Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

Google Adwords Keyword Tool Tips

One of the most popular tools around, and it is totally free to use, for compiling a list of great keywords is the Google Adwords keyword tool. You can use this tool for any keyword research you may have, whether you use the keywords for your website or with your article marketing. You don’t need to be running an Adwords campaign to use the tool.

As a matter of fact, you don’t even need to sign up for Adwords, you can just go to the tool and use it whenever you want to. If you are new to internet marketing you should stay as far away from paid traffic as possible right now. Paid traffic can give you a high rate of return on your investment, but only if you know what you are doing.

Learning to do it right takes time and guess what happens while you are learning?  You guessed it, you will be spending a lot of money. That is an expensive education.

With so many wonderful ways to get highly targeted traffic for free, why would you even consider paying for it until you are at the point in your career where you are actually making money?

You will still need great keywords for all of your free traffic generation. Whether you choose to use on site optimization also called search engine optimization or article marketing.

The definition of a ‘good’ keyword can be a little vague but a general idea would be any keyword that gets a lot of monthly searches and has relatively little competition.

What constitutes good monthly searches can vary from one niche to another, but a good rule of thumb is to find keywords that get over 1,500 searches a month but have less than 20,000 competitors. To find the best parameters for your needs and your niche, you may have to test a little bit.

Another aspect of a good keyword is that it is very tightly related to the subject of your website. For example, if you find a keyword for bird watching binoculars that meets all the above criteria, you may be tempted to use it. But if your website is about bird feeders it isn’t relevant to the content of your site and you should avoid using it.

The number of times you should place your keyword in your article is another thing you need to consider. Keyword density again, can be somewhat vague but a good thing to keep in mind is that when you read your article out loud it should sound natural. If you keep repeating the same word or phrase over and over again, it’s not natural and it’s likely that you are using the keyword too often.

Learning the right way to compile a keyword list can truly be the difference between success and failure in your online business. It can also be the difference between things being really difficult and things going more easily.

Using something free like the Google Adwords keyword tool can make your hunt for great, and very profitable, keywords quicker and easier and what could be better than that?

Keyword Frequency Tips


There are many elements to finding and using keywords in the right way. One of the most important is keyword frequency or keyword density. This is simply a measure of the percentage of times that a keyword shows up in your on site SEO and your articles.

Most online article directories will let you know, in no uncertain terms, if they feel you are keyword stuffing and trying to get an unfair advantage by using too many keywords for your article.

They will make you delete some of the keywords if you have too many. But what is too many? That can be tricky. It really depends on what you are doing with the keywords. SEO may have different requirements than article marketing, for example (and not all article directories will let you know right away if they think you have too many keywords, some will simply not approve your article).

One of the best rules of thumb is to remember that you are writing for people, not search engines. If your writing style has a fluid easy to read flow, that is what is most important.

Often, of course it does depend on what your keyword is, it is not easy to maintain the fluidity of a piece of writing if you try to stuff too many keywords in it.

Another good rule of thumb is to keep your single word keywords to no more than 6% of the total word count and maintain a 3% ratio for long tailed keywords of three or more words. These averages will need to be adjusted depending on your niche, but it is a place to start.

There are several programs online that will help you calculate the percentage of keywords in your article but one method is simply to do a ‘find all’ search in Word. This will highlight the chosen text, in this case your keywords.

That will give you a visual representation of how many times your keyword appears. While it isn’t a percentage it will give you a clearer picture of what your keyword density really is. If you have keywords in several sentences in each paragraph that is probably way too many and you should simply make some changes to the text.

Using software and searching in a Word document can give you a good idea of how many keywords you have in any given piece. But the best overall thing to do is to read your article out loud and make sure it flows.

When you do that it will immediately sound odd if one word or phrase keeps showing up over and over again. Even if it makes sense in the context of the sentence, it is just not a natural way of speaking to keep repeating the same word or phrase all the time.

Even if your keyword can be put in the article many times and still make sense, it still doesn’t mean that is should be in every single paragraph, that is simply too much and it won’t seem natural.

Remember, the whole point of writing articles is to entice the reader to visit your website. That will be hard to do if they stop reading your article because it seems weird or ‘off’. Keep the keyword frequency to within reasonable limits, as I’ve defined above. You will get much better response from your articles if you do.

Google Keywords Tool Finds Targeted Visitors


One of the basics of having an online business is getting traffic to your website or offer, and the foundation of getting traffic is targeting the right keywords. Google is one of the biggest search engines and as such would know better than virtually anyone what phrases are searched for the most and you can use the free  Google keywords tool.

Before you set off to establish your keyword list you need to identify the niche you are going to target. Once you know that, you can than start by using a basic phrase associated with your niche. The keyword tool when then offer you suggestions on some other possible keywords.

