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Email Marketing Strategies For Profitable Email Marketing

Email Marketing Strategies
Do’s And Don’ts For Best Strategy

email marketing imageEmail marketing is one of the primary methods you will use to promote your product and try to get people to actually buy your product. Like every other method of advertising, email marketing has it’s shares of do’s and don’ts. Following the best email marketing strategies and minimizing mistakes will offer you the best chance to be successful and make money.

But how do you know what the best strategies are? Well people have their ideas on what is best and what is not, so I can not guarantee these will work for you. But personally, I have found these methods to be quite effective and if you are struggling, then why not give them a try?

1. Use your webpage. The first hurdle in email marketing is to get a list of emails. You might be tempted to purchase a list or something, but this is a mistake. These lists often do not contain any email addresses you can use, so it is best to get them on your own.

Putting up places on your website where they can sign up and get a free offer (a sample of sorts) and be added to your email list is the best method you can use for gathering a list.

2. Resend emails. Once you have your list and are looking to use email marketing strategies when sending your emails, remember to always resend them. If you are using software it can tell you if the person opened the email or not. If they did not, try renaming the subject and sending it again. However be careful not to spam them, if they consistently refuse to look at your email, give up as they clearly are not interested and you are just bothering them.

3. Add a summary. At the end of your emails, especially longer ones, always throw in a little note at the end to summarize what the email is about. As sad as it might be, most people have very short attention spans and if they see a giant wall of text, they likely wont read it. Adding a few sentences at the bottom to sum it up might pique their interest so that they read the whole thing for more details.

4. Word your emails well. I have found that the emails themselves need to be spot on to ensure they stay interested. To do this, try to keep it informal. They want to know they are dealing with a person. Do not be overly familiar, but do not be rigid either. Also try to include links to your website in your email so they can go straight there if they see something they like.

More email marketing strategies for the email itself would include things such as it’s length. You do not want your email being overly long otherwise they may not read it. One last thing to remember is to put some space between the end of your email and any sign up type links so that they do not accidently click it.

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17 Powerful Ways to Use a Professional-grade Email Autoresponder to Build Your Business

Email autoresponders are extremely powerful indispensable marketing tools for any business on the Internet whether that business is an “online business” or an offline business with an Internet presence. There is no better marketing tool currently available for consistent controlled communications to your customers, potential customers, and even employees, partners, and suppliers. This article reveals 17 powerful ways to use your autoresponder; the primary focus is for business applications, but autoresponders can also be used for non-business applications as well.

Before we cover the various applications of email autoresponders, let’s cover what an autoresponder is … An autoresponder is a webserver-based software application that sends a pre-written sequence of emails (text or HTML) according to a pre-defined schedule when someone joins (or is added to) your email list.

Application #1 – Sales Messages:
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The most obvious business use for your autoresponder is to provide a sequence of sales messages when a potential customer completes a form on your web page or clicks a link to join via email. The best way to get prospects to join your sales stream is to offer them something of value for signing up (e.g., a free report, newsletter, ebooks, or simply a link to a website).

Application #2 – Training:
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A slightly less obvious application for your autoresponder is to provide a mini-course, or even a massive training course. For example, you can sign up to receive a free mini-course about how to use Pay-Per-Click (PPC) advertising and even get your PPC ads for 80% to 90% lower cost at www.Autopilot101.com/ads_PPC.htm. Or you can sign up for a free course with 101 lessons on marketing and how to get your web host to pay you.

Application #3 – Steps To Use or Implement:
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The next form of training is a formal procedure on how to use a product or service purchased by your customer. If you sell a course on money-saving techniques, like the MONEY SECRETS Home Study Course for example (www.LifestylePublishing.com/money_secrets.htm), you could use your autoresponder to send them a fast-track course on specific steps to do each day for two weeks. If you sell above-ground swimming pools, you can have them join your autoresponder to get all the installation instructions.

Application #4 – Duplication & Team Communications:
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If you are involved in Multi-Level-Marketing, Network Marketing, or referral marketing, you can “publish” your autoresponder campaigns so your “downline” can easily import your campaign for their recruiting and/or sales efforts.

