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Internet Marketing Resources for Offline and Online Marketing

Adwords Program-Google Adwords Program Is The Answer

If you want a successful business you need to advertise that business. No matter if you have a product to sell to others or have a service you can perform for a fee. One of the best ways to do this is to advertise with a Google Adwords program.

If you have the budget, a Google Adwords program will help you get the quality traffic to your site to make the sales you need to grow your business.

Google Adwords Program
Is The Answer

How this all works is by CPC, or cost per click. This means you only pay when someone clicks on your ad to get to your site to see what you are selling. The ad you plce must be compelling enough to lure your customers to you.

If you are new to this type of advertising, you should begin by using the starter edition. It is easy to set up and get started. Go to Google and select “starter edition”. You will be prompted to target the type of customer you want by choosing the region you are in and the language spoken in that region.

Next, you will be prompted to create your ad. You should have already put some thought into this beforehand so you know what to write so you do not waste valuable time trying to come up with something on the fly.

Starting A Google Adwords Program

You will need to fill in the URL for your site so that you can link your new ad to it. How else are you going to get the customers, right?

Next, create a headline for your ad. If you have put thought into this you probably have a good one already. Make sure that it hits the high points of your business and your product or service.

Use relevant keywords. Prior to setting all of this up you should also have done some keyword research to find relevant keywords you can use to bring in the quality customers that will convert to sales.

Keyword research is time-consuming but if you find that special one or two that work well for you you are way ahead of the game and will have customers like you never thought possible. You can try out many different keywords at different times to see what works the best for your business.

Google Adwords Controls Advertising Costs

Next, you will need to set up your budget. Budgets can be set anywhere from $30 per month (which will not really get you any where fast), on up to tens of thousands of dollars per month. The higher you set your budget the more chances you have that someone will click your ad.

Now you will be able to set up your account by entering an email address and password. If you already have a gmail account then you can just go ahead and use that one to do all of this.

All that is left now is to activate your account. You may be sent a confirmation email to do this by clicking on a link in that email. Log in and submit your accurate billing information. You are now a proud owner of an Adwords program.

Adwords Professionals

 

Adwords Professional
by IvanWalsh.com under CC BY  with wpseopix.com
Become An Adwords Professional

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So, are you considering adding another income stream to your online business by becoming one of those highly paid adwords professionals?

Yes, it is possible for you to become an adwords professional, or you can use your new found knowledge to increase the effectiveness of your own campaigns. Either way, taking the time and effort to learn more about using Adwords can be a great investment of your time.

 

Adwords Professionals Advice
To Grow Your Online Business

And the really cool part is that it won’t cost you anything more than some of your time… it is free to sign up. Just go online to: www.google.com/adwords/professionals/. Here you can sign up for free, if you aren’t working for a company and are just going through the training as an individual.

Once there, you can find everything you need to learn more about adwords.

You can take as many or as few modules as you want, but if you want to achieve the certification you must pass the fundamentals part as well as one other module (this is what you have to do right now, check the site, things may have changed since this article was written).

Adwords Professionals Info Can
Be Applied to Other PPC Programs

You may not have realized it but there are other pay per click, PPC, programs available. Both Bing and Yahoo also have similar advertising programs, though they are called by different names, Google’s program is the one that is called Adwords.

The point is that much of what you learn from one program can also benefit you with the other programs. There will, of course, be differences but there will also be a little overlap for each one.

That means that much of what you learn during the Google Adwords certification program may also help you get more results from other PPC campaigns at other companies… and it is all free!

Get Certified As An Adwords Profressional

Once you get your certification you basically have two choices: you can use your knowledge for your own benefit and increase the effectiveness of your own campaigns or you can use your knowledge and make money by becoming a consultant and helping other people with their campaigns.

Actually, you have another choice, you can do both: improve your own campaigns and become a consultant and help others!

Adwords Professional Course Is FREE!

As you can see, there are a lot of advantages to taking the time to go through the Google certification program. Learning how to optimize a pay per click campaign will not only benefit your own campaigns, it may also help you make money by increasing the effectiveness of other peoples campaigns.

When you consider that the course won’t cost anything but some time and effort, that can be a huge return on your investment.

Again, some of this information may have changed since I wrote this article, so make sure you carefully look over the current certification information on the site I gave you above.

Adwords professionals can make a lot of money whether they are tweaking their own campaigns or helping others get more out of their campaigns. Either way, it may be a smart move for you to go through.

