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Many people are asking about which search engines offer affordable pay per click advertising. The truth of the matter is. . .it is not up to the search engine to make your advertising affordable. It is up to you to create your ads so that they don’t cost you an arm and a leg. Many newcomers fall into the trap of spending way too much money on their first Pay Per Click campaigns. . .and they could get the same results by spending much less.

So, how can you make sure you are using the methods to obtain effective and affordable pay per click advertising?

It all comes down to the research that you perform. The research will be centered on the keywords that you are going to use in your advertisements. Luckily, all of the search engines make it very easy to do this research. They offer you the free tools that you can use. All you need to do is put a little time and effort into it.

First, think of a general term to describe what your business offers. If you sell sports clothes, go into the free keyword research tool that your search engine offers and type in that term. The tool will then provide you with that and all other related terms that people are typing in each and every month within the search engine. Your first impulse may be to choose the words that are getting the most traffic. Ignore that impulse. That keyword will be too competitive (meaning, too many are already using it in their ads and the bid that you’ll need to appear on the first page will be too high). Instead, choose a keyword that is not getting as many searches per month. . .but also has much less competition. Some PPC trainers recommend choosing keywords that have fewer than a thousand searches per month. I actually recommend choosing those that have less than 300 (especially on google which is highly competitive).

Once you’ve chosen an uncompetitive keyword, make sure that you write an advertisement about this word that is compelling and offers what the “searcher” is looking for. So, if your keyword happens to be ski masks, don’t just write an informational ad, make it compelling enough so that whoever is searching for ski masks will notice your ad above all the others. This way, even if your bid is lower than other advertisers, and therefore your ad will appear further down on the page, it will get more clicks than the other less compelling advertisements.

pay per click video tutorial

Study the other advertisements that you see in your niche. Look at the ones that make you want to click and those that don’t interest you at all. Use these examples to write your ad.

Affordable pay per click advertising is no secret – with a little bit of patience and practice, you too can be spending less on PPC than you are earning from it! Don’t forget, Google Adwords isn’t the only game in town, try Yahoo Adwords

! Once you get the hang of it, you can start re-investing your profits into more competitive terms.

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Everybody loves free web design tools, but there’s a lot of garbage out there so it becomes very helpful when someone recommends a tool to you. When a free web design tool is recommended you can be sure there is no spyware, viruses or any other garbage. Anyway, I grabbed a list of free tools that some of my fellow Xsitepro users are using….take your time and read through the list, there are some pretty awesome time saving tools that you can download right now for free.

I thought I’d post about a free piece of software that
I always use in conjunction with XSP and Photoshop.

It’s called ColorPic and it let’s you pick out any color
in a browser or on an application like Photoshop or XSP!
Once you pick out a color ColorPic gives all the info related
to it. Perfect for when you want a shade of color just slightly
lighter or darker then what you’re currently using.

Download it free and find out more at:
http://www.iconico.com/colorpic/

I’ve been using colorpic for a long time….it’s a great little application.

Someone
might wonder why they would need this little tool. If you do any
website design, it’s perfect for grabbing colors and duplicating that
color. For Xsitepro users, especially version 1 users it is
indispensable for setting up your google adsense ads. Xsitepro doesn’t
really have a very good system of picking custom colors so that you can
match the adsense backgrounds and boundary with your website background
color…..well, Colorpic to the rescue! All you have to do is use color
pic to sample the background of your webpage color and use the color
code in your Xsitepro adsense color values.

Here’s a couple of other applications that are free and helpful when working with xsite or your computer.

I use a free version of Screen Calipers
which comes in handy when trying to duplicate website designs or
determining what size table will fit into a blog column….actually
anytime you need to measure a distance on a website. The free version
is somewhat limited, but I’ve not run into a situation where I needed
to purchase it….very handy too.

One more is called simple search and replace
and you can use it to search a folder for just about anything. I use it
to search for my google adsense number when I export a site from
xsitepro to Dreamweaver and then replace that number with a php include
so that anyone can change one file and all the adsense numbers will be
change.

I do the same thing with clickbank id’s, use search and
replace to find all my clickbank id’s and then replace with a php
inlcude that will direct to a file that contains the clickbank id. This
way, I can make a site and sell it to anyone who doesn’t have xsitepro,
all they have to do is change 2 files, the google file and the
clickbank file which are pulled in with the php includes.

Ok…..what the heck….last one. I use an application to help me stay organized called Treepad.
It’s free also, and the free trial version has worked for me for at
least 4 years. You can drag urls, images or text into a file. You can
use it as a diary, phone book, address book, store important urls,
store downloads, store purchases….you name it and you’ll find this
little application will help keep you organized.

Anxious to see what you guys come up with!

PIXresizer – Free Image Resizer
PIXresizer is a photo resizing program to easily create web and e-mail friendly versions of your images with reduced file sizes,
http://bluefive.pair.com/pixresizer.htm

Firefox Add-on
Advanced Eyedropper, ColorPicker, Page Zoomer and other colorful goodies,
https://addons.mozilla.org/nl/firefox/addon/271

Firefox Add-on
Draw out a ruler to get the pixel width and height of any elements on a webpage,
https://addons.mozilla.org/nl/firefox/addon/539

Firefox Add-on,
Select text and it’s automatically copied to the clipboard. Like Linux or mIRC,
https://addons.mozilla.org/nl/firefox/addon/383

Web Developer Toolbar
The be all end of of free tool is a FireFox addon called Web developer Toolbar.
https://addons.mozilla.org/en-US/firefox/addon/60

So many useful tools I cannot list them all.
Here are a few of my favorites.

