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Internet Marketing Resources for Offline and Online Marketing

Affiliate Marketing Strategy – Important Aspects of Affiliate Marketing

traffic geyser for an affiliate marketing strategyYou probably won’t be surprised to learn that the winning affiliate marketing strategy involves getting as much traffic (and as much targeted traffic) to your affiliate products as possible. And getting enough traffic starts with choosing a product or service that is guaranteed to generate interest and then to convert into sales.

One part of an effective affiliate marketing strategy is making sure that you leverage off of the merchant’s time and effort that have been put into his or her product or service. An experienced and skilled merchant will know that the more his or her affiliates are selling, the more he or she will earn. And therefore, he or she will continue to test and tweak the product’s or service’s sales page to make it into a the most compelling offer possible that makes it hard for people to refuse once they land on the page.

Mark Ling from Affilorama runs a membership designed to teach new internet marketers how to find profitable products and run profitable campaigns…..and if you’ve been running your own affiliate marketing campaigns….Affilorama will teach you how to be more profitable, developing a more effective affiliate marketing strategy….an excellent membership and highly recommended.

Look for sales pages that are simple and clean, that offer a compelling headline, testimonials and, if possible, even a timer that shows people how long they can claim the product or possibly the bonus that comes with it.

Once you’ve chosen a product with a proven sales page and conversion rate, you need to get as much high-quality traffic to the offer as possible. You can do this directly by advertising your affiliate link with:

  • PPC (pay-per-click)
  • classified ads
  • banner ads… etc.

Or you can set up a content blog or website that provides useful information on the niche of the product or service you are selling.

If you are just starting out, a blog might be the easiest way to get started and a WordPress blog is often the most highly recommended because it comes with many free plug-ins that will allow you to be more visible to the search engines.

Keyword research is an important part of any kind of affiliate marketing plan of action. After you’ve chosen the product or service that you want to promote, then choose the keywords that you are going to use to get traffic to your link or to your website or blog. Again, if you are new, you want to choose less competitive keywords. Software applications that perform keyword research are important…however, more important is the ability of the keyword research software to dig out profitable keywords! Micro Niche Finder is one such application, MNF has become one of the most popular, easy to use and effective methods of digging up profitable keywords for getting traffic to your web pages or blogs.

Go to the Google Adwords Keyword Research Tool (which is free of charge) and type in the general term that describes your product’s niche. This tool will then provide you with all the related search terms that people are actually using when they go to their browser and do a search. The tool also provides you general statistics on how often each term is searched, how competitive each term is, what people are bidding on this term in PPC ads, etc.

Start with lower-searched terms and use these in your blog/website content, or in your direct link advertising methods. As you start to get more visitors, you can start using more competitive terms in your affiliate marketing strategy.

How to Get Improved Search Engine Rankings

get improved search engine optimizationImproved search engine rankings can be obtained in hundreds of different ways. Most of them involve “SEOing” your site more efficiently. SEO (search engine optimization) is basically a way to get the search engines to like you, and therefore favor you in their rankings. One aspect of SEO involves making sure your site is keyword optimized.

Are you using the keywords that people are searching for when they go online? And are these keywords relevant to your site? Are you using the keywords in the best places, and the appropriate amount of time?

But the most important part of SEO is establishing backlinks. Backlinks are links that come from another site to your site. And the reason that they are important is because they are what the search engines use to determine how worthwhile your site it. If you have a lot of good quality backlinks into your site, then the search engines count this as a vote in your favor, and they will reward you with improved search engine rankings. It’s also important to note here that, although it is true that the more backlinks you have to your site the better, these links should also be high-quality. This means that the keywords being linked from are relevant to your site, and it also means that the quality of the site that the backlinks originate from should be high. So, your goal is to get links from higher ranked sites than yours if possible.

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But the most important part of SEO is establishing backlinks.
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Before starting on your backlink-building journey, you need to put your site in the right condition. Make sure that the information that you offer is valuable and presented in an appealing way. You can bring in lot of visitors to your site, but if you have nothing to offer them, then you are wasting your time and theirs. So, make sure you provide content that is valuable to whatever market you are targeting.

One of the many ways to get more backlinks to your site is to comment in forums and blogs that are relevant to your market. Don’t just randomly pick these out. Search for the blogs and forums that have a high Google ranking. You can use free tools to do this such as the SEO rank checker or others to see what rank each site has. Then post comments or respond to other comments and your link will either be included in your signature or in the text of your comment (each blog/forum has different rules on this). You should also make sure that the links are do-follow links (and you can also check to see if they are do-follow with certain free tools). Do-follow links simply mean that the link will then go to your website. If they are not do-follow, you will not get many real benefits from using them. This is one relatively quick and easy way to establish credibility and obtain improved search engine rankings.

get improved search  engine optimizationImproved search engine rankings can be obtained in hundreds of different ways. Most of them involve “SEOing” your site more efficiently. SEO (search engine optimization) is basically a way to get the search engines to like you, and therefore favor you in their rankings. One aspect of SEO involves making sure your site is keyword optimized.

