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3 Most Used Techniques For Auto Responder Marketing

Auto responders have become a major tool in online marketing, and marketing in general. The Internet offers many means of affordable marketing with auto responders. Here are a three of the most used ways to utilize an auto responder.

DIRECTORY
Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory, or they invite articles to be submitted that include a resource box at the bottom of each with a link to the author’s website. This results in increased traffic as sites link up across the World Wide Web. Enter “link exchange software” or “article directory software” into a favorite search engine for help with each. When it comes to an auto responder, the marketer creates a series of emails describing the benefits of listing a link or article on their site. They usually provide other links related to the specific topic, but all of it is focused on acquiring links or articles for the site.

TEACH A COURSE
Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an auto responder as email messages, including short ads within each message to invite sales & website visits. Then they invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series.

INFORMATION REQUEST FOLLOW-UP
The third most used technique for auto responders is sales follow up. Ever wondered how a company followed up with you after a webinar so quick? They probably used an auto responder. Using this example, the company would then send you an email the next day to with more information you may want. The following week, they will send another email to “touch base” with you and follow up. This email usually invites you to visit the website or even contact the sales department. At this point, the company may continue to follow up or start sending emails about other products or webinars. Each company is unique, and their auto responder program will be unique as well.

These three methods of using auto responders are only a few of the ways you can use an auto responder. There are many other ways to use them, and the opportunity is endless. For an excellent auto responder service that is very affordable (as low as $19 a month) try aweber.com. Aweber has been very useful to me, and they offer a great deal of service and support.

Nate Stockard is the owner of Stockard & Associates, Inc, a marketing and design firm in Houston, TX specializing in small business solutions. He is also the author of The Market Seedling, an informative source of information, articles, tips, and advice for small business owners and marketers.
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How to Use RSS Feeds For Increased Website Traffic

I responded to a forum post and mentioned using the RSS feed from your blog for driving traffic to your blog. I was talking about taking your feed and submitting it to the various rss aggregators and directories for backlinks. You can easily do this by hand or you can use software to submit your feed automatically to just about every rss directory on the net.

Here’s a few directories:

http://www.feedcat.net/

http://www.feednuts.com/

http://www.feeds4all.nl/

http://www.rss-spider.com/

http://www.rssmountain.com/rss_directory.php

http://www.bloglisting.net/

http://www.topblogging.com/

http://www.superblogdirectory.com/

http://www.millionrss.com/

http://www.feedage.com/

http://www.blog-directory.org/

http://www.blog-watch.com/

http://www.addurlblog.com/

http://feedshark.brainbliss.com/

http://chordata.info

http://www.jordomedia.com/

http://www.2rss.com/

http://www.findrss.net/

http://www.feedlisting.com/

http://freefeedsdirectory.com/

http://blog.directory-seek.com/

http://theblogresource.com/

http://blogville.us/

http://sarthak.net/blogz/add.php

http://www.submitblognow.info/

http://dir.blogflux.com/

http://www.lsblogs.com/

http://www.feedbees.com/

http://www.feedsee.com/

http://blogit.a1weblinks.net/

http://www.rsshugger.com/

http://www.blogsweet.com/

http://blogoriffic.com/

http://www.jordomedia.com/

I use an automatic submission service or software that is a membership. Some people would rather purchase the software than pay a monthly fee. However, when submitting to sites that change, sometimes, on a weekly basis it’s best to use a reliable monthly fee submission service. The thought being that they will keep their list of directories updated as much as possible. Sometimes you can buy the submission software thinking that you are getting a deal, but the truth is, the software may work for a couple of months, but as time goes on it becomes less and less effective.

Anyway….

The person from the forum wanted to know how to get more traffic to their blog.

I mentioned a very simple way by using the rss feed of the blog.

rss

You can find your rss feed by clicking on that little orange button or if you have a wordpress blog you can take your url and add “feed” to the end and you should have your rss feed. For instance, my blog is located at www.Desktop-Wealth.com/blog and if I were to add “/feed” I would have my rss feed and it would look like www.Desktop-Wealth.com/blog/feed to confirm you have your rss feed, click on the link….go ahead and click on www.Desktop-Wealth.com/blog/feed after clicking on the link you should see the rss feed of my blog parsed out….that is you will see the latest 10 or 15 blog posts with snippets, if you click on any of the titles you will go to the actual post! If you want to see how to feed is coded, you’ll notice it uses very different tags than the standard html tags, depending on your internet browser, click on “View Source” and you’ll get an idea how rss feeds are coded.

Now, if I submit that rss feed to the rss directories and rss aggregators it will be available for anyone to use, the search engine spiders will go to each location of my rss feed and include it in the search engines for my specific keywords and articles. The result is more traffic! Others might use my feed in a news directory of some sort so my rss feed becomes content for their blog and in turn I get relevant backlinks.

You will want to submit your rss feed to these directories. Typically you will have to go to each of the rss directories and register before submitting your rss feed. The automated scripts and software will sometimes have you register for only a small number of rss directories and then submit to the rest automatically. Trust me this is a very powerful way to get a consistent surge of traffic to your website. I use a service with a funky name…..BadAssRss, go ahead and click on the link and give it a try.

There is so much you can do with RSS it would take a 600 page book to explain all that rss can do. One thing you might want to do is take several of your sites, let’s say you make a blogger.com and wordpress.com blog….each of those will have an rss feed. Take those 2 feeds and your original feed and merge them into one, you can find a site to do this easy enough, in fact, http://feedmingle.com/ is one such location online that you can merge your rss feeds. Now that you have a new rss feed, submit it to the directories. If you’re using a service like BadAssRss you can do it in a couple of minutes.

If you’re developing a niche market you will want to set up sites on all the free feeder sites such as:

  • blogger
  • wordpress
  • hubpages
  • youtube
  • start another blog
  • forums
  • web 2.0 properties
  • twitter
  • facebook
  • tumblr
  • friendfeed

rss-feed-17-icons-sign-v1-0-by-coroud

Each of these sites have rss feeds and you can combine and use them for traffic to your blog. You can use all these to get links back to your site, and you can do various combinations of their rss feeds and submit each one separately.

I shouldn’t confuse you if you are an rss newbie, but there is another way to use rss feeds. There is a script called Slick Autoposter ….this is a script that can use rss feeds to create posts on your blog, it’s a way of automating your blog posts. There is another script called Article Stalker, this script builds a depository of reprint right articles which allows you to search for articles by keyword. For instance I could search for “RSS” and it would bring up all the reprint right articles containing RSS in the title and automatically create a “rss feed” out of those articles. Instead of just being snippets of articles these are entire articles and you can use Slick Autoposter to automatically drip the articles into your blog for your readers and the search engines.

There are so many ways to use rss feeds, I really suggest you spend a little time each week getting to understand rss feeds and what you can do with them!