Quality Score Adwords-Factors For Your PPC Business

Quality Score Adwords-Factors
For Your PPC Business

Quality Score Adwords Factors
by Edgeworks Limited under CC BY  with wpseopix.com
Quality Score Adwords Factors

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Google seems to rely a lot on various quality scores, yet they are rather miserly in providing information about what factors go into determining the quality score adwords. So, how do you know what you need to work on?

 

The Google quality score adwords factors will be considered in your Pay Per Click, PPC, campaign and are one factor that will determine how much you can pay for each click.

While it can be confusing and overwhelming at first, taking the time to figure out what changes to make to increase your adwords quality score can help you get a much bigger bang for your advertising buck.

Basically, you can pay less for each click for the same keyword as your competitors if you have a higher quality score.

What that means is that you can invest the same amount of money in your advertising budget but actually get more clicks, if you have a higher adwords quality score.

You can also stomp all over your competition too… how much fun will that be?

Here are some things that you can do to increase your click through rate, and your quality score adwords:

Relative Keywords ….
Quality Score Adwords Factors

1. Find the most relevant keywords for your website and your niche.

You want targeted keywords, keywords that indicate that the person clicking on your ad are looking for your exact product or service.

This is no time to be vague, you must make sure your keywords are really focused.

Use Keywords Related To Site Topic

2. Make sure that your keywords, and your ad in general, are very closely related to the topic of your website.

The relevance of your ad in relation to the content on your website will be a very big consideration.

If someone clicks on your ad but then almost immediately leaves your site, Google will view that as a sign that your site did not deliver on the promise of information from your ad.

If your ad is talking about a certain type of golf clubs, for example, yet your site doesn’t even mention that same type of golf club, your site isn’t considered relevant and that can hurt you.

Use Multiple Ad Groups For High Quality Score Adwords-Factors

3. Create multiple ad groups for multiple landing pages on your site. These ad groups will be arranged around certain keywords.

So, to use the example above, if some of your keywords are about a certain brand of golf clubs you can set up one ad group around that brand of golf clubs.

Then you can set up another ad group around another brand of golf clubs and set up a landing page for just those sets of keywords.

So, it is well worth the time and effort you will have to invest in learning as much as you can about increasing your quality score.

Google isn’t well known for making things easy. As a matter of fact, they seem to enjoy making things as difficult as possible when it comes to trying to increase your quality score.

Take the time to increase your quality score adwords and you will get so much more from your advertising efforts. And who would not want that?

Internet Advertising Business And Tracking Results

When it comes to marketing your business online, there are many methods that you can use. The internet advertising business is booming and for good reason. Advertising online is efficient, effective and trackable. While it is difficult to measure your results with offline advertising, most online methods can offer you detailed data about your advertising campaigns.

If you’ve been looking into advertising online, you’ve most likely come across information about marketing for free through the social sites and networks. This is one very cost-effective way to promote your business–however, it is time consuming and the results are not immediate. So it is important to set up a schedule and stick to it. Participating in social networking sites will definitely contribute to your popularity.

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The Quickest and Easiest way to Start Advertising on the Internet
Safelist Advertising

Ezine Advertising
eMail Advertising–Aweber
Banner Advertising
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Start out with a couple of them and interact on a regular basis.  Getting involved allows you to establish yourself as a player in your industry and it also allows you to keep up on what the trends are and what the leaders in your field are up to. It’s also a great way to establish partnerships with others that may compliment your business efforts. If you’re like many people who have already been using sites like Facebook for family and friends, you can easily integrate your account to include a business page and group.

Pay Per click (PPC) plays a very important role in the internet advertising business realm. Many marketers associate PPC with Google Adwords since Google does get the most traffic. But all search engines offer pay per click. Google is probably the best one to get started on because it’s extremely inexpensive to register ($5.00) and they do have the most traffic. However, if you are just starting out, you need to make sure you get some solid advice on how to use your funds. Start small, with just a few ads and gradually work your way up. And, unless you have a huge budget to work with, do not bid on the highest traffic keywords. Luckily, there are parameters in PPC platforms that allow you to set a daily budget so that you can make sure you stick within your means.

Then there are the more traditional offline approaches to online advertising. You can place a banner advertisement on a high-traffic site in your industry, a classified advertisement in an online newspaper, or an ezine advertisement which goes out to an online magazine’s subscriber list.

