Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

Email Marketing Lists Question

Daniel asks…

Where do I find email lists for email marketing ?

I don’t want to make spam, I only want to promote my business, by email marketing. I need some real good, and long email lists, if you can help me, please tell me a site for FREE from where can I get this. Thanx in advance

scottparat answers:

No..free..lunch……….you have to pay for them………..

Best thing to do is build your own list using a website and an optin form. Aweber is probably the best company for email marketing and you can try it out for 7 days and I think it costs you 1 dollar or something like that…. click on Email Marketing List and give aweber email marketing company a try.

Ruth asks…

Which is the most reliable place to find email lists to use in email marketing?

Before I have been looking for emails in torrent sites but I doubt their reliability. They are not even well organized and I never know where they came from. I need emails I know who they belong to like country, interests, age, male or female etc. Which is the most reliable place to get email lists?

scottparat answers:

Can Spam regulations have reduced such unsolicited mail. Those who continue such spam appear to be operating off shore.

Legitimate marketers rent mailing lists of demographically categorized, opted in names from mailing list brokers, usually involving thousands of dollars.

Powered by Yahoo! Answers

Business Email Marketing

Business Email Marketing- What Is The Source Of The Confusion

While email has been around for a number of years, there still seems to be a fair amount of confusion surrounding business email marketing. Some ways of business email marketing are better than others, but it still essential for businesses to understand how to make the most of this powerful marketing tool. We will take a quick look at some of the basics before moving on to how best to use email for your business.

Email marketing is done, as the name suggests, through email. A business can either gather email addresses when a person places an order online, when someone contacts customer service, or by asking for it directly (usually by filling out a form online in exchange for an incentive). While each of these methods results in the collection of an email address that can be marketed to, each one is slightly different and requires a different approach in the marketing message:

Marketing to customers is a great way to get repeat business. After all, these are the people who have already bought something from you, and that increase the chances that will buy from you in the future. Your business email marketing in this case could focus on offering special deals to customers only, giving them something for free just for being loyal, or inviting them to a special event. Anything you can do to let them know that you appreciate them will help. However, you should be careful that you never take this relationship for granted, otherwise your efforts could backfire.

Another way to get addresses for business email marketing is to gather them when people contact your business. They may contact you with questions about your products and services, or they may wish to complain about something. You can send a series of informative messages to the people who have inquiries about your company. This series may be pre-written and ready to send out to each person as needed. Marketing to people with complaints is a bit trickier, but it can be done. One way to handle complaints is with an email message apologizing and then offering them something special to make them happy again.

The next main group of people for business email marketing are the ones that voluntarily give you their email address. If you have a physical location for your business, you can simply ask people to give you their email address when they come to your store. Collecting their addresses online can be done in several ways, but usually involves offering an incentive of some kind. Remember, we are talking about people that would not otherwise be contacting you, so you need to give them a reason to share their information with you.

Those who give you their email address directly typically need some form of incentive for sharing their email address with you. Remember, these are people who have nit purchased anything from you, and they have not contacted you. However, these are the people that make business email marketing one of the most important things you can do for your business. Learning how to market to them is a major key to online success.

Email Advertising Marketing

photo of email advertising marketing campaignYou know, even though it is unwise to buy into all the “push button” software hype online, that is not to say that there aren’t some real push button software products that can help make your life easier by automating some aspects of your online business. One of the best of these software products is an auto responder. Getting an auto responder is one of the cheapest and simplest ways to start email advertising marketing to grow your business.

The concept is very simple: you want to be able to build a relationship and have more than one contact with the people who come to your site. In most cases, people will only come to your site once and then they will never come back again. When you consider the amount of time and / or money you invested to get them to your site in the first place, that is quite a waste.

Wouldn’t it be great if you could keep them around longer? Well, the way to do that is to add an optin form to your website so you can gather their email addresses and names. Once you have that you can contact them over and over again and build a relationship based on trust.

They will grow to like you, trust you and count on you to help answer some of the questions they may have about one or more areas in your niche. You will be setting yourself up as an expert in your field.

Sounds great, doesn’t it? Of course, if  you don’t do it the right way the only thing you will build is resentment and anger. To avoid becoming public enemy number 1 follow these tips:

1. Don’t expect to “get” until you give. You must be willing to give of yourself your time and your knowledge before you expect the people on your list to buy from you. Just help them. Share your experiences or knowledge. The best way to do that is to write it down in an email. How about explaining to them how to do something? Tell them about some neat little trick that you learned along the way. Point out potential pitfalls they should avoid.

2. There will come a time when it’s appropriate to ask for the sale ,even though you have to be willing to give before you get. Sending an email every now and then where you recommend a certain product or service is ok. Make sure that what you recommend will actually benefit them and is related to your niche, though.

