Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

You Can Earn Fast Cash Online By Using The Internet

Today’s financial environment just sucks! People have lost their homes and a lifetime of possessions. It’s really tough to pick youself up and start at it again, but you need to provide for your self and your family. In today’s struggling economy, many previously well-off employees with “secure” jobs or retirees have found themselves thrusted into a new reality of income earning difficulty. . .and now they are faced with the dilema of how to earn cash fast. The internet can make this possible. However, it’s important to keep in mind that, although you can start earning immediately on the internet, if you are new to this type of marketplace, it could take you months to learn enough to really be able to pull in significant profits. This article offers some insight into the various possibilities of making money online.

Get paid for taking surveys:

At one time this was very popular and you could actually make some decent cash, however, you should really investigate the group you are dealing with if you choose to use survey’s as a method for extra cash. Yes, this is an extremely easy way to bring in some extra income but it won’t pay you much and it does take some time. There are many survey panels out there but Opinion Outpost is one of the legitimate ones that actually pays fairly well for survey takers, generally from about one to ten dollars per survey. Expect to spend from ten to thirty minutes on each survey.

Write articles and/or blog posts:

Writing could be a goldmine for you if research and writing are your passion. If you like writing and do it well, you can get paid for your articles and/or blog posts. Two sites that you can get registered with are Associated Content and Helium. They each pay you an amount which is based on how many views your articles receive. If you can find a relatively obscure and interesting topic, you can earn up to $200. Articles on specific topics can even earn direct payments up to about $200. More and more companies are looking for part-time bloggers. You can find some jobs like this posted at The Weblogs Guide.

Another place to offer your articles is the Warrior forum in the Warrior Special Offers section. You can offer article packs, essentially selling the same original articles many times over. You’ll have to register at the Warrior Forum….I think it’s $20 to register and then pay for an inclusion in each WSO. Don’t be scared off by the small initial cost, consider it an investment because you could literally make a living selling articles, blog posts or special reports.

Develop an income by taking pictures: (and no, they don’t have to be professional)

Most people don’t realize that you can actually get paid for taking simple photos of totally mundane things and get paid for them online. Where to these photos go? The end up as stock photography for websites, presentations, brochures and so on. You would be surprised as the images people are looking for and how much they will pay for them. All you need to be sure of is that you don’t include images of trademarked brands, copyrighted art or well known people. Take a decent quality photo and upload it to ShutterStock, Fotolia, Dreamstime or iStockphoto.

The above three suggestions can bring you in some extra cash right away. This next one is another easy way to earn cash fast but you have to put in a little time and effort to set things up.

Set up your own blog:

Start a free blog about something that you are interested and know about at Blogger.com. Blogger automatically adds AdSense ads to your blog and you get paid anytime those ads are clicked on. Just pick a subject that you like, write a post every so often (be consistent), and get traffic to your blog in order to make money. Use quality content and learn some traffic generating techniques and you can start your own little money machines just for the income from Google Adsense ad’s.

The internet abounds in ways to make money online. Look around the internet marketing forums and ask questions. You can simply do a Google Search for “make money online” and spend days researching those results. These are just a few suggestions of the many ways to earn cash fast on the internet. Try them out and pick the ones that fit your personality and schedule.

WordPress Marketing Security Tips Against Hacking

It is true WordPress marketing is one of the most powerful marketing tools available on the internet today, but it can be abused. What is even better, is against popular belief, WordPress can be used for more than just blogging. You can even create your own website through WordPress. When you are using your WordPress Marketing software, however, there are a few security measures that you should be aware of or you can risk being deleted from the Google search engine. When your wordpress site gets hacked, trust me, you’ll feel violated …..so do something now to enhance the security of your wordpress blog.

1. Plugins:

You need to be sure that you check all plugins before you add them to your site.  A lot of the third party plugins sometimes are created by untrustworthy people. They create them in an effort to steal your blog or site.  Some of these plugins have also already been banned from Goggle, for your protection and if Google sees that you are using them they will delete your site from their search engine as well.

WordPress Marketing Security Tips Against Hacking

2. Recent Version:
Make sure that you are using a recent version of WordPress. This is due to the fact that every software has bugs or errors that are corrected each time a new version is released.  When you use the latest version of WordPress you are avoiding these issues. You need to understand though that even the most recent versions can have errors; so you need to be careful. A good practice to get into is before you download the most recent version do some research. Look for possible problems that others have encountered.  If there seems to be a lot of problems do not download it till they have the issues resolved.

