Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

A Successful Website Needs Link Popularity

link popularity determines website successOne way to gain popularity for your website is to build links that point back to your site.  When the search engines see that you have a lot of other websites linking to your site they will know that your website is popular and will reward you with a higher search engine ranking.

Some website owners have misused the link building process by creating link farms for the sole purpose of building backlinks to their websites and the search engines have become aware of this and will restrict those websites to misuse the process.  For those website owners who use the link building process correctly they can achieve very positive results.

You can give your website a very important internet presence when you use link building effectively.  Here are some effective methods for building backlinks to your website.

How to Get Link Popularity

1. Link exchanges.  With a link exchange you contact other website owners and offer to swap links.  You place a link to their website on your site and they return the favor and place a link to your website on their site.  If you don’t want an ‘obvious’ link swap you can try a three way link with another website owner so that no two websites are directly swapping.

2. Article Marketing. Write articles and submit them to article directories.  Most article directories will allow you a resource box where you can include a link to your website.  Good quality articles will get many readers and if you use your resource box wisely you can entice those readers to visit your website.

3. Article syndication.  If the articles you submit to article directories are of high quality there is a good chance that they will be syndicated.  This means that other website owners will publish your articles on their websites.  The terms of website owners’ using your article is that they include the resource box that includes the link to your website.  The more your articles are syndicated the more backlinks your article will give you.

4. Blog commenting.  Find other blogs within your niche and leave comments and include a link to your website.  Never spam blogs with your comments or they will most likely just get deleted.  Instead, always leave good quality comments on blogs.

5. Forum marketing.  Join some forums within your niche and include a link in your forum signature.  You should always check the forum rules before doing so as some forums don’t allow signature links.  Be an active participant in the forum as the more posts that you make the more links you are building with your signature link.  Leave information and helpful forum posts and other forum members are more likely to click on your link and visit your website.

When you get visitors to your website make sure that you keep those visitors.  Have an interesting site that gives visitors what they are looking for.  A good, information and exciting website will keep visitors coming back.?

A Link Popularity Campaign and Building Links The Right Way

linking campaignBacklinks (otherwise referred to as “incoming links”) are links that originate from another website and link to your website. Obtaining backlinks is one of the most important steps you need to take in order to raise your search engine ranking. It’s also important to know that the quality (relevance and ranking) of the links that come to your will affect your score. A link popularity campaign is a way to attract more links to your website.

There are many ways to go about getting backlinks. One of them is by posting another website’s link on your website. Make sure that you are posting something that is truly relevant to your website content and preferably links back to a site that is highly ranked by the search engines. When you do this, the owner of the site you post will likely also place your site on his website. This is called “reciprocal linking” and, while it’s better than no linking at all, you don’t want to have only reciprocal links. First of all, they are not as effective as one-way links, and second of all, you are giving your website visitors the opportunity to click off of your site and on to something else.

In order to get one-way links, you can buy them from a link building service, ask for them from other webmasters, or create exceptional content that others will naturally want to link to in order to provide more value to their visitors. Exceptional content is the key to natural link building. However, you may need to use other methods to push your link popularity campaign alone a little bit.

It’s also very important to regularly monitor your website’s link popularity. This can be done quickly and easily with a number of free online tools. You always want to have an idea of where your website stands, what strategies are working for you and which one’s aren’t.

Finally, this may seem obvious but if you are committed to link building, you need to continuously put your web site link in front of people. This doesn’t mean that you need to be spammy or overly promotional. But find outlets where you can offer advice, provide solutions or bring up questions about the business that you are in. And include your link whenever you participate. This will create interest and links if you are participating in the right way.

All this talk about building links and building backlinks we sometimes forget to check backlinks. Read more about how to check backlinks with yahoo.

Again, updated, top-quality content is the foundation to getting high-quality links to your website so that other webmasters will include your link in their recommendations to their visitors. It also helps to have numbered titles or sections on your website or blog like “5 Ways to Create a Link Popularity Campaign” or “21 Mistakes You Don’t Want To Make When Building Your Website”. These are just two examples but titles like this offer perfect linking solutions for other webmasters.

Link Building Campaign

How to Prepare for Your Link Building Campaign

backlinks with bookmarking demonSo you’ve learned about the power of incoming links to boost your website visibility and now you want to start a link building campaign.

First, let’s just point out two different keys in link building. Link popularity is the measure of inbound links to your web site. Link analysis examins which sites are linking to you and the text of the link itself.

While building links may be cumbersome and time-consuming, the good news is that there are really many ways to go about doing it. The most important factor to tackle before you even start is the quality of your site. Make sure that your site looks professional and offers valuable information. It should also be user-friendly and easy to navigate. Make sure that you validate your HTML code and check to make sure that all of your site’s links are working. To do this, you can use one of the many tools that are available online. Why do you need to do this? First of all because any owner of a quality site that wants to link to yours will check to make sure your links are working. They will not want to link to a site that has broken links. Secondly, directories will not accept sites that have broken links or errors. If you’re going to be submitting your site to the directories, which you should be doing, you will need to have your links all up and running.