3. Keep your emails, and subject lines, interesting so they will be open and read. After a while the people on your list will start to look forward to reading your emails, if you’ve done it right.

Take full advantage of all that technology offers you, especially when you are building your business. One of the best things you can use is an auto responder service so you can start an email advertising marketing campaign.

Video Squeeze Page

Video Squeeze Page

Make Money Online with Video Squeeze PageOne of the challenges of building a business online isn’t necessarily unique to the internet; building trust with potential customers. This can be a challenge offline as well. One of the best ways, online, to overcome this challenge is to build an email list and provide your readers with good information. Although list building is one of the main tennants of internet marketing and a subject you can study for a long time you should know that getting them to sign up for that list can be done easily with a video squeeze page.

If you are not familiar with the term “squeeze page” it is simply a page that has only one purpose: getting someone to sign up for your email list or newsletter, simply put, you now have a list of names and email addresses that you can send various types of information to….. of course what you send will depend on what your website or blog is all about, you might want to teach about a subject or you simply might want to sell your list members something related to your website….. of course, a combination of the two is what you should strive for.

Here’s some important video squeeze page facts:

This page has no ads, no links to other pages on your site or other website, nothing but a form to sign up which is called an optin form. Don’t distract from the main purpose of the video squeeze page!

Your visitors will have two options: optin or leave. That’s it. Squeeze pages are also called capture pages since they will capture the contact information from your visitor.

But, you may be wondering, why should I go through all that hassle? The reason is simple: on average someone will need to have around 7 unique contacts with you before they learn to trust you enough to actually buy from you. The previous sentence is one of the most important internet marketing lessons you can learn…… memorize and practice this axiom!

If they only visit your website once, which is what almost always happens, how can they get to know you? They can’t. But, if they sign up for a newsletter or email list and if you provide them with a lot of interesting and helpful information over time they can learn to trust and like you. So make sure you offer them something of value when they come to your video squeeze page. Your first message after they download your gift could be an email with something like “Hey Joe, did you read the second paragraph on page 5 where I tell you how to get a $500 piece of software FREE….. others have to pay full price! I can almost guarantee if they read your email that they will open up the book you sent from your video squeeze page and go straight to page 5!

And that is where a well made video squeeze page comes into play. Most squeeze pages have the same basic elements:

1. A curiosity inducing headline. You want to grab their attention right away. Usually something that makes your free offer seem irresistible to them will make a good headline.

2. An irresistible free offer of some sort. Most of the time people will give away a free ebook or report on some subject related to the niche market they are in. So, if you are in the bird watching niche, you may want to compile a free report on the best equipment to use when bird watching.

3. Bullet points underscoring the great information that is included in your free report. Make them really want to have it. Tease them with the thought of what they will be missing out on if they don’t sign up.

For step 3 many marketers will use videos. Making a short video can get your message across much more quickly and in a more entertaining method than just plain text. More and more people click on the video link before even reading a word on the page. That’s why its important to make your video squeeze page short, to the point, and something that creates interest to know more.

You can use the video to briefly explain the benefits of your freebie than place the bullet points underneath. Even if you use video you will still want to include a compelling title to draw their attention.

More and more of your website visitors will be “skimmers” who don’t really like to read very much. For them, adding a video squeeze page can be the best way to get them to sign up for your email list. Getting your message in front of your audience in the best format to engage them and you will get many more sign ups for your list. And don’t forget, a video squeeze page will work for any niche and it works for both online and offline marketing. Video Squeeze Pages pull in even better results when working with offline or local businesses!

The Bare Basics Of Squeeze Pages



Squeeze pages are basically one-page websites that offer you something in exchange for filling in your contact details. The page will also contain (at the very bottom) the business privacy standards and possibly other information like contact details. The squeeze page is designed so that the visitor will be compelled to take a very specific action. So, to be effective it should have a catchy headline, a story or some content that immediately catches the interest of the reader, examples of how the product or service is helping others, testimonials, and the bonuses the reader will get it he or she takes the action you desire. There is no navigating on the squeeze page. Your visitor will just follow it through and take action, or will decide to leave the site.

At this point, some squeeze pages will have a pop-up window incorporated to invite you back to the page by promising you a discount, an extra bonus, or some other benefit that the visitor will have a hard time passing up.

There is a lot of information about the best way to create a squeeze page or to have someone do it for you. Many internet marketers leave this work to established designers who understand exactly what kind of pages convert visitors into leads and/or sales. Others prefer to do it themselves. In either case, there are certain elements that are crucial to having a good squeeze page.