Regardless of the means you use to advertise, the ad itself is of paramount importance. The key to a successful ad is your headline. Think about how many headlines you read every day or about how many email subject lines you skim over. Your target audience will be getting the same amount of overload. They will only respond to something that reaches out and grabs them and you must do that in your headline. Write your ads with passion, excitement, and benefits (not with features). For example, an ad with features will discuss the high-speed of the product. An ad with benefits will discuss how the product saves you time. Keep this in mind when you are starting to get involved in the internet advertising business.

Internet Advertising Trends and Local PPC Marketing

newspro1Marketing online can get you business from all over the world. But many business owners aren’t aware of one of the most recent internet advertising trends which involves using the web to target local markets as well as national and international markets. And many new marketers are wary of pay-per-click (PPC) advertising in local markets because they haven’t been taught how to do it correctly. Pay per click doesn’t have to be expensive or only for the big players. Anyone can get started with a small budget and gradually work their way up as they learn more and bring in more customers and profits.

Pay per click revolves around keywords. So, the most important factor in your PPC advertising campaign is your keywords. But the keywords themselves aren’t important. It is what they represent that you need to focus on. For the purposes of PPC, keywords are the terms that consumers type into a search engine (like Google, Yahoo, MSN or any of the others out there) when they are looking for information.

These words represent what the person is seeking out, what they need or solutions to their problems. Finding out what people are typing in is easy and free. One of the free keyword research tools is the Google Adwords Keyword Tool. You just type in a term that is relevant to your business and Google will show you the exact related terms that people are typing in and how often they are searching for it. If you are doing a national or global PPC campaign you can stop at these keywords. If you are doing a local campaign, you want to add in geo-targeted words.

Another way to take advantage of the local internet advertising trends is to establish a presence in the social networks and/or forums that are related to your industry. Set up your free accounts at places like Facebook and Twitter and include the website that you want to promote in your profile. Then you can start searching for other network users who are in your area and communicating with them.

This is a great way to network online without having to actually go to a networking type of meeting. But this is also a great way to make that first connection which can then lead to an offline type of get-together. Although you can set up a Facebook page which actually promotes your business, you will not be doing any kind of hypey advertising on your Facebook profile. However, you can also do PPC advertisement in Facebook and these can be more promotional.

Remember as you are going about in your wider-scope advertising campaigns, that one of the biggest internet advertising trends right now is the shift back to the local offline marketing. This type of marketing builds your brand, allows you reach more customers and to get a jump on your competitors who haven’t yet joined the trend.

How Much Are My Competitors Spending On Ppc Advertising

Have you been asking yourself. . .”How much are my competitors spending on PPC advertising?” While it may be hard to get an exact answer about that unless you ask your competitor directly, there are some things you can find out about the strategies of your competitors.

It’s easy to get lost in all the technical aspects of running a ppc campaign. You spend your time surrounded by keywords, keywords and more keywords in addition to other data. As you are monitoring your bids, positions, budget, and ad copy, you can easily lose track of the bigger picture and changes that are going on within the industry or among the competition.

There are three steps that you can take to consistently keep an eye on your competitors and keep up with what’s going on in the industry.

Identify what the most important keywords are for all of your major competitors. Pay attention to the average position that your competitors rank for under these keywords, some common elements they have in their ad versions and what common elements they have on their landing pages.

Take note if huge corporations with who have lots more money to spend on PPC don’t appear on the top spot or even in the first page. There must be a reason for this.

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Perry Marshall’s Adword’s Course
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You can really get a lot of information by observing what goes on in the marketplace, but you do have to take the time to dig in and analyze it.  For instance,  if everyone in a particular sector is offering problem-solving e-books, free trials, and demos, you should probably have some sort of interactive media on your site because your target audience is probably more likely to convert to these types of actions.

Take regular screen shots of the top 10 or 20 ads for your major keywords.

The biggest reason for doing this is to identify the newer competitors that are moving in to the area. By doing this, you may see that a competitor has copied one of your ad versions very closely, causing your click-through ratio to go down the tubes. This way, you can also track when competitors are scheduling their ads and when they change ad position.

Use the Google free keyword based search tool on your competitors pages. Type in your competitor url and Google will automatically inform you of appropriate search phrases, content, and keywords.  You may get ideas for additional keywords, or see areas where your competitors have excellent content. This also keeps you familiar with competitor’s websites as they add or change content. Something you should keep up on if you want to advertise using PPC.

Certain tools or memberships sites like Spyfu.com allow you to do some detailed analysis when it comes to your competition. These solutions are not exactly the answer to your question of “How much are my competitors spending on PPC advertising?”. . .but they can help you beat out your competition.