When you use the keyword tool there are some settings that you need to be aware.  The three types of match types are broad, exact and phrase. For each matching type there are pros and cons.

Broad match will give you the most outcomes since it is just what the name implies: broad match. So if you search for the term cheap golf balls you can get results that include any of the three words: golf, balls, or cheap.

With broad match you won';t necessarily get targeted visitors to your site. You will tend to get a lot of traffic, but it won’t be targeted and it won’t likely get you many sales.

Exact match means that you will receive visitors that are searching for the exact keyword you target. So, to use the example above, if you are using the exact match feature for the keyword Cheap Golf Balls that is exactly what you will get which will usually result in less traffic but the traffic you get will be more targeted, and that is the best.

The general rule of thumb is that you want a keyword that has a lot of searches but not a lot of competition. What constitutes a ‘lot’ can vary some what depending on the methods you are using to get traffic.

You will have to determine for yourself what you the parameters would be for your specific niche. It might take a little trial and error when you are first starting out.

It doesn’t matter what type of traffic generation you are using online, you will need a good list of keywords. Pay Per Click, Search Engine Optimization, Article Marketing, etc. will all start with you doing your homework and gather a large number of great keywords to target.

One of the best parts of having an online business is that many of the tools you will need to succeed are free to use. You can realistically start a business online even if you have no money at all.  All you really need is access to an internet connected computer and the will to succeed.

To begin your online journey you can use one of the best free tools around, the free  Google keywords tool. Having a solid understanding of what keywords are and how to generate good keywords lists is essential to your online success.

Keyword Internet Marketing Tips

keyword research with micronichefinderWhen starting an online business, keyword internet marketing is very important. Keywords are what people type into the search bar when they are looking for a website that offers the product they need to buy. Knowing the keywords your customers are using and optimizing them into your website will put you miles ahead of your competition.

To find the keywords your customers are using, get yourself a good keyword internet marketing tool such as MicroNicheFinder. There are many to choose from. Once you understand how to properly use keywords the quicker you can start ranking high on a search engine results page, increase traffic to your website and start making money.

When educating yourself about what a good keyword is, you will find that a good keyword is one that does not show results in the millions. You need to use keywords that are more specifically targeted to what you are selling. Doing this will rank you higher on the search engine results page, also.

Ranking high on the search engine results page will result in getting more people to click through to your website and more business for you. This is an extremely competitive world and anything you can do to get an advantage over your competition is beneficial.

Along with low competition make sure your keyword has a higher search number as well. The number of customers searching that keyword and the number of websites competing for those customers should be at least 1500 searches per month and under 20,000 competition. Any keyword you find that shows both of these standards should be a great keyword for you to use. Open up a Notepad file and start yourself a list. Copy and paste any good keywords you find into your Notepad file. Then they will be ready to just plug in when you need them.

Sometimes these keywords are not easy to find, although it is very exciting when you do find them because now you have something not everyone else knows about. Keywords that are more specifically targeted to what you are selling are called long-tail keywords. Long-tail keywords are keywords that are more than one or two words and even as long as a complete sentence usually describing exactly what the customer is looking for.

Imagine the traffic and sales figures if you are on top of the search engine results page and have these keywords that describe exactly what the customer wants. Boggles the mind! You could be making money, hand over fist, in a very short time with the right keywords. A good keyword research tool can make all the difference in the world.

So, do yourself a favor and educate yourself on keywords and where to find good ones then put them to good use and optimize your website with them. Remember one thing though, do not get complacent even if you do find a good keyword, searches and searchers change and you need to keep tabs on new keywords and then update your website as needed. When you use keyword internet marketing correctly, it will be as good as gold to you and your bottom line.

How to Get Improved Search Engine Rankings

get improved search engine optimizationImproved search engine rankings can be obtained in hundreds of different ways. Most of them involve “SEOing” your site more efficiently. SEO (search engine optimization) is basically a way to get the search engines to like you, and therefore favor you in their rankings. One aspect of SEO involves making sure your site is keyword optimized.

Are you using the keywords that people are searching for when they go online? And are these keywords relevant to your site? Are you using the keywords in the best places, and the appropriate amount of time?

But the most important part of SEO is establishing backlinks. Backlinks are links that come from another site to your site. And the reason that they are important is because they are what the search engines use to determine how worthwhile your site it. If you have a lot of good quality backlinks into your site, then the search engines count this as a vote in your favor, and they will reward you with improved search engine rankings. It’s also important to note here that, although it is true that the more backlinks you have to your site the better, these links should also be high-quality. This means that the keywords being linked from are relevant to your site, and it also means that the quality of the site that the backlinks originate from should be high. So, your goal is to get links from higher ranked sites than yours if possible.

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But the most important part of SEO is establishing backlinks.
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Before starting on your backlink-building journey, you need to put your site in the right condition. Make sure that the information that you offer is valuable and presented in an appealing way. You can bring in lot of visitors to your site, but if you have nothing to offer them, then you are wasting your time and theirs. So, make sure you provide content that is valuable to whatever market you are targeting.