================================================
I prepared a FREE package of Squeeze Page Resources.
It starts with a FREE ebook called Squeeze Page Stupidity
Click Here to Get Your Book and other resources!
================================================

The headline, of course, is the most important factor. It’s been said that you have eight seconds at the most to capture your visitor’s attention. If your headline doesn’t do that, then the rest of the content on the page is pretty much useless. Keep in mind that the headline does not have to be “hypey”, but it does need to be compelling. Also, you don’t want to put the features of the product or service you are offering in the headline. Rather, you want to tell the visitor why he must have whatever it is you are offering, so speak in terms of benefits to him or her. Most squeeze page headlines are in red, and they can then be followed by a smaller sub-heading.

The rest of the squeeze page is about further convincing your visitor that what you are offering is not to be passed up. By the end of the squeeze page, he or she should feel he or she is going to be getting a tremendous deal just by giving you his or her contact information. Customer testimonials are necessary, as well as other examples. You also want to make sure that the visitor knows that there are limited items of whatever you are offering on your squeeze pages, or that the price will be going up soon, or both. If you don’t give them a deadline, they will often just think that they will come back to it later, and then they never do.

Should You Invest In Squeeze Page Software


Squeeze page software is designed to help you automate the creation of your squeeze pages, otherwise known as lead capture pages or landing pages. There are various types and price-ranges of software on the market. Some just offer the various templates that you can use for your squeeze pages and others actually do the squeeze page for you. Do you think it’s worth it to invest in some sort of automation when you create squeeze pages, or is it better do design them from scratch, or hire someone to do them for you?

There are pros and cons of all methods to creating squeeze pages. When you are just starting out, perhaps with your first squeeze page, then it’s not a bad idea to invest in some sort of automation, or to hire someone to help you. Evaluate your time and what you have to spend. If you do have a little bit of money to invest, a squeeze page is definitely something worth that investment. This is what you will use to generate a list of customers and potential customers, as well as to filter people into whatever it is you are selling.

The investment in squeeze page software can range from no cost at all to a relatively small amount which can be paid just once or monthly, depending on the software. Squeezepages.com offers you software for a one-time $47.00 payment. Squeeze Page Wizard sells a software for the same price. OptInEase is a video-specialty-squeeze page generator that is not actually a software that you download onto your desktop, but rather, you can do everything within your browser. This one goes for $97 (one-time payment). Squeeze-Page-Software is another one that costs $47. 10 Minute squeeze Pages is free for the first 15 days, and then costs $17 dollars per month thereafter. The SuperSqueezPageGenerator is $67 for lifetime membership. The InstantSqueezePageGenerator is completely free of charge for the basic squeeze pages and you have the option of upgrading your account to include more features.

If you are just starting out, having a good automated software can make a big difference in your conversions since automated squeeze pages will follow the rules of what is most effective, so you don’t need to figure these out for yourself by testing and tracking. In addition, with a good software you don’t have to build pages one at a time–you can create multiple pages almost at the same time.

There are many important aspects to squeeze pages however, probably the most important is your autoresponder. That is, the method you use to collect names and addresses for automatic mailing. I’ve used free, self hosted scripts, cheap and what I now consider the best… Aweber. The purpose of a squeeze page is to collect names and and an email address, if you have the best squeeze page in the world…. but, don’t have a reliable autoresponder your efforts will be wasted. Click on Aweber for more info.

However, it’s important to keep in mind that many squeeze page software programs don’t allow you too much customization. Again, this may not be as important in the beginning, but as you move on, you will want to make your squeeze pages stand out from the rest, and may want to hire a proven graphic artist. And, you’ll also want to keep up with the most up-to-date squeeze page designs that convert well.

Still Not Convinced You Need Action PopUp?

banner.actionpopup-336x280On the last post I stressed the importance of building a list and a creating a follow-up series to increase sales.

Every time I offer a new product for sale, I have a sub-list so people can opt-in for updates (and future product announcements). Same thing for the free lists… if I have monthly newsletter content, free report updates, more free reports and software, or more paid products… they’ll hear about it, unless they unsubscribe.

That’s 1,980 unique people on my freebie lists, and 2,741 unique people on my “paid customer” list. 737 of my current subscribers are on both my freebie lists and my paid lists.

Do you know what that means? It means (ignoring “tirekicker” unsubscribers), that 37% of people who subscribed to my freebie list, converted to a paid product at some point.

Still Not Convinced You Need Action PopUp?

If I send 1000 people to my blog, and I know 10% of that traffic opts into a newsletter, that’s 100 new subscribers and I know that will lead to 37 new buyers. The average buyer purchases 2.82 products from me at an average price of $20.77.

0.37 * 2.82 * 20.77 = Every new opt-in is like getting $21.67 in the bank.

100 new buyers = $2,167.

Pretty cool, right? It’s just a numbers game. That $2,167 probably won’t be immediate… it will happen over time as I build a relationship with those people, they get content through timed follow-ups and eventually see something they want to buy.