Application #5 – Banner Advertising:
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Some autoresponder services include free banner advertising services. You can upload your banners (or use the ones they provide), and they will display your banner ads.

Application #6 – Free For All (FFA) Advertising:
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FFA pages allow people to advertise their products and services with one-line ads that are displayed on your FFA page until it scrolls off the bottom of the list due to other ad submissions. The power of an FFA page is you get to send a single email advertisement of your own in exchange for letting your prospect post their ad. This can be a nice free form of advertising for you.

Application #7 – Generating Traffic:
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Some professional autoresponder offer a quality guaranteed traffic service to further market your business. This is usually offered for an extra charge, but you earn a commission on your own ads (which means you are actually getting discount prices). Furthermore, you can advertise your guaranteed traffic website and earn a commission when someone places an order on your website.

Application #8 – Capturing Leads:
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You can also use a sign-up form for your autoresponder on a “squeeze page” to capture leads (i.e., to build your list). This is generally done by presenting a compelling offer if the prospect enters their name and email address. Then upon submitting their information, your form immediately takes the prospect to a web page and sends the first email in your campaign.

Application #9 – Tracking Ads:
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On the Internet, there are lots of services that offer ad-tracking links where you enter the web address for the website you are advertising, and the service gives you an alternate web address. Then by advertising the alternate address (i.e., your ad-tracking address), it will register a “hit” every time someone clicks your ad-tracking link. Then the link automatically and immediately forwards your prospect to the target address. This is a great way to determine which advertising resources deliver and which don’t … thus saving you money when you cancel the ones that don’t produce. But why pay for this service if your autoresponder offers it for free?

Application #10 – Product Delivery:
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You set up your autoresponder to deliver information products … whether offered free or purchased. All you have to do is publish the product on the web, and pass the web address (and the UserID and password if applicable) to your customeryou’re your autoresponder.

Application #11 – Broadcasting:
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Broadcasting is the ability to send an email to everyone on your autoresponder list simultaneously anytime you wish;  in other words, the email has not been pre-written or added to your campaign. It’s just an impromptu email sent to your entire list. The next seven techniques all fall under the category of “broadcasting”.

*** ALERTS:
If you want to alert your customers to something unexpected, broadcast it.

*** NEWS:
Notify your customers about a change in your business … for example, new address, new email address, special holiday hours, etc.

*** SPECIAL OFFERS:
If you have a large email list of people who remember and like you and your products, you can announce a special price, a new product, or limited-quantity promotion, and generate a nice influx of cash. Make sure you make a limited-time offer.

*** REMINDERS:
Use your autoresponder broadcaster to remind your subscribers of an upcoming event, sales expiration, or whatever you want them to remember.

*** Keep You In Mind:
On average, most people must see you and your product seven times before they will buy, so use your autoresponder to keep you in the forefront of their mind. Be original; make them look forward to hearing from you again.

*** Publish a Newsletter:
Writing your own newsletter has many benefits. It establishes you as an expert in your niche; it reminds your prospect you exist; it educates your customer; you can add your ads to your newsletter for free, and you can even sell advertising in your newsletter.

*** Conduct Surveys:
Send out surveys to your email list. Find out what your customers want, what they liked and disliked about your products or services, what they wish they could get (leads to new product ideas), reveals where they frequent on the Internet, … The only limit is your creativity. Want to know something from your customers? Use your autoresponder broadcast feature to ask them.

Not all autoresponders offer all of these applications: you need a professional-grade autoresponder to get most of these applications, and there is only one autoresponder I have found that actually offers all of these applications and more.

This particular autoresponder also has the most important characteristic of a small fixed monthly fee … no matter how big your subscriber list gets. In fact, you can have unlimited email campaigns (i.e., email sequences), unlimited emails per campaign, and unlimited subscribers per campaign, and the price stays fixed at $17.95. Plus you can get a 30-day free trial, and with just a little effort, you can even get your autoresponder service free for life within about 60 days (see the article list below). You can learn more about this autoresponder and request a free report at this web address:  http://www.trafficwave.net/members/rbstoker/report.html 

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Written By:  Dr. Bryan Stoker,  webmaster@LifestylePublishing.com
www.Autopilot101.com         www.LifestylePublishing.com