One of the many ways to get more backlinks to your site is to comment in forums and blogs that are relevant to your market. Don’t just randomly pick these out. Search for the blogs and forums that have a high Google ranking. You can use free tools to do this such as the SEO rank checker or others to see what rank each site has. Then post comments or respond to other comments and your link will either be included in your signature or in the text of your comment (each blog/forum has different rules on this). You should also make sure that the links are do-follow links (and you can also check to see if they are do-follow with certain free tools). Do-follow links simply mean that the link will then go to your website. If they are not do-follow, you will not get many real benefits from using them. This is one relatively quick and easy way to establish credibility and obtain improved search engine rankings.

get improved search  engine optimizationImproved search engine rankings can be obtained in hundreds of different ways. Most of them involve “SEOing” your site more efficiently. SEO (search engine optimization) is basically a way to get the search engines to like you, and therefore favor you in their rankings. One aspect of SEO involves making sure your site is keyword optimized.

Are you using the keywords that people are searching for when they go online? And are these keywords relevant to your site? Are you using the keywords in the best places, and the appropriate amount of time?

But the most important part of SEO is establishing backlinks.

Facts For Guaranteed Web Traffic

SEO with Main Street Marketing MachinesA common mistake that new online marketers make is to create a website and then think of ways to get guaranteed web traffic to it. While that is an intuitive thought, you should really first put some analysis into the traffic before you even establish your website. The reason for this is that SEO (search Engine Optimization) will be an important way for you to gain organic traffic, and if you do it the right way, you can start seeing visitors right away.

SEO is comprised of two elements:

  1. relevant keywords
  2. and backlinks or, as some people refer to them, incoming links

Before you develop your website, you will need to have an idea of the keywords that you want to target and make sure that they are included in the website’s content in order to get guaranteed web traffic. It’s generally recommended that when you first start out, you should go for the lower-search volume keyword phrases, rather than the more competitive general terms.

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A Simple Way to Do This is With
Main Street Marketing Machines
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For example, if your business focuses on jewelry, you might want to identify a more specific keyword like “costume jewelry” or even more narrow, like “costume jewelry earings”. The keywords that you will include on your website should be the exact terms that people are looking for when they do a search online.  Or you could try geo targeted keywords, something like “Milwaukee costume jewelery” you’d be surprised how easy it is to rank for local markets and your keyword. And you can find these keywords very easily by using the Google Adwords Keyword Tool which is completely free of charge.

This tool gives you keywords that are relevant to your business and also provides information about how competitive the keywords are, how often they are searched for, and how much people are bidding on them for PPC ads. You want to locate the lower-searched terms that have less competition. Identify three to five that you can use early on in your website or blog.

In general, each keyword should be used once in some sort of important position in your site or on your blog (like the title or page header), in the first five words of any description following the title or heading), and in the last sentence of the content. In the body of your content, it should be used no more than three percent of the time. Before you start looking for backlinks, you want to have at least five articles (of about 500 words) on your blog or at least five pages of your website.

Then you can start working on obtaining backlinks. You can do this by submitting articles about your business to article directories, Squiddoo, HubPages, or article directories and linking them back to your website. Or you can comment on blogs and forums that are related to your industry, and include your link in your comments.

These are just a few ways that you can get backlinks to your site. The more quality backlinks you have, the better the search engines “like” you, the higher you will be ranked in search engine results, and the more guaranteed web traffic you will obtain.

Public Domain Magazines for Discovering Niche Markets

directoryofezinesI was on a forum today and they were talking about various ways to find new niche markets. The original poster suggested using classified ads in newspapers. Pull out a paper and circle some of the different products or services being sold and start thinking outside the box. Gives you a few ideas for keywords to be used in some of the keyword tools. One guy was having a hard time coming up with keywords for Micro Niche Finder, a specialized keyword tool. Well….using classified ads would be perfect to dig up some new keywords.

Then someone mentioned magazines and how they could be used for the same thing. The so called guru’s have promoted magazines as a method to discover profitable niches for a long time and it works. I added my two cents about using magazines to uncover profitable niches below.

Magazines are helpful on several levels today, just browsing as you mentioned …..starts the creative juices flowing.

One thing to keep in mind, in today’s economy we see magazines getting thinner and thinner. Also, they tend to be more niche specific…..the broad cover everything type magazine is getting pretty thin! This means that anyone advertising a specific niche more than one or two issues in a row are making probably making some decent money. So…..you just found a good niche that is profitable

Another use for magazines:

Magazines that are in the Public Domain provide an excellent source for unique content on many different niches. I’m not much of a public domain expert, but there’s a guy that promotes using public domain content from magazines to develop different niches. Besides finding these mags at the library you can usually grab them on ebay for a couple of bucks.