The average person on my list has purchased 2.82 products from me. That means if you pick a random customer, they have probably purchased THREE DIFFERENT products from me.

They get on a freebie list, I market to them and convert them into a buyer, I market some more and turn them into a paid buyer.

Most of my products are in the same niche so usually, if they buy one thing from me, they’ll buy more from me.

How do you get all these people on a mailing list? I said before to offer an ethical bribe, like a free report or free e-course, in exchange for that name and e-mail address. It works wonders.

You can take the usual direct response sales letter that begins with a headline, tells a story, lists benefits and leads into a call-to-action… but instead of leading to an order button, it leads to a name and e-mail address where people can get onto your list for this free content.

But what if someone comes to that site ready to buy? You might miss out on sales. That’s where Action PopUp comes in.

You can place this special popup on your sales letter, so if someone wants to buy right now, they can. But if they decide NOT to buy… and move their mouse cursor to the top of the page…

The entire page is grayed out and a popup appears at the top of the page! It might say something like:

Even though you have decided not to purchase today, I want to give you a free gift, “How to Fall Asleep Instantly… Every Night” just for taking the time to consider my offer. Type in your first name and e-mail address in the form below, and I will fire the free report to your e-mail inbox faster than you can bat an eyelash.”

You get the idea. Your visitors get a last-chance offer to get this free gift. There’s a good chance they’ll take that offer because they ended up on your site to begin with and are probably interested in what you’re selling.

That’s an “on-exit” popup. You can also place “on-entrance” popups on your site, so people won’t even get to read the sales letter until they provide a name and e-mail address.

They fill in that info, the popup disappears, and Action PopUp submits that info to your autoresponder in the background while your prospect continues to read the sales message. NO OTHER popup software does this!

That’s why it’s so important to have an autoresponder and a popup script such as Action PopUp … capture leads even if your prospects DON’T buy… and try to convert them into customers. Would you be happy with a 37% conversion rate?

Autoresponder Comparison Helps Find a GOOD Autoresponder

It is important to compare autoresonders before investing in an autresponder for your business. An autoresponder comparison will reveal some of the benefits that will suit you and your business best.

Building a list is one of the first things you learn in Internet Marketing. To Build a list you need a top notch autoresonder that will be with you from the beginning to end…an autoresponder that will faithfully build your money making lists! By building your list you can take a one time visit and turn them into a multiple time visitor and hopefully continual customer! The most important aspect of building a list is an automated software application of script called an autoresponder. There is a big difference in the autoresponders that are available and will vary greatly in price and quality….so choosing the right autoresponder to purchase becomes one of the most important business decisions you’ll make…..because you don’t want to switch autoresonders after being in business for a year or two…..despite what they say, your list will never transfer.

There’s Free Autoresonders Available…Why Shouldn’t I Use Them

Making Money Online with AutorespondersIn any autoresponder comparison the question of free autoresonder always comes up. The question of whether should use a free autoresponder or go with a free one is one that is frequently asked on many of the most popular Internet marketing forums and there is really only one correct answer : a quality paid Autoresponder is miles better. If you ask any experienced Internet marketer they will tell you that if at all possible you should go with a paid autoresponder from the very beginning of your Internet Marketing campaigns because if you don’t then it will present you with a bottleneck when in the future you decide that you want to expand you business and take it to the next level.

It’s Easy to Get Confused and You Are Probably Trying to Figure Out “Which One is Best”

So….we already know it would be best to use a paid service, but which autoresponder company should I use? Almost all the good companies will offer you a choice of payments. You can pay per month or you can pay per year. If you choose to pay by the year, you will get a nice discount. I suggest paying by the year because it will save you a bunch of money. Once you start with an autoresponder service….chances are you will have it for life. So if you have the extra cash, go for the full year and save some coin. Some might say the best decision in this case is to go for a monthly subscription because they constantly stay on top of the problems that crop up with email marketing and do their best to ensure that the deliver-ability rates stay high.

Finally in an autoresponder comparison we will be dealing with 3 very good services. Of these services the main 3 offerings come in the form of Aweber, Get Response and Email Aces. When considering these 3, Aweber and Get Response are the most used and the most popular with online marketers. Based on delivery rates, Aweber is tops and next comes Get Response. They’ve been about even for years, however, Aweber has added a ton of features which could be something desired by the hard core marketer. GetResponse is still well suited for the newbie.

I highly recommend Aweber for your autoresonder. It is a service that I use everyday and their delivery rate is excellent. Secondly I feel confident that GetResponse will do just as well a job. They have been working to catch up with Aweber. One big plus for Aweber is that they have phone support 6 days of the week. Remember when comparing your autoresonders this will be a decision that will stick with you a long time and the right one will serve you well.

[tags]autoresponder, aweber, getresponse, list building, autoresponder comparison[/tags]