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3 Most Used Techniques For Auto Responder Marketing

Auto responders have become a major tool in online marketing, and marketing in general. The Internet offers many means of affordable marketing with auto responders. Here are a three of the most used ways to utilize an auto responder.

DIRECTORY
Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory, or they invite articles to be submitted that include a resource box at the bottom of each with a link to the author’s website. This results in increased traffic as sites link up across the World Wide Web. Enter “link exchange software” or “article directory software” into a favorite search engine for help with each. When it comes to an auto responder, the marketer creates a series of emails describing the benefits of listing a link or article on their site. They usually provide other links related to the specific topic, but all of it is focused on acquiring links or articles for the site.

TEACH A COURSE
Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an auto responder as email messages, including short ads within each message to invite sales & website visits. Then they invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series.

INFORMATION REQUEST FOLLOW-UP
The third most used technique for auto responders is sales follow up. Ever wondered how a company followed up with you after a webinar so quick? They probably used an auto responder. Using this example, the company would then send you an email the next day to with more information you may want. The following week, they will send another email to “touch base” with you and follow up. This email usually invites you to visit the website or even contact the sales department. At this point, the company may continue to follow up or start sending emails about other products or webinars. Each company is unique, and their auto responder program will be unique as well.

These three methods of using auto responders are only a few of the ways you can use an auto responder. There are many other ways to use them, and the opportunity is endless. For an excellent auto responder service that is very affordable (as low as $19 a month) try aweber.com. Aweber has been very useful to me, and they offer a great deal of service and support.

Nate Stockard is the owner of Stockard & Associates, Inc, a marketing and design firm in Houston, TX specializing in small business solutions. He is also the author of The Market Seedling, an informative source of information, articles, tips, and advice for small business owners and marketers.
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Autoresponder Challenges: Unexpected Differences Left Rookie Marketer With Egg On Her Face

My autoresponders seemed to work exactly alike. Sure, if I had tested and used the diagnostics, I would have noticed sooner that something was amiss, but I was too busy just keeping up with the newsletters… My first autoresponder was Aweber. It’s extremely user friendly and I quickly learned how to work it. My list grew too, albeit at a glacial pace. To speed things up, I decided to acquire some additional leads by way of co-registration, which meant that basically the service advertised my newsletter and people signed up. Then it sent me their information, and I was supposed to import them into my autoresponder. But there was the rub. Aweber won’t allow that. So I needed a second autoresponder. As it happened, I figured I would need a shoppingcart system anyway, at least eventually, so I signed up for a shopping cart system that came with an autoresponder and that did allow importing my new subscribers. All was well, or so I thought. I fed in the names, I wrote newsletters, but the response I got was zero. I attributed that to the source of the list and stopped advertising my newsletter. Until recently… when I decided to give it another shot, especially since my newsletter had gotten a lot better lately. I also decided I should sign up for my own newsletter (a bit belatedly), and was puzzled when I got bunches of my messages all at once, and then… nothing. What the heck? When one of my mentors mentioned that he sent out “birthday” greetings (with a special offer) to his list members on day 365 since they joined his list, I thought, hmm, won’t that take quite a bit of math to tally up all those numbers? And then it hit me: Aweber and my shopping cart require different labeling systems: Aweber wants me to tell it how many days after the LAST message the new message should be mailed. So I typically added a “3” or a “4.” And it worked beautifully. I did the same with my shopping cart autoresponder. Alas, that’s why I got them all at once. The shopping cart sent me all messages labeled with a “3” on the third day, the ones labeled “4” on the fourth, and the ones labeled “5” on the fifth. That clearly was not what I had intended. As it turns out, the shopping cart autoresponder wants its emails labeled by the number of days since day zero, i.e., the welcome message! I also discovered that if I added a message with a number that was lower than the number of days a person had already been a member of that list, he or she would not get that mailing at all. Which means, hardly any of the follow-up messages actually reached their intended audience since I had added them with considerable delay. Not a problem for Aweber, but a big problem for my shopping cart. So I sent a very apologetic broadcast to my list and went about fixing things. I renumbered all the messages and then manually reset the affected list members to the approximate date where they had stopped getting messages to get them caught up with the back messages. Hopefully, they will forgive me and remain on my list. Those that do will probably be a whole lot happier with my newsletter now that it will actually arrive when it is supposed to.

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Get more of Elisabeth’s tips and recommendations at her web stuff blog.
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