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Email Marketing Lists Question

March 27, 2012 by Leave a Comment

Daniel asks…

Where do I find email lists for email marketing ?

I don’t want to make spam, I only want to promote my business, by email marketing. I need some real good, and long email lists, if you can help me, please tell me a site for FREE from where can I get this. Thanx in advance

scottparat answers:

No..free..lunch……….you have to pay for them………..

Best thing to do is build your own list using a website and an optin form. Aweber is probably the best company for email marketing and you can try it out for 7 days and I think it costs you 1 dollar or something like that…. click on Email Marketing List and give aweber email marketing company a try.

Ruth asks…

Which is the most reliable place to find email lists to use in email marketing?

Before I have been looking for emails in torrent sites but I doubt their reliability. They are not even well organized and I never know where they came from. I need emails I know who they belong to like country, interests, age, male or female etc. Which is the most reliable place to get email lists?

scottparat answers:

Can Spam regulations have reduced such unsolicited mail. Those who continue such spam appear to be operating off shore.

Legitimate marketers rent mailing lists of demographically categorized, opted in names from mailing list brokers, usually involving thousands of dollars.

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Email Marketing Campaign Sell More With Effective Email Marketing Campaign

February 17, 2012 by Leave a Comment

Email Marketing Campaign-Effective Advertising

Learning how to run an effective email marketing campaign is one of the keys to online business success. In fact, it’s fair to say that any business who doesn’t make use of email marketing is leaving money on the table, and that could eventually lead to their failure. Unfortunately, there is a lot of misinformation surrounding marketing via email, and that makes it more confusing than it should be. With that in mind, here are a few tips for running a successful email marketing campaign.

1. Know your market. Before you do anything else, you need to know who it is you are marketing to. If you have already done market research, then you are ahead of the game, but you also need to consider that your email recipients are a subset of your main market, and you may have to make adjustments to your marketing message to compensate.

2. Build a list. You need a list of email addresses that you can send your marketing message to. There are several ways that you can get such a list, and you can use a combination of ways to increase the size of your list. You should put up an email capture form on all of your websites, and ask people for their email address. Offering an incentive of some kind is usually a good idea. This incentive should be relevant to your business, and should be just enough of a reward to get people to fill in the form.

3. Don’t be afraid to sell. One of the best things about the internet is that just about anybody can use it to make money. The problem with this is that a lot of people without experience are shy about selling. If you have an email list, then don’t be afraid to sell things to them. Do you want to know what the real secret to selling is? It’s believing in whatever you’re selling. As long as you are selling high-quality things that people can use, then you have nothing to be worried about.

4. Stay in touch. You should send out email messages on a regular basis so people will remember who you are. There is no magic frequency for how often you send out messages, but somewhere between once per day and once per month works for the vast majority of email marketers. The messages themselves can help to guide you.

5. Test and track. Split test various parts of your email marketing campaign whenever possible. For example, you can try two different subject lines for the same message (with half of the people on your list getting the first subject line, and the other half getting the second). Then see which variation gets the best response. Test and track as much as possible, and then keep the best option as the benchmark for your next message. Over time, these small improvements will really start to add up.

Filed Under: Email Marketing Tagged With: , , ,

Business Email Marketing

February 14, 2012 by Leave a Comment

Business Email Marketing- What Is The Source Of The Confusion

While email has been around for a number of years, there still seems to be a fair amount of confusion surrounding business email marketing. Some ways of business email marketing are better than others, but it still essential for businesses to understand how to make the most of this powerful marketing tool. We will take a quick look at some of the basics before moving on to how best to use email for your business.

Email marketing is done, as the name suggests, through email. A business can either gather email addresses when a person places an order online, when someone contacts customer service, or by asking for it directly (usually by filling out a form online in exchange for an incentive). While each of these methods results in the collection of an email address that can be marketed to, each one is slightly different and requires a different approach in the marketing message:

Marketing to customers is a great way to get repeat business. After all, these are the people who have already bought something from you, and that increase the chances that will buy from you in the future. Your business email marketing in this case could focus on offering special deals to customers only, giving them something for free just for being loyal, or inviting them to a special event. Anything you can do to let them know that you appreciate them will help. However, you should be careful that you never take this relationship for granted, otherwise your efforts could backfire.

