Why You Need To Know Link Building Basics

Internal Links

If you have any sort of business online, you need to understand link building basics. First of all, you must accept the fact that, yes, you are going to need to get incoming links to your web content (whether it’s a blog or website) in order for you to start getting pure web search traffic. Here are some ways to get links to your site.

Article submission is one very effective method. If you can create a quality article that’s approximately 500 words long and submit it to the many article directories, you will be getting lots of inbound links before long. The key word is “quality” – the better the article, the more valuable it is to your audience, the more this will work for you. Instead of sending the same article to 100’s of article directories use UAW to send a unique version to each article directory…..multiplies the effectiveness of article marketing by 1000 times or more!

Directory Submission is another one of the easier link building basics. There are more link directories online than you can possibly imagine. All you have to do is find the most popular ones and submit your site. Some are free and some will charge a fee. If you do pay a fee, make sure that the site has a high google ranking and gets a good deal of traffic.

Try social bookmarking. Using the social bookmarking sites StumbleUpon, Digg and Technorati (there are hundreds more to choose from) is a great way to get links to your site. Just register and submit your site or articles for people to bookmark. This gains you more popularity and more links. Smart use of social bookmarking will create some very nice and effective backlinks for your blog or website…..start now for immediate traffic.

Another method is to use offline advertising. With more and more people becoming “net saavy” and, more specifically, “net business saavy”, you can start to stand out by focusing on the world that’s offline. Go to conferences or conventions in your industry and hand out your business cards. Once you start building relationships with people in person, it’s much easier for you to get them to see what you’re up to on the Interntet. You can take this one step further and interview some people who are key in your industry. If you can manage to get a hold of someone who is an expert and who is not usually very public with his/her answers, you’ve hit the jackpot.

Giving away stuff is another way to get people to link to your site.  Hold a contest to get the interest of others or, even better, build an online tool collection of the sorts of instruments that people need. An example of this is a mortgage calculator. . .you get the idea. You can come up with your own ebook and offer it for free in exchange for feedback about your site. You can offer free samples of a product that you sell or promote. Again, there are lots of ways to shape this concept to fit your business and site.

Distribute Videos to video submission or video directory sites. There are many youtube type sites on the web, submitting your video along with an brief description ….including your website address can bring in a ton of unique traffic. Mention your website or blog in the video…in fact, offer a free ebook or piece of software in the actual video which forces the viewer to figure out how to get the book or software. Common sense prevails, the more valuable the book or software, the more desire and effort the video viewer will expend in an effort to get your freebie. You could locate some of the free video submission sites or you could use a service like Traffic Geyser for automatic submission of your video to 100’s of sites, along with audio and pdf submission…..WARNING…this tool is for serious internet marketers only! Here’s a little secret ……Google still gives extra weight to video’s so your backlinks will count more than a standard link!

Hopefully you’ll start to use some of these link building basics to gain more incoming links to your web content.

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Link Building Tools for Your Business

Getting inbound links to your site is one of the most important aspects of effective SEO (search engine optimization) practice. Link building tools can make your life a lot easier when you’re trying to structure your site to make it favorable in the eyes of the search engines. Each tool offers different value but here are a few that can help you out.

Analysis tools can tell you how many links point to a specific page or domain and/or which anchor text is being used significantly or even too much. These types of tools can give you a quick, superficial look at the status of websites but you’ll need some others to perform a more in-depth analysis.

SearchStatus is a group of features offered in a single Firefox plugin. It can provide you with useful information, such as Google Toolbar PageRank, page- and domain links through the Yahoo SiteExplorer, WhoIs information, Google’s cache of the page you’re visiting, an on-page link report and Archive.org. Another very useful trick that SearchStatus offors is the option to highlight all nofollow links which can definitely come in handy when you’re building links.

Another of the useful link building tools is LinkDiagnosis. This exists as a web based tool and a Firefox plugin. This one is similar to the Yahoo SiteExplorer except it attempts to filter out all low quality links, offers you a list of common anchor texts, and tries to show you a list with the most visited and popular pages of the domain you’re investigating. One great feature of LinkDiagnosis is that you can download the data it provides you as a csv file. . .extremely useful. Keep in mind when using this tool that an analysis of a larger site will take more time. A small site may only take a few seconds but a more content/page filled site could take up to 30 minutes.

A couple of tools come to mind when thinking of linking tools. You should check out the Ultimate Article Wizard for creating Unique article content to be submitted to each article directly….all on autopilot. Another link building tool is accomplished through video submission back links and is called Traffic Geyser which submits 100’s of videos to video directory sites, submites podcasts, submits pdfs all in an effort to build backlinks automatically…… one the few programs that is constantly being upgraded. Beware though, Traffic Geyser is a professional tool and isn’t something you purchase and allow to sit around on your hard drive to collect dust! Bookmark Demon is a tool almost everyone has heard of and it allows you to quickly get backlinks from across the web. Finally a system called Backlinks Blackbelt can teach anyone….old or new to build a system of backlinks and get on the first page of Google using this unique system of backlinking. Remember, getting backlinks should be thought of as a continuing process where you use multiple points of attack in order to accomplish a task ……that is to get your webpages on Googles front Page!!!

If you need even more detailed data, you might want to look for tools that demonstrate link building efforts, structures and/or a history of the site. This kind of information can be helpful when you are trying to optimize your own website or that of a competitor.

