Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

Effective Internet Marketing Through Ezine Advertising

Many people have heard about or utilized E zines at some point in their lives. They know that these are electronic newsletters that are published on the internet or delivered to subscriber’s inboxes.

However, most people do not know that publishers of these e zines have massive mailing lists. Some of these have thirty thousand plus subscribers. If your site is listed within these e zines you will often have an immense surge in your traffic and in customers that visit your website and make purchases.

The question that most people have is how they go about getting there site listed within the most popular newsletters. The first option is to place your ad in an ezine for a price. There are wide variations in prices and availability. Some publishers also offer solo mailings or solo ads to their subscribers and fellow advertisers. These offers allow you to pay the ezine publishers to send your email advertisement to their entire list of subscribers. This is often much more expensive than putting your ad in their regular ezines.

As with any internet marketing campaign, you always want to track your ezine results. This will let you know whether the money that you are spending is giving you effective results or not. Some ezines have mailing lists that work very well, while others are very ineffective. The specific wording of your advertisement can have a huge impact on your results. You want to word your advertisements as effectively as you possibly can so that you can maximize your results.

If you utilize ezine advertising in your campaigns, you should be tracking your results. There are some services that you can subscribe to that will track your ads for you. The money that you will save with these services will be just as much, if not more, than what you will spend if you are wasting money on ads that are not effective and of no use to you.

Another way to effectively utilize ezine ads for your internet marketing is by submitting articles to the ezines and ezine directories that are found all over the internet. Most editors and publishers of ezines want quality content and often do not have any new, effective ideas themselves. If you are a good writer and have interesting topics that attract readers of newsletters, then you should definitely start submitting your articles for possible submission to the ezines.

Having your website get recognition in newsletters for free is a definite way to boost your traffic. However, there is another benefit that is much more important. Every article that you submit to an ezine or post an article announcement site, you have the opportunity to include your URL in the response box at the bottom of the article. This gives you consistent links to your website and gains exposure to your products and services.

Whichever way you decide to go, if you submit articles or pay for ezine exposure, you are guaranteed results if you are doing things properly. It pays to take time to research your options and the available routes before you make a decision. This can save you time and money in the long run.

Generating Leads With PPC Marketing

Every small web business owner knows that the key to a successful marketing campaign is leads.  Without leads your marketing campaign will fail and you stand to lose thousands of dollars in marketing dollars as a result. There is no need to worry since there are ways to get free leads for your small business.

One great way for you to gain leads to for your small business is to submit articles to some of the many article sites that are available on the internet today.  Write on topics that you both know and understand. Make your content appear that you are a professional on the topic. Make your article both short and easy to understand. Also be sure to place your PPC link on the bottom of your article. This is one of the most popular ways that small business web owners are using to create free leads for their PPC marketing campaign.  Submitting articles is not hard work but it will take some time to do careful research on the topic that you are writing on.  You do not want to put false information into your article.

Another excellent way for you to gain free leads for your PPC campaign is to create a blog.  A blog is almost a live journal that everyone in the internet world can come and read. Here you are able to write on a topic that you have expertise in.  It is best to write your articles based on a certain group of people that you are looking at gearing your marketing campaign towards.  An important thing to remember though when you are creating your blog is that there are no errors before you post. Errors will turn your readers away and think less of you as an expert on the subject. Also a good practice is to put your PPC advertising link in your signature line of your blog.

You can also create free leads by using viral marketing. Viral marketing is very simple to use. All you have to do is create a signature line that contains your PPC marketing advertising link in every email that you send.  This is really great if you are sending out a bulk mailer. If your reader finds the information interesting they will probably send it along to their friends and family with your signature line included. If you really stop and think about it you have the potential of receiving thousands of free leads with just one simple signature line.

There are several other ways that you can generate free leads with your PPC marketing campaign.  The best way to help your business grow is learn where to generate free leads and how you can use your PPC marketing when generating these leads.

[tags]leads, generate leads, ppc leads[/tags]