Another way to get addresses for business email marketing is to gather them when people contact your business. They may contact you with questions about your products and services, or they may wish to complain about something. You can send a series of informative messages to the people who have inquiries about your company. This series may be pre-written and ready to send out to each person as needed. Marketing to people with complaints is a bit trickier, but it can be done. One way to handle complaints is with an email message apologizing and then offering them something special to make them happy again.

The next main group of people for business email marketing are the ones that voluntarily give you their email address. If you have a physical location for your business, you can simply ask people to give you their email address when they come to your store. Collecting their addresses online can be done in several ways, but usually involves offering an incentive of some kind. Remember, we are talking about people that would not otherwise be contacting you, so you need to give them a reason to share their information with you.

Those who give you their email address directly typically need some form of incentive for sharing their email address with you. Remember, these are people who have nit purchased anything from you, and they have not contacted you. However, these are the people that make business email marketing one of the most important things you can do for your business. Learning how to market to them is a major key to online success.

Filed Under: Email Marketing Tagged With: , , , ,

Mass Email Marketing Techniques For Large Customer Base

February 13, 2012 by 1 Comment

image of mass email marketingMass email marketing is a fantastic way to promote your business and show potential customers that you are worth looking into as you can offer them the service and support they need. More conventional advertising such as back linking and article marketing are about getting as much exposure as possible. Email marketing, on the other hand, is about capturing the people who show interest.

While the other advertising methods are meant to draw people in, email marketing is designed to hold their interest and close the deal, making you money. Through email marketing you can build up a rapport with potential customers, earning their trust until the point they are willing to part with their money.

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Mass Email Marketing-Reach A Large Customer Base Using Aweber …Click Here
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Some tips to help you accomplish all of this are as follows:

1. Build up your list. Obviously the first thing you will need is a list of email addresses. The best way to do this is through your website. Make a page where people can sign up for your email list. Link this page throughout your website as well as the various other forms of advertising you use. This method ensures only those who truly care about your product will sign up, increasing your chances of success.

2. Automate. When dealing with mass email marketing, it can very very rapidly become too much for you to handle. Using specialized software can help you automate this process, giving you more time to work on other aspects of your business. You will still need to write the emails and set everything up, but the software can send the emails out to specific addresses, and give you feedback data to help you maximize efficiency.

3. Subject line. When writing your email, you want to make sure people actually read it. What is the point if they just delete it without even opening it? The subject line is what determines whether they read it or not. Try to use captivating subject lines such as posing a question, or maybe a little scare tactic to make them want to read the contents of your email.

4. Content. While getting them to read your email is important, if your email is not laid out properly then they might just stop reading and discard it. Try to keep your emails short and to the point with the most vital information at the top and the relevant link at the bottom. This way they will not be scared off by a giant wall of text or something and are more likely to see the information you want them to see.

5. Create a newsletter. There comes a point in mass email marketing where someone is going to want as much information as possible because they are willing to make a purchase. Creating a newsletter can help push them over the edge. While most emails should be short and to the point, a newsletter gives you a way to give them an in depth look at all the details surrounding your product. This can be the final nail in the coffin to ensure they purchase your product, so it is strongly advised you create one (or several).

Filed Under: Email Marketing Tagged With: , ,

Email Marketing Strategy ….The Plan To Accomplish Is The Best Email Marketing Strategy

February 12, 2012 by Leave a Comment

email marketing strategy picture ofIn the early days of internet marketing the concept of email marketing and developing an effective email marketing strategy was cutting edge. Everybody wanted to learn, all seasoned marketers wanted to hone their email marketing strategies. If you could increase your response by .25% that would yield X amount of dollars. The mistake you might make now as a new internet marketers is the fact that you will not create an email marketing strategy and you won’t believe exactly how effective email marketing can be because you’re obsessed with the newest shiny object, SMS, text messaging, mobile websites, kindle or maybe tablets. Don’t make that mistake, get good and grounded in email marketing and it will serve you well through the years. Email Marketing will never die….. change a little, maybe.

