niche Profit Classroom provides every member with 2 complete niche packages a month, all the research is done, a high quality product is provided along with a special wordpress niche oriented theme. I’m so impressed with Niche Profit Classroom I’m going to keep my membership! The best way to go about this is to create a niche that works within the successful niches. There are endless possibilities in these niches if you just put some effort into it and use your imagination.

Internet Marketing Success – Laying the Groundwork for Great Landing Pages

Laying a solid foundation is extremely important in so many areas of life. These foundations can be physical, for example in your home, but in most cases are more conceptual or metaphysical. Research, due diligence, testing and measurement are all examples of the steps involved in laying a great foundation for a myriad of business activities.

Website design, and its associated internet marketing aims, is no different to any other business activity – groundwork is critical. Before undertaking search engine marketing campaigns, viral marketing or link building, internet consulting experts will tell you to start at the start! The first steps towards creating a great landing page are defining a conversion scenario, and choosing your URL – we give you the step-by-steps.

Your definition of conversion will seem obvious to you once it is stated, but having it as a clear, stated part of the plan will help guide the website design and your online marketing agency’s actions with regards to the page.

If you own an e-commerce site, you might define conversion as adding items to a shopping cart and checking out. Receiving payment is a less immediate action (with processing times), so it is more useful to keep the action close to the time of the visit. If the purpose of your site is to generate leads, then you may define accepting a free offer by submitting a form as the conversion activity.


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If your internet marketing consultancy or viral marketing campaign manager has advised that stronger branding is needed for your site, then your conversion activity might be defined as spending longer than a set amount of time viewing the page, or interacting with the site. Supplementary research, in addition to web analytics results on time spent and page view counts, may include an intent to purchase or brand awareness study.

If you are trying to build customer relationships, then opting to receive communications from the publisher may be your conversion activity. Communications may be defined as email or print newsletters, an RSS feed or irregular updates. If you are trying to gain members to your site, then the conversion process will be complete once customers have filled out the necessary membership details, and clicked submit.

Online marketing agencies know this is sometimes easier than it sounds! If viral marketing or outreach is your conversion scenario, then you might choose to measure links emailed, use of social bookmarking tools on the page, or to track blog links.

This information seems trite and obvious, but keeping this definition in mind when creating the website design of your landing pages can help boost ROI and conversions. Landing pages that are watered down with several aims, or that seem disparate from the advertising or link that led a person to click on them do not convert well.

Similar guidelines need to guide your URL selection. Your website developer will be able to help you decide whether you need a separate URL to your regular domain, whether you should personalize URLs for each target, or whether many URLs will lead to the same landing page.

If you will be advertising the URL in print, for example, it should be easy to re-type, as people won’t be able to click on the link or to cut and paste. Internet marketing experts recommend making your URL easy to remember, as much traffic comes from people typing an address directly into their browser.

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Article Source: ArticleSpan

Internet Marketing Now Top Marketing Choice

The marketing field has now opened up to include Internet marketing. Internet marketing is similar to marketing for other products or services. For those who are new to the Internet marketing field there are some simple ideas to help make it easier for you. We will explore those ideas in this article.

If you already have a business up and running and are looking for ways to increase business, it is not always best to add more products or services to your business. Maybe you need to change your marketing ideas and procedures that adding new products or services. A change to your marketing ideas can be easier on your budget than increasing products or services. It is much quicker to change marketing plans.

Always remember that customers can also be prospective customers. A smart business owner needs to stay in contact with former clients. By adding additional products or services you can have an opening to add these for former customers. It also easier to make sales to those with whom you have worked before.


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When planning your marketing pitches make sure you do not use exaggerated claims. People have a tendency to shy away from advertisements that make bold claims. When this happens sales do not happen. It is better to bring your claims down to believable levels. In the same line of thinking, numerical claims are best expressed with odd numbers that have decimals or fractions.

A really good idea when developing marketing claims, come up with several at the same time. This series of marketing ideas should have different expiration dates. This allows you to run them one after another, giving you a new offer on a timeline. You can also keep customers coming back to see what new offer you are have. You can keep recycling them with out having to come up with new marketing ideas every month or so. If one of the offers doesn’t have the desired outcome you can always pull it and put up a new offer. This style of marketing gives you the freedom to offer discounts and bonuses at the same time.

If you find you are not attracting the type of clients that you want to attract, you might need to change your marketing style. It is important to attract clients that will benefit from your product or service. You also need to attract clients that can afford your product. It may take several tries before you find the exact marketing idea that works for your company.

An offer with an exclusive benefit to your customers will help your sales. This benefit should be something that your competition can’t or won’t offer them. A good example of this could be your e-mail address or cell phone number. A number of business owners do not want to be that accessible to their customers.

The majority of first contacts do not result in a sale. Your marketing plan should include a way to capture prospective clients’ names and contact information. This allows you to be able to contact them at a future date. These contacts are sure to let you make sales at some point. Different marketing ideas are available so you don’t have to stick with one or change them as needed.

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Article Source: ArticleSpan