3. Admin Account:
All hackers know that WordPress has a user admin feature.  This feature will allow you to do just about any administrative job available on the WordPress software.  You can slow these would be hackers down by removing your admin feature.  Instead create a WordPress admin privileges by using the administration feature.  After you have done this then you will need to log out of WordPress and log back in.  Then you should delete the admin user. The new admin user should be different from your original one.

4. Password Protect:
You need to be sure that you password protect your WordPress software the minute you install it.  This will give you an extra layer of protection against would be hackers. Please note though if you have a weak password the hackers can still break through so come up with one that contains a combination of both numbers and letters. The harder you make the password, the less chance the hacker has of gaining access to your WordPress site.

5. Rename Your Database Tables:
Hackers who attack your site will need access to the database table names. The WordPress Marketing software allows you to change your table names in order to prevent these would be hackers from attacking your tables.

These are just a few of the security measures, which you can use to prevent your WordPress from getting banned from Google; when you are hacked.  There are many others available and you can find them by typing in security for WordPress into any search engine. Practicing these steps now can save you a lot of trouble and money later.

WordPress Membership Site Plugins Criteria For Marketing

The WordPress platform has become one of the most powerful marketing tools on the internet today. When you create a membership site for marketing purposes, you are opening the door to tons of revenue in the end and this can easily be done if you are using WordPress. This is due to the fact that Membership sites are very lucrative and easy to use if you structure them properly.

Most internet marketers have a mistaken belief that WordPress is just for blogs or maybe a website. However, this belief is totally false and if they use WordPress correctly and to its maximum flexibility, they will discover it is a great all around marketing tool. One of the newest marketing aspects of WordPress has been the use as wordpress membership sites.  There are a number of internet businesses that are using membership site plugins but not every one of them are made the same.  There are a few basic criteria which any membership plugins should have to create a great membership site for your marketing site. One of the newest and most comprehensive membership plugins for wordpress is called Wishlist Member.

WordPress Membership Site Plugins Criteria For Marketing

1. Membership levels and types:
When you have the ability to create multiple levels of membership you will have the flexibility to allow special promotions or even higher membership levels in which you will give members access to more in-depth information if they pay more for it. Also it is important to have levels that are free, subscription based, and also a onetime payment.

2. RSS Feed Encryptions:
You will want to make sure that any information that you want members only to have access to do not get broadcast through your RSS feed.  If your RSS feed is not encrypted then anyone who would visit or join your site would see the information you are limiting to visitors without even paying for it. Failing to encrypt your RSS feeds can result in losing thousands of dollars in revenue.

3. Content Teasers
This will allow you to have a small portion of certain content for visitors to your site.  In order for them to read on they will have to click on a link which will tell them they will have to subscribe to read the rest of the article.

4. Sequential Delivery
If you have a membership that you are training people or are just wanting to make sure that visitors gain access to certain content that you are offering on a monthly basis you will need to be sure that you have sequential delivery.  If you do not have this then someone can gain access to all of your content from the very first day.

5. Payment Gateways
Some plugins only work with PayPal which gives you major limitations. You will want the ability to work with any merchant processor you wish.

6. Training and Support

You need to have a strong customer satisfaction which is important for any business. If you do not have access to the owner of the plugin then do not use it because it would not work with your marketing business.

These are all necessary parts of your membership site for your marketing site. If your plugin does not have any of these then you will need to search for another plugin that does. You can discover a number of free methods of creating a wordpress membership site and of course there are some paid wordpress membership plugins that are much better…..only you can decide what is necessary with your wordpress marketing site.

SEO Tips For WordPress Marketing

WordPress is one of the most powerful marketing tools that are available on the internet today. It can be used to create a blog for your internet business or your very own website to promote your product. What is really great about WordPress is that you can create either of these in a matter of minutes even if you do not know how to do HTML. The key to a successful WordPress blog or website is the SEO Capability. Here a few tips that you can use on your WordPress Marketing blog or website to make it SEO capable.

