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Are you Using Ezine Directories in Your Internet Marketing

When you’re trying to figure out how to get traffic to your web content, there are a lot of options to evaluate. And it’s important that you pick the ones that go well with the product/service you are offering and the target audience for that product/service. Using Ezines to promote your products is a fantastic way to hit the right audience because there is an ezine for every niche possible. There are even ezines about ezines! If you want to save a lot of time doing your own research for the possible ezines to fit your niche, you can use ezine directories.

In case you’re unfamiliar with ezines, they are basically a newsletter that is sent out to a subscriber list who has confirmed interest in receiving them. If you find one that matches what your business offers, you are guaranteed a qualified audience to advertise to. The best way to reach this audience is by placing what is called an Ezine Solo Ad. This basically means that the producer of the ezine will send out your text ad to his/her audience for a price. In order to find the right ezines, you can go through ezine directories and do a search for the keywords or keyword phrases that represent your business to find a targeted ezine that you can advertise in.

Here are a few of the many directories that you can take a look at:

New-List offers a wide variety of general categories and thousands of thousands of specific newsletters to choose from within these categories.

Ezine Search allows you to type in the general category that pertains to your business, a description and some keywords. Once you’ve entered this information, you are taken to the results of your search and can get more information about what each ezine offers, the size of its mailing list, the frequency of the mailings, etc.

Best Ezines has thousands of ezines to display along with reviews and complete information about each ezine including the target audience, frequency of the newsletter, tags and how many times the ezine has been viewed.

Ezine Directory offers an impressive list of ezines within a fair number of topics but does not provide you with the details on each. In any case, it is always better to contact the publisher of an ezine directly to verify statistics, price, etc. of the ezine.

Jogena’s eZine Directory offers both a listing of ezines and a listing of e-books, which is a nice twist. This site is very well-done and offers a great deal of information on both topics, in a way that is clear and easy to understand.

The Directory of Ezines is actually a paid service but well-worth the investment necessary. Not only does this site offer you an extremely detailed profile of all the different ezines, the owner, Charlie Page, actually also offers you one on one consulting on how to use his service as well as other ezines.

Hopefully these Ezine directories will hold some of the information you’re looking for!

Effective Internet Marketing Through Ezine Advertising

Many people have heard about or utilized E zines at some point in their lives. They know that these are electronic newsletters that are published on the internet or delivered to subscriber’s inboxes.

However, most people do not know that publishers of these e zines have massive mailing lists. Some of these have thirty thousand plus subscribers. If your site is listed within these e zines you will often have an immense surge in your traffic and in customers that visit your website and make purchases.

The question that most people have is how they go about getting there site listed within the most popular newsletters. The first option is to place your ad in an ezine for a price. There are wide variations in prices and availability. Some publishers also offer solo mailings or solo ads to their subscribers and fellow advertisers. These offers allow you to pay the ezine publishers to send your email advertisement to their entire list of subscribers. This is often much more expensive than putting your ad in their regular ezines.

As with any internet marketing campaign, you always want to track your ezine results. This will let you know whether the money that you are spending is giving you effective results or not. Some ezines have mailing lists that work very well, while others are very ineffective. The specific wording of your advertisement can have a huge impact on your results. You want to word your advertisements as effectively as you possibly can so that you can maximize your results.

If you utilize ezine advertising in your campaigns, you should be tracking your results. There are some services that you can subscribe to that will track your ads for you. The money that you will save with these services will be just as much, if not more, than what you will spend if you are wasting money on ads that are not effective and of no use to you.

Another way to effectively utilize ezine ads for your internet marketing is by submitting articles to the ezines and ezine directories that are found all over the internet. Most editors and publishers of ezines want quality content and often do not have any new, effective ideas themselves. If you are a good writer and have interesting topics that attract readers of newsletters, then you should definitely start submitting your articles for possible submission to the ezines.

Having your website get recognition in newsletters for free is a definite way to boost your traffic. However, there is another benefit that is much more important. Every article that you submit to an ezine or post an article announcement site, you have the opportunity to include your URL in the response box at the bottom of the article. This gives you consistent links to your website and gains exposure to your products and services.

Whichever way you decide to go, if you submit articles or pay for ezine exposure, you are guaranteed results if you are doing things properly. It pays to take time to research your options and the available routes before you make a decision. This can save you time and money in the long run.