What Are The Top PPC Sites Today

When most people hear PPC, they think Google Adwords. And for good reason. . .In the US, Google leads the top PPC sites and now controls 74% of all searches in the US. Yahoo holds 11% of the market share and MSN 9% of the pie. The remaining 6% goes to all the other search engines combined. While Google is probably the best place to start with your PPC campaigns, there are reasons to consider some of the other search engines, if not now, then later on. Why start with google?

First of all, it’s extremely easy to get started with Google and the initial one-time fee is minimal. Another benefit of using google is that it’s very easy to track which keywords are converting and which ads are getting the best click-through rates. Also, the sheer amount of traffic you’ll get with google is the main reason you want to start there. If you can’t get the results you want with Google Adwords, you most likely won’t be able to do it with any of the other search engines either.

When should you consider other PPC Sites and which ones should you choose?

Once you make some money with Google AdWords, move your most profitable keywords and best ads over to the other PPC sites. MSN is definitely on the rise and currently matches or betters the search results that Google does today.

MSN is also spending about 20 times more than Google on advertising so it’s likely that it will win more market share from Google over the next year and continue to do so. As with Google Adwords, the initial start-up fee with MSN is minimal, making it easy to get started.

Yahoo! Search Marketing is generally considered to be a little more expensive but offers fantastic tutorials and support and provides detailed reporting tools to help you track your ads’ performances. If you want fast results and you’re willing to pay top dollar for a well-known site with a worldwide reputation, Yahoo! Search Marketing is the place to advertise.

7Search is another up and coming PPC Site with traffic reaching up to 1.5 billion searches a month. The company also claims better Return On Investment than either Google or Yahoo! because of their high quality traffic sources. The initial start-up fee is $25.00.

Why move to other top PPC sites?

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Perry Marshall is the Foremost Authority on PPC or Pay Per Click
and Google Adwords, Study His Google Adwords Techniques
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The advantages of using Google Adwords are clearly ease and popularity among information seekers all over the world. If you are new to PPC, you’ll definitely have to start advertising with the very low searched keywords on Google Adwords because the competition will be extremely high for those terms that most widely sought online. It’s getting harder and harder to make a low bid on Google Adwords and still come up in the top rankings. Google is also frowned upon often by its advertisers for its changing of rules without much (any) notice. This is what companies who own 75% of the market share have the luxury of doing.

These top PPC Sites should eventually all be included in your marketing plans for the most thorough coverage and results.

Benefits Of PPC Marketing

PPC is one of the most valuable marketing tools available today for web business owners. It is a great way for them to generate traffic and sales quickly to their site. It has proven to be very beneficial to all web business owners no matter what the size of their business is. There are also other great benefits to running a PPC marketing campaign.

Benefits Of PPC Marketing

• First of all there is the benefit of financial planning. With PPC marketing you have the ability to set up a daily budget for the amount of money you would like to spend on advertising in any given day. If your marketing campaign seems to be making you huge revenue then you can increase it any time you feel you are ready. There is no set limit on the amount that you are able to spend
• PPC marketing is a well planned targeted campaign that you create. You will have the choice of what keywords you would like to use on your site. These keywords will also ensure you to get specific traffic to your site based on your product. There needs to be careful planning in this stage of the game though to ensure that it takes off successfully.
PPC Marketing also has campaign flexibility. PPC will help you accent your products brand name as well as its quality. At any time you can add or remove keywords to your ad campaign to drive even more traffic and sales to your site.  You also will have the ability to introduce any new components to your advertising campaign at any time. This will help you increase your ranks on the search engines.
• Another benefit of PPC marketing is that you pay for what you get. Remember with PPC marketing you only pay for the number of clicks that you receive on your site. Unlike some of the other marketing tools that are available on the internet today you will pay for only genuine people that visit your site. These people are actually looking for your product which is why they clicked on your advertisements. These genuine people are usually the ones that are generating your revenue for you.
• There is also testing potential that is available with your PPC marketing campaign.  If you have launched a new product and would like to know how it will do with the general product you have the ability to do a test run.  The number of clicks that you receive on the product will help you know if the product will generate revenue for you or not.
• A final benefit of PPC marketing is that you are able to see instant results.  A very well planned and researched PPC campaign can show you instant results.

As you can see there are a lot of different benefits as to why you should choose PPC marketing for your advertising needs.