SEO Tips For WordPress Marketing

1. Permalinks:
You need to be sure that you are using permalinks on your WordPress site.  By default your WordPress software contains web URL’s which contain question marks and numbers inside of them. These links are hard for the search engine web crawlers to attach themselves to. As a result your site will not be indexed as fast as it would normally be.  WordPress also, however, does offer you the opportunity to create custom URL’s for both your permalinks and archives.  You will be able to find this option under your Administration panel.  All you will have to do is to choose the options panel then click on permalinks.

2. Titles:
In the permalinks section of your WordPress marketing software you have the option of date and name based.  This option will place the year, month, date, and post title in your URL.  For the SEO webcrawlers it is best to have the site of your site appear in the front of this URL.  So instead of using the basic URL you should choose the custom URL and create a link that has your site name appearing first.

3. Tags:
Tags are a great addition to your site on a SEO standpoint. They will enable the search engines web crawlers’ crawl through your site more easily and also it will allow you to create specific pages for your tags and keywords. You can also install the Ultimate Tag Warrior for your WordPress.

4. Page Titles:
You will need to make sure you have good titles on all of your webpages.  Just as you put the site name at the beginning of your URL you will need to do the same thing with your page title.

5. Post Titles:
The post titles that you choose should be clearly written.  Do not stuff these titles with keywords that you are using to target your site or blog. Choose your keywords carefully when you are posting and get those words in your post title.

6. Autolinks:
You will also need to cross link to your own posts and pages in your content. You do this by linking keywords to your relevant posts.

7. Relevant Posts:
Be sure to post links to related posts under all your postings. This will help the web crawlers that are crawling through your site and indexing all of your posts.

8. Ping Services:
Each time you post or edit either a posting or a page your WordPress blog can notify a variety of different sites that you have updated your blog.  It is very important that you use this step.

9. Google Sitemaps:

Google has a tool for you that are called Google Sitemaps. This tool will help you index your site and allows you to tell Google which pages are the most important.

10. Categories:
Categories will help you organize your content. If you have your permalinks turned on, the category names will appear in your URL. This is why it is very important that you name your category names very carefully. Try and make sure that you use keywords to name your categories and do not be afraid to make loads of them. WordPress gives you the ability to use sub categories and sub-subcategories so make as many categories you can. This way you are able to down your focus on certain keyword phrases.

Creating a WordPress site that is SEO ready is simple if you know how to do it correctly. Using these steps can help you create a great SEO wordpress marketing blog in no time.

Keys To Successful PPC Search Engine Marketing

When trying to create a successful ppc search engine marketing campaign there are several aspects you need to keep in mind

  • Determining Your Niche
  • Finding Effective Keywords
  • Writing Your Ad
  • Testing Your Ad

Creating an effective ppc marketing campaign is a combination of art and science.  Quite frankly, anyone trying to jump into ppc marketing without much study is very foolish because of the great amount of competition. With that said, if you’re one of the smart ones and invest in educating your self on how to create effective ppc search engine marketing campaigns then your chances of success greatly increase. There are some ppc videos and I suggest a great ppc keyword tool because of the instruction that comes with it….. please consider purchasing these things….. also, if you really want to learn from the best check out Perry Marshall’s PPC Course and marterial on ppc marketing, he’s the guy the guru’s go to!

PPC search engine marketing is one of the fastest growing marketing campaigns on the internet today. It is a way for you as a small business owner to attract customers to your site quickly. PPC is basically a set of keywords that you have bid on with click agencies to use on your site. Each time a customer clicks on your link it will cost you so you need to be sure you have a site that will appeal to the customer so you do not lose out on possible revenue. There are also other factors that you will need to keep in mind when you are creating your PPC marketing campaign.

Niche

First of all and probably one of the most important pieces of knowledge is to know what your niche.  In order to know what your niche may be you will need to know what search term seekers are looking for when they search in the search engines. When you come up with as many keyword phrases that describe your site or product, this is one of the handiest tools or methods that you could understand. When you have your basic keyword phrases and words set you are then ready to use the internet to find even more keywords and phrases that will describe your site or product. The more keywords you are able to find for your site, the higher the chance of you appearing high on the search engines will be.  There is also free software available on the internet that will help you in creating your keywords for your site, however, a tool such as Keyword Research Pro will provide, not only the keywords, but the teaching you need to understand how to use and pick the proper keywords for your PPC Search Engine Marketing campaigns.