You don’t have to worry about everybody and their brother jumping on this method because it involves a little work. You either have to scan and convert the scan to text…..or retype. Surprisingly I found these mags a good source of images that you can use for just about anything. Public Domain is a great way to think outside the box when it comes to discovering new niche markets!

Don’t forget to take your new keywords and plug them into your Micro Niche Finder keyword software. Of course you can use any keyword software you have or the free Google Adwords Keyword Tool.

Are you Using Ezine Directories in Your Internet Marketing

When you’re trying to figure out how to get traffic to your web content, there are a lot of options to evaluate. And it’s important that you pick the ones that go well with the product/service you are offering and the target audience for that product/service. Using Ezines to promote your products is a fantastic way to hit the right audience because there is an ezine for every niche possible. There are even ezines about ezines! If you want to save a lot of time doing your own research for the possible ezines to fit your niche, you can use ezine directories.

In case you’re unfamiliar with ezines, they are basically a newsletter that is sent out to a subscriber list who has confirmed interest in receiving them. If you find one that matches what your business offers, you are guaranteed a qualified audience to advertise to. The best way to reach this audience is by placing what is called an Ezine Solo Ad. This basically means that the producer of the ezine will send out your text ad to his/her audience for a price. In order to find the right ezines, you can go through ezine directories and do a search for the keywords or keyword phrases that represent your business to find a targeted ezine that you can advertise in.

Here are a few of the many directories that you can take a look at:

New-List offers a wide variety of general categories and thousands of thousands of specific newsletters to choose from within these categories.

Ezine Search allows you to type in the general category that pertains to your business, a description and some keywords. Once you’ve entered this information, you are taken to the results of your search and can get more information about what each ezine offers, the size of its mailing list, the frequency of the mailings, etc.

Best Ezines has thousands of ezines to display along with reviews and complete information about each ezine including the target audience, frequency of the newsletter, tags and how many times the ezine has been viewed.

Ezine Directory offers an impressive list of ezines within a fair number of topics but does not provide you with the details on each. In any case, it is always better to contact the publisher of an ezine directly to verify statistics, price, etc. of the ezine.

Jogena’s eZine Directory offers both a listing of ezines and a listing of e-books, which is a nice twist. This site is very well-done and offers a great deal of information on both topics, in a way that is clear and easy to understand.

The Directory of Ezines is actually a paid service but well-worth the investment necessary. Not only does this site offer you an extremely detailed profile of all the different ezines, the owner, Charlie Page, actually also offers you one on one consulting on how to use his service as well as other ezines.

Hopefully these Ezine directories will hold some of the information you’re looking for!

How Much Are My Competitors Spending On Ppc Advertising

Have you been asking yourself. . .”How much are my competitors spending on PPC advertising?” While it may be hard to get an exact answer about that unless you ask your competitor directly, there are some things you can find out about the strategies of your competitors.

It’s easy to get lost in all the technical aspects of running a ppc campaign. You spend your time surrounded by keywords, keywords and more keywords in addition to other data. As you are monitoring your bids, positions, budget, and ad copy, you can easily lose track of the bigger picture and changes that are going on within the industry or among the competition.

There are three steps that you can take to consistently keep an eye on your competitors and keep up with what’s going on in the industry.

Identify what the most important keywords are for all of your major competitors. Pay attention to the average position that your competitors rank for under these keywords, some common elements they have in their ad versions and what common elements they have on their landing pages.

Take note if huge corporations with who have lots more money to spend on PPC don’t appear on the top spot or even in the first page. There must be a reason for this.

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Perry Marshall’s Adword’s Course
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You can really get a lot of information by observing what goes on in the marketplace, but you do have to take the time to dig in and analyze it.  For instance,  if everyone in a particular sector is offering problem-solving e-books, free trials, and demos, you should probably have some sort of interactive media on your site because your target audience is probably more likely to convert to these types of actions.

Take regular screen shots of the top 10 or 20 ads for your major keywords.

The biggest reason for doing this is to identify the newer competitors that are moving in to the area. By doing this, you may see that a competitor has copied one of your ad versions very closely, causing your click-through ratio to go down the tubes. This way, you can also track when competitors are scheduling their ads and when they change ad position.

Use the Google free keyword based search tool on your competitors pages. Type in your competitor url and Google will automatically inform you of appropriate search phrases, content, and keywords.  You may get ideas for additional keywords, or see areas where your competitors have excellent content. This also keeps you familiar with competitor’s websites as they add or change content. Something you should keep up on if you want to advertise using PPC.

Certain tools or memberships sites like Spyfu.com allow you to do some detailed analysis when it comes to your competition. These solutions are not exactly the answer to your question of “How much are my competitors spending on PPC advertising?”. . .but they can help you beat out your competition.