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Email Advertising Marketing

photo of email advertising marketing campaignYou know, even though it is unwise to buy into all the “push button” software hype online, that is not to say that there aren’t some real push button software products that can help make your life easier by automating some aspects of your online business. One of the best of these software products is an auto responder. Getting an auto responder is one of the cheapest and simplest ways to start email advertising marketing to grow your business.

The concept is very simple: you want to be able to build a relationship and have more than one contact with the people who come to your site. In most cases, people will only come to your site once and then they will never come back again. When you consider the amount of time and / or money you invested to get them to your site in the first place, that is quite a waste.

Wouldn’t it be great if you could keep them around longer? Well, the way to do that is to add an optin form to your website so you can gather their email addresses and names. Once you have that you can contact them over and over again and build a relationship based on trust.

They will grow to like you, trust you and count on you to help answer some of the questions they may have about one or more areas in your niche. You will be setting yourself up as an expert in your field.

Sounds great, doesn’t it? Of course, if  you don’t do it the right way the only thing you will build is resentment and anger. To avoid becoming public enemy number 1 follow these tips:

1. Don’t expect to “get” until you give. You must be willing to give of yourself your time and your knowledge before you expect the people on your list to buy from you. Just help them. Share your experiences or knowledge. The best way to do that is to write it down in an email. How about explaining to them how to do something? Tell them about some neat little trick that you learned along the way. Point out potential pitfalls they should avoid.

2. There will come a time when it’s appropriate to ask for the sale ,even though you have to be willing to give before you get. Sending an email every now and then where you recommend a certain product or service is ok. Make sure that what you recommend will actually benefit them and is related to your niche, though.

3. Keep your emails, and subject lines, interesting so they will be open and read. After a while the people on your list will start to look forward to reading your emails, if you’ve done it right.

Take full advantage of all that technology offers you, especially when you are building your business. One of the best things you can use is an auto responder service so you can start an email advertising marketing campaign.