Keys To Successful PPC Search Engine Marketing

Keywords

When you are ready to bid on your keywords for your PPC Search Engine Marketing Marketing campaign the more popular keywords will cost more,  instead try using variations of low competition words for you to bid on. The low competition words cost less and are most generally just as effective if they are used correctly. The best tool that will help you with finding your variations of low competition keywords is a keyword analyzer. The keyword analyzer such as Keyword Research Pro because it is a great tool because they will not only give you a list of alternative keywords to use but it will also display the number of times that keyword combination was searched on average.  This will give you a good idea of what you should bid without going over your PPC marketing budget. It will also allow you to bid on keywords and phrases that have not been used.

============================================
Any ppc search engine internet marketing campaign depends on
finding proper keywords. Fabian Lim and Keyword Research Pro
will teach you how to dig up money keywords for your PPC Campaigns!

Click here to get Keyword Research Pro
============================================

Your Ad

The next step to a successful PPC marketing campaign is your advertisement ad  Most of your PPC Search Engine Marketing advertisers only allow you a set amount of words which will  consist of only 125 words so that they do not appear to lengthy to the potential visitor.  You will need to take this into careful consideration when you are creating your ad….. so,  you do not have a lot of room to give a lot of information about your product, thus the key is to give the main points in an engaging way. You want to be able to catch your reader’s attention and make them click on your link. The more engaging your ad is the more apt your visitor will click on your link. PPC Search Engine Marketing teachers and mentors such as Perry Marshall teach everything you need to know about creating an effective PPC marketing campaign, they can literally teach you how to make thousands of dollars using PPC because they’ve been doing and teaching ppc it since the beginning of Google Adwords inception!

Test Ads

Once you have created your idea it is a good idea to test it. A good way to do this is to write two different ads and run them side by side and see which ad gets the most clicks or sales. Once you have found which ad will work better for you in general try and different ad and see if your results are even better. You should keep doing this till you find an ad that is getting the most results for you. One you have found the ad you are going to use you can begin your PPC marketing campaign.

These are just a few of the things that you can do to create a successful PPC marketing campaign. If you follow these steps in order you will have a successful campaign that will gain you lots of revenue.

Reduce Your PPC Search Engine Internet Marketing Costs

As any small business owner knows PPC advertising is a huge market on the internet today. PPC marketing is best well suited for those websites that have not yet established themselves in the world of the search engines.  But PPC does have a downside as well. PPC can cost you thousands of dollars in marketing dollars if you do not take time to carefully plan out your PPC marketing campaign. Against popular PPC marketing is not just selecting a few keywords and designing your advertisement, actually there is much more involved. There are tips though that you can use to reduce your PPC search engine internet marketing cost and create a great marketing campaign as a result.

1. Competitors
The best way that you can start off your PPC marketing campaign is to check out the competitors.  Look and see what kind of strategies that they may be using to market their business. There are tools that you can purchase that will help you have a fair idea of the advertising strategies of your competitors.  The most important thing for you to pay attention to when you are looking at the competitors ads are the keyword placement, ad body, and where the ads are being placed on their site.

6 Thoughts on Reducing Your PPC PPC Search Engine Internet Marketing Costs

2. Keyword Variations
It is important for your PPC search engine internet marketing campaign to incorporate proper keywords in suitable variations throughout your website. If your keywords are not placed properly then all your other efforts will be effortless.  You need to take considerable time when you are creating your keywords. Careful research of what keywords people are searching for will aide you in your keyword search.

3.Keywords to avoid
If you begin your ppc search engine internet marketing off by using hypercompetitive keywords you are setting yourself up for spending tons of money and your marketing budget will dry up quickly.  However there are a lot of low cost keywords that you can use with proper matching techniques that will be able to save you money in the long run.

4. Call to action terms
Your call to action terms is very important to your PPC marketing campaign.  If you use words such as click here or buy here customers will not be as apt to follow the directions because they feel it is just a high priced gimmick.  However if you use the words sale, discount, or even buy 1 get 1.  These are terms that the customers are looking for and are more apt to click on the links as long as you deliver what you promise on the other side.

5. Honest
It is ok to make a mistake but be honest and correct it and apologize to your visitor. Also when you are using PPC marketing all your information should be honest with no false information. The false information will turn your customer away. It will also leave your site with a negative reputation. If you are practicing dishonesty in your site you are only going to accrue the cost with no returns in the end result.