Before I move on, keep your eyes peeled for some of the old works concerning email marketing. Those guys had only email marketing and they knew exactly how to make it work so the concepts they taught are still viable today.

When utilizing email marketing you need to have a plan of what exactly you want to accomplish, and how you accomplish it. This email marketing strategy can determine whether or not you succeed in the field of email marketing, so you need to make sure to plan it out and take great care in ensuring it is as good as it possibly can be.

Email Marketing Strategy
The Plan To Accomplish

First and foremost, you need to figure out how exactly you plan to get a list of email addresses. There are a multitude of ways you can go about building up your address list. Probably the fastest and easiest is to simply purchase a list of email addresses from a specialized service. It can cost you a pretty penny, and there is no guarantee the people on the other end of those addresses have any interest in your product. But it is still the fastest and easiest method. Many MLM businessess are advocates of this method, but true internet marketers will stay far away from list buying.

A slower, more time consuming, but better yielding  method is to make your own email list using an opt in approach. Essentially, you make a page on your website and plenty of links going to it where people can opt into your email list to get emails from you. While this takes longer and is more involved, it has a much, much higher success rate since you know every single person opting in is interested in your product and may even be willing to purchase it. This email marketing strategy is called list building at its most basic form.

After you decide how you want to go about procuring your email addresses, you need to decide how often you send out emails and the content of those emails. When utilizing a email marketing strategy you need to keep in mind that you will consistently be getting new people, so you will need to have different content depending on how long they have been a member of yours.

A Safe Email Marketing Strategy Is a Must To Keep Your Subscribers

A good rule of thumb you can follow is that, when someone first joins up, send them an email once every two or so days. Make sure each email is relatively short and has a lot of hooks to lure them in. Give them information in a bullet point fashion and show them you know what you are doing and are willing to help.

After that, drop it down to once or twice a week with maybe longer emails with more in depth information. Also give them the ability to sign up for a newsletter of yours that will give them all the information they could want. Make sure every email is new and fresh, never send the same email twice.

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Any Email Marketing Strategy Requires A Good Autoresponder
Click Here For Aweber.…. Just for Internet Marketers
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Once you get to that point, it is simply a matter of repeating the routine. An email marketing strategy is not all that terribly involved, it is a series of minor tips rather then any one big thing. Once you get a feel for it and perfect your strategy, it is pretty easy going.

You can further augment your email marketing by utilizing automated software that can automatically send out the emails you have written at the times you specify. Combining these things together makes email marketing effective, and relatively easy.

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Email Marketing-Tips To Establish Your Business Email Marketing

February 11, 2012 by Leave a Comment

The purpose of email marketing is to establish a relationship with your subscribers…… miss this and you’ve lost your gold mine!

Email Marketing Tips PhotoEmail marketing is where you get a list of email addresses and send emails to them, promoting your website and the product you are trying to sell. While this method does not get as much exposure, that is not it’s purpose. The purpose of using this type of marketing is to build a relationship of trust with your potential customers.

Email Marketing Tips To
Help Establish Your Business

It is an established fact of commerce that people are more likely to buy from someone they deem trustworthy than someone that seems shady. It is all preventative so they do not get ripped off. So by building up a relationship with your customers, they are more willing to part with their money because they trust you and the product you promote.

One of the most beneficial parts of using emails to help market your business is the cost aspect. If done properly, this type of marketing is actually free. You can buy lists of email addresses from special services (although I would not recommend this), but more importantly you can get people to opt into an email marketing list you make using your website.