• - Error checker. Checks a pages code and tells you instantly if there
  is an error, what the error is, and where the error is. Code, scripts,
  CSS. All checked.
• – Ruler and line guides. Check sizes AND alignment of objects.
• – Outline. Adds an outline to all elements on a page so you can see EXACTLY how a site is built.
• – Image options. On, off, and more. Get EVERY kind of info you can image on every image on a site.
• – Security features as well.

If you don’t have this, you should!
===========

JING
http://www.jingproject.com/

Dude, seriously, screen caps and video capture with free file hosting AND super easy to use.
TechSmith has top notch products, and this is the top notchiest of them all.
Just a little glowing orb on top of your screen and you can catch it all.

_________________
Knowledge is not information, it is transformation. ~ Osho ~
Creative Compulsions | Winnipeg Web Design
Shop XSitePro | Creative XSitePro Templates

I have to admit It took forever for me to switch over to Firefox , but
it’s when I discovered FF’s addon Web Developer that I was completely sold!

Another free application I’ve been using for as long as I can remember is
WordWeb. It’s a comprehensive one-click English thesaurus and dictionary
for Windows. It can be used to look up words from almost any program,
showing definitions, synonyms and related words. It includes pronunciations
and usage examples, and has helpful spelling and sounds-like links.

I love Wordweb and you will too. You can grab your free copy at:
http://wordweb.info/

Thank you everyone for sharing! And keep sharing your ideas.

Cheers!

Patrick

_________________
* We Make The Sales. You Get Paid! –> Golf Affiliate Program

* Product Reviews = How Super Affiliates Are Raking in the BIG Bucks!

This is a great thread, keep those links coming.

Firefox add on,

Seoquake
is a Mozilla Firefox extension aimed primarily at helping web masters
who deal with search engine optimization and internet promotion of web
sites. Seoquake allows to obtain and investigate many important SEO
parameters of the internet…
https://addons.mozilla.org/nl/firefox/addon/3036

Here’s another fantastic Free tool for all you
web designers. It helps you to co-ordinate a complementary
color mix for you site. left panel, right panel, main panel, links etc etc

It’s great to use with the colorpic tool, and being as it’s so
easy now to alter colors with XSP2 it’s just a breeze to play
around with colors!

Just enter the color code eg #ffffff into the box and click on submit hex.
Or you can use the RGB box. Choose the colors you are happy with!

(make sure you just enter ffffff and not #ffffff ie leave the # off as it’s
already in place)

http://www.defencemechanism.com/color/

Here is a very good free tool. It is a powerful word replacement
program designed to help writers, copywriters, article marketers, and
‘private label rights’ content users.

I use it almost every day with PLR.

http://www.wordflood.com/Free.html

Thanks for all the good information.

Color Pic is great. I been using it for some time now. A great free onscreen ruler for measurements is JR Screen Ruler. http://www.spadixbd.com/freetools/jruler.htm

If you use your PC’s screencapture button you’ll want to
check out FireShot. It’s a Firefox addon and it rocks.

It’s free and simple to use.

Check it out at:

https://addons.mozilla.org/en-US/firefox/addon/5648

Keep the great suggestions coming!

This one deserves a mention…

Newly available free tool for creating stellar website headers. (Thanks to Paul!)

http://www.xheader.com/

Cheers!

First off, great idea here!! Love the pixresizer and the wordweb.
Pixresizer going to help me alot, especially putting up blogs and
resizing the header from the main site to fix the blog.

Here are a few more FF add ons…

Session
manager, if you are like me and have MANY tabs opened.. you know, out
of sight out of mind, this helps bc it will restore your previous
session in case of crash. They also have morning cup of coffee which
can save group of tabs by days but the new version doesnt show the icon
for this. I also use tabsaver as well.

https://addons.mozilla.org/en-US/firefox/addon/2324

Colorful tabs, adds colors to your tabs. Wife liked this more than I did, lol

https://addons.mozilla.org/en-US/firefox/addon/1368

Search
Status – Like this b/c it highlights no follow links and also will show
other various forms of data from links, whois, archive, robots..

http://www.quirk.biz/searchstatus/

Y
SLOW another must have. YSlow analyzes web pages and tells you why
they’re slow based on the rules for high performance web sites. YSlow
is a Firefox add-on integrated with the popular Firebug web development
tool.

http://developer.yahoo.com/yslow/

Recommended by the 30 Day Challenge folks. I haven’t tried it yet but it looks good:
http://www.socialmarker.com/

scottparat, you didn´t pöst the links so here they are,
http://www.httrack.com/

And the FF add on,
https://addons.mozilla.org/nl/firefox/addon/1616

Remove nl

I cannot believe I did not list my #1 pluggin for Firefox

FireFTP – Built in FTP program, that is super easy and does everything you need an FTP program to use.
fireftp.mozdev.org/

_________________
* We Make The Sales. You Get Paid! –> Golf Affiliate Program

* Product Reviews = How Super Affiliates Are Raking in the BIG Bucks!

Tags: free downloadable web design tools, free tools, free web design tools

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