6. Review your ad performance

Make sure you check on your PPC ads on a daily basis. This will allow you room for fixing any errors that you may inquire.  It will also allow you time to optimize your site if you are not seeing the results that you are seeking.

============================================
Any ppc search engine internet marketing campaign depends on
finding proper keywords. Fabian Lim and Keyword Research Pro
will teach you how to dig up money keywords for your PPC Campaigns!

Click here to get Keyword Research Pro
============================================

Making money with your PPC marketing campaign can make you tons of cash if it is done correctly. The more time and effort that you put into the ppc search engine internet marketing the more revenue you stand to generate in the end.

What Is PPC Marketing

Pay per click marketing is one of the most widely used forms of paying for advertising there is on the internet today.  The method of charging you, the advertiser, has been most generally credited to Bill Gross.  This method was first introduced into the internet world in 1998.  It is also one of the most popular on the internet today. It does have several drawbacks but also several advantages. Understanding PPC can help you avoid falling into the drawbacks of PPC advertising, a good idea to ask “What is PPC Marketing?”.

The main basic idea of PPC is that people like you purchase links on search engines or on sites that employ search engines ad, such as blogs for one example. You only pay for your ad when a visitor clicks on your link. The fees that you will pay for this type of marketing usually vary considerably.  When considering the cost the search engine terms that are used more frequently tend to cost more than the keywords that are less frequently used.

What Is PPC Marketing

You may be more familiar with the more common pay for click advertising that appears with Google.  What you are probably not aware of is that a lot of other search engines have a program similar to this for their commercial clients.  There are generally two different ways that you can have your advertising ad appear on the search engines.  The first one is known as the sponsored matched PPC advertising.  In this program ads appear in the organic search engine pages.  When a potential visitor searches for a certain keyword and your ad is related to that topic, then it most generally will pop up off to the side of the search engine, typically a designated advertising space.

The other form of PPC marketing is called content match.  When certain people create sites that contain private content they have the ability to choose to participate in programs that will allow them to run ads on their personal pages.  Most generally they are also reimbursed for advertising the pay per click site as well. This is most generally though just a small percentage of what the original advertising site owner makes. This profit can be anywhere from a few cents to a few dollars depending on the contract terms.  This is a great way for a private site owner to gain traffic to their site because visitors will most generally click on their link to check out the advertising.  Discovering what ppc marketing is can be an involved task for anyone just getting online, but stick with it because the subject of ppc will come up often!

If you have decided that PPC might work great for you will be able to find a variety of different companies on the search engines.  You must take considerable time to research which company will best suit your PPC marketing needs.

3 Common PPC Marketing Mistakes

PPC, Pay per Click, marketing is one of the most powerful marketing tools that are available on the internet today.  But just like any other advertising campaign it needs to be done with careful planning and consideration in order to avoid certain pitfalls that may occur while you are creating your marketing campaign.  If you begin your PPC marketing plan without careful planning first you have set yourself up to lose thousands of dollars and tons of wasted hours.  There are books available that you can read that will help you put a great plan into place for your PPC Marketing plan.

Putting a successful PPC marketing plan is easy though without books if you avoid a few of the more common mistakes that most people make. Note though even if you have discovered that you have made one of the following errors that can be easily fixed quickly and get your campaign back on track.

3 Common PPC Marketing Mistakes

1.The most common mistake people find themselves doing in creating their PPC marketing plan is using their homepage as the landing strip.  While to most business owners it may seem logical to have your visitors brought to your homepage there are reasons why this should not be done.

People who will click on your advertisement are most generally looking for a specific item. Instead of bringing them to the home page, create a landing strip for your ad to bring them too.  This will allow you to bring your customers exactly the right spot that they are searching for. This will make them happy because you saved them time and as a result they are more than likely to visit again.  Each of your landing page should be keyword specific relating to your add. It should also not contain any other links or distractions.

2.If your landing page is confusing to your reader you will lose sales as a result.  If you create a PPC that is targeted to the visitors key word it will result in sales almost every time as long as it easy for them to read and understand.  Your landing page should also be part of the keyword that they are searching for.  Make sure that it easy for the reader to find. You should also have several different landing pages if you have several different keywords or topics.