WANT TO KNOW MORE?
*  How To Determine The Best AutoResponder For Your Business
*  The Most Important Features For Selecting Your AutoResponder
*  How To Generate A 5-Figure Monthly Income Using Your AutoResponder

All these articles and more are available at www.LifestylePublishing.com/articles-autoresponder/
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Recommended “Best AutoResponder” For Most Businesses:
http://www.trafficwave.net/members/rbstoker

Other Good AutoResponders:
GetResponse:  http://www.GetResponse.com/index/rbstoker
Aweber:  http://www.aweber.com/?291423
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Dr. Stoker has written & published several books, ebooks, reports, & articles in the area of personal finance & investing. Get loads of free reports & ebooks at www.Autopilot101.com/ads_freebiz.htm
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How to Build a List of Prospects That Will Pay You Again and Again

Using an email autoresponder as an affiliate marketer will allow you to market to your prospects time and time again. This will essentially generate multiple streams of income for you in the process. However, you need to be strategic in doing this. No one likes being marketed to upfront, so you should not try to sell to your prospects the minute they opt-in to your list. Instead, it will pay dividends to build a relationship with these prospects first, so that they grow to know, like and trust you. Once you’ve properly established a relationship, then you can begin marketing.

To be able to generate multiple streams of income from this list, you will need to market several products. I would first recommend having a “primary, high-ticket opportunity” and then smaller ticket products that you can both lead with before the primary opportunity and follow with after.

Here’s an example:

My primary business opportunity has a $1500 price point. Subsequently, when someone opts into my email list for this, it’s not likely they will purchase until after 3-5 business exposures. So during this time, I begin building a relationship with them where I give useful content about online business and entrepreneurship. After I start building this relationship, I begin to market my primary opportunity to them. Then, once they join I get paid. I will make money again from this list even after they join my primary business. This is because I am an affiliate of several internet marketing products that my business partners will likely need once they get started (things like a website builder, email autoresponder software, and keyword research tools etc). So, not only can I market my main business opportunity to my list, I can also market a bunch of other useful internet marketing based affiliate products.

As you can see, an email autoresponder software, even a cheap autoresponder at that, can allow you to build a list of prospects that will pay you again and again. And assuming you are marketing useful products to them, then it’s great not only for you but for them as well.
For my email autoresponder, I use AWeber. If you’re a serious internet marketer, I encourage you to check it out as well.

Dan Snow is a leading internet marketer and online business owner.
For more information on how you can start profiting from your own AWeber autoresponder, check out: AWeber Email Autoresponder
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Why an Email Autoresponder is a Big Key to Your Success Online

In order to make money online, you need to be constantly building a list of new prospects. Without a list you have no business. I’m sure you know this by now. Bar none, the easiest way to build a list is by using an email autoresponder. An autoresponder will take the pain out of email marketing by following up with your prospects for you. Successful internet marketers use as much leverage and automation as they can, and having an autoresponder is one of the keys. Remember, the goal in internet marketing is to achieve as much success as possible with the least amount of effort.

For my email autoresponder, I use AWeber. It’s a classic system that has worked wonders for my business. Although it’s not free, it’s very inexpensive and pays itself off in value in no time. I would not recommend using a free autoresponder, as they often incorporate a lot of distracting ads on the emails that you send out. If you are a serious internet marketer and want to profit online, an autoresponder like AWeber will serve you well.

In my opinion, the best feature of an autoresponder is that it works for you 24/7, 365 days a year. Even when you sleep, it will follow up with your prospects for you. If I write an email to my list, it may take me about 30 minutes. Once I’m done, I have it automatically sent out to my prospects. With an autoresponder, you never have to do things twice. Once and done. That’s it. My email campaign is set up and is ready to go on autopilot for me. I don’t have to do anything. When a new prospect signs up for my list, they are sent all of my emails at my predetermined intervals.

This is automation and leverage at its best. When I first started in internet marketing, I didn’t have an autoresponder and I wasted so much time. If you’re serious about succeeding online, you should profit from one as well.

Dan Snow is a leading internet marketer and online business owner.
For more information on how you can start profiting from your own AWeber autoresponder, check out: AWeber
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