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Here’s a crucial concept that many people leave out in their link building campaign. Budgeting your time. If you haven’t already budgeted out how much time you will spend on your link building activities, then do that now. If you don’t allot time to do this, it will not get done. The process of link building takes time. You start out very slowly and start increasing gradually. Over time, you can build up more links than you ever thought possible. Along these same lines, it helps to set some short-term, long-term and mid-term goals. When you first start out, a realistic goal would just be to get one link. This takes time. Once you’ve done that, set a goal for how many you want to get in a week or month. Next, you can have a good idea of how many you would like to have a year from your link building effort start date. And always remember to be patient–this takes time. You also want to make sure that you track your progress and stay organized so you know who is linking to you and who isn’t. . .and who you’ve already asked to link to you and who you haven’t. Don’t be discouraged by a lot of “no”s in the beginning when you ask a company to link to you. This is just par for the course.

Finally, work on internal link building. The structure of your internal links plays into how well your link building campaign will do overall.

Drawbacks of PPC Search Engine Marketing Placement

Pay per click advertising, or ppc for short, is a great way for a person to gain visitors to their site when they need traffic quickly.  PPC search engine marketing placement can be also risky if you use poor management. Using poor management when you are using PPC can cost you a fortune, yes it will generate a lot of visitors to your site but you will have nothing to show for their visit.  When you are working with PPC advertising there are a few things that you need to know before creating a successful PPC marketing campaign.

First of all before you should even begin a PPC search engine marketing placement campaign you need to be aware of what PPC actually is. Without understanding this your campaign will not take off. PPC is actually pretty simple to understand. What PPC basically is, are search engines and services providing listings of sites on a per-bid basis. PPC is an addition to their regular search engine but are still powered on keywords that are found on your site as well as your link popularity. If you placed the highest bid on a set of keywords then you will rank as number one in those paid listings. Check out the video tutorial videos for Google Adwords on this page….that will help you gain an understanding of ppc search engine marketing placement and help you make the most of your investment.

PPC can cost a fortune though.  This is because it is easy for you to get caught up in a bidding war over a set of keywords that you are set on using.  In most cases you end up spending a lot more than your potential return.  Some PPC engines will offer you auto bidding features which will automatically increase your bid amount each time you are outbidded.  This may sound good to you at first but in the end you will discover that it is not. That’s why it is very important to choose the proper keywords, a tool such as Keyword Research Pro is perfect for digging up keywords that will get quality but cheap clicks.

Another drawback of PPC is that it can be hard to measure.  Some search engines do provide conversion measurement tools. These allow you to track whether or not your PPC is generating the desired results or not.  These tools though are generally not 100% accurate.

Also another thing of PPC that you need to be aware of is the junk traffic. Most of these PPC sites often will distribute a portion of their results to various search engines.   These are the less known search engines and while the traffic results may look good the income that will not be generated is not.

The final drawback of PPC is that it does not scale.  If the traffic to your site would happen to increase the cost relating to the increased would also increase.  Your average cost per click would remain the same mind you but your overall cost will be higher. As a result you will find yourself at times paying more for the service than you are actually bringing in.

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As you can see there are some drawbacks to using a PPC program. You need to be aware of these drawbacks before you decide if PPC is a good way for you to go with your ppc search engine marketing placement campaign. There’s not substitute for continual and ongoing education. Spending a few dollars for an ebook or video series on ppc search engine marketing placement should be considered an investment. Remember not each book or video series will bring in great amounts of knowledge, however,  just one idea could save your or cause you to bring in 100’s or 1000’s of dollars, so…. do be penny wise and dollar foolish….or whatever the saying is :)

Link Popularity Makes A Successful Website

One of the most common ways to get your website noticed on the internet is to link your site to other websites. With the common practice comes the misusage of the technique. The creation of “link farms” has made search engines take notice of the misusages and set restrictions of the sites using that practice. However, for the sites that use link exchanges properly, they find great results and increased traffic levels.

There are two types of benefits from having links on your website. Getting improved rankings from the search engines and the internet traffic will take notice of your site. When used properly you create an important internet presence.

The classic link exchange or swapping of links is one method. Locate another website with the same or relevant content. Offer to add their link to your site if they allow you to add a link to your site.

Consider paying for incoming links from high ranking websites. This method is frequently used and is very beneficial.

Write articles and post them on other websites with the links to your website. Write content that is clear and concise pertaining to your niche and product.

Publish your articles on websites such as ezines.com with links to your site. Readers love to gain further information and you will be providing a valuable service with your article.

Join an online forum where you post responses and comments. Include links to your site within your signature with every posting. Your comments will become informational posts to create a following based on your expertise and knowledge.

Start your own blogsite with RSS feeds. Submit the blogsite to the search engines and directories for added internet exposure. Remember to link your blogsite to your website. Keep the content up to date with regular postings.

Be prepared to spend time and money for the increased traffic to your site. It takes money to make money even on the internet. Reach out to the internet world population with different techniques to gain their interest.

Target your traffic with each method. You do not want to waste your time on traffic that will not purchase your products and services. Quality traffic it the desire so, be specific with all of your attempts to build your traffic with each link you use.

Keep current on the traffic visiting your site. Add a tracker software application to your site that will help you monitor all the hits and visitors. You need to know what method is working and the ones that are not working. The ones that are not working modify them or delete the links so your site is not cluttered and unprofessional. You only want the highest links on your site.

[tags]links, link, link popularity[/tags]