Click on the banner and grab a free pdf which describes the backlinking process and some unique methods of getting backlinks. Its a free backlinking pdf and you do not have to register…. just click on the image and you’ll see the pdf in your browser!

SEOmoz’s Linkscape and MajesticSEO attempt to create the most complete index possible of the web for SEO purposes. Linkscape is considered more user-friendly while Majestic gets you a wider range of data which can also be downloaded.

Xenu’s Link Sleuth is another excellent tool for on-site analysis. It acts as a search engine crawler and checks websites for broken links and displays a continuously updated list of URLs, which you can  sort by different criteria. Link Sleuth is a good way to get a look at your own website and to evaluate your internal link structure as well. And you can run reports on websites that you’re considering getting links from to see what holes they may have in their site that you could possibly fill.

There are many link building tools to choose from. Hopefully these can get you started with your link building strategy on the right foot.

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What is Manual Link Building and Who Uses It?

Manual Link Building is a the method of gaining incoming links by going to a search engine (search engines) and requesting various sites to link to yours.

Many people believe that the best way to get links is to hire a service that does all of the grunt work for you. After all, building links is patience-testing and tedious. But others believe that there is still a place for manual link building in the small business world.

Manual link-building is becoming less and less frequently used in business but it remains to be one of the the most inexpensive and effective ways for small businesses to rank well in the search engines. And it works especially well for local-specific businesses.

Most would agree that it wouldn’t be the smartest move for small shops and local businesses to spend months (or years) publishing articles and participating in social networking until they start to get enough of their content linked to in order to improve their search engine rankings. Even if they do offer great content, this does not mean they will be linked to. This is especially true for the types of businesses who don’t really need to do business over the Internet. They still need to be found on the Internet, however.

If you run a small business or you are doing SEO for a small business, keep in mind that it is okay to find some local directories and manually request some links. Of course, those few top paid directories like Yahoo, BOTW, and Business.com, are the ones that Google especially admires so it can’t hurt to request help from them as well. You can especially win out if you don’t have much competition. Just a well-optimized website and a few quality incoming links could easily get you on the first page of any of the major search engines.

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Tired of Manually Building Links….. Try Automated Link Building!
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Another reason you might want to go with manual directory submission (even if you aren’t a small, local business) is because the most respected and reputable directories have their own custom application script which means you must submit to them manually. Automated tools simply cannot fill in those unique forms. So directory submission services that use automatic tools to submit usually end up submitting to lower quality directories that won’t really do anything to improve the ranking of your site. While automatic submission tools can fill in the forms on certain submit pages, they don’t always fill in the date properly so the submission may be incomplete. But it’s not uncommon in a situation like this that the report you receive says your submission went through when in reality it didn’t. If the category is not identified correctly, a service will fail to submit as well. These are just a few reasons you want to steer clear of submission services that use automated tools.

You can, however, opt for submission services that do the manual link building for you, without using automatic tools.

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BlogHatter is a “white hat” program that gets “black hat” results …

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I’m extremely excited today to tell you about a new product I discovered that finally makes it easy to profit from blogs!

Now if you are at all like me, you’ve been struggling to find a way to make money with blogs with no luck so far.

For example, manually making blog posts can be excruciatingly tedious and time consuming and using standard autoblog programs doesn’t work because of the poor content these programs typically produce for your blog. Or the complexity in the plugins used for autoposting.

So what’s the solution?

It’s BlogHatter – a cutting-edge software program that allows users to create high-quality semi-autoblogs in a  mere matter of minutes.

The simple truth is thanks to this incredible software program it has never been easier to create passive-income-producing blogs that contain images, relevant videos, high-quality content and much more!

Just look at some of what you can do with this program:

- Import Private Label Rights articles
- Search and import images from Google, Tinypic and Flickr
- Search and import video from YouTube
- Create great blogs in languages other than English using
the embedded translation utility
- Quickly “rewrite” copy using the synonyms and replacement tool
- And much more!

To learn more about BlogHatter and how you can utilize it to begin producing massive profits with your blog, visit the BlogHatter Site today!

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Struggling to make money with blogs?

Then it’s time you discovered BlogHatter!

This powerful, yet extremely easy-to-use software program allows you… with just a few clicks of your mouse… to create high quality semi-autoblogs using the most used blog platforms:

- Blogger.com (which is free)

- And Wordpress.org and Wordpress.com

But what makes BlogHatter really stand out is its incredibly rich set of tools, which allow you to, among other things:

- Import Private Label Rights articles – Search and import images from Google, Tinypic and Flickr
- Search and import video from YouTube
- Create great blogs in  languages other than English using the embedded translation utility
- Quickly “rewrite” copy using the synonyms and replacement tool – And much more!

Traditionally autoposting or autoblogging has been confined to those with self-hosted wordpress blogs and expensive plugins. Not to mention there is the complexity of the wordpress plugins and trying to figure out how to use them, most are not intuitive and takes someone with some experience if you want to start autoblogging.

This is where Bloghatter really shines! Bloghatter is a very basic desktop application that allows even the newbie to start autoblogging. You might ask, “Why is this important?” simply because as a newbie your online exposure is limited until you can develop some outside links to your websites. Now….you can easily do this by setting up your own network of blogs with Bloghatter. Initially you don’t have to worry about how you link the blogs…..just create a blog with useful content and link back to another blog or web2.0 property that has similar content….every now and then, link back to your money site using anchor text that is composed of your desired keyword.

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