3.Every search engine that is available on the internet today will use its own methods as to where to place your ad.  One of the biggest mistakes that people who are new to PPC marketing make is that they do not tightly target their keywords well enough to get considered for optimum placement on the search engines.  Over 85% of all search engine results are based on the top three ads.  If you are not able to focus your keywords well enough you will not make the top three and have the potential to lose a lot of money as a result.

As you can see the more common mistakes made by new users to the PPC Marketing world are fairly easy for anyone to make. Knowing how to fix them is the key to a great PPC marketing campaign.

Benefits Of PPC Marketing

PPC is one of the most valuable marketing tools available today for web business owners. It is a great way for them to generate traffic and sales quickly to their site. It has proven to be very beneficial to all web business owners no matter what the size of their business is. There are also other great benefits to running a PPC marketing campaign.

Benefits Of PPC Marketing

• First of all there is the benefit of financial planning. With PPC marketing you have the ability to set up a daily budget for the amount of money you would like to spend on advertising in any given day. If your marketing campaign seems to be making you huge revenue then you can increase it any time you feel you are ready. There is no set limit on the amount that you are able to spend
• PPC marketing is a well planned targeted campaign that you create. You will have the choice of what keywords you would like to use on your site. These keywords will also ensure you to get specific traffic to your site based on your product. There needs to be careful planning in this stage of the game though to ensure that it takes off successfully.
PPC Marketing also has campaign flexibility. PPC will help you accent your products brand name as well as its quality. At any time you can add or remove keywords to your ad campaign to drive even more traffic and sales to your site.  You also will have the ability to introduce any new components to your advertising campaign at any time. This will help you increase your ranks on the search engines.
• Another benefit of PPC marketing is that you pay for what you get. Remember with PPC marketing you only pay for the number of clicks that you receive on your site. Unlike some of the other marketing tools that are available on the internet today you will pay for only genuine people that visit your site. These people are actually looking for your product which is why they clicked on your advertisements. These genuine people are usually the ones that are generating your revenue for you.
• There is also testing potential that is available with your PPC marketing campaign.  If you have launched a new product and would like to know how it will do with the general product you have the ability to do a test run.  The number of clicks that you receive on the product will help you know if the product will generate revenue for you or not.
• A final benefit of PPC marketing is that you are able to see instant results.  A very well planned and researched PPC campaign can show you instant results.

As you can see there are a lot of different benefits as to why you should choose PPC marketing for your advertising needs.

Generating Leads With PPC Marketing

Every small web business owner knows that the key to a successful marketing campaign is leads.  Without leads your marketing campaign will fail and you stand to lose thousands of dollars in marketing dollars as a result. There is no need to worry since there are ways to get free leads for your small business.

One great way for you to gain leads to for your small business is to submit articles to some of the many article sites that are available on the internet today.  Write on topics that you both know and understand. Make your content appear that you are a professional on the topic. Make your article both short and easy to understand. Also be sure to place your PPC link on the bottom of your article. This is one of the most popular ways that small business web owners are using to create free leads for their PPC marketing campaign.  Submitting articles is not hard work but it will take some time to do careful research on the topic that you are writing on.  You do not want to put false information into your article.

Another excellent way for you to gain free leads for your PPC campaign is to create a blog.  A blog is almost a live journal that everyone in the internet world can come and read. Here you are able to write on a topic that you have expertise in.  It is best to write your articles based on a certain group of people that you are looking at gearing your marketing campaign towards.  An important thing to remember though when you are creating your blog is that there are no errors before you post. Errors will turn your readers away and think less of you as an expert on the subject. Also a good practice is to put your PPC advertising link in your signature line of your blog.

You can also create free leads by using viral marketing. Viral marketing is very simple to use. All you have to do is create a signature line that contains your PPC marketing advertising link in every email that you send.  This is really great if you are sending out a bulk mailer. If your reader finds the information interesting they will probably send it along to their friends and family with your signature line included. If you really stop and think about it you have the potential of receiving thousands of free leads with just one simple signature line.

There are several other ways that you can generate free leads with your PPC marketing campaign.  The best way to help your business grow is learn where to generate free leads and how you can use your PPC marketing when generating these leads.

[tags]leads, generate leads, ppc leads[/tags]