Once people opt into your email marketing list you can send them emails, which as you know, does not cost you anything. So really it is free advertising, the only thing it costs is time.

Email Marketing Tips For List Building Tools

Now, there are things you can purchase to help building your email marketing list go smoother, such as automated software. And while I highly recommend doing this, it is entirely optional. So if you are on a tight budget, you can still do this all yourself. It will be time consuming and tedious, but you can still do it. But again, I strongly recommend getting some kind of software to help automate the process, it makes a world of difference. In brief to build an email marketing list you need an email script, software or company that specializes in providing email marketing services. Hosting your own email marketing script or software is cheaper and many people start that way because you won’t have a monthly cost that is charged from some of the bigger email marketing companies such as Aweber or GetResponse. Here’s the problem, when self hosted you will eventually get poor email deilivery, your script could blow up (happened to me and I lost 5000 subsribers), if you want to make money online then you will want to spend the monthly charge for an Aweber Email Account and know that your subscribers will be safe, you will be safe and most importantly your email will get delivered in the highest percentages possible.

When dealing with email marketing as a method of marketing, there are several different approaches you can use. Promotional emails are probably going to be the one you use most. These are just short emails to help promote your website and product and get people interested. But these are not the only types of emails you can use.

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I Use Aweber To Build My Email Lists!
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‘In the internet marketing field there are some business owners that really don’t care about your feelings or anything else about you (list member) they just want you to buy something. They will send multiple emails per week, even multiple emails per day…… if you unsubscribe they will say good riddens! These guys just want a list of buyers. Not the best approach obviously!

Important Email Marketing Tip…. Use Respect and Value

Think of it this way. You have a website on birds and bird watching. Your plan is to sell your birdbook along with some affiliate bird books and do reviews and promote bird watching gear from a place like Amazon.com. You’ll want to build your list by giving away some good info that birdwatchers need, let’s say how to pick out a good but cheap set of binoculars. Next you’ll want to build a series of emails that share how to start birdwatching, when to go, what to where, where to go, what type of equipment. Give this information away freely….. after each email you can promote your book or any of the other products mentioned. But you’ll want to keep writing your emails and put them in your autoresponder, heck, I know marketers that have 2 years worth of emails, some say they have 5 years worth loaded in an autoresponder.

My point is, as long as you are respectfully to your email optin’s ….. give them good information, they will be waiting for the next one. I know some marketers are even putting their phone numbers in the emails to make it more personal, and give more value to the subscriber…..he’ll at least think you care enough to help him by phone if he needs it……something you might want to try:)

Newsletters as well can be used to great effect. You can give those on your email list a chance to sign up for a newsletter, this way only those who are interested will get it. A newsletter can provide a much more in depth look to the product you are trying to sell and give a lot more information. So for those seriously contemplating purchasing from you, this can be the one that pushes them over the edge.

Email marketing is one of the oldest forms of marketing, and pretty much everyone uses it. From the one-man online businesses to the multi-national corporations. If you go to a big name companies website, odds are you will see something related to getting newsletters in your email and the like.

There is a huge potential in this form of marketing if you are willing to take the time to make the emails and fill them with quality content. If you are willing to do this, then be prepared to see a stark increase in your sales eventually.

Click Here to try Aweber Email Solutions for 1 dollar!

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Email Advertising Marketing

February 7, 2012 by Leave a Comment

photo of email advertising marketing campaignYou know, even though it is unwise to buy into all the “push button” software hype online, that is not to say that there aren’t some real push button software products that can help make your life easier by automating some aspects of your online business. One of the best of these software products is an auto responder. Getting an auto responder is one of the cheapest and simplest ways to start email advertising marketing to grow your business.

The concept is very simple: you want to be able to build a relationship and have more than one contact with the people who come to your site. In most cases, people will only come to your site once and then they will never come back again. When you consider the amount of time and / or money you invested to get them to your site in the first place, that is quite a waste.