Are you using the keywords that people are searching for when they go online? And are these keywords relevant to your site? Are you using the keywords in the best places, and the appropriate amount of time?

But the most important part of SEO is establishing backlinks.

Tips for Search Engine Optimization

tips for search engine optimizationTips for Search Engine Optimization are widely sought after as this is a crucial aspect to generating traffic and income from your website. SEO experts will focus on different tips that have helped themselves or their clients to be profitable. Here are some that they all agree on.

1. Don’t put any time or effort into a website without first taking a look at your search engine optimization strategy. Your efforts will be wasted if you do so.

2. On the other hand, you can do all of the SEO that you want but if it is not based in good content, then this is also a waste of time. Make sure that the content you are offering on your website is original, valuable and problem-solving. This will bring in the best kind of links — the organic ones. People will link to you naturally because you have something of value that they want to provide to your readers. Updating your content will increase your rankings. Try to add fresh, useful content to your pages on a regular basis. The search engines favor this. The “look and feel” of your website is also important, but not as important as the content. However, photos, graphs, pictures, or images and an easy-to-navigate site will help you in terms of sEO.

3. Make sure that you include an original title tag on every page of your site, and make sure that it includes your keyword. Many people make the mistake of putting the name of their company in these titles but in general your company name will not get too many searches while your keywords will.

4. Don’t forget internal linking. When you use anchor text within your site, make sure that the linked text is a keyword or keyword phrase, and not something like “click here”.

5. This is one of the more overlooked tips for search engine optimization. Most people think of link-building in terms of quantity. But the reality is that the quality of the incoming links are much important than the quantity. One simple link from a high-quality site can offer you much greater results than lots of poor quality links, which can actually hurt your ranking.

6. Broaden your way of communicating to include video, powerpoints, podcasts, news, press releases, social content and so forth. The more different ways you can communicate what you have to offer, the better you will look in the eyes of the search engine. If you were to choose just one other form of communication, let it be video. Video is extremely hot and growing in popularity every day.

7. Make it easy for your visitors to increase your site’s ranking. Add what can be termed “viral components” to your web site or blog such as bookmarking, reviews, ratings, visitor comments, and sharing tools.

8. And the last of these tips for search engine optimization, do not underestimate or discount the power of social marketing. This is a great contributor to SEO.

The Web SEO PPC Connection – How They All Connect

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If you are involved in internet marketing in any way, shape or form, you need to understand Web SEO PPC and how they work together. SEO is the acronym for Search Engine Optimization which, in layman’s terms, means making sure that whatever it is you are advertising ranks high in the search engines (like google, yahoo and msn) so that potential customers can find your business. PPC is the acronym for Pay Per Click which is one form of advertising that you can do on the internet.

Let’s define Search Engine Optimization more clearly. When anyone does a search for information on the internet, they type in words to their preferred search engine like Google, Yahoo or Msn. The words that people are typing in are called keywords or keyword phrases. All of these keywords are tracked, so the search engines know how many times a keyword or keyword phrase is typed each month. And the search engines provide these numbers for you for free (or you can purchase many keyword tools that offer more detailed and organized information). when you are doing your advertising on the internet, you’ll need to know what keywords people are typing in so that you can include them in your ads.

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If you are advertising by writing articles about your business, the keywords must be placed in specific locations and quantities in your article. If you want your website to come up in the search engines, you also must make sure that you are using these keywords correctly. The proper use of keywords is one part of good SEO. The other main part is having links to your site or articles. If you have another high-traffic, high-quality site that links to your site, then your ranking goes up in the search engines. If you are using your keywords correctly and obtaining enough quality links to your site, when someone does a search on the internet for something related to your business, you will be more likely to come up somewhere on the first page of results. This guarantees you more traffic for your business.

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The next important component in Web SEO PPC is the PPC (Pay Per Click). Pay Per Click is a form of web advertising. With this form of promotion, you write a short advertisement that targets one or several specific keywords that are related to your business. You will make a bid on whatever keyword(s) you choose. When someone does a search for that keyword, your ad will come up on the right-hand side of the screen. Where your ad is positioned depends on how much you have bid for the keyword. If someone clicks on your ad, you will pay the amount that you bid. This is an extremely effective way of advertising because you only pay when you get results.

Understanding Web SEO PPC is a must if you plan to market your business online.