Google Image Ad Format

I’ve been setting up some google adwords ad campaigns for my son’s hardwood flooring business. It’s been a little while since I looked over the adwords section of google and it’s really amazon how much has changed.

Previously it had been a real pain to define local areas when promoting a local business. In other words if you were promoting a pizza business in your local town, you wouldn’t want to exceed…..maybe a 10 mile radius or maybe even 5 miles if you were delivering pizzas. Google Adwords no really lets you define a geographical area with ease, it could be a simple circle around the defined area or it even allows you to create  polygon or sorts to define the area the ads will show in. Very cool for promoting offline businesses.

I can see that I have a lot to catch up on….maybe even give adwords another shot myself :)

Also I checked out the display ad builder…..man oh man, they have really come a long way to make creating and designing your graphical ad a piece of cake. The below video doesn’t show all the new features but you’ll get the idea. I haven’t tested graphical ads but I hear some people are getting fantastic results.

[youtube:http://www.youtube.com/watch?v=IcMPRU0b24E]

[tags]google adwords, geo targeting[/tags]

Use Google Snatch to start making cash quick!

Use Google Snatch to start making cash quick!

Make sure you get to the bottom of this post, because I have a free, no sign up, just download surprise for you!

I don’t think there’s been a time like this when someone will take you by the hand and help you to start making money today!. On top of that, you won’t find anyone to disclose a secret way of doing it where you aren’t going to spend a dime of your advertising budget.

You see, the Internet is huge and millions come online to have a crack at it. Majority (99.9%) just don’t have a clue where to start. The gurus of the interent reveal some of their so called secrets and people attempt to use these secrets to make their fortune, but they fail. That’s just the sad truth of it..

Well the thing is, the owner of Google Snatch is NOT a guru. Simple down to earth guy who just knows what to do to make money online! You almost can’t appreciate the techniques he’s discovered that allows him to dominate a niche market of any size, small niches and markets that have many thousands of competitors which are run and owned by the big businesses of the real word :).

He blows away his competion using methods and techniques that he developed. Not using Google Adwords since some of the clicks could cost around 100 bucks.. Taken to the end of the day, you have the largest market with huge competition that gives you more spending power!

Now millions are afraid to compete in big markets because the people (companies) who have the money CAN demolish their competitors. However, what you’ll learn is that large corporations and big companies usually have more cash than common sense.. Plain and simple, you do not have to invest and waste thousands of dollars to start to make an income online….or even to start making big bucks online.. The trick is having the right information, the right recipe. Its called something like ‘The Free Click Formula’ and if you have that, why waste money on paid clicks..

Paid advertising creates a problem, it doesn’t matter if it’s Yahoo, Google or MSN, you might be able to get placed high in the results, it won’t matter if no one is clicking on your ads? Really, think about it, who is the one piling up the huge bill you’re gonna get at the end of the month? Another marketer trying to get your position? Some moron just randomly clicking? Maybe it’s real customers…who knows?

Truthfully, there isn’t any more work involved than if your were setting up a Google Adwords Campaign. Since the Google Slap came to the scene, it was made clear that for each keyword you bid on it requires a unique page, as a must, to achieve good popularity ranking.

Here’s the deal….the concept is simple, yet the entire stampede of internet marketers think Adwords is the way to go and it’s much quicker…..WRONG!?However, it really does take only 15 to 30 minutes for the world to see your ad! Don’t be fooled though, it takes a lot of time to research the keywords you want….then create the landing page, upload the landing page, and get your Adwords Campaign off to roaring start….it takes time and money. Overall you could say it takes maybe 60 – 90 minutes, maybe more.

Once this is setup, people will actually start seeing your ads AFTER 90 minutes as the work needs to be done beforehand.

You knew it…I have an alternative called Google Snatch! In 1 hour the world will start to see your ad, on top of that, you will not have to invest a single penny on a click. Once you learn these techniques in Googlesnatch, you will never have to spend any money to pay for a click. Yep, payless ppc :). So this you could say is the REAL get your Google ads for free!

Google Snatch was going to be a high priced product…the secrets are worth it. However, the creator isn’t greedy and is well within the reach of everyone.! So go over to the website now before your competitors use this method on you.

Never pay for Google ads ever anymore and let the entire interent see your site within 60 minutes!

I saved the best for last, download 24 pages of Google Snatch ….just click on the link and you can read the first 24 pages for free!

[tags]google snatch, google adwords, fre traffic, Latif[/tags]