Wouldn’t it be great if you could keep them around longer? Well, the way to do that is to add an optin form to your website so you can gather their email addresses and names. Once you have that you can contact them over and over again and build a relationship based on trust.

They will grow to like you, trust you and count on you to help answer some of the questions they may have about one or more areas in your niche. You will be setting yourself up as an expert in your field.

Sounds great, doesn’t it? Of course, if  you don’t do it the right way the only thing you will build is resentment and anger. To avoid becoming public enemy number 1 follow these tips:

1. Don’t expect to “get” until you give. You must be willing to give of yourself your time and your knowledge before you expect the people on your list to buy from you. Just help them. Share your experiences or knowledge. The best way to do that is to write it down in an email. How about explaining to them how to do something? Tell them about some neat little trick that you learned along the way. Point out potential pitfalls they should avoid.

2. There will come a time when it’s appropriate to ask for the sale ,even though you have to be willing to give before you get. Sending an email every now and then where you recommend a certain product or service is ok. Make sure that what you recommend will actually benefit them and is related to your niche, though.

3. Keep your emails, and subject lines, interesting so they will be open and read. After a while the people on your list will start to look forward to reading your emails, if you’ve done it right.

Take full advantage of all that technology offers you, especially when you are building your business. One of the best things you can use is an auto responder service so you can start an email advertising marketing campaign.

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Email Marketing Lists A Choice?

February 4, 2012 by Leave a Comment

Email marketing lists are a great way to promote your business and product and drive traffic to your website. In fact this is one of the main ways for getting your online business up and running. But the question is, how do you get a list of email addresses to send emails to? We like to do things as easily and as quickly as possible, which is why buying these sort of lists seems like the best approach, but is it really?

Email Marketing Lists Is Buying
A List Always The Best Approach?

When you buy a list, you have no control over it. Many of the email addresses on these lists are just out right fake, or have not given permission to be sent emails, or may simply have no interest in your product. So even if you buy a list of email addresses, you could consider yourself lucky if you got even a single email for someone who actually cared about your product.

So instead of wasting your time and money buying these lists of emails, you should instead look into gathering them up yourself. If you are in charge of putting together email marketing lists for yourself, you will know that every email is authentic and belongs to someone who is interested in your product, increasing the odds of you making a sale.

Build Your Own Email Marketing List

There are a lot of ways you can put together lists such as these. One of the most obvious methods is to simply use your own website. On your webpage put an area where they can opt into your email list to get updates and other cool information. Entice them by giving them a free offer, a sample if you will, of what you have to offer so they know you know what you are doing.

This is the single best method you can use because it guarantees anyone signing up for your email list will have chosen to do so willingly and will have a vested interest in your product. Make sure you put these sign up buttons all throughout your website, but do not make them intrusive. There is a fine line between having good exposure and just being obnoxious.

Also remember not to fall prey to a common mistake a lot of people do when trying to build their email marketing lists. You might be tempted to try and get as many emails as possible, and while this is not strictly a bad thing, it can hamper your efforts.

Quality Is Better Than Quantity
When It Comes To Email Marketing Lists

While having a lot of emails is good, you also want to make sure each of those emails belongs to someone who cares about your product. If you make your offer vague enough, you will entice people who really have no interest in purchasing your product, thus wasting your time and theirs.

So instead of doing that, make sure your offer is targeting directly at those who would buy your product. Yeah you might be turning some people away, but if they were not going to buy your product anyways, it is not really a loss. Focus on those who will actually buy your product. This type of email marketing list will put money in your pocket!

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Email Marketing Strategies For Profitable Email Marketing

February 3, 2012 by Leave a Comment

Email Marketing Strategies
Do’s And Don’ts For Best Strategy

email marketing imageEmail marketing is one of the primary methods you will use to promote your product and try to get people to actually buy your product. Like every other method of advertising, email marketing has it’s shares of do’s and don’ts. Following the best email marketing strategies and minimizing mistakes will offer you the best chance to be successful and make money.

But how do you know what the best strategies are? Well people have their ideas on what is best and what is not, so I can not guarantee these will work for you. But personally, I have found these methods to be quite effective and if you are struggling, then why not give them a try?

1. Use your webpage. The first hurdle in email marketing is to get a list of emails. You might be tempted to purchase a list or something, but this is a mistake. These lists often do not contain any email addresses you can use, so it is best to get them on your own.

Putting up places on your website where they can sign up and get a free offer (a sample of sorts) and be added to your email list is the best method you can use for gathering a list.

2. Resend emails. Once you have your list and are looking to use email marketing strategies when sending your emails, remember to always resend them. If you are using software it can tell you if the person opened the email or not. If they did not, try renaming the subject and sending it again. However be careful not to spam them, if they consistently refuse to look at your email, give up as they clearly are not interested and you are just bothering them.

3. Add a summary. At the end of your emails, especially longer ones, always throw in a little note at the end to summarize what the email is about. As sad as it might be, most people have very short attention spans and if they see a giant wall of text, they likely wont read it. Adding a few sentences at the bottom to sum it up might pique their interest so that they read the whole thing for more details.

4. Word your emails well. I have found that the emails themselves need to be spot on to ensure they stay interested. To do this, try to keep it informal. They want to know they are dealing with a person. Do not be overly familiar, but do not be rigid either. Also try to include links to your website in your email so they can go straight there if they see something they like.

More email marketing strategies for the email itself would include things such as it’s length. You do not want your email being overly long otherwise they may not read it. One last thing to remember is to put some space between the end of your email and any sign up type links so that they do not accidently click it.

Click Here for more info on Effective Email Marketing Strategies

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B2B Internet Marketing Tips

December 25, 2011 by Leave a Comment

Proven Tips About
B2b Internet Marketing

B2B Internet Marketing
by marciookabe under CC BY  with wpseopix.com
Using Internet Marketing Skills for B2B Marketing

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Anyone who plans to sell goods or services to businesses and markets online must understand the difference between b2b internet marketing and selling directly to a consumer. While some of the basic principles of marketing are the same, there are some differences that if not taken into account can sabotage your marketing efforts. The good news is that in some ways, selling to businesses is easier than selling to consumers, and very often the profits to be made are much greater, especially in the beginning.

One of the biggest differences between b2b internet marketing and marketing to consumers (also called b2c marketing) is that you’re no longer trying to sell to a single person. That sounds obvious, but business purchasing isn’t just a group of people looking at your product or service at the same time and then making a decision. The question of whether to buy or not goes from one person to another, sometimes in a very long chain of command, and can take a lot of time (and convincing).

When you’re selling something to a consumer, you’re dealing with one set of eyes and one person to convince. An important key in marketing to consumers is repetition—most won’t buy the first time, but once your items have been put in front of them multiple times in an appealing way, they’re more likely to buy. With b2b internet marketing the same principle applies, but this favorable impression must last down a long line of people who must make the decision. Getting the item or service in front of them many times is crucial with businesses, too.

Email marketing is one great way of keeping your products or services in front of them, but when b2b internet marketing with emails you have to be even more careful than when marketing to consumers. Many people who receive an email, particularly one they’ve agreed to receive, are going to be more concerned with the product or service offered, the discount, and what the item can do for them, than how professional and well-done the email is. This is less likely with a business.

Because the business may have its own b2b internet marketing plan, they’re going to expect a certain level of professionalism in any emails or correspondence you send them. Misspellings, strange line breaks, broken images and anything else that screams “amateur” or “careless” is likely to ensure that your message goes no farther down the line—the kiss of death for anything you’re trying to sell them. Take extra care with your email marketing plan. Don’t just make them correct and tidy, make them dazzling and attractive. Your emails and correspondence need to look as good as anything coming from that company if you really want to impress.

If you sell to businesses, you already know your target market very well. Be sure that all of your b2b internet marketing efforts are professional and focus not on you, but how you can fill their companies’ needs, and you